Nutri-score

Official Websites

• https://www.santepubliquefrance.fr/en/nutri-score
• https://www.demarches-simplifiees.fr/commencer/nutri-score_enregistrement_france
• https://www.demarches-simplifiees.fr/commencer/ns_international_registration_procedure
• https://www.santepubliquefrance.fr/Sante-publique-France/Nutri-Score

Brand Guidelines

2021

Brand Summary

Mission

• To provide consumers with clear, accessible nutritional information on food packaging, enabling them to make informed choices about the nutritional quality of the products they purchase [^1].

Core Values

• transparency
• clarity
• consumer empowerment
• scientific rigor
• public health improvement

Target Audience

• Consumers seeking easy-to-understand nutritional information at the point of purchase, including those interested in comparing products and making healthier choices [^2].

Personality Traits

• informative
• trustworthy
• neutral
• accessible
• modern

Visual Identity Overview

• The visual identity centers on the Nutri-Score logo, a 5-color scale (green to red) with bold, uppercase letters A to E, constructed with fixed proportions and clear margins. The design is modern, simple, and emphasizes clarity and contrast, with strict rules for color palette, typography, and logo usage across packaging and communications [^3].

Categories

Color Palette

• The 6 colours in the logo (dark and light greens, yellow, orange, dark orange and heavy grey) are fixed and must not be changed.
• These rules also apply to the vertical versions of the module.
• For packaging applications, four-colour printing is to be used.
• The basic ink proportions to use are shown in the box to the right.
• If four-colour printing is not possible, the monochrome version is recommended.
• The values to be applied to the chosen colour are shown to the right.
• Note: This version should only be used when four-colour printing is ruled out.
• In cases where the other printing modes prove impossible, the monochrome Line version is recommended.
• The black of the line version corresponds to the colour used for monochrome printing. This can be black or any other colour at 100% (see examples to the right).
• On this type of background, use the “simple” versions in which the solid white area does not have an outside border (see example to the right).
• Please note: on very pale colour backgrounds, a different version is recommended (see page 2.2).
• On white or very pale backgrounds that make it hard to make out the shape of the white module (contrast too low), it is strongly recommended to use the module versions with an outside border.
• The grey used for this outline is identical to the grey in the Nutri-Score lettering.
• Don’t change colours
• The colour policy for the neutral logo is variable: four-colour or black-and-white version.
• To correctly print the four-colour neutral logo, please refer to page 6 of this graphic charter. In addition, use of the neutral line logo is prohibited.
• The black-and-white neutral logo must have a border in order to be legible on all types of backgrounds and media.

Typography

• The Nutri-Score modules are constructed according to fixed dimensions and proportions. These proportions cannot be modified under any circumstances.
• For packaging applications, the vector modules available in the Illustrator files attached to this graphic charter can simply be copied and pasted and then adjusted to the required size proportionally without distortion.

Logo Usage

• The horizontal versions are to be used by default as a priority. The vertical versions should only be used as a last resort when the horizontal versions cannot be applied.
• The Nutri-Score modules are constructed according to fixed dimensions and proportions. These proportions cannot be modified under any circumstances.
• For packaging applications, the vector modules available in the Illustrator files attached to this graphic charter can simply be copied and pasted and then adjusted to the required size proportionally without distortion.
• For packaging applications, four-colour printing is to be used. The basic ink proportions to use are shown in the box to the right. The 6 colours in the logo (dark and light greens, yellow, orange, dark orange and heavy grey) are fixed and must not be changed. These rules also apply to the vertical versions of the module.
• If four-colour printing is not possible, the monochrome version is recommended. The values to be applied to the chosen colour are shown to the right. Note: This version should only be used when four-colour printing is ruled out. These rules also apply to the vertical versions of the module.
• In cases where the other printing modes prove impossible, the monochrome Line version is recommended. The Line version to be used is shown to the right. The black of the line version BCDE corresponds to the colour used for monochrome printing. This can be black or any other colour at 100% (see examples to the right). These rules also apply to the vertical versions of the module.
• On this type of background, use the “simple” versions in which the solid white area does not have an outside border (see example to the right). Please note: on very pale colour backgrounds, a different version is recommended (see page 2.2). These rules also apply to the vertical versions of the module.
• On white or very pale backgrounds that make it hard to make out the shape of the white module (contrast too low), it is strongly recommended to use the module versions with an outside border. The grey used for this outline is identical to the grey in the Nutri-Score lettering. These rules also apply to the vertical versions of the module.
• The Nutri-Score modules are positioned in the lower third of the front of the packaging. On cylindrical or egg-shaped formats, the front is where most of the product’s identity and information elements are presented (logo, brand, product name, etc.). These rules also apply to the vertical versions of the module.
• On packaging that groups together several units of the same product not wrapped in a plastic sleeve or cardboard cluster pack (4-packs or 8-packs of yoghurt, for example), the module must appear in the lower third of the main side of the pack. Note that for yoghurt packs or other packaging of this kind, the container lids are considered to be the main side. These rules also apply to the vertical versions of the module.
• On packaging that groups together several units of the same product wrapped in a plastic sleeve (packs of bottles, for example) or a cardboard cluster pack, the module must appear in the lower third of the front according to the following rules: 1) if the outer packaging is transparent, the module must appear visibly on the main side of each product unit but not necessarily on the outer packaging; 2) if the outer packaging is opaque or covers most of the product units in the pack, the module must appear at least on the main side of the outer packaging; 3) if product units that have outer packaging are likely to be sold individually, separate from the rest of the pack, the module should appear on the main side of each of the product units in the pack and on the outer packaging if it meets condition 2. These rules also apply to the vertical versions of the module.
• In order to ensure that the module is as legible as possible, a margin has been set in which no text can “contaminate” the module. This margin is an invisible rectangle that surrounds the module. Its width is set to half the width of the main capsule a. On the version with a border, the width of the margin is slightly offset by the thickness of the module’s grey border. These rules also apply to the vertical versions of the module, with a corresponding to the height of the main capsule. Note: All of the module versions available in the Illustrator files attached to this graphic charter have this invisible area.
• The size of the module is very easy to calculate using the basic dimensions of the packaging facing and the type of format on which it is to be applied. If necessary, a 10% increase in the module’s size (d) relative to the calculation is tolerated, but under no circumstances can d be reduced. Important: When the largest face of the packaging or container is smaller than 25 cm, the foodstuffs are not subject to application of the module.
• On facings in rectangular formats, the module size is calculated as follows: simply add the packaging length L and height H together and divide the total by 10 to determine the width d of the module. These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On circular or oval packs, the calculation principle is the same. However, the denominator applied to this calculation changes. The denominator changes to 11. These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On labels of irregular or trapezoidal shapes, the calculation principle remains the same. However, the denominator applied to this calculation changes. The denominator changes to 11.
• On cylindrical (bottles, cans, etc.) or egg-shaped packs, L is calculated using the perimeter C of the volume. L= C/2. d is then calculated using the method explained previously (page 19). The height H does not take into account the whole height of the volume. It is limited to the vertical part of the volume, which excludes the shoulders and folds on the bottom of the pack (fig. a). This concerns the volumes printed in their entirety (sleeves, for example). When the facing is simply a label affixed to a cylindrical volume, the height of the label is used in the calculation (fig. b). These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On facings with non-standard formats, shapes outside the fictional central rectangle of the facing are not taken into account. d is then calculated using the method explained previously (page 19). These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On packaging that groups together several units of the same product not wrapped in a plastic sleeve or cardboard cluster pack (4-packs or 8-packs of yoghurt, for example), the height and width of the whole packaging are taken into account. d is then calculated using the method explained previously (page 19). These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On packaging that groups together several units of the same product wrapped in a plastic sleeve (packs of bottles, for example) or a cardboard cluster pack, the height and width of the whole outer packaging are taken into account. d is then calculated using the method explained previously (page 19). These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module. Note: In the example to the right (a pack of 6 soft drink bottles), the module has reached its maximum permitted size of 45 mm. Details of the size limits are given on pages 26 and 27.
• The maximum permitted size has been set at d = 45 mm regardless of the packaging size, no matter how large. These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• For legibility reasons and to ensure compliance with the INCO standard, there is a minimum module size. This size has been set at d = 17 mm. Therefore, the body of the Nutri-Score lettering will never be less than 1.2 mm. These rules also apply to the vertical versions of the module. In this case, d corresponds, to the height of the module. Important: When the largest face of the packaging or container is smaller than 25 cm, the foodstuffs are not subject to application of the Nutri-Score module.
• The Nutri-Score can be placed on all faces of the same packaging, provided that it is already present at least on its main (facing) side. The score indicated on the Nutri-Score must match the score shown on the facing side. The “neutral” logo may also be used. The rules for calculating the module size do not apply to the non-facing sides. However, the minimum size (d = 17 mm) should be respected. In addition, the information placed next to the Nutri-Score must relate only to the information used to calculate the score. The visual insert directly associated with the Nutri-Score must not contain any information unrelated to the calculation of the score (for example, no preservatives or food colouring).
• In order to ensure that the module is as legible as possible, a margin has been set (see page 17 for calculation details). The rules for this margin on facing sides also apply on the other sides. Graphic gimmicks (such as arrows) can break the margin rule, but they must not touch the module under any circumstances.
• Don’t deform a module. Don’t change colours. Don’t change fonts. Don’t remove or separate components.

Visual Style

• The Nutri-Score modules are constructed according to fixed dimensions and proportions. These proportions cannot be modified under any circumstances.
• For packaging applications, the vector modules available in the Illustrator files attached to this graphic charter can simply be copied and pasted and then adjusted to the required size proportionally without distortion.
• For packaging applications, four-colour printing is to be used. The basic ink proportions to use are shown in the box to the right. The 6 colours in the logo (dark and light greens, yellow, orange, dark orange and heavy grey) are fixed and must not be changed. These rules also apply to the vertical versions of the module.
• If four-colour printing is not possible, the monochrome version is recommended. The values to be applied to the chosen colour are shown to the right. Note: This version should only be used when four-colour printing is ruled out. These rules also apply to the vertical versions of the module.
• In cases where the other printing modes prove impossible, the monochrome Line version is recommended. The Line version to be used is shown to the right. The black of the line version corresponds to the colour used for monochrome printing. This can be black or any other colour at 100% (see examples to the right). These rules also apply to the vertical versions of the module.
• In most cases, the modules are placed on colour, photograph or illustrative backgrounds. The modules stand out perfectly from the backgrounds on which they are applied because of the module’s solid white colour. On this type of background, use the “simple” versions in which the solid white area does not have an outside border (see example to the right). Please note: on very pale colour backgrounds, a different version is recommended (see page 2.2). These rules also apply to the vertical versions of the module.
• On white or very pale backgrounds that make it hard to make out the shape of the white module (contrast too low), it is strongly recommended to use the module versions with an outside border. The grey used for this outline is identical to the grey in the Nutri-Score lettering. These rules also apply to the vertical versions of the module.
• The Nutri-Score modules are positioned in the lower third of the front of the packaging. On cylindrical or egg-shaped formats, the front is where most of the product’s identity and information elements are presented (logo, brand, product name, etc.). These rules also apply to the vertical versions of the module.
• On packaging that groups together several units of the same product not wrapped in a plastic sleeve or cardboard cluster pack (4-packs or 8-packs of yoghurt, for example), the module must appear in the lower third of the main side of the pack. Note that for yoghurt packs or other packaging of this kind, the container lids are considered to be the main side. These rules also apply to the vertical versions of the module.
• On packaging that groups together several units of the same product wrapped in a plastic sleeve (packs of bottles, for example) or a cardboard cluster pack, the module must appear in the lower third of the front according to the following rules: 1) if the outer packaging is transparent, the module must appear visibly on the main side of each product unit but not necessarily on the outer packaging; 2) if the outer packaging is opaque or covers most of the product units in the pack, the module must appear at least on the main side of the outer packaging; 3) if product units that have outer packaging are likely to be sold individually, separate from the rest of the pack, the module should appear on the main side of each of the product units in the pack and on the outer packaging if it meets condition 2. These rules also apply to the vertical versions of the module.
• In order to ensure that the module is as legible as possible, a margin has been set in which no text can “contaminate” the module. This margin is an invisible rectangle that surrounds the module. Its width is set to half the width of the main capsule a. On the version with a border, the width of the margin is slightly offset by the thickness of the module’s grey border. These rules also apply to the vertical versions of the module, with a corresponding to the height of the main capsule. Note: All of the module versions available in the Illustrator files attached to this graphic charter have this invisible area.
• The size of the module is very easy to calculate using the basic dimensions of the packaging facing and the type of format on which it is to be applied. If necessary, a 10% increase in the module’s size (d) relative to the calculation is tolerated, but under no circumstances can d be reduced. Important: When the largest face of the packaging or container is smaller than 25 cm, the foodstuffs are not subject to application of the module.
• On facings in rectangular formats, the module size is calculated as follows: simply add the packaging length L and height H together and divide the total by 10 to determine the width d of the module. These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On circular or oval packs, the calculation principle is the same. However, the denominator applied to this calculation changes. The denominator changes to 11. These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On labels of irregular or trapezoidal shapes, the calculation principle remains the same. However, the denominator applied to this calculation changes. The denominator changes to 11.
• On cylindrical (bottles, cans, etc.) or egg-shaped packs, L is calculated using the perimeter C of the volume. L= C/2. d is then calculated using the method explained previously (page 19). The height H does not take into account the whole height of the volume. It is limited to the vertical part of the volume, which excludes the shoulders and folds on the bottom of the pack (fig. a). This concerns the volumes printed in their entirety (sleeves, for example). When the facing is simply a label affixed to a cylindrical volume, the height of the label is used in the calculation (fig. b). These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On facings with non-standard formats, shapes outside the fictional central rectangle of the facing are not taken into account. d is then calculated using the method explained previously (page 19). These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On packaging that groups together several units of the same product not wrapped in a plastic sleeve or cardboard cluster pack (4-packs or 8-packs of yoghurt, for example), the height and width of the whole packaging are taken into account. d is then calculated using the method explained previously (page 19). These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• On packaging that groups together several units of the same product wrapped in a plastic sleeve (packs of bottles, for example) or a cardboard cluster pack, the height and width of the whole outer packaging are taken into account. d is then calculated using the method explained previously (page 19). These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module. Note: In the example to the right (a pack of 6 soft drink bottles), the module has reached its maximum permitted size of 45 mm. Details of the size limits are given on pages 26 and 27.
• The maximum permitted size has been set at d = 45 mm regardless of the packaging size, no matter how large. These rules also apply to the vertical versions of the module. In this case, d corresponds to the height of the module.
• For legibility reasons and to ensure compliance with the INCO standard, there is a minimum module size. This size has been set at d = 17 mm. Therefore, the body of the Nutri-Score lettering will never be less than 1.2 mm. These rules also apply to the vertical versions of the module. In this case, d corresponds, to the height of the module. Important: When the largest face of the packaging or container is smaller than 25 cm, the foodstuffs are not subject to application of the Nutri-Score module.
• The Nutri-Score can be placed on all faces of the same packaging, provided that it is already present at least on its main (facing) side. The score indicated on the Nutri-Score must match the score shown on the facing side. The “neutral” logo may also be used. The rules for calculating the module size do not apply to the non-facing sides. However, the minimum size (d = 17 mm) should be respected. In addition, the information placed next to the Nutri-Score must relate only to the information used to calculate the score. The visual insert directly associated with the Nutri-Score must not contain any information unrelated to the calculation of the score (for example, no preservatives or food colouring).
• In order to ensure that the module is as legible as possible, a margin has been set (see page 17 for calculation details). The rules for this margin on facing sides also apply on the other sides. Graphic gimmicks (such as arrows) can break the margin rule, but they must not touch the module under any circumstances.
• Don’t deform a module. Don’t change colours. Don’t change fonts. Don’t remove or separate components.
• The Multi Nutri-Score logos are constructed based on fixed dimensions and proportions. These proportions cannot be modified under any circumstances. The rules for applying these particular modules are the same as for standard modules.
• For packaging applications, the vector modules available in the Illustrator files attached to this graphic charter can simply be copied and pasted and adjusted to the required size proportionally without distortion. Then the text can be replaced with the names of the appropriate products.
• For all surfaces on which the Nutri-Score may be placed, it must be large enough to be legible, taking into account the target format and the reading distance.
• The communication logo may not under any circumstances be distorted or modified in any way, and no graphic element may be added or removed.
• Only horizontal versions of the logo can be applied in communications. The use of vertical versions is prohibited. All of the modules must either have a border or not have a border. Mixing the two types is completely prohibited. They must be of the same size.
• The Multi-Score logos are prohibited in communications.
• The neutral logo is constructed according to fixed dimensions and proportions. These proportions cannot be modified under any circumstances.
• The colour policy for the neutral logo is variable: four-colour or black-and-white version. To correctly print the four-colour neutral logo, please refer to page 6 of this graphic charter. In addition, use of the neutral line logo is prohibited. The black-and-white neutral logo must have a border in order to be legible on all types of backgrounds and media.

Layout And Composition

• The Nutri-Score modules are constructed according to fixed dimensions and proportions. These proportions cannot be modified under any circumstances.
• For packaging applications, the vector modules available in the Illustrator files attached to this graphic charter can simply be copied and pasted and then adjusted to the required size proportionally without distortion.
• On this type of background, use the “simple” versions in which the solid white area does not have an outside border (see example to the right).
• On white or very pale backgrounds that make it hard to make out the shape of the white module (contrast too low), it is strongly recommended to use the module versions with an outside border.
• The grey used for this outline is identical to the grey in the Nutri-Score lettering.
• The Nutri-Score modules are positioned in the lower third of the front of the packaging.
• On cylindrical or egg-shaped formats, the front is where most of the product’s identity and information elements are presented (logo, brand, product name, etc.).
• On packaging that groups together several units of the same product not wrapped in a plastic sleeve or cardboard cluster pack (4-packs or 8-packs of yoghurt, for example), the module must appear in the lower third of the main side of the pack.
• For yoghurt packs or other packaging of this kind, the container lids are considered to be the main side.
• On packaging that groups together several units of the same product wrapped in a plastic sleeve (packs of bottles, for example) or a cardboard cluster pack, the module must appear in the lower third of the front according to the following rules: 1) if the outer packaging is transparent, the module must appear visibly on the main side of each product unit but not necessarily on the outer packaging; 2) if the outer packaging is opaque or covers most of the product units in the pack, the module must appear at least on the main side of the outer packaging; 3) if product units that have outer packaging are likely to be sold individually, separate from the rest of the pack, the module should appear on the main side of each of the product units in the pack and on the outer packaging if it meets condition 2.
• A margin has been set in which no text can “contaminate” the module. This margin is an invisible rectangle that surrounds the module. Its width is set to half the width of the main capsule a.
• On the version with a border, the width of the margin is slightly offset by the thickness of the module’s grey border.
• For vertical versions of the module, a corresponds to the height of the main capsule.
• The size of the module is very easy to calculate using the basic dimensions of the packaging facing and the type of format on which it is to be applied.
• If necessary, a 10% increase in the module’s size (d) relative to the calculation is tolerated, but under no circumstances can d be reduced.
• Important: When the largest face of the packaging or container is smaller than 25 cm, the foodstuffs are not subject to application of the module.
• On facings in rectangular formats, the module size is calculated as follows: simply add the packaging length L and height H together and divide the total by 10 to determine the width d of the module.
• For vertical versions of the module, d corresponds to the height of the module.
• On circular or oval packs, the calculation principle is the same. However, the denominator applied to this calculation changes. The denominator changes to 11.
• On labels of irregular or trapezoidal shapes, the calculation principle remains the same. However, the denominator applied to this calculation changes. The denominator changes to 11.
• On cylindrical (bottles, cans, etc.) or egg-shaped packs, L is calculated using the perimeter C of the volume. L = C/2. d is then calculated using the method explained previously (page 19). The height H does not take into account the whole height of the volume. It is limited to the vertical part of the volume, which excludes the shoulders and folds on the bottom of the pack (fig. a). When the facing is simply a label affixed to a cylindrical volume, the height of the label is used in the calculation (fig. b).
• On facings with non-standard formats, shapes outside the fictional central rectangle of the facing are not taken into account. d is then calculated using the method explained previously (page 19).
• On packaging that groups together several units of the same product not wrapped in a plastic sleeve or cardboard cluster pack (4-packs or 8-packs of yoghurt, for example), the height and width of the whole packaging are taken into account. d is then calculated using the method explained previously (page 19).
• On packaging that groups together several units of the same product wrapped in a plastic sleeve (packs of bottles, for example) or a cardboard cluster pack, the height and width of the whole outer packaging are taken into account. d is then calculated using the method explained previously (page 19).
• In the example to the right (a pack of 6 soft drink bottles), the module has reached its maximum permitted size of 45 mm. Details of the size limits are given on pages 26 and 27.
• The maximum permitted size has been set at d = 45 mm regardless of the packaging size, no matter how large.
• For legibility reasons and to ensure compliance with the INCO standard, there is a minimum module size. This size has been set at d = 17 mm. Therefore, the body of the Nutri-Score lettering will never be less than 1.2 mm.
• The Nutri-Score can be placed on all faces of the same packaging, provided that it is already present at least on its main (facing) side.
• The score indicated on the Nutri-Score must match the score shown on the facing side. The “neutral” logo may also be used.
• The rules for calculating the module size do not apply to the non-facing sides. However, the minimum size (d = 17 mm) should be respected.
• The information placed next to the Nutri-Score must relate only to the information used to calculate the score.
• The visual insert directly associated with the Nutri-Score must not contain any information unrelated to the calculation of the score (for example, no preservatives or food colouring).
• A margin has been set (see page 17 for calculation details). The rules for this margin on facing sides also apply on the other sides. Graphic gimmicks (such as arrows) can break the margin rule, but they must not touch the module under any circumstances.
• Don’t deform a module
• Don’t change colours
• Don’t change fonts
• Don’t remove or separate components

Additional Properties