Northwest Missouri Bearcats

📋 1 Guidelines

🔗 Connections

Sector

Sports University

Region

Usa

Guideline Year

2018

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • To define and differentiate Northwest Missouri State University Athletics through a unified visual identity, building tradition and pride, and ensuring consistent brand messaging to all key constituents [^1].
Core Values
  • tradition
  • pride
  • consistency
  • recognition
  • flexibility
Target Audience
  • Key constituents of Northwest Missouri State University Athletics, including students, staff, alumni, fans, and retail partners [^2].
Personality Traits
  • strength
  • agility
  • energy
  • modern
  • dynamic
Visual Identity Overview
  • The visual identity centers on the Bearcat Paw as the primary mark, supported by secondary marks and mascot imagery. The brand uses a consistent color palette (Bearcat Green, Bearcat Gray, White), custom typography (Bearcat Bold Italic, Bank Gothic), and strict logo usage guidelines to ensure clarity, flexibility, and recognition across all applications [^3].

Categories

Brand Imagery
  • Bearcat Green and White are the official colors for Northwest Missouri State Bearcat Athletics. It is very important to match these colors faithfully when reproducing athletic marks. It is preferred that all Northwest Athletics marks be used in Bearcat Green, Bearcat Gray and white whenever possible. If this is not possible, then the marks should be printed in all Bearcat Green or all black on light backgrounds or all white on dark backgrounds (see page 8 for more details).
  • Bearcat Green (In lieu of use Pantone 342) Process Equivalent: 100c 0m 69y 43k RGB Equivalent: 0r 81g 55b Madeira Thread: 911-1247 Classic Ragon #4 Hex Code: #006A4E
  • Bearcat Gray (In lieu of use Pantone 421) Process Equivalent: 0c 0m 0y 27.5k RGB Equivalent: 189r 189g 189b Madeira Thread: 918-1811 Polyneon #40 Hex Code: #BABBBC
  • Bearcat Silver (In lieu of use Pantone 877) Process Equivalent: none RGB Equivalent: none Madeira Thread: Metallic FS #15 Hex Code: none Restrictions: Prior written approval required for use.
  • In addition to the primary palette show above, the Northwest Missouri State athletics marks may utilize Bearcat Gray as an optional support color.
  • The Bearcat Silver shown on the left is a restricted Northwest color. Bearcat Silver may be substitute for Bearcat Gray only in approved “special cases.” Prior written approval must be obtained.
Color Palette
  • Bearcat Green (In lieu of use Pantone 342) Process Equivalent: 100c 0m 69y 43k RGB Equivalent: 0r 81g 55b Madeira Thread: 911-1247 Classic Ragon #4 Hex Code: #006A4E
  • Bearcat Gray (In lieu of use Pantone 421) Process Equivalent: 0c 0m 0y 27.5k RGB Equivalent: 189r 189g 189b Madeira Thread: 918-1811 Polyneon #40 Hex Code: #BABBBC
  • Bearcat Silver (In lieu of use Pantone 877) Process Equivalent: none RGB Equivalent: none Madeira Thread: Metallic FS #15 Hex Code: none Restrictions: Prior written approval required for use.
  • Bearcat Green and White are the official colors for Northwest Missouri State Bearcat Athletics. It is very important to match these colors faithfully when reproducing athletic marks. It is preferred that all Northwest Athletics marks be used in Bearcat Green, Bearcat Gray and white whenever possible. If this is not possible, then the marks should be printed in all Bearcat Green or all black on light backgrounds or all white on dark backgrounds (see page 8 for more details).
  • In addition to the primary palette show above, the Northwest Missouri State athletics marks may utilize Bearcat Gray as an optional support color.
  • The Bearcat Silver shown on the left is a restricted Northwest color. Bearcat Silver may be substitute for Bearcat Gray only in approved “special cases.” Prior written approval must be obtained.
    • Pantone is a registered trademark of Pantone, INC, The colors show on this page and throughout this manual are not match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.
Typography
  • Bearcat Bold Italic is the custom font created exclusively for Northwest Athletics and is featured in many of the athletics marks. Bearcat Bold Italic is available only from the Northwest Athletics Department and may be used only with prior approval.
  • The Bank Gothic font family is another compatible set of fonts and supports the Northwest Athletics brand.
  • It is strongly encouraged by the Northwest Athletics Department that vendors use these fonts, or find something very similar, for retail applications.
  • Never change the typeface in any part of the mark
Logo Usage
  • Bearcat Green and White are the official colors for Northwest Missouri State Bearcat Athletics. It is very important to match these colors faithfully when reproducing athletic marks. It is preferred that all Northwest Athletics marks be used in Bearcat Green, Bearcat Gray and white whenever possible. If this is not possible, then the marks should be printed in all Bearcat Green or all black on light backgrounds or all white on dark backgrounds (see page 8 for more details).
  • The Northwest Missouri State University athletics marks were designed to create a consistent brand for the athletic department. These marks should not be changed or altered in any way and their use must adhere to the standards in this manual. There are many logo variations to choose from so there should be a design compatible to any application.
  • All of the Northwest Athletics logos may be reproduced in full color (Bearcat Green, Bearcat Gray, and white), one color (Bearcat Green and white) and all black and all white versions. The full color logos (shown on the left) are the preferred marks for other color variations, see page 6.
  • These logos are intended for use only by the Northwest Athletics department. Permission is required for use by any other entity.
  • For information on using these marks on various background colors see page 8.
  • In addition to the full color logo versions, all of the Northwest Missouri State Athletics artwork is available in all Bearcat Green, all black and all white versions. These are shown to the left.
  • Logos may be used in other colors with prior permission from the Athletic Director of Marketing. See next page for more information on logos in other colors.
  • The red Bearcat Paw color variation requires special permission before use. Please contact the Athletic Director of Marketing for more information.
  • Frequently it may be desirable to place the Northwest Athletics artwork on a field of color. As shown in the examples on the left, all of the artwork (with one exception being the Claw Mark) has been created with a built-in outline shape allowing it to work clearly on any background. For this reason, it is not necessary to alter the marks before placing them on any color, photograph or complex background.
  • The Claw Mark is only available in all Bearcat Green, all white or all black and does not include a built-in outline shape. The Claw Mark and Eyes artworks are intended to be support graphics for use in conjunction with other Northwest Missouri marks and are not intended to be used alone.
  • When a one color logo is placed on a light background, it is permissible to use the logo without white. See the examples in the top row on the left.
  • When a full color logo is placed on a light background, an all Bearcat Gray background or a black and white complex background (like a halftone), it is permissible to change the outline color from Bearcat Gray to white. See the examples in the bottom row on the left.
  • Each of the Northwest Athletics marks has an established safe zone. This safe zone is intended to maintain the mark’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown. The safe zone for those Northwest Athletics marks that include type in a banner is equal to the height of the banner (or " A"). The safe zone for the Bearcat Paw, Monogram and Bearcat Head is equal to one-sixth the overall height {or “B”) of the mark. The safe zone for the Bearcat Eyes is equal to one-half the overall height of the mark {or “C”). This spacing is uniform on all sides of the mark. See the examples on the left for each mark’s specific safe zone.
  • Each of the Northwest Athletics marks has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks must not be used any smaller than the sizes shown on the left. It is preferred that when possible the marks be used larger than their minimum size.
  • Never use the marks in other colors unless approved by the director of marketing
  • Never change the typeface in any part of the mark
  • Never use unapproved wording in any mark
  • Never re-size any element in any mark
  • Never re-proportion any mark
  • Never add any element to any mark
  • Never distort any mark
  • Never re-space any elements in any mark
  • Never change the outline shape to unapproved color
  • Never allow any color, pattern or photograph to show through any mark
  • Never reposition or realign any element in the mark
  • Never invert the coloring of official marks. Please see the director of marketing for questions
Visual Style
  • Bearcat Green and White are the official colors for Northwest Missouri State Bearcat Athletics. It is very important to match these colors faithfully when reproducing athletic marks. It is preferred that all Northwest Athletics marks be used in Bearcat Green, Bearcat Gray and white whenever possible. If this is not possible, then the marks should be printed in all Bearcat Green or all black on light backgrounds or all white on dark backgrounds (see page 8 for more details).
  • Bearcat Green (In lieu of use Pantone 342) Process Equivalent: 100c 0m 69y 43k RGB Equivalent: 0r 81g 55b Madeira Thread: 911-1247 Classic Ragon #4 Hex Code: #006A4E
  • Bearcat Gray (In lieu of use Pantone 421) Process Equivalent: 0c 0m 0y 27.5k RGB Equivalent: 189r 189g 189b Madeira Thread: 918-1811 Polyneon #40 Hex Code: #BABBBC
  • Bearcat Silver (In lieu of use Pantone 877) Process Equivalent: none RGB Equivalent: none Madeira Thread: Metallic FS #15 Hex Code: none Restrictions: Prior written approval required for use.
  • In addition to the primary palette show above, the Northwest Missouri State athletics marks may utilize Bearcat Gray as an optional support color.
  • The Bearcat Silver shown on the left is a restricted Northwest color. Bearcat Silver may be substitute for Bearcat Gray only in approved “special cases.” Prior written approval must be obtained.
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