NxtPort

📋 1 Guidelines

🔗 Connections

Sector

Logistics supply chain Software

Region

Belgium

Guideline Year

2018

Language

English

Tags

Technology

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • NxtPort is a Data Utility Platform which collects and pools data from various stages in the supply chain. The platform allows better data sharing, hence more transparency, more efficiency, less administration and better interoperability of existing platforms [^1].
Core Values
  • transparency
  • efficiency
  • interoperability
Target Audience
  • All involved parties of the supply chain, including those who share or use data, develop new software, or use applications available on the NxtPort marketplace [^2].
Personality Traits
  • professional
  • collaborative
  • innovative
Visual Identity Overview
  • The visual identity features geometric and abstract designs with parallel lines and curved blue elements, a color palette dominated by blues and grays, and a modern, corporate tone. The logo is used in specific variants for light and dark backgrounds, and the Raleway font is used in various weights. Imagery includes port and shipping visuals, often sourced from royalty-free collections and the Port of Antwerp [^3].

Categories

Brand Imagery
  • We use the royalty free pexels.com for our beautiful images, next to a collection of the Port of Antwerp.
Color Palette
  • MAIN COLOR #123A6B SECONDARY COLOR #5B9BD5 BACK GROUND COLOR #F1F1F1 TEXT COLOR #404040
  • When dealing with the brand mark and the logotype, make sure you only use the brand colors.
  • NAUTICAL #5B9BD5
  • PORT OPERATIONS #F2A33A
  • LAND #70AC46
  • When making fact sheets or other prints, use the following colors for the different domains
Typography
  • At NxtPort, we use the Raleway font. This can be used in any flavour, Regular, Bold or Thin
Logo Usage
  • The default logo is for display on a white or light background. A white alternative can be used for dark backgrounds.
  • When dealing with the brand mark and the logotype, make sure you only use the brand colors.
Visual Style
  • The default logo is for display on a white or light background. A white alternative can be used for dark backgrounds.
  • At NxtPort, we use the Raleway font. This can be used in any flavour, Regular, Bold or Thin
  • When dealing with the brand mark and the logotype, make sure you only use the brand colors.
  • MAIN COLOR #123A6B SECONDARY COLOR #5B9BD5 BACK GROUND COLOR #F1F1F1 TEXT COLOR #404040
Photography Style
  • We use the royalty free pexels.com for our beautiful images, next to a collection of the Port of Antwerp.
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