North Bridge House

Official Websites

• https://www.northbridgehouse.com
• http://www.northbridgehouse.com

Brand Guidelines

2017

Brand Summary

Mission

• North Bridge House offers a co-educational, mixed ability independent education, challenging and inspiring pupils throughout every stage of their school career. The school aims for every pupil to achieve their full potential, academically and personally, through tailored approaches and specialist expertise at every stage.

Core Values

• Knowing the individual
• Academic excellence
• Nurturing character and wellbeing
• Happiness
• Professional expertise

Target Audience

• Families seeking independent, co-educational schooling in North London for children from Nursery through Sixth Form, including those looking for tailored support and academic excellence across all stages.

Personality Traits

• Friendly
• Supportive
• Professional
• Enriching
• Community-focused

Visual Identity Overview

• The visual identity centers on a shield crest with stylized initials, a clean sans-serif font, and a color palette dominated by navy blue, light blue, rich black, white, and accent colors. The brand uses professional, well-lit imagery of students in enriched environments, abstract student artwork, and consistent logo usage across stationery and signage.

Categories

Brand Imagery

• Images for North Bridge House should show students enjoying their time in an enriched learning environment. Images should be well lit, be of a professional quality and be visually interesting.
• To download a set of approved images please use the links to the right.
• As part of the NBH brand look and feel, we like to use examples of student artwork in an abstract way. This has a striking effect yet remains within the feel of the brand, especially when using crest watermarks over the top.
• Use of the NBH crest itself.
• The NBH crest can be used as an abstract shape in design work.

Color Palette

• Primary Colours Blue Pantone 281 C C=100 M=90 Y=37 K=31 R=0 G=32 B=92 #00205C Light Blue Pantone 7461 C C=98 M=24 Y=1 K=3 R=0 G=125 B=186 #0066CC Rich Black Pantone Black 6 C C=92 M=77 Y=57 K=79 R=16 G=23 B=30 #10171E White C=0 M=0 Y=0 K=0 R=255 G=255 B=255 #FFF
• Secondary Colours Cyan Pantone Cyan C C=100 M=0 Y=0 K=0 R=0 G=64 B=232 #00A4E8 Grey Pantone 424 C C=53 M=42 Y=43 K=27 R=114 G=114 B=113 #727271
• Tertiary Colours Yellow Pantone Yellow C C=0 M=0 Y=100 K=0 R=254 G=221 B=0 #FFCC00 Gold Pantone 7563 C C=0 M=32 Y=87 K=8 R=214 G=154 B=45 #CC9933
• Don’t change our brand colours

Typography

• We use Helvetica Neue, Calibri and Loved by the king.
• We use ‘Helvetica Neue’ as our primary brand font. Where this is unavailable, we use ‘Calibri’ as a substitute font.
• We have a secondary font for our Nursery, Pre-Prep and Prep Schools – ‘Loved by the king’ – (to be used ONLY in a professional design context).
• See fonts in context on p.32
• Primary font Helvetica Neue Example 26pt
• Primary font (substitute) Calibri Example 26pt
• Secondary font Loved by the King Example 26pt
• Website font Roboto Example 26pt
• Helvetica Neue (or Calibri if unavailable)
• Loved by the King

Logo Usage

• Standard Use -Linear
• Standard Use -Centred
• Mono
• Reversed
• Never place the logo within a closed box – the logos on these pages are outlined for clarity only.
• Logo Exclusion Zone
• Icon Exclusion Zones
• Don’t distort or skew
• Don’t change our brand colours
• Don’t place on dark backgrounds unless you use a reversed variant
• Don’t place in a white box

Visual Style

• Never place the logo within a closed box – the logos on these pages are outlined for clarity only.
• Don’t distort or skew
• Don’t change our brand colours
• Don’t place on dark backgrounds unless you use a reversed variant
• Don’t place in a white box
• Logo Exclusion Zone
• Icon Exclusion Zones
• Primary Colours Blue Pantone 281 C C=100 M=90 Y=37 K=31 R=0 G=32 B=92 #00205C Light Blue Pantone 7461 C C=98 M=24 Y=1 K=3 R=0 G=125 B=186 #0066CC Rich Black Pantone Black 6 C C=92 M=77 Y=57 K=79 R=16 G=23 B=30 #10171E White C=0 M=0 Y=0 K=0 R=255 G=255 B=255 #FFF
• Secondary Colours Cyan Pantone Cyan C C=100 M=0 Y=0 K=0 R=0 G=64 B=232 #00A4E8 Grey Pantone 424 C C=53 M=42 Y=43 K=27 R=114 G=114 B=113 #727271
• Tertiary Colours Yellow Pantone Yellow C C=0 M=0 Y=100 K=0 R=254 G=221 B=0 #FFCC00 Gold Pantone 7563 C C=0 M=32 Y=87 K=8 R=214 G=154 B=45 #CC9933
• We use ‘Helvetica Neue’ as our primary brand font. Where this is unavailable, we use ‘Calibri’ as a substitute font.
• We have a secondary font for our Nursery, Pre-Prep and Prep Schools – ‘Loved by the king’ – (to be used ONLY in a professional design context).
• Our logo is both print and digital friendly. As you can see it’s perfect for use at smaller sizes. Digital Icons 40px wide
• We use social media icons on our collateral/advertising. These can be dark or light blue on a white background or reversed out on a coloured background.
• Use a reversed logo on imagery and be sure to place or source an image that does not interrupt the logo and can be fully visible in its placement.
• Images for North Bridge House should show students enjoying their time in an enriched learning environment. Images should be well lit, be of a professional quality and be visually interesting.
• As part of the NBH brand look and feel, we like to use examples of student artwork in an abstract way. This has a striking effect yet remains within the feel of the brand, especially when using crest watermarks over the top.
• The NBH crest can be used as an abstract shape in design work.

Iconography

• Icon Exclusion Zones
• Don’t distort or skew
• Don’t change our brand colours
• Don’t place on dark backgrounds unless you use a reversed variant
• Don’t place in a white box

Stationery

• Letterhead with continuation sheet
• Compliments slip

External Signage

• Never place the logo within a closed box – the logos on these pages are outlined for clarity only.
• Don’t distort or skew
• Don’t change our brand colours
• Don’t place on dark backgrounds unless you use a reversed variant
• Don’t place in a white box

Additional Properties