Norton Life Lock

📋 1 Guidelines

🔗 Connections

Sector

Cybersecurity Software

Region

Usa

Guideline Year

2019

Language

English

Tags

Featured Technology Security

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • NortonLifeLock is dedicated to helping secure the devices, identities, online privacy, and home and family needs of its nearly 50 million consumers, providing them with a trusted ally in a complex digital world [^1].
Core Values
  • Cyber Safety
  • Trust
  • Protection
  • Consistency
  • Integrity
  • Growth
  • Brand Ambassadorship [^2]
Target Audience
  • Global consumers seeking cyber safety, including families, individuals, and a broad set of external stakeholders such as investors, media, shareholders, suppliers, and customers [^3].
Personality Traits
  • Trusted
  • Consistent
  • Modern
  • Optimistic
  • Authentic
  • Professional [^4]
Visual Identity Overview
  • The visual identity is unified through color, typography, design elements, and photography. It features a proprietary checkmark-in-circle logo, a color palette dominated by Charcoal Blue and accentuated by New Yellow, modern sans-serif typography, and distinctive graphic elements like the Accent Line and Yellow Bar. Photography emphasizes dramatic lighting and authentic moments [^4].

Categories

Brand Imagery
  • A photographically strong brand enhances every aspect of our visual identity. Our photography is distinctive yet maintains a common style. We have two types of image approaches to engage our audiences: . Dramatic Lighting . Hands
  • Dramatic Lighting combined with natural, captured moments, represent the energy and optimism that comes with the feeling of Cyber Safety. When combined with real, non-staged poses, the look is authentic and trustworthy.
  • When showcasing devices and our solutions on devices, depict the hands holding the devices in interesting ways and angles with dramatic lighting.
  • Don’t use circular graphic overlays.
  • Don’t use overly busy photography under text
  • Don’t use staged, inauthentic, mainstream stock photography.
Color Palette
  • PANTONE® 1235c HEX #FDBB30 RGB 253/187/48 CMYK 0/25/100/0 PANTONE® Black HEX #000000 RGB 0/0/0 CMYK 0/0/0/100 These colors are exclusive to the Corporate Logo and cannot be used in any other situation. Refer to the Color Print Guidelines for additional guidance.
  • Charcoal Blue should be the predominant color.
  • New Yellow should only be used in moderation as an accent color. It is different from Checkmark Yellow, which is only to be used in the Logo (with limited exceptions such as Packaging/Retail in some regions).
  • Secondary colors are recommended as accent colors in certain situations.
  • Don’t use secondary colors as the dominant color.
Typography
  • Source Sans Pro complements our logo with modern proportions and a geometric appearance and has strong readability in both print and digital environments.
  • Use Google Fonts to download Source Sans Pro.
  • Source Sans Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?
  • Source Sans Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?
  • Source Sans Pro SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?
  • Source Sans Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?
  • Our body copy font, Roboto, is used for marketing materials.
  • Use Google Fonts to download Roboto.
  • Roboto Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?
  • Roboto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?
  • Roboto Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?
  • Roboto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?
  • Fonts are available for languages that are not based in Latin, Cyrillic, or Greek. These should be used as alternatives that complement our primary fonts of Source Sans Pro and Roboto.
  • When using these fonts, you must comply with appropriate licensing requirements.
  • Chinese Simplified: Headline Font - Source Han Sans CN; Body Font - Noto Sans SC
  • Chinese Traditional: Headline Font - Source Han Sans TW; Body Font - Noto Sans TC
  • Japanese: Headline Font - Source Han Sans JP; Body Font - Noto Sans JP
  • Korean: Headline Font - Source Han Sans KR; Body Font - Noto Sans KR
  • Arabic: Headline Font - Adelle Sans Arabic; Body Font - Tajawal
  • Hebrew: Headline Font - IBM Plex Sans Hebrew; Body Font - Rubik
Logo Usage
  • Position, size, color, spatial, and proportional relationships of the signature elements are predetermined and should not be altered.
  • The horizontal logo is the primary and preferred format. The alternate vertical logo should only be used when space is limited.
  • Use the Logo Finder Tool to download all versions of the Corporate Logo.
  • The Corporate Logo requires a ™ in every instance. The ™ should always appear at the top of the “k” - never at the bottom.
  • PANTONE® 1235c HEX #FDBB30 RGB 253/187/48 CMYK 0/25/100/0
  • PANTONE® Black HEX #000000 RGB 0/0/0 CMYK 0/0/0/100
  • These colors are exclusive to the Corporate Logo and cannot be used in any other situation. Refer to the Color Print Guidelines for additional guidance.
  • The below examples are approved ways in which the logo can be used on different backgrounds.
  • Logo only to be used on New Yellow Color Background
  • Minimum required clear space (50% of half the Norton circle)
  • When space is extremely limited, clear space can be 25% of the Norton circle.
  • Do not size horizontal logo to less than 3/4" in width. Do not size vertical logo to less than 1 /2" in width.
  • Although it is impossible to anticipate every design challenge, a few general guidelines can help ensure that our logos and trademarks are protected. These examples showcase how not to use the Corporate Logo.
  • Don’t distort the identity. Don’t apply drop shadow.
  • Don’t separate the checkmark from the circle.
  • Don’t change the color of the logo.
  • Don’t use overly complex images or textures without an overlay that allows for logo visibility.
  • The Checkmark in a Circle (Checkmark) is the most important element of the identity for NortonLifeLock and our House of Brands. It reflects our reputation and proper use is critical to maintain our rights in the marketplace.
  • The Checkmark is the key unifying visual across many touchpoints for consumers. It can be used in standalone, limited use cases when it’s clear to a consumer that it’s part of the NortonLifeLock brand and/or related solutions.
  • Always produce in color when possible
  • The center of the circle should always remain transparent
  • Never separate or use it in another shape/object
  • Never change the color or alter the proportion
  • Never use as a decorative device (i.e., bullets in slides, etc.)
  • Never place on backgrounds that compromise legibility (i.e., busy patterns, colors, photography without contrast, etc.)
  • The Checkmark Logo can be used alone in limited use case scenarios. Position, size, and color, along with the spatial and proportional relationships of the signature elements, are predetermined and should not be altered.
  • Do not size horizontal logo to less than 3/4" in width. Do not size vertical logo to less than 1/2" in width.
  • The Authorized Partner Logo is strongly preferred for third-parties selling our solutions, including Affiliates. It can be used for third-party assets to provide consumer clarity.
  • The Corporate Logo requires a TM in every instance. The TM should always appear at the top of the “k” -never at the bottom.
  • Should only be used when there is not enough space for the horizontal format.
Tone And Messaging
  • Our Corporate Brand embodies our look, tone, and mission. It speaks to all NortonLifeLock employees as well as a global set of external stakeholders such as investors, the media, shareholders, suppliers, customers, etc. Defining who we are gives a sense of purpose and identity that reinforces the integrity of our Corporate Brand while infusing the equity from the Norton and LifeLock brands.
  • Strong brands create preference and loyalty. Through a clear and consistent story, strong brands are one of the means through which companies build strong relationships with customers, partners, employees, and investors.
  • The NortonLifeLock brand creates expectations in consumers’ minds that go beyond our solutions. We deliver Cyber Safety, giving consumers protection in today’s digital world.
  • Over time, consumers have come to trust our brand, which will allow us to introduce new products and services, enter new markets, and further differentiate ourselves from the competition.
  • Protecting and growing our brand begins and ends with each and every one of us. We are all brand ambassadors.
  • We must: • Understand it, protect it, and grow it • Make it the foundation for how we look, sound, and behave • Always deliver on the promises it makes
  • In advertising, our strategic communication pillars are the foundation for our solutions, defining how we provide people and families with a trusted ally in a complex digital world. Through graphics and copy, they explain to consumers around the globe what we do to help secure devices, identities*, and online privacy in an easy-to-understand way.
  • There are different types of brand strategy models. Nortonlifelock Inc. is a House of Brands, meaning we market a range of brands that operate independently in the consumer marketplace in terms of strategy, messaging, and tone.
  • This approach gives us the ability to define unique target audiences, broaden our reach, and meet consumer needs. Our success depends on distinctly positioning our brands through Premium (Norton and Lifelock) and Value (SurfEasy) brand strategies. This level of focus allows us to capitalize on our brand strengths, thereby driving each to work harder for the business.
  • Telling it in a consistent, compelling way is a valuable tool to engage and connect with the world.
  • “Cyber Safety” is about what we do for consumers and why they should use our solutions.
  • “Cyber Safety” is distinctive to NortonLifeLock as a benefit of our comprehensive protection.
  • Always use initial caps CORRECT INCORRECT Cyber Safety cyber safety
  • Always use two words CORRECT INCORRECT Cyber Safety Cybersafety
  • Always use as a noun (a benefit); never as an adjective (description) CORRECT NortonLifeLock Inc. is a standalone company dedicated to consumer Cyber Safety. INCORRECT NortonLifeLock Inc. is a standalone company providing Cyber Safety plans.
  • Don’t use “cybersecurity” or “Cyber Security” in place of “Cyber Safety”
  • Alternate approved language is “Cyber Safe” (same style requirements) CORRECT NortonLifeLock Inc. is a standalone company dedicated to helping keep consumers Cyber Safe. INCORRECT NortonLifeLock Inc. is a standalone company dedicated to Cyber Safe protection.
  • Our boilerplate is the most standard, approved description of ‘who we are’ and should be used without change (copy and paste) in places like press releases, investor materials, the corporate website, etc. It provides factual information about our products and services as well as our mission and purpose.
  • When using the boilerplate as copy (outside of press releases), regions should include an asterisk after identities and the following disclosure: LifeLock identity theft protection is not available in all countries.
Brand Values
  • Strong brands create preference and loyalty. Through a clear and consistent story, strong brands are one of the means through which companies build strong relationships with customers, partners, employees, and investors.
  • The NortonLifeLock brand creates expectations in consumers’ minds that go beyond our solutions. We deliver Cyber Safety, giving consumers protection in today’s digital world.
  • Over time, consumers have come to trust our brand, which will allow us to introduce new products and services, enter new markets, and further differentiate ourselves from the competition.
  • Protecting and growing our brand begins and ends with each and every one of us. We are all brand ambassadors.
  • We must: • Understand it, protect it, and grow it • Make it the foundation for how we look, sound, and behave • Always deliver on the promises it makes
Visual Style
  • Position, size, color, spatial, and proportional relationships of the signature elements are predetermined and should not be altered.
  • The horizontal logo is the primary and preferred format. The alternate vertical logo should only be used when space is limited.
  • The Corporate Logo requires a ™ in every instance. The ™ should always appear at the top of the “k” - never at the bottom.
  • PANTONE® 1235c HEX #FDBB30 RGB 253/187/48 CMYK 0/25/100/0
  • PANTONE® Black HEX #000000 RGB 0/0/0 CMYK 0/0/0/100
  • These colors are exclusive to the Corporate Logo and cannot be used in any other situation. Refer to the Color Print Guidelines for additional guidance.
  • Minimum required clear space (50% of half the Norton circle)
  • When space is extremely limited, clear space can be 25% of the Norton circle.
  • Do not size horizontal logo to less than 3/4" in width. Do not size vertical logo to less than 1 /2" in width.
  • Although it is impossible to anticipate every design challenge, a few general guidelines can help ensure that our logos and trademarks are protected. These examples showcase how not to use the Corporate Logo.
  • Don’t distort the identity. Don’t apply drop shadow.
  • Don’t separate the checkmark from the circle.
  • Don’t change the color of the logo.
  • Don’t use overly complex images or textures without an overlay that allows for logo visibility.
  • Always produce in color when possible
  • The center of the circle should always remain transparent
  • Never separate or use it in another shape/object
  • Never change the color or alter the proportion
  • Never use as a decorative device (i.e., bullets in slides, etc.)
  • Never place on backgrounds that compromise legibility (i.e., busy patterns, colors, photography without contrast, etc.)
  • Charcoal Blue should be the predominant color.
  • New Yellow should only be used in moderation as an accent color. It is different from Checkmark Yellow, which is only to be used in the Logo (with limited exceptions such as Packaging/Retail in some regions).
  • Secondary colors are recommended as accent colors in certain situations.
  • Don’t use secondary colors as the dominant color.
  • Source Sans Pro complements our logo with modern proportions and a geometric appearance and has strong readability in both print and digital environments.
  • Our body copy font, Roboto, is used for marketing materials.
  • Fonts are available for languages that are not based in Latin, Cyrillic, or Greek. These should be used as alternatives that complement our primary fonts of Source Sans Pro and Roboto.
  • Our visual identity system includes two distinctive graphic elements which contribute to giving our new brand a signature look. Each element can be used independently or together, but they help unify our communications under one look and feel. Both of these elements make our yellow equity color pop and feel more premium than ever. By using these elements judiciously, a little yellow goes a long way.
  • The Accent Line is a thin yellow line that symbolizes connection. It says we are a cutting-edge technology brand, leads the viewer’s eye, and serves as a useful divider between copy blocks or small amounts of copy, like the URL, phone number, and price on a TV end card. It can also be used as animation to reveal type or images in video and digital environments. Symbolically, it connects the audience to Cyber Safety.
  • The Accent Line on banners can be used for subtitles or calling attention to logos. Ideal weight is 1px-2px. Larger weights may be used depending on the asset size.
  • The Yellow Bar is a thicker band of yellow that can accent the side/length of a communication or call out a specific area of content. Symbolically, it gives our audience a feeling of safety and layers of security. It can also be used as animation to reveal type or images in video and digital environments.
  • The Yellow Bar treatment on banners can be used to incorporate pops of yellow. Ideal weight should be 8px, with a maximum of 1 Opx and a minimum of 5px depending on the asset size.
  • Don’t over-apply the Accent Line.
  • Don’t change the proportion of the Yellow Bar.
  • Don’t use the Checkmark Logo as a design element.
  • A photographically strong brand enhances every aspect of our visual identity. Our photography is distinctive yet maintains a common style. We have two types of image approaches to engage our audiences: . Dramatic Lighting . Hands
  • Dramatic Lighting combined with natural, captured moments, represent the energy and optimism that comes with the feeling of Cyber Safety. When combined with real, non-staged poses, the look is authentic and trustworthy.
  • When showcasing devices and our solutions on devices, depict the hands holding the devices in interesting ways and angles with dramatic lighting.
  • Don’t use circular graphic overlays.
  • Don’t use overly busy photography under text
  • Don’t use staged, inauthentic, mainstream stock photography.
Iconography
  • The Checkmark in a Circle (Checkmark) is the most important element of the identity for NortonLifeLock and our House of Brands. It reflects our reputation and proper use is critical to maintain our rights in the marketplace.
  • The Checkmark is the key unifying visual across many touchpoints for consumers. It can be used in standalone, limited use cases when it’s clear to a consumer that it’s part of the NortonLifeLock brand and/or related solutions.
  • Always produce in color when possible
  • The center of the circle should always remain transparent
  • Never separate or use it in another shape/object
  • Never change the color or alter the proportion
  • Never use as a decorative device (i.e., bullets in slides, etc.)
  • Never place on backgrounds that compromise legibility (i.e., busy patterns, colors, photography without contrast, etc.)
  • The Checkmark Logo can be used alone in limited use case scenarios. Position, size, and color, along with the spatial and proportional relationships of the signature elements, are predetermined and should not be altered.
  • Minimum required clear space (50% of half the Norton circle)
  • When space is extremely limited, clear space can be 25% of the Norton circle.
  • Do not size horizontal logo to less than 3/4" in width. Do not size vertical logo to less than 1/2" in width.
  • Don’t use the Checkmark Logo as a design element.
Layout And Composition
  • Position, size, color, spatial, and proportional relationships of the signature elements are predetermined and should not be altered.
  • The horizontal logo is the primary and preferred format. The alternate vertical logo should only be used when space is limited.
  • The Corporate Logo requires a ™ in every instance. The ™ should always appear at the top of the “k” - never at the bottom.
  • Should only be used when there is not enough space for the horizontal format.
  • These colors are exclusive to the Corporate Logo and cannot be used in any other situation. Refer to the Color Print Guidelines for additional guidance.
  • Minimum required clear space (50% of half the Norton circle)
  • When space is extremely limited, clear space can be 25% of the Norton circle.
  • Do not size horizontal logo to less than 3/4" in width. Do not size vertical logo to less than 1 /2" in width.
  • Don’t distort the identity. Don’t apply drop shadow.
  • Don’t separate the checkmark from the circle.
  • Don’t change the color of the logo.
  • Don’t use overly complex images or textures without an overlay that allows for logo visibility.
  • The Checkmark Logo can be used alone in limited use case scenarios. Position, size, and color, along with the spatial and proportional relationships of the signature elements, are predetermined and should not be altered.
  • Do not size horizontal logo to less than 3/4" in width. Do not size vertical logo to less than 1/2" in width.
  • Don’t over-apply the Accent Line. Don’t change the proportion of the Yellow Bar.
Brand Architecture
  • There are different types of brand strategy models. Nortonlifelock Inc. is a House of Brands, meaning we market a range of brands that operate independently in the consumer marketplace in terms of strategy, messaging, and tone.
  • This approach gives us the ability to define unique target audiences, broaden our reach, and meet consumer needs. Our success depends on distinctly positioning our brands through Premium (Norton and Lifelock) and Value (SurfEasy) brand strategies. This level of focus allows us to capitalize on our brand strengths, thereby driving each to work harder for the business.
  • NortonLifeLock Inc. refers to the “Legal Entity” that markets/sells the totality of our solutions. It’s synonymous with our Corporate Brand and helps guide how we talk to consumers, employees, stakeholders, and shareholders.
  • CATEGORY ► Consumer Cyber Safety
  • CORE SOLUTIONS & STRATEGIC PILLARS ► Device Security Online Privacy Identity* Home & Family
  • PREMIUM PRODUCT BRANDS ► Norton™ Norton™ LifeLock™ Brand TBD
  • VALUE PRODUCT BRAND ► SurfEasy™
  • INTEGRATED PRODUCT SOLUTIONS ► -Norton™ 360 Norton™ 360 with LifeLock™
  • *LifeLock identity theft protection is not available in all countries.
Trademark Usage
  • Proper usage of our trademarks is important for their continued protection. Proper usage aids consumers who depend upon our goods and services and helps prevent our trademarks from losing their distinctiveness and becoming generic. Licensees of our trademarks may have different rules of usage set forth in their license agreement, in which case Licensees should follow those guidelines.
  • NortonLifeLock trademarks are in various forms and include words, logos, designs, slogans, colors, product shapes, product packaging, and sounds. Our trademarks include all registered or unregistered trademarks, including but not limited to those trademarks listed on the NortonLifeLock Trademark List. Most of the trademarks are either: • “Word Marks” (e.g., NortonLifeLock, Norton or LifeLock) • “Design Marks” or “Logos” (i.e., )
  • The next page outlines the permitted and prohibited uses of the NortonLifeLock trademarks by third-party affiliates, partners and resellers who have a current agreement providing authority to sell or promote NortonLifeLock products and services. All affiliates should also refer to specific trademark usage guidelines provided in their license agreement. If the licensee agreement does not include trademark usage guidelines, then follow these guidelines.
  • Shown here are permissible uses of the NortonLifeLock trademarks by third-party affiliates, partners and resellers who have a current agreement providing authority to sell or promote NortonLifeLock products and services. • Advertising, Promotional, and Sales Materials. NortonLifeLock trademarks should only be used to accurately refer to our products or services in advertising, promotional, and sales materials. The use of the trademarks by affiliates should always be in keeping with their distinctiveness and reputation as determined by NortonLifeLock. Remember to use only brand approved artwork and refer to the appropriate guidelines for proper usage and attribution, including the NortonLifeLock Editorial Guide. • NortonLifeLock Authorized Partner Logo. NortonLifeLock affiliates are strongly encouraged to use the NortonLifeLock Authorized Partner Logo to promote their professional affiliation with NortonLifeLock solutions. It clearly shows their connection to NortonLifeLock and, in conjunction with the Affiliate Disclosure statement, provides clarity to consumers. The logo may not be used when promoting solutions unrelated to NortonLifeLock.
  • Shown here are prohibited uses of the NortonLifeLock trademarks by third-party affiliates, partners and resellers who have a current agreement providing authority to sell or promote NortonLifeLock products and services. • Don’t Use Trademarks in the Name of Your Company, Products, Or Services. You may not use or register in any jurisdiction any NortonLifeLock trademarks as all or part of your company, product, or service name. • Don’t Use Trademarks as a Domain Name or Social Media Presence. Unless expressly authorized by NortonLifeLock, you may not use or register a domain name or social media handle or presence that incorporates any NortonLifeLock trademark. • Don’t Use Trademarks as AdWords. Unless expressly authorized by NortonLifeLock, NortonLifeLock trademarks may not be used as or in connection with Google AdWords, Microsoft Advertising or any other similar online advertising service. • Don’t Use Trademarks in False or Misleading Advertising. Every use of the trademarks must be truthful and not misleading and may not imply any relationship with, or endorsement or sponsorship by NortonLifeLock that is not true. • Don’t Use Trademarks to Disparage. You may not use NortonLifeLock trademarks to disparage NortonLifeLock, its products or services, or in a manner that, in our judgment, may diminish or otherwise damage the reputation of NortonLifeLock or the goodwill in the NortonLifeLock trademarks.
  • The general rule is that the Nortonlifelock trademarks (including both corporate names and solutions) are not to be translated or localized. Exceptions may be made for non-roman alphabets such as Japanese, Chinese and Korean in which comprehension of the brand or what the product does is dramatically sacrificed if it is not localized. In these cases, please ON LY USE the brand-approved localized trademarks for that specific country. Approved localized trademarks can be found on CBU Central. Do not use any other translations.
  • If you learn of any uses of any logos, icons, or images that are confusingly similar to the NortonLifeLock trademarks, please notify NortonLifeLock by sending an email to Trademarks@nortonlifelock.com. Similarly, if you become aware of any use of a NortonLifeLock trademark that violates any of the rules described in this guide, please notify us. If possible, please provide a copy of the trademark violation.
Content Compliance Resources
  • Use the resources listed below to help create compliant and consistent assets. Guides change frequently so it’s important to download the current version each time.
  • CBU Central This is a our digital asset management system. It’s the single source-of-truth for NortonLifeLock assets including Brand, Campaigns, Content Compliance, Packaging, and Product Marketing. Contact: Andrea_Smith@symantec.com
  • NortonLifeLock Editorial Style Guide This style guide provides general rules for all U.S. copy following AP Style.Its purpose is to help maintain the high quality and consistency of NortonLifeLock content. Contact: CBU_ID8@symantec.com
  • NortonLifeLock Marketing Design Guide This guide is currently in development and will provide a more in depth look at our design style including examples of Marketing Icons, Digital Banners, Web and Landing Pages as well as General Guidance from ID8. Contact: Sunny_Yang@symantec.com
  • Norton Product Design Guide This guide includes direction and resources for Product Design and includes Design Philosophy and Tenets, as well as Style and UX Patterns and Components for Product Design. Contact: Zachary_Pennington@symantec.com
  • Legal Resource Guide This guide provides the most up-to-date legal compliance information including but not limited to policies, disclosures, disclaimers, and copyrights.
  • NortonLifeLock Trademark Library This library provides a list of registered and unregistered trademarks and service marks owned by NortonLifeLock Inc. or its affiliates in the U.S. and other countries. Contact: Trademarks@nortonlifelock.com
  • Contact CBU_BrandTeam@symantec.com.
Translation And Localization
  • The general rule is that the Nortonlifelock trademarks (including both corporate names and solutions) are not to be translated or localized. Exceptions may be made for non-roman alphabets such as Japanese, Chinese and Korean in which comprehension of the brand or what the product does is dramatically sacrificed if it is not localized. In these cases, please ON LY USE the brand-approved localized trademarks for that specific country. Approved localized trademarks can be found on CBU Central. Do not use any other translations.
  • For localization questions and exceptions, contact CBU BrandTeam@symantec.com.
  • For example, in China it is generally permitted to display the Norton mark in Chinese characters as if. However, we do not use the translated Norton in Chinese characters in connection with the Norton 360 product line. Specifically, the brand approved localized trademarks for products in China are listed below:
  • Product Name | Localized Name Norton Antivirus Plus | i8iBnaJg Sis Norton 360 Standard | Norton 360 1□Ai Norton 360 Deluxe II | Norton 360 ITAE Norton 360 Deluxe | Norton 360 IiAE Norton 360 Deluxe III | Norton 360 TAR Norton 360 Deluxe | Norton 360 MAE Norton 360 Premium | Norton 360 LAS Norton Password Manager | 88188!% Norton Virus Protection Promise | iWA5JPKia Norton Secure VPN | is±VPN
Corporate Identity Templates
  • Strong, rigorously designed Corporate Identity Templates are essential to establishing and promoting our brand. Template design influences how communication materials are perceived, regardless of whether they are being used internally or externally.
  • Well-trusted template designs save time, ensure consistency, and enhance productivity across the entire organization. We all represent NortonLifeLock as brand ambassadors. For internal communication, approved templates give employees a look that nurtures a sense of being, and for external communication, one that’s consistently ownable.
  • Phase 1 - Launch Assets • PowerPoint Templates (Master & Partner) • Word Document Templates (A4 format available)* • Letterhead Templates (A4 format available)* • Email Signature Templates*
  • Phase 2 - February 2020 • Business Card Templates (Master & Customizable)* • Envelope Templates (Standard #10 & Large Catalogue) • Note Card Template • Folder Templates (General & Customizable)
  • *Templates will be updated to reflect Legal Entity name changes for regional use as they become available.
  • The PowerPoint templates should be used for all internal and external presentations. There are numerous content layouts with options for customizable imagery as well as pre-formatted bars, charts, graphs, maps, product images, and more.
  • Use CBU Central to download the PowerPoint Templates and PowerPoint Tips & Tricks.
  • The Master and Partner Templates are the same with one exception. The Partner version includes a legally required disclosure in the footer to be used for sales pitches.
  • This email signature should be used for all internal and external communication.
  • Email addresses will be updated February 2020 to reflect the new name.
  • Do not remove until Feb. 2020
  • Do not use hyphens or periods Lowercase is standard email format Capital N and LLs are always required in URL
  • Use CBU Central to download the Email Signature Template and Instructions.
  • The Nortonlifelock Document Template (Word Doc) should be used for for both internal and external communication such as Policies, Master Guides, etc.
  • Formatting instructions are built into the template and saved as a separate PDF for reference. Formatting instructions include: • Font • Typeface • Headings • Body Copy • Bullets
  • This template is available in A4 format.
  • Use CBU Central to download the Document Template.
  • [DOCUMENT TITLE] 16PT ARIAL BOLD [SUBTITLE (OPTIONAL)] 14PT ARIAL [HEADING 1] 12PT ARIAL B0LD [Body text] 12PT ARIAL LIST BULLET STYLE IS SET UP TO CONTINUE INDENTING AND SWITCHING BETWEEN STYLES OF BULLETS -‘Tab’ at the start of a bullet to get to the next bullet indent and style • ‘Shift Tab’ to move back to the previous bullet and style - Thero are five bullet levels • This is the final bullet at 3cm. List Paragraph has been set up in a level system to indent at pre-set tab points. By using the ‘Tab’ key you can indent the list paragraph by 0.75cm each point. These indents are used to align paragraphs under the ‘List Bullet’ and ‘List Number’ styles. Use ‘Tab’ to move to the next level, use ‘Shift Tab’ to move to the previous level.
  • The Nortonlifelock Letterhead Template (Word Doc) should be used as the official stationery for external correspondence.
  • Our corporate headquarters’ address, written in the USPS preferred format, is embedded in the footer. Please standardize as shown below. 60 E Rio Salado Pkwy STE 1000 Tempe, AZ 85281 • Always use STE for Suite number • Always abbreviate Pkwy for Parkway • Always use E for East with no period
  • Where appropriate for regions, Legal Entity name changes are in progress and will be incorporated into guidance and assets as soon as available.
  • Use CBU Central to download the Letterhead Template.
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