NYU

private university in New York City

📋 2 Guidelines

🔗 Connections

Region

Guideline Year

Language

Revenue Range

Employees Range

Total Assets Range

Headquarters Location

Foundation Date

Foundation Year Bucket

Official Websites

Brand Guidelines

2010

Brand Summary

Mission
  • To unify New York University under a shared logo and visual identity, leveraging its strong reputation and history to communicate clearly and build recognition globally [^1].
Core Values
  • unity
  • clarity
  • professionalism
  • global recognition
  • simplicity
Target Audience
  • Prospective and current students, alumni, faculty, staff, and global audiences seeking a clear, recognizable connection to New York University [^2].
Personality Traits
  • professional
  • modern
  • minimalistic
  • organized
Visual Identity Overview
  • The visual identity centers on the NYU Violet color (PMS 2597), a consistent logo featuring a torch icon and bold typography, clear space and sizing rules, and a minimalist, clean layout. The logo is used in various formats for different contexts, always maintaining clarity and avoiding unnecessary variations or clutter [^3].

Categories

Logo Usage
  • The primary color is NYU Violet (PMS 2597). Ideally, the logo should be reproduced in Violet (PMS 2597). It can also be reproduced in black or reversed out to white from a dark background. NYU Violet PMS: 2597 CMYK: C85, M1OO, YO, KO RGB: R87, G6, B14O HEX: 57O68c
  • To maintain full legibility, never reproduce the logo at heights smaller than 0.25 inches tall for print and 30 pixels tall for digital. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.
  • Allow the logo room to breath and maintain an appropriate amount of clear space around the logo. “X” represents one-half the size of the torch in the box and is used as a measuring tool to help maintain clearance.
  • The NYU logo includes the logomark combined with the logotype. Through consistent use, we can create a distinctive visual identity that is easily recognized and that can be protected from impostors or unauthorized uses.
  • The logo should not be altered in any way.
  • Do not remove the torch from the box.
  • Do not remove parts of the logo.
  • Do not distort the shape of the logo.
  • Do not crop the torch in a different way.
  • Do not add additional type to the logo.
  • Do not create other logos using the torch.
  • Do not color the torch in other colors.
  • Do not make the torch transparent.
  • Do not use the black logo on an NYU violet background.
  • Do not use the NYU violet logo on a black background.
  • Do not use the logo over busy backgrounds.
  • Do not use the color logo over backgrounds where there is not enough contrast to have the logo stand out.
  • Do not make the logo the most dominant image on the page.
  • Do not use the logo as a word in a sentence.
  • Separate logos for your unit, project, department, institute, or center are unnecessary and add to the complexity and clutter of NYU’s visual landscape. Below are the reasons why NYU does not allow additional or new logos.
  • It’s not necessary to use more than one university logo.
  • One NYU logo clearly communicates that this is an NYU initiative.
Color Palette
  • The primary color is NYU Violet (PMS 2597).
  • NYU Violet PMS: 2597 CMYK: C85, M100, Y0, K0 RGB: R87, G6, B140 HEX: 57068c
  • Ideally, the logo should be reproduced in Violet (PMS 2597). It can also be reproduced in black or reversed out to white from a dark background.
  • Do not use the black logo on an NYU violet background.
  • Do not use the NYU violet logo on a black background.
  • Do not color the torch in other colors.
  • Do not use the color logo over backgrounds where there is not enough contrast to have the logo stand out.
Visual Style
  • The primary color is NYU Violet (PMS 2597).
  • NYU Violet PMS: 2597 CMYK: C85, M100, Y0, K0 RGB: R87, G6, B140 HEX: 57068c
  • Ideally, the logo should be reproduced in Violet (PMS 2597). It can also be reproduced in black or reversed out to white from a dark background.
  • To maintain full legibility, never reproduce the logo at heights smaller than 0.25 inches tall for print and 30 pixels tall for digital. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.
  • Allow the logo room to breath and maintain an appropriate amount of clear space around the logo. “X” represents one-half the size of the torch in the box and is used as a measuring tool to help maintain clearance.
  • Do not remove the torch from the box.
  • Do not remove parts of the logo.
  • Do not distort the shape of the logo.
  • Do not crop the torch in a different way.
  • Do not add additional type to the logo.
  • Do not create other logos using the torch.
  • Do not color the torch in other colors.
  • Do not make the torch transparent.
  • Do not use the black logo on an NYU violet background.
  • Do not use the NYU violet logo on a black background.
  • Do not use the logo over busy backgrounds.
  • Do not use the color logo over backgrounds where there is not enough contrast to have the logo stand out.
  • Do not make the logo the most dominant image on the page.
  • Do not use the logo as a word in a sentence.
  • Separate logos for your unit, project, department, institute, or center are unnecessary and add to the complexity and clutter of NYU’s visual landscape.
  • It’s not necessary to use more than one university logo.
  • One NYU logo clearly communicates that this is an NYU initiative.
Layout And Composition
  • The image should feature a vertical, rectangular infographic with a solid deep purple background that has a subtle diagonal line pattern, giving it a textured appearance. On the left side, large, bold, white numerals are arranged vertically and aligned to the left edge, displaying the following statistics from top to bottom: ‘470,000’, ‘48,000’, ‘9,000’, ‘3,100’, ‘2,500’, ‘130’, ‘18’, ‘11’, and ‘3’. To the right of each number, corresponding white text labels specify categories: ‘ALUMNI’ next to ‘470,000’, ‘STUDENTS’ next to ‘48,000’, ‘EMPLOYEES’ next to ‘9,000’, ‘FULL-TIME FACULTY’ next to ‘3,100’, ‘COURSES OFFERED’ next to ‘2,500’, ‘COUNTRIES REPRESENTED’ next to ‘130’, ‘SCHOOLS’ next to ‘18’, ‘STUDY AWAY SITES’ next to ‘11’, and ‘DEGREE-GRANTING CAMPUSES’ next to ‘3’. The labels are in a smaller, light gray font, positioned horizontally adjacent to their respective numbers, evenly spaced, and aligned to the left, creating a clean and organized visual hierarchy. The overall layout emphasizes the large numerical data, with minimalistic design elements and no additional graphics or images.
  • The image features a predominantly purple background with diagonal lines creating a textured pattern across the entire surface. In the center, there is a large, bold, white numeral ‘1’ with a slightly tilted and irregular shape, giving it a dynamic appearance. Below the number, aligned towards the bottom center of the image, is small white text that reads ‘UNIVERSITY’ in uppercase letters, with a subtitle beneath it stating ‘(Unified under a shared logo)’. The overall design emphasizes the number ‘1’ as the main focal point, with a simple and modern aesthetic, and minimal additional elements beyond the patterned background and text.
  • The image depicts seven business cards arranged on a wooden surface with a warm brown tone, with the word ‘Then’ written in white, bold font at the top center. The cards are arranged in an informal cluster, with some overlapping slightly. Six of the cards are from ‘New York University,’ featuring a purple logo, and contain various contact details, names, titles, and addresses, with some cards including the university’s address in white text on a purple background and others with black text on a white background. The seventh card is different, with a simple black logo and the name ‘Samantha Sharples Wertheim,’ with her title ‘Director’ and contact information, also from New York University. The cards vary in layout but mostly follow a professional business card format, with some including icons or logos, and others emphasizing text. The surfaces of the cards appear smooth and glossy, with the text clearly legible. No additional objects or decorations are visible, and the scene is well-lit, with shadows cast subtly on the wooden surface, indicating a diffuse light source from above.
  • To maintain full legibility, never reproduce the logo at heights smaller than 0.25 inches tall for print and 30 pixels tall for digital. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.
  • Allow the logo room to breath and maintain an appropriate amount of clear space around the logo. ‘X’ represents one-half the size of the torch in the box and is used as a measuring tool to help maintain clearance.

2014

Brand Summary

Mission
  • To unify New York University under a shared logo and visual identity, leveraging its strong reputation and history to communicate clearly and build recognition globally [^1].
Core Values
  • unity
  • clarity
  • professionalism
  • global recognition
  • simplicity
Target Audience
  • Prospective and current students, alumni, faculty, staff, and global audiences seeking a clear, recognizable connection to New York University [^2].
Personality Traits
  • professional
  • modern
  • minimalistic
  • organized
Visual Identity Overview
  • The visual identity centers on the NYU Violet color (PMS 2597), a consistent logo featuring a torch icon and bold typography, clear space and sizing rules, and a minimalist, clean layout. The logo is used in various formats for different contexts, always maintaining clarity and avoiding unnecessary variations or clutter [^3].

Categories

Logo Usage
  • The primary color is NYU Violet (PMS 2597). Ideally, the logo should be reproduced in Violet (PMS 2597). It can also be reproduced in black or reversed out to white from a dark background. NYU Violet PMS: 2597 CMYK: C85, M1OO, YO, KO RGB: R87, G6, B14O HEX: 57O68c
  • To maintain full legibility, never reproduce the logo at heights smaller than 0.25 inches tall for print and 30 pixels tall for digital. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.
  • Allow the logo room to breath and maintain an appropriate amount of clear space around the logo. “X” represents one-half the size of the torch in the box and is used as a measuring tool to help maintain clearance.
  • The NYU logo includes the logomark combined with the logotype. Through consistent use, we can create a distinctive visual identity that is easily recognized and that can be protected from impostors or unauthorized uses.
  • The logo should not be altered in any way.
  • Do not remove the torch from the box.
  • Do not remove parts of the logo.
  • Do not distort the shape of the logo.
  • Do not crop the torch in a different way.
  • Do not add additional type to the logo.
  • Do not create other logos using the torch.
  • Do not color the torch in other colors.
  • Do not make the torch transparent.
  • Do not use the black logo on an NYU violet background.
  • Do not use the NYU violet logo on a black background.
  • Do not use the logo over busy backgrounds.
  • Do not use the color logo over backgrounds where there is not enough contrast to have the logo stand out.
  • Do not make the logo the most dominant image on the page.
  • Do not use the logo as a word in a sentence.
  • Separate logos for your unit, project, department, institute, or center are unnecessary and add to the complexity and clutter of NYU’s visual landscape. Below are the reasons why NYU does not allow additional or new logos.
  • It’s not necessary to use more than one university logo.
  • One NYU logo clearly communicates that this is an NYU initiative.
Color Palette
  • The primary color is NYU Violet (PMS 2597).
  • NYU Violet PMS: 2597 CMYK: C85, M100, Y0, K0 RGB: R87, G6, B140 HEX: 57068c
  • Ideally, the logo should be reproduced in Violet (PMS 2597). It can also be reproduced in black or reversed out to white from a dark background.
  • Do not use the black logo on an NYU violet background.
  • Do not use the NYU violet logo on a black background.
  • Do not color the torch in other colors.
  • Do not use the color logo over backgrounds where there is not enough contrast to have the logo stand out.
Visual Style
  • The primary color is NYU Violet (PMS 2597).
  • NYU Violet PMS: 2597 CMYK: C85, M100, Y0, K0 RGB: R87, G6, B140 HEX: 57068c
  • Ideally, the logo should be reproduced in Violet (PMS 2597). It can also be reproduced in black or reversed out to white from a dark background.
  • To maintain full legibility, never reproduce the logo at heights smaller than 0.25 inches tall for print and 30 pixels tall for digital. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.
  • Allow the logo room to breath and maintain an appropriate amount of clear space around the logo. “X” represents one-half the size of the torch in the box and is used as a measuring tool to help maintain clearance.
  • Do not remove the torch from the box.
  • Do not remove parts of the logo.
  • Do not distort the shape of the logo.
  • Do not crop the torch in a different way.
  • Do not add additional type to the logo.
  • Do not create other logos using the torch.
  • Do not color the torch in other colors.
  • Do not make the torch transparent.
  • Do not use the black logo on an NYU violet background.
  • Do not use the NYU violet logo on a black background.
  • Do not use the logo over busy backgrounds.
  • Do not use the color logo over backgrounds where there is not enough contrast to have the logo stand out.
  • Do not make the logo the most dominant image on the page.
  • Do not use the logo as a word in a sentence.
  • Separate logos for your unit, project, department, institute, or center are unnecessary and add to the complexity and clutter of NYU’s visual landscape.
  • It’s not necessary to use more than one university logo.
  • One NYU logo clearly communicates that this is an NYU initiative.
Layout And Composition
  • The image should feature a vertical, rectangular infographic with a solid deep purple background that has a subtle diagonal line pattern, giving it a textured appearance. On the left side, large, bold, white numerals are arranged vertically and aligned to the left edge, displaying the following statistics from top to bottom: ‘470,000’, ‘48,000’, ‘9,000’, ‘3,100’, ‘2,500’, ‘130’, ‘18’, ‘11’, and ‘3’. To the right of each number, corresponding white text labels specify categories: ‘ALUMNI’ next to ‘470,000’, ‘STUDENTS’ next to ‘48,000’, ‘EMPLOYEES’ next to ‘9,000’, ‘FULL-TIME FACULTY’ next to ‘3,100’, ‘COURSES OFFERED’ next to ‘2,500’, ‘COUNTRIES REPRESENTED’ next to ‘130’, ‘SCHOOLS’ next to ‘18’, ‘STUDY AWAY SITES’ next to ‘11’, and ‘DEGREE-GRANTING CAMPUSES’ next to ‘3’. The labels are in a smaller, light gray font, positioned horizontally adjacent to their respective numbers, evenly spaced, and aligned to the left, creating a clean and organized visual hierarchy. The overall layout emphasizes the large numerical data, with minimalistic design elements and no additional graphics or images.
  • The image features a predominantly purple background with diagonal lines creating a textured pattern across the entire surface. In the center, there is a large, bold, white numeral ‘1’ with a slightly tilted and irregular shape, giving it a dynamic appearance. Below the number, aligned towards the bottom center of the image, is small white text that reads ‘UNIVERSITY’ in uppercase letters, with a subtitle beneath it stating ‘(Unified under a shared logo)’. The overall design emphasizes the number ‘1’ as the main focal point, with a simple and modern aesthetic, and minimal additional elements beyond the patterned background and text.
  • The image depicts seven business cards arranged on a wooden surface with a warm brown tone, with the word ‘Then’ written in white, bold font at the top center. The cards are arranged in an informal cluster, with some overlapping slightly. Six of the cards are from ‘New York University,’ featuring a purple logo, and contain various contact details, names, titles, and addresses, with some cards including the university’s address in white text on a purple background and others with black text on a white background. The seventh card is different, with a simple black logo and the name ‘Samantha Sharples Wertheim,’ with her title ‘Director’ and contact information, also from New York University. The cards vary in layout but mostly follow a professional business card format, with some including icons or logos, and others emphasizing text. The surfaces of the cards appear smooth and glossy, with the text clearly legible. No additional objects or decorations are visible, and the scene is well-lit, with shadows cast subtly on the wooden surface, indicating a diffuse light source from above.
  • To maintain full legibility, never reproduce the logo at heights smaller than 0.25 inches tall for print and 30 pixels tall for digital. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.
  • Allow the logo room to breath and maintain an appropriate amount of clear space around the logo. ‘X’ represents one-half the size of the torch in the box and is used as a measuring tool to help maintain clearance.

Additional Properties

PropertyValue
Wikidata LinkOpen Wikidata
PropertyValue
Headquarters LocationNew York City
Foundation Date1831
CountryUnited States
Viaf Cluster Id139712320
ImageNYU07.JPG
Topic’S Main CategoryCategory:New York University
Located In The Administrative Territorial EntityManhattan, New York City
Freebase Id/m/0bwfn
Gnd Id1713-9
Library Of Congress Authority Idn79058487
Libraries Australia Id35383350
Bibliothèque Nationale De France Id119954121
National Library Of Spain Spmabn Id (Bne V1.0)XX138969
Inception1831
Integrated Postsecondary Education Data System Id193900
Founded ByAlbert Gallatin
Member OfAssociation of American Universities (from 1950), ORCID, Inc. (as of 2023-10), Digital Library Federation, (as of 2021), Northeast University Semiconductor Network (from 2023) (+10 more)
Child Organization Or UnitNew York University Abu Dhabi, New York University Shanghai, NYU Paris, Center for the United States and the Cold War, New York University, Furman Center for Real Estate and Urban Policy (+7 more)
Postal Code10012-1091
Museum Of Modern Art Artist Id39496
Carnegie Classification Of Institutions Of Higher Educationdoctoral universities: very high research activity, majority undergraduate, research doctoral: comprehensive programs, with medical/veterinary school, four-year, large, primarily residential, four-year, full-time, more selective, lower transfer-in (+1 more)
New York Times Topic Idorganization/new-york-university
Legal Entity IdentifierR2G7YMC4K0KXSX0BGX71
Language UsedEnglish
Quora Topic IdNew-York-University-1
Ringgold Id5894
Itu/Iso/Iec Object Id1.3.6.1.4.1.88
Official NameNew York University
Category For Alumni Of Educational InstitutionCategory:New York University alumni
Category Of Associated PeopleCategory:New York University people
Snac Ark Idw6k96xpm
Subredditnyu (from 2009-11-04)
Ark Name Assigning Authority Number62624
Coordinate Location40.73, -73.995
Commons GalleryNew York University
Category For Employees Of The OrganizationCategory:New York University faculty
Encyclopædia Britannica Online Idtopic/New-York-University
Open Funder Registry Funder Id100006732
Permid4295979103
X (Twitter) Usernamenyuniversity (as of 2020-02-29, from 2009-04-02)
Facebook UsernameNYU
Youtube Channel IdUCWbOgmmhIvrmcxKiAF8twPA (as of 2020-12-10, from 2005-09-28)
Grid Idgrid.137628.9
Archinform Person/Group Id36610
Isni0000000419368753
Idref Id028038231
Arwu University IdNew-York-University
Qs World University Idnew-york-university-nyu
Times Higher Education World University Idnew-york-university
Google Maps Customer Id15722194054860370693
U Multirank University Idnew-york-university
Owner OfVilla La Pietra, Elmer Holmes Bobst Library, University Village, WNYU-FM, Washington Square Village (+1 more)
Nl Cr Aut Idko2007393118, ko2007393119
Musicbrainz Place Idf5359659-8cc8-4ea5-a83a-0a997ac5785a
Microsoft Academic Id (Discontinued)57206974
Street Address70 Washington Sq South, New York, NY, 10012-1091
Ror Id0190ak572
Littlesis Organization Id15003
Count Of Students51,848 (as of 2018-11), 57,270 (as of 2021-09-01)
Motto TextPerstare et praestare
Social Media Followers143,207 (as of 2021-01-07), 50,200 (as of 2021-07-02), 163,964 (as of 2022-02-21), 187,439 (as of 2023-02-05), 74,800 (as of 2023-02-17) (+3 more)
Board MemberMarc Bell
Arae Iduniversidad-de-nueva-york-1831
Share Catalogue Author Id735520
Union List Of Artist Names Id500312826
Uk Parliament Thesaurus Id58543
Zhihu Topic Id19692536
Crunchbase Organization Idnew-york-university, nyu-innovation-venture-fund, nyu-entrepreneurial-institute-2
National Library Of Israel J9U Id987007265937305171
Endowment4,578,665,100 United States dollar (as of 2020-06-30), 5,148,740,532 United States dollar (as of 2022-06-30), 5,574,826,697 United States dollar (as of 2021-06-30)
Admission Rate0 (as of 2020)
Admission Yield Rate0 (as of 2020)
Openalex IdI57206974, P4310315946
Indeed Company IdNew-York-University
X Topic Id1292874781272883200
Position Held By Head Of The OrganizationPresident of New York University
Idu Foreign Theatre Id1801
Flanders Arts Institute Organisation Id (Former Scheme)369379
Hill Museum & Manuscript Library Idorganization/193899777461
Contact Page Urlhttps://www.nyu.edu/footer/contact-us.html
Baidu Tieba Name纽约大学 (as of 2023-03-11)
IsilUS-NNU
Nla Trove People Id933193
Banq Authority Id0000319693
Bibsys Id90321725
National Library Of Ireland Idvtls000337196
Rero Id (Legacy)A000191869
Vatican Library Vcba Id494/11705
Fast Id533139
National Library Of Poland Mms Id9810621048405606
National Library Of Latvia Id000116876
Nsk (Viaf) Id000245785
Nacsis Cat Author IdDA01984539
National Library Of Lithuania IdLNB:BGvd;=Bz
Nukat Idn2009060745
Librarything Author Idnewyorkuniversity
Academic Calendar Typesemester
Tmdb Company Id14871
Cinii Research Id1140563741556940672
Google Scholar Organization Id17630047345716507964
Sevis School Id8395
Autonomous System Number12, 397066
Described By SourceCollier’s New Encyclopedia, 1921, New International Encyclopedia, The New Student’s Reference Work
Dialnet Author Id852733
Kunstenpunt Knowledge Graph IdQ172991
Snarc IdQ48970
Headquarters LocationNew York City
Industryhigher education
Kisti IdK000207608
Ranking31 (as of 2024), 27 (as of 2020), 27 (as of 2021), 25 (as of 2022), 28 (as of 2023) (+16 more)
FunderOpen Society Foundations (as of 2023), Open Society Foundations (as of 2023), Open Society Foundations (as of 2023), Open Society Foundations (as of 2023), Open Society Foundations (as of 2023) (+29 more)
Kalliope Verbund (Gnd) Id1713-9
Iati Organisation IdUS-EIN-13-5562308
Irs Employer Identification Number13-5562308
Digital Scriptorium Catalog Item IdQ1914
Domain Namenyu.edu
Lemmy Community Idnyu@lemmy.world
‎Yale Lux Idplace/b0eb910c-1a2c-46ac-b312-c81b70717ff0
‎Private Enterprise Number88
Donations1,598,214,637 United States dollar (as of 2023), 1,450,599,040 United States dollar (as of 2022), 701,545,471 United States dollar (as of 2011), 857,257,738 United States dollar (as of 2012), 960,468,399 United States dollar (as of 2013) (+9 more)
Scholargps Institution Id53086219266988
Athletics ProgramNYU Violets
The Advocate Tag Idnew-york-university
Gnis Feature Id958483
‎15Min.Lt Theme Id24920

Revenue History

Revenue ($)Year informationBucket
$9.64Bas of 20221B-10B
$10.48Bas of 202310B-50B
$3.64Bas of 20111B-10B
$4.02Bas of 20121B-10B
$4.59Bas of 20131B-10B
$5.13Bas of 20141B-10B
$5.33Bas of 20151B-10B
$6.04Bas of 20161B-10B
$6.61Bas of 20171B-10B
$7.29Bas of 20181B-10B
$7.72Bas of 20191B-10B
$8.01Bas of 20201B-10B
$8.92Bas of 20211B-10B
$11.62Bas of 202410B-50B

Employees History

EmployeesYear informationBucket
15,286-10K-50K
17,000as of 202510K-50K

Total Assets History

Total Assets ($)Year informationBucket
$17.38Bas of 2020-06-3010B-50B
$18.91Bas of 202210B-50B
$19.79Bas of 202310B-50B
$7.73Bas of 20111B-10B
$8.04Bas of 20121B-10B
$8.62Bas of 20131B-10B
$9.30Bas of 20141B-10B
$10.27Bas of 201510B-50B
$11.19Bas of 201610B-50B
$12.45Bas of 201710B-50B
$13.49Bas of 201810B-50B
$14.57Bas of 201910B-50B
$19.31Bas of 202110B-50B
$21.12Bas of 202410B-50B
🐛 Report