Northern Arizona University

Official Websites

• https://nau.edu
• http://nau.edu

Brand Guidelines

2018

Brand Summary

Mission

• To ensure that Northern Arizona University’s brand identity has a commanding presence and sends a clear message that the university is a solid institution built for the future. Consistency across departments and media is key to establishing identity awareness in local, regional, national, and international markets [^1].

Core Values

• Consistency
• Clarity
• Professionalism
• Institutional Strength
• Future-Oriented

Target Audience

• Local, regional, national, and international markets, including prospective students, current students, faculty, staff, alumni, and the public [^2].

Personality Traits

• Bold
• Modern
• Professional
• Clear
• Emphatic

Visual Identity Overview

• The visual identity is defined by the use of the NAU logo, which combines bold ligature/acronym with sophisticated wordmarks, a dominant color palette of NAU True Blue and NAU Gold, clean and modern typography (primarily Univers and Bank Gothic), and strict guidelines for logo usage, color, and layout to ensure clarity and consistency across all applications [^3].

Categories

Brand Imagery

• Northern Arizona University’s logo combines the bold strength of the ligature/acronym* with the sophistication of the wordmark to identify our institution in a clear and emphatic way. *the precise term is “initialism” Institutional Logos – Shown on this page with the preferred coloration. See available color variations on pages 2.9 and 2.10.
• The primary version of the Northern Arizona University institutional logo consists of the university name stacked under the NAU ligature. To ensure optimal visual impact when using an institutional logo, consider the preferred version as your first choice.
• The preferred coloration of the logo consists of “Northern Arizona University” in NAU True Blue (Pantone® 281) and only the mountain graphic in NAU Gold (Pantone® 3514).
• For size and spacing requirements, see pages 2.13 and 2.14. For coloration and usage guidelines, see pages 2.9, 2.10, 2.18, and 2.19.
• While the coloration shown on pages 2.2 and 2.3 is the preferred, this is an alternate coloration for brand-level use only. It consists of “Northern Arizona” in NAU Gold (Pantone® 3514) and “University” in NAU True Blue (Pantone® 281). In cases where available space prohibits use of the primary configuration (shown below), use the appropriate horizontal version of the alternate institutional logo (also shown below). For clarity on when to use the alternate institutional logo, contact University Marketing.
• To ensure legibility of the gold type, there is a minimum size requirement when reproducing the alternate institutional logo on a white background, and it cannot be used on the web due to accessibility standards.
• For more details on usage and available color variations, see pages 2.9, 2.10, 2.13, 2.14, 2.18, and 2.19.
• This is the preferred configuration of the alternate institutional (brand-level) logo.
• Two-Line Horizontal: Use when there is not ample vertical space for the primary institutional logo (see configuration above).
• Two-Color with Gold Type
• One-Line Horizontal: Use when available space is even more horizontal.
• Centered: Use only in rare cases where available space does not allow for any of the other logos.

Color Palette

• The official colors for Northern Arizona University are Pantone® 281 NAU True Blue and Pantone® 3514 NAU Gold. True Blue is our signature color and should appear as the dominant color in all university communications.
• Formulas for 4-color process, RGB, and hex colors are provided here. Use only these approved formulas for all print and digital applications.
• Pantone® 281 C C100 M72 YO K32 RO G51 B102 HEX 003466
• Pantone® 3514 C C0 M27 Y100 K0 R241 G179 B0 HEX F1B300
• The secondary palette consists of accent colors used to support NAU Gold and True Blue. These colors should never dominate the primary institutional colors, instead they should be used sparingly to add vibrancy or visual interest. Where the NAU Gold and True Blue are well established, it’s permissible to introduce colors from the secondary palette. Consider an 80/20 balance favoring the primary institutional colors.
• Please be sure to use the specific color conversion numbers for these Pantone selections.
• Sky blue should be used sparingly to ensure the visual impression of the NAU brand remains dark blue-NAU True Blue.
• Only the official color treatments can be used. Always choose the color that ensures the maximum legibility against the background.
• Do not reproduce in any colors or color combinations other than those shown on pages 2.9-2.12.
• Do not use a logo with a gold component over a gold background.
• Do not use the gold reversed logo over a background where there is not enough contrast for all elements of the logo to be legible or where the colors vibrate against each other.
• Do not use a two-color positive logo over a background where there is not enough contrast for all elements of the logo to be legible and where the colors vibrate against each other.
• Do not reproduce unit logos in any colors other than those shown on pages 2.12. Gold type is not acceptable for unit logos.

Typography

• Univers (regular, not condensed) is the university-wide institutional sans serif font. It should be used as the primary font for all university-wide marketing and communications when available. It may be used in a broad range of applications, including word processing and as body copy in printed materials. One exception to this is on the website, where Acumin should be used (see page 4.3).
• Arial should be used for all internal and external applications when Univers is not available.
• Univers 45 Light ABCDEFGHJKLMN OPORSTUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
• Univers 55 Roman ABCDEFGHJKLMN OPQRSTUVWXYZ abcdefg h ijkl m nopq rstu vwxyz 0123456789
• Univers 65 Bold # ABCDEFGHIJKLMN OPQRSTUVWXVZ abcdefghijklmnopqrstu vwxyz 0123456789
• Univers 75 Black # ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
• Arial Regular ABCDEFGHJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• Arial Black ## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefg h ij kl m nopq rstuvwxyz O 123456789
• This serif font should be used sparingly—for formal documents and communications with sophisticated audiences. Adobe Caslon Pro Regular ABCDEFGHJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
• Adobe Caslon Pro Semibold ## ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
• Adobe Caslon Pro Regular Italic ABCDEFGHJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
• Adobe Caslon Pro Semibold Italic ABCDEFGHJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
• Calibri should be used for correspondence where Univers is not available. It is an acceptable replacement primarily used for email communications, and in composing and addressing letters and envelopes.
• Acumin should always be used as the font for NAU web pages. While Acumin has a variety of weights, we are limiting usage to the three listed below. Using different weights helps create separation between headlines and body copy while making the hierarchy of information clear for the reader.
• Acumin Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• Acumin Pro Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• Acumin Pro Extra Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• The Northern Arizona University logo was constructed using Bank Gothic, which has been altered in small ways in order to customize the overall look and feel.
• Industry is the primary font for university-wide brand marketing-Bold Italic for headlines and Book for body copy. This font captures the momentum of NAU and works nicely with the institutional font Bank Gothic.
• Stenciletta Solid Bold is the title font for recruitment materials, capturing a nice balance between bold and welcoming. It is used in print and on the web.
• Roboto Regular and Roboto Bold are supplementary fonts used to pair with Stenciletta Solid Bold for recruitment materials.
• Name: Pantone® 281 Univers 65 Bold, 7 pt, 11 pt leading Title: Pantone® 281 Univers 45 Light, 7 pt, 11 pt leading Contact information: Pantone® 281 Univers 45 Light, 7 pt, 11 pt leading
• Unit name: Pantone® 281 Univers 65 Bold, 7.5 pt, 11 pt leading Contact information: Pantone® 281 Univers 45 Light, 7.5 pt, 11 pt leading
• Body copy: Calibri Light, 10 pt, black 1’ left and right margin
• Unit name: Pantone® 281 Univers 65 Bold Address block: Pantone® 281 Univers 45 Light
• Unit name: Pantone® 281 Univers 65 Bold, 8 pt, 11 pt leading Address block: Pantone® 281 Univers 45 Light, 8 pt, 11 pt leading Bar code number: Pantone® 281 Univers 45 Light, 5 pt
• Name line: Black Univers 65 Bold, 10 pt Address lines: Black Univers 55 Roman, 10 pt or Calibri Bold, 11 pt or Calibri Regular, 11 pt
• Bar code number: Univers 45 Light, 6 pt
• Name line: Black Univers 65 Bold, 13 pt Address lines: Black Univers 55 Roman, 13 pt
• Unit name: Pantone® 281 Univers 65 Bold, 9 pt, 12.5 pt leading Address block: Pantone® 281 Univers 45 Light, 9 pt, 5" from top 12.5 pt leading
• Name line: Black Univers 65 Bold, 10 pt or Calibri Bold, 11 pt Address lines: Black Univers 55 Roman, 10 pt or Calibri Regular, 11 pt
• Univers 65 Bold is used for all typography on the signs.
• Leading for pedestrian navigation sign: 1/1.75 ratio of physical cap height to next baseline Signage Typography Univers 65, 0 tracking Leading for large building sign: 1/1.55 ratio of physical cap height to next baseline
• Pantone® 281 Pantone® 300
• For extremely limited signage space, a unit may choose to use only the unit name text instead of a logo. Univers 65 Bold (Pantone® 281) should be applied to the text. This text layout should only be created by the NAU Sign Shop.
• Name: First Lastname Pantone® 281 Title Univers 55 Roman, 18 pt Unit Name Title: Pantone® 281 Univers 55 Roman, 12 pt Note: Engraved name tag is shown at 70%. Unit Name: Pantone® 281 Univers 55 Roman, 10 pt
• Name: Pantone® 281 Unit Name Univers 65 Bold, 21 pt Title and Unit Name: Pantone® 281 Univers 45 Light, 15 pt
• Typography specs: 1. Name and title: Calibri Bold or Calibri, 10 pt, NAU True Blue (R0 G51 B102) or black 2. Body copy: Calibri, 10 pt, NAU True Blue (R0 G51 B102) or black

Logo Usage

• Northern Arizona University’s logo combines the bold strength of the ligature/acronym* with the sophistication of the wordmark to identify our institution in a clear and emphatic way. *the precise term is “initialism” Institutional Logos – Shown on this page with the preferred coloration. See available color variations on pages 2.9 and 2.10.
• The primary version of the Northern Arizona University institutional logo consists of the university name stacked under the NAU ligature. To ensure optimal visual impact when using an institutional logo, consider the preferred version as your first choice.
• The preferred coloration of the logo consists of “Northern Arizona University” in NAU True Blue (Pantone® 281) and only the mountain graphic in NAU Gold (Pantone® 3514).
• For size and spacing requirements, see pages 2.13 and 2.14. For coloration and usage guidelines, see pages 2.9, 2.10, 2.18, and 2.19.
• In cases where available space prohibits use of the primary logo (shown on page 2.2), use the appropriate horizontal version of the institutional logo.
• In the preferred coloration of the logo, the mountain element is NAU Gold (Pantone® 3514) and the rest of the logo is NAU True Blue (Pantone® 281).
• Note: There is a minimum size requirement when reproducing the logos. For more details on usage and available color variations, see pages 2.2–2.4, 2.9, 2.10, 2.13, and 2.14.
• While the coloration shown on pages 2.2 and 2.3 is the preferred, this is an alternate coloration for brand-level use only. It consists of “Northern Arizona” in NAU Gold (Pantone® 3514) and “University” in NAU True Blue (Pantone® 281). In cases where available space prohibits use of the primary configuration (shown below), use the appropriate horizontal version of the alternate institutional logo (also shown below). For clarity on when to use the alternate institutional logo, contact University Marketing.
• To ensure legibility of the gold type, there is a minimum size requirement when reproducing the alternate institutional logo on a white background, and it cannot be used on the web due to accessibility standards.
• For more details on usage and available color variations, see pages 2.9, 2.10, 2.13, 2.14, 2.18, and 2.19.
• A specific minimum amount of clear space should be maintained around the logo (as shown below) and between the logo and any other elements, including any text, graphic, or image, or the edge of a page. Large-format applications (such as pole banners and billboards) may require less space and should be addressed case by case. Contact University Marketing at marketing@nau.edu for guidance.
• The Northern Arizona University logo should be reproduced at a reasonable size to maintain legibility and clarity. Below are the minimum sizes required for the institutional logos except when used as a social media profile image or an avatar.
• The Northern Arizona University logos may not be altered. The following examples demonstrate logos that are NOT in compliance with the university’s Brand Identity Guide. These unacceptable logos should not be used in any applications.
• Do not use the version of the logo with gold type less than 1" wide for print or at any size on the web.
• NO Do not crop logo elements. Elements should stay in live area.
• Do not distort the logo.
• Do not rearrange elements of the logo (even in correct proportion).
• Do not vignette the logo.
• Do not delete any element of the logo.
• Do not tint or screen back the logo.
• Do not rotate the logo.
• The color treatments of the Northern Arizona University logos may not be altered. Only the official color treatments can be used. Always choose the color that ensures the maximum legibility against the background.
• Do not use a two-color positive logo over a background where there is not enough contrast for all elements of the logo to be legible and where the colors vibrate against each other.
• Do not reproduce unit logos in any colors other than those shown on pages 2.12. Gold type is not acceptable for unit logos.
• Do not reproduce in any colors or color combinations other than those shown on pages 2.9-2.12.
• Do not use a logo with a gold component over a gold background.
• Do not use the gold reversed logo over a background where there is not enough contrast for all elements of the logo to be legible or where the colors vibrate against each other.
• Do not use a logo over a busy portion of a photo. The part of the photo behind the logo must contrast with the logo. (For positive logos it must be light, and for reversed logos it must be dark.)

Visual Style

• The official colors for Northern Arizona University are Pantone® 281 NAU True Blue and Pantone® 3514 NAU Gold. True Blue is our signature color and should appear as the dominant color in all university communications.
• Formulas for 4-color process, RGB, and hex colors are provided here. Use only these approved formulas for all print and digital applications.
• Pantone® 281 C C100 M72 YO K32 RO G51 B102 HEX 003466
• Pantone® 3514 C C0 M27 Y100 K0 R241 G179 B0 HEX F1B300
• The secondary palette consists of accent colors used to support NAU Gold and True Blue. These colors should never dominate the primary institutional colors, instead they should be used sparingly to add vibrancy or visual interest. Where the NAU Gold and True Blue are well established, it’s permissible to introduce colors from the secondary palette. Consider an 80/20 balance favoring the primary institutional colors.
• Please be sure to use the specific color conversion numbers for these Pantone selections.
• Sky blue should be used sparingly to ensure the visual impression of the NAU brand remains dark blue-NAU True Blue.
• Univers (regular, not condensed) is the university-wide institutional sans serif font. It should be used as the primary font for all university-wide marketing and communications when available.
• Arial should be used for all internal and external applications when Univers is not available.
• This serif font should be used sparingly—for formal documents and communications with sophisticated audiences. Adobe Caslon Pro Regular
• Calibri should be used for correspondence where Univers is not available. It is an acceptable replacement primarily used for email communications, and in composing and addressing letters and envelopes.
• Acumin should always be used as the font for NAU web pages. While Acumin has a variety of weights, we are limiting usage to the three listed below. Using different weights helps create separation between headlines and body copy while making the hierarchy of information clear for the reader.
• The Northern Arizona University logo should be reproduced at a reasonable size to maintain legibility and clarity. Below are the minimum sizes required for the institutional logos except when used as a social media profile image or an avatar.
• width of NORTHERN minimum .75" minimum 185 px
• width of NORTHERN minimum 1" minimum 246 px
• The Northern Arizona University word marks and unit logos should be reproduced at a reasonable size to maintain legibility and clarity. Below are the minimum sizes required.
• width of NORTHERN minimum 1.375" minimum 325 px minimum .75" minimum 1" minimum 185 px minimum 246 px
• Unit Logos -Secondary Horizontal width of NAU ligature minimum 1.125" minimum 276 px
• A specific minimum amount of clear space should be maintained around the logo (as shown below) and between the logo and any other elements, including any text, graphic, or image, or the edge of a page. Large-format applications (such as pole banners and billboards) may require less space and should be addressed case by case. Contact University Marketing at marketing@nau.edu for guidance.
• The Northern Arizona University logos may not be altered. The following examples demonstrate logos that are NOT in compliance with the university’s Brand Identity Guide. These unacceptable logos should not be used in any applications.
• Do not use the version of the logo with gold type less than 1" wide for print or at any size on the web.
• NO Do not crop logo elements. Elements should stay in live area.
• Do not distort the logo.
• Do not rearrange elements of the logo (even in correct proportion).
• Do not vignette the logo.
• Do not delete any element of the logo.
• Do not tint or screen back the logo.
• Do not rotate the logo.
• The color treatments of the Northern Arizona University logos may not be altered. Only the official color treatments can be used. Always choose the color that ensures the maximum legibility against the background.
• Do not use a two-color positive logo over a background where there is not enough contrast for all elements of the logo to be legible and where the colors vibrate against each other.
• Do not reproduce unit logos in any colors other than those shown on pages 2.12. Gold type is not acceptable for unit logos.
• Do not reproduce in any colors or color combinations other than those shown on pages 2.9-2.12.
• Do not use a logo with a gold component over a gold background.
• Do not use the gold reversed logo over a background where there is not enough contrast for all elements of the logo to be legible or where the colors vibrate against each other.
• Do not use a logo over a busy portion of a photo. The part of the photo behind the logo must contrast with the logo. (For positive logos it must be light, and for reversed logos it must be dark.)

Layout And Composition

• A specific minimum amount of clear space should be maintained around the logo (as shown below) and between the logo and any other elements, including any text, graphic, or image, or the edge of a page. Large-format applications (such as pole banners and billboards) may require less space and should be addressed case by case. Contact University Marketing at marketing@nau.edu for guidance.
• The Northern Arizona University logo should be reproduced at a reasonable size to maintain legibility and clarity. Below are the minimum sizes required for the institutional logos except when used as a social media profile image or an avatar.
• The Northern Arizona University word marks and unit logos should be reproduced at a reasonable size to maintain legibility and clarity. Below are the minimum sizes required.
• The NAU logo can only appear with the logo of another entity when there is an official partnership between the entities. The NAU logo should always be placed on the left or in the most dominant position of the layout in relation to the partner logo, following the specifications illustrated below.
• Use the primary configuration of the NAU logo, two-color with NAU True Blue type.
• Follow the NAU clear space guidelines shown here to place a partner’s logo next to NAU’s.
• The university partner’s logo should not dominate the overall look and feel of the NAU logo.
• The text in the partner’s logo should not be larger than the NAU wordmark.
• Business card: an NAU partner’s logo may be placed on the back of the university business card. A request for this layout exception needs to be submitted through Printing Services’ online ordering system (nau.edu/order), in order to be reviewed and approved by University Marketing.
• Letterhead: a partner’s logo may be placed in the bottom right corner of the NAU letterhead, following the same size requirements indicated at left.
• Envelope: a partner’s logo may not be placed on an NAU envelope.
• The Northern Arizona University logos may not be altered. The following examples demonstrate logos that are NOT in compliance with the university’s Brand Identity Guide. These unacceptable logos should not be used in any applications.
• Do not use the version of the logo with gold type less than 1" wide for print or at any size on the web.
• Do not crop logo elements. Elements should stay in live area.
• Do not distort the logo.
• Do not rearrange elements of the logo (even in correct proportion).
• Do not vignette the logo.
• Do not delete any element of the logo.
• Do not tint or screen back the logo.
• Do not rotate the logo.
• The color treatments of the Northern Arizona University logos may not be altered. Only the official color treatments can be used. Always choose the color that ensures the maximum legibility against the background.
• Do not use a two-color positive logo over a background where there is not enough contrast for all elements of the logo to be legible and where the colors vibrate against each other.
• Do not reproduce unit logos in any colors other than those shown on pages 2.12. Gold type is not acceptable for unit logos.
• Do not reproduce in any colors or color combinations other than those shown on pages 2.9-2.12.
• Do not use a logo with a gold component over a gold background.
• Do not use the gold reversed logo over a background where there is not enough contrast for all elements of the logo to be legible or where the colors vibrate against each other.
• Do not use a logo over a busy portion of a photo. The part of the photo behind the logo must contrast with the logo. (For positive logos it must be light, and for reversed logos it must be dark.)

Stationery System

• All stationery items must adhere to the identity guidelines and must be ordered through NAU Printing Services at nau.edu/order.
• The following are the three paper grade choices for the Northern Arizona University stationery system.
• Premium Grade – premium-grade paper stock is used for all major business paper items.
• Secondary Grade – secondary-grade paper stock is to be used as a lower-priced alternative to the premium grade.
• Bulk Grade – the third paper choice is used throughout the university for frequently printed items such as fax cover sheets, memo/note pads, routing slips, and business reply envelopes.
• Strathmore Writing 24# Text
• Ultimate White 25% Cotton
• 16pt Dull Cover
• Strathmore Premium 100# Cover
• 70# Uncoated Text
• 24# White Wove #10 Window (9.5" x 4.125") #10 Regular (9.5" x 4.125") #9 Business Reply (8.875" x 3.875") 80# Classic Crest Avon Brilliant White A2 (5.75" x 4.375") A6 (6.5" x 4.75") A7 (7.25" x 5.25")
• 110# Dull Cover
• 100# Uncoated Cover
• Bond 20#
• available only in 8.5" x 11" and 11" x 17"
• Template is provided for labels to print 4-up on Standard Matte White.
• 2’ x 3.5
• Only the primary institutional logo may be used on the NAU business card. No other logo may be displayed on the front of the business card.
• Name: Pantone® 281 Univers 65 Bold, 7 pt, 11 pt leading
• Title: Pantone® 281 Univers 45 Light, 7 pt, 11 pt leading
• Contact information: Pantone® 281 Univers 45 Light, 7 pt, 11 pt leading
• Departmental social media handles may be included on the back of the business card.
• 8.5" x 11"
• The position and size of the logo must not be adjusted in any way.
• Use the unit logo rather than custom typesetting the unit name.
• The primary institutional logo may be used in place of the unit logo when appropriate.
• In the address blocks, unit name and contact info may be customized in two- or three-column format. Always present departmental URL and email address following unit name.
• Unit name: Pantone® 281 Univers 65 Bold, 7.5 pt, 11 pt leading
• Contact information: Pantone® 281 Univers 45 Light, 7.5 pt, 11 pt leading
• Letterhead -Column Format: 2-column format
• Letterhead -Column Format: 3-column format
• Letterhead Formatting Guidelines: Follow margin guides shown, and use these word-processing format guidelines for all letters written on Northern Arizona University letterhead.
• Specs for Typing Letters Body copy: Calibri Light, 10 pt, black
• 1’ left and right margin
• The typographic specifications also apply to addressing standard business envelopes and mailing labels.
• This version of the letterhead is used for high-impact applications.
• Please anticipate the following production challenges when this version of the letterhead is chosen: • Higher printing costs than for standard letterhead. • Longer print and production turnaround times due to longer drying times and trimming. • Required use of a clear aqueous sealant (third color) or dull varnish to seal the top and bottom. • Potential rub-off, haloing, and ink-jet tracking of the NAU True Blue. • Heavier stationery stock (28#, 80#, or 100# text weight) is recommended due to the potential curling of the trimmed sheets.
• Consult with Printing Services for more information regarding your letterhead order.
• Address Block Layout-Preferred: This is the preferred address block layout and uses the primary institutional logo. If available space is too tight to accommodate this layout, see page 5.8 for alternatives.
• Address Block Typography Unit name: Pantone® 281 Univers 65 Bold Address block: Pantone® 281 Univers 45 Light
• A positive white or light-color ground is preferred for the address blocks. If reversing, use only the reversed logo with white text.
• Bar codes for each department are for billing purposes. They should be used on all publications. Consult with NAU Printing Services to obtain the correct bar code graphic.
• Address Block Layout-Alternate: When available space is too small to accommodate the primary institutional logo in an address block, (see page 5.7), these alternate address block layouts may be used.
• Wordmark: When both vertical and horizontal space is limited, the wordmark may be used instead of the institutional logo-for instance on a postcard. This solution can only be used if the full version of the institutional or unit logo appears on the front.
• For postcards or for A2 (5.75’x 4.375") or smaller envelopes, the address block layout may be adjusted as shown to ensure readability and that postal requirements are met.
• When vertical space is limited, the two-line horizontal logo may be used instead of the primary institutional logo-for instance on an A2 or smaller envelope.
• Standard #10 Envelope: Only the primary institutional logo may be used on an envelope. The position and size of the logo and address block must not be adjusted.
• Return Address Block Typography Unit name: Pantone® 281 Univers 65 Bold, 8 pt, 11 pt leading Address block: Pantone® 281 Univers 45 Light, 8 pt, 11 pt leading Bar code number: Pantone® 281 Univers 45 Light, 5 pt
• Recommended Addressing Typography Name line: Black Univers 65 Bold, 10 pt or Calibri Bold, 11 pt Address lines: Black Univers 55 Roman, 10 pt or Calibri Regular, 11 pt
• Large Envelope: Only the primar y institutional logo may be used. The position and size of the logo and address block must not be adjusted.
• Return Address Block Typography Bar code number: Univers 45 Light, 6 pt
• Recommended Addressing Typography Name line: Black Univers 65 Bold, 13 pt Address lines: Black Univers 55 Roman, 13 pt
• Unit name: Pantone® 281 Univers 65 Bold, 9 pt, 12.5 pt leading Address block: Pantone® 281 Univers 45 Light, 9 pt, 5" from top 12.5 pt leading
• Business Reply Envelope: Preconverted Envelope Size 9" x 3.875"
• Color: NAU True Blue
• Envelope -Flap Options: It is optional to have a branded envelope flap. Approved design options are shown below. Contact University Marketing for approval of proposed alternative flap designs. Please note that additional printing cost and longer turnaround time may be required for a branded envelope flap. Consult with Printing Services for more information. Option A is recommended for routine mailings. Option B is recommended for university-wide high-impact mailings. Option C is an intermediate option.
• Mailing Label: Size 5" x3.5"
• Return Address Block Typography Unit name: Pantone® 281 Univers 65 Bold, 8 pt, 11 pt leading Address block: Pantone® 281 Univers 45 Light, 8 pt, 11 pt leading Bar code number: Pantone® 281 Univers 45 Light, 5 pt Recommended Addressing Typography Name line: Black Univers 65 Bold, 10 pt or Calibri Bold, 11 pt Address lines: Black Univers 55 Roman, 10 pt or Calibri Regular, 11 pt
• Fax Cover Sheet: Size: 8.5’ x 11 The official fax cover sheet layout seen here is based on the standard NAU letterhead. Use unit letterhead to print this cover sheet in either NAU True Blue as shown, or in black ink. The Microsoft Word template file is available for download at nau.edu/templates.
• News Release Form: Size 8.5’ x 11 The news release form is available in two formats: 1. institutional brand-level format (including presidential use) and 2. unit format for use by both academic and non-academic departments. Contact NAU Communications for more information or any questions regarding news releases.
• Email Signature: Use consistent email signatures for nau.edu email accounts. Signatures present an opportunity to create brand alignment while relaying relevant contact information.
• Faculty and staff must use the primary or the secondary two-line horizontal institutional logo in their email signature (as shown in Example 1 and Example 2). To ensure the legibility and clarity of the logo used in the signature, adhere to the general logo clear space and size requirements specified on pages 2.13 – 2.15. Unit logo can only be used for departmental account.
• Typography specs: 1. Name and title: Calibri Bold or Calibri, 10 pt, NAU True Blue (R0 G51 B102) or black 2. Body copy: Calibri, 10 pt, NAU True Blue (R0 G51 B102) or black
• Email signature should be in as few lines as possible. Use vertical rules (|) to separate components with two spaces between content and the rule.
• Adhere to the university’s Writing Style Guide and URL Policy: list phone number as xxx-xxx-xxxx and URL as nau.edu/xxxxx; preferably, make the URL a hyperlink to provide users direct clickthrough to your unit’s web page or the university’s homepage.
• Refrain from using quotes or epigraphs that are not connected to the university or do not support the institutional values. Reference the email signatures policy at nau.edu/marketing-policies.
• Unit logo is for departmental account use only. Individuals may not use it in the email signature.

Merchandising

• The university’sTrademark Licensing Program protects and promotes the indicia (name, logos, graphics, marks, etc.) owned by Northern Arizona University. Individuals, groups, campus units, and organizations, both on and off campus, seeking to use Northern Arizona University indicia must: • use a licensed vendor; • have prior permission from NAU’s chief marketing officer for using the university’s purchasing card for any merchandise order-visit nau.edu/marketing for more information about this process; • receive artwork approval from the university trademark licensing manager, which will be coordinated by the licensed vendor before any order moves into production. For additional merchandising guidelines, please visit University Trademark Licensing at nau.edu/licensing.
• For branded merchandise, adhere to all logo guidelines and requirements specified in Section 2 (University Marks) of this guide. In general, use the primary institutional colors whenever possible to present a vivid image of the NAU brand.
• For clothing items, in select instances, the university ligature may be used alone when the word mark is presented elsewhere on the same clothing item, as seen in the sample hat designs at right. Restrictions apply. Permission must be attained from the university trademark licensing manager.
• For guidelines on unit-specific (college, campus, division, and non-academic department) merchandise, see page 6.7.
• When imprinting a clear item use the single-color NAU True Blue version of the primary institutional logo (as shown above).
• The same university trademark licensing requirements that apply to institutional merchandising apply to unit-level merchandising. The university’sTrademark Licensing Program protects and promotes the indicia (name, logos, graphics, marks, etc.) owned by Northern Arizona University. Individuals, groups, campus units, and organizations, both on and off campus, seeking to use Northern Arizona University indicia must: • use a licensed vendor; • have prior permission from NAU’s chief marketing officer for using the university’s purchasing card for any merchandise order-visit nau.edu/marketing for more information about this process; • receive artwork approval from the University Trademark Licensing Manager, which will be coordinated by the licensed vendor before any order moves into production. For additional merchandising guidelines, please visit University Trademark Licensing at nau.edu/licensing.
• For unit-level branded merchandise, adhere to all unit-logo guidelines and requirements specified on pages 2.7, 2.12, 2.13, and 2.15.
• For a unit-specific merchandise item, the unit’s official logo is required. When imprint space is extremely limited, an alternative logo layout may be used. Consult with University Marketing to develop an acceptable alternative layout.
• For clothing items, the institutional logo may be used alone when the unit name is presented elsewhere on the same clothing item, as seen in the sample t-shirt at right.
• When imprinting a clear item use the single-color NAU True Blue version of the unit logo (as shown above).
• When printing a single color over a dark background, use the all-white reversed version of the logo.

Signage

• The following exterior building and wayfinding signs follow a layout system that maximizes the existing signage superstructure. The layout provides excellent legibility for both the identity and the text. Univers 65 Bold is used for all typography on the signs. Building signage does not follow the standard unit logo guidelines in order to maintain the visual priority of the school, college, or building.
• The ponderosa pine lines are used as a background device tying the identity to the entity named.
• Leading for pedestrian navigation sign: 1/1.75 ratio of physical cap height to next baseline
• Signage Typography Univers 65, 0 tracking
• Leading for large building sign: 1/1.55 ratio of physical cap height to next baseline
• Signage Color Pantone® 281 Pantone® 300
• For on-campus interior signage, the primary unit logo (shown below) should be used whenever space allows.
• In cases where only a single color is available, the True Blue versions may be used.
• For limited vertical signage space, the horizontal unit logo may be used.
• For extremely limited signage space, a unit may choose to use only the unit name text instead of a logo. Univers 65 Bold (Pantone® 281) should be applied to the text. This text layout should only be created by the NAU Sign Shop.

News Release Form

• Size 8.5’ x 11
• The news release form is available in two formats: 1. institutional brand-level format (including presidential use) and 2. unit format for use by both academic and non-academic departments.
• Contact NAU Communications for more information or any questions regarding news releases.

Email Signature

• Use consistent email signatures for nau.edu email accounts. Signatures present an opportunity to create brand alignment while relaying relevant contact information.
• Faculty and staff must use the primary or the secondary two-line horizontal institutional logo in their email signature (as shown in Example 1 and Example 2).
• To ensure the legibility and clarity of the logo used in the signature, adhere to the general logo clear space and size requirements specified on pages 2.13 – 2.15.
• Unit logo can only be used for departmental account.
• • Typography specs: 1. Name and title: Calibri Bold or Calibri, 10 pt, NAU True Blue (R0 G51 B102) or black 2. Body copy: Calibri, 10 pt, NAU True Blue (R0 G51 B102) or black
• • Email signature should be in as few lines as possible. Use vertical rules (|) to separate components with two spaces between content and the rule.
• • Adhere to the university’s Writing Style Guide and URL Policy: list phone number as xxx-xxx-xxxx and URL as nau.edu/xxxxx; preferably, make the URL a hyperlink to provide users direct clickthrough to your unit’s web page or the university’s homepage.
• • Refrain from using quotes or epigraphs that are not connected to the university or do not support the institutional values. Reference the email signatures policy at nau.edu/marketing-policies.
• Unit logo is for departmental account use only. Individuals may not use it in the email signature.

Address Block Layout

• This is the preferred address block layout and uses the primary institutional logo. If available space is too tight to accommodate this layout, see page 5.8 for alternatives.
• Address Block Typography Unit name: Pantone® 281 Univers 65 Bold Address block: Pantone® 281 Univers 45 Light
• Coloration A positive white or light-color ground is preferred for the address blocks. If reversing, use only the reversed logo with white text.
• Bar Codes Bar codes for each department are for billing purposes. They should be used on all publications. Consult with NAU Printing Services to obtain the correct bar code graphic.
• When available space is too small to accommodate the primary institutional logo in an address block, (see page 5.7), these alternate address block layouts may be used.
• Wordmark When both vertical and horizontal space is limited, the wordmark may be used instead of the institutional logo—for instance on a postcard. This solution can only be used if the full version of the institutional or unit logo appears on the front.
• For postcards or for A2 (5.75’x 4.375") or smaller envelopes, the address block layout may be adjusted as shown to ensure readability and that postal requirements are met.
• When vertical space is limited, the two-line horizontal logo may be used instead of the primary institutional logo—for instance on an A2 or smaller envelope.

Fax Cover Sheet

• Size: 8.5’ x 11 The official fax cover sheet layout seen here is based on the standard NAU letterhead. Use unit letterhead to print this cover sheet in either NAU True Blue as shown, or in black ink. The Microsoft Word template file is available for download at nau.edu/templates.
• Note: Fax cover sheet is shown at 57%.

Building Banner Policy

• The university balances the need to draw attention to key messages and special events with the need to preserve the beauty of its campus. The hanging of banners on university buildings is not encouraged, but will be considered on a case-by-case basis.
• All banner locations, designs, graphics, and methods of building attachment shall be presented to University Marketing by the banner sponsor/requestor at least one month prior to the production and hanging of any banner. Additional information may be requested to ensure that the banner meets policy guidelines and safety requirements.
• In some situations, it may be deemed more appropriate to locate the requested banner in a building interior. In these cases, banners will be coordinated by University Marketing in order to maximize impact and reduce excessive signage on campus.
• Requests must be submitted to University Marketing at least one month prior to the desired hanging date.
• Each request must include a dimensioned sketch of the proposed banner design, the location on the building where the banner is to be mounted, the proposed method of fastening the banner (information obtained from Facility Services), and the proposed time period for display.
• Submit request to University Marketing at marketing@nau.edu.
• Location and installation shall be aesthetically pleasing in its context.
• Attachment to exterior of buildings may be made for buildings with the highest student/community traffic and visibility. Approved buildings include the du Bois Center, University Union, Rolle Activity Center, Ardrey Memorial Auditorium, Lumberjack Stadium (campus entrance), and The W. A. Franke College of Business (campus entrance).
• Installation shall be made in a fashion approved by Facility Services so that it will not damage the building or building components. Installation on stone and historic district buildings, e.g., Old Main, is not permitted.
• Attachment shall not compromise building safety and/or security requirements.
• Banners with a commercial message are prohibited.
• Construction and design of the banner must be top quality, acquired through approved vendors, and coordinated through University Marketing in order to ensure compliance with design standards.
• Banner size shall be appropriate for the intended location.
• Duration of display shall not exceed more than one week after any date-sensitive event listed on the banner or six months without additional review and approval.
• All costs associated with banner production, mounting, and maintenance shall be borne by the sponsoring/requesting department.
• Only one banner per building is permitted except under special circumstances, e.g., banners on opposite sides of a large enough building so there is no visual conflict.

Url Policy

• To maintain the consistency and strength of the university brand, URLs used in all marketing and promotional materials that direct the public to web pages residing on the university’s network must begin with the university domain name nau.edu. When the university’s identity hierarchy is not used, brand dilution will result.
• Marketing applications include, but are not limited to, business cards, letterhead, advertisements, calendars, promotional items, brochures, direct mail, newsletters, invitations, gifts, and clothing.
• When creating new materials that require web addresses, please follow the format listed below. The new web addresses will only act as an alias to your current site and do not require reprogramming existing pages or links.
• The implementation of this policy does not require changing existing URLs or web addresses.
• To submit a friendly URL request, visit nau.edu/friendlyurl.
• This policy does not apply to faculty, staff, or student personal web pages.
• Adhere to the university’s Writing Style Guide and URL Policy: list phone number as xxx-xxx-xxxx and URL as nau.edu/xxxxx; preferably, make the URL a hyperlink to provide users direct clickthrough to your unit’s web page or the university’s homepage.

Trademark Licensing

• The university’sTrademark Licensing Program protects and promotes the indicia (name, logos, graphics, marks, etc.) owned by Northern Arizona University. Individuals, groups, campus units, and organizations, both on and off campus, seeking to use Northern Arizona University indicia must: • use a licensed vendor; • have prior permission from NAU’s chief marketing officer for using the university’s purchasing card for any merchandise order-visit nau.edu/marketing for more information about this process; • receive artwork approval from the university trademark licensing manager, which will be coordinated by the licensed vendor before any order moves into production. For additional merchandising guidelines, please visit University Trademark Licensing at nau.edu/licensing.
• For branded merchandise, adhere to all logo guidelines and requirements specified in Section 2 (University Marks) of this guide. In general, use the primary institutional colors whenever possible to present a vivid image of the NAU brand.
• For clothing items, in select instances, the university ligature may be used alone when the word mark is presented elsewhere on the same clothing item, as seen in the sample hat designs at right. Restrictions apply. Permission must be attained from the university trademark licensing manager.
• For guidelines on unit-specific (college, campus, division, and non-academic department) merchandise, see page 6.7.
• The same university trademark licensing requirements that apply to institutional merchandising apply to unit-level merchandising. The university’sTrademark Licensing Program protects and promotes the indicia (name, logos, graphics, marks, etc.) owned by Northern Arizona University. Individuals, groups, campus units, and organizations, both on and off campus, seeking to use Northern Arizona University indicia must: • use a licensed vendor; • have prior permission from NAU’s chief marketing officer for using the university’s purchasing card for any merchandise order-visit nau.edu/marketing for more information about this process; • receive artwork approval from the University Trademark Licensing Manager, which will be coordinated by the licensed vendor before any order moves into production. For additional merchandising guidelines, please visit University Trademark Licensing at nau.edu/licensing.
• For unit-level branded merchandise, adhere to all unit-logo guidelines and requirements specified on pages 2.7, 2.12, 2.13, and 2.15.
• For a unit-specific merchandise item, the unit’s official logo is required. When imprint space is extremely limited, an alternative logo layout may be used. Consult with University Marketing to develop an acceptable alternative layout.
• For clothing items, the institutional logo may be used alone when the unit name is presented elsewhere on the same clothing item, as seen in the sample t-shirt at right.
• When imprinting a clear item use the single-color NAU True Blue version of the unit logo (as shown above).
• When printing a single color over a dark background, use the all-white reversed version of the logo.
• For more information on utilizing the university brand for merchandise needs and for a full list of licensed vendors, please contact the trademark and licensing manager at licensing@nau.edu.
• University Trademark Licensing Phone: 928-523-5404 Email: licensing@nau.edu nau.edu/licensing

Additional Properties

Employees History