Oceano Azul Foundation

Official Websites

• https://oceanoazulfoundation.org

Brand Guidelines

2016

Brand Summary

Mission

• To define and standardize the Oceano Azul Foundation visual identity system, ensuring continuity, high quality, and a clear, consistent identity across all communications and media [^1].

Core Values

• continuity
• quality
• clarity
• consistency
• professionalism

Target Audience

• Individuals and organizations engaging with the Oceano Azul Foundation, including partners, sponsors, media, and the public, across print, digital, and social media platforms [^2].

Personality Traits

• bold
• memorable
• professional
• clean
• modern

Visual Identity Overview

• The visual identity centers on a bold, memorable symbol representing water and an eye, with a distinctive blue color palette, custom typography, and strict logo usage rules. The system is applied consistently across print, digital, and social media, emphasizing clarity, contrast, and professional layouts [^3].

Categories

Brand Imagery

• The image should depict a person or an abstract representation of a person, engaged in an activity related to writing, reading, or using a digital device such as a computer or smartphone. The setting could be a workspace, a study, or a casual environment, with elements like a desk, chair, books, or technological gadgets to emphasize the context. The individual might be portrayed sitting or standing, with a focus on their hands, face, or the device. The background should be simple or blurred to keep attention on the subject, and the overall color scheme should be neutral or subdued to enhance clarity. The scene may include natural or artificial lighting, highlighting the activity in progress, conveying concentration or engagement.

Color Palette

• The distinctive use of color is a key element of the Oceano Azul Foundation identity. The primary colors are a specially selected blue, as well as black. These make up the symbol and wordmark colors and should be used whenever possible.
• Pantone® spot colors, as well as 4/C process colors, are specified for print use. RGB and HEX values are for use with on-screen and web applications, and are provided for a consistent appearance between different media.
• When useful, you may use a screen of either color as well.
• Oceano Azul Blue Print values Pantone 3005 Coated 3005 Uncoated CMYK C100 M30 Y0 K0 Screen values RGB R0 G119 B200 HEX #0077C8
• Black Print values Pantone Black Coated Black Uncoated CMYK C0 M0 Y0 K100 Screen values RGB R0 G0 B0 HEX #000000
• The secondary palette has been developed for cases where additional colors are helpful.
• Pantone 5315 U/C RGB R210 G215 B220 CMYK C3 M0 Y0 K17 HEX #D2D7DC Pantone 2334 U/C RGB R120 G135 B140 CMYK C10 M0 Y0 K55 HEX #78878C Pantone 580 U/C RGB R235 G240 B190 CMYK C9 M0 Y33 K0 HEX #EBF0BE Pantone 584 U/C RGB R215 G225 B90 CMYK C20 M0 Y80 K0 HEX #D7E15A Pantone Cool Gray 1 U/C RGB R230 G230 B220 CMYK C0 M0 Y5 K9 HEX #E6E6DC Pantone 2323 U/C RGB R190 G190 B170 CMYK C0 M0 Y15 K30 HEX #BEBEAA Pantone 559 U/C RGB R205 G230 B190 CMYK C21 M0 Y30 K0 HEX #CDE6BE Pantone 7737 U/C RGB R115 G190 B85 CMYK C60 M0 Y90 K0 HEX #73BE55 Pantone 263 U/C RGB R230 G205 B225 CMYK C6 M21 Y0 K0 HEX #E6CDE1 Pantone 2062 U/C RGB R200 G110 B170 CMYK C20 M70 Y0 K0 HEX #C86EAA Pantone 290 U/C RGB R175 G220 B230 CMYK C30 M0 Y10 K0 HEX #AFDCE6 Pantone 7472 U/C RGB R75 G190 B180 CMYK C65 M0 Y35 K0 HEX #4BBEB4 Pantone 475 U/C RGB R250 G215 B180 CMYK C0 M18 Y27 K0 HEX #FAD7B4 Pantone 1665 U/C RGB R245 G130 B50 CMYK C0 M60 Y90 K0 HEX #F58232 Pantone 665 U/C RGB R175 G180 B215 CMYK C30 M24 Y3 K0 HEX #AFB4D7 Pantone 280 U/C RGB R15 G70 B140 CMYK C100 M80 Y10 K10 HEX #0F468C
• Shown here are examples of the correct way to use the logo on various backgrounds. The Oceano Azul Blue color should be used for the logo whenever possible. When used on dark colors, such as black, the word mark can be reversed to all-white.
• When it is not possible to use the color version of the logo because of background color, material, or limited color production, it may be knocked out to all-white or reproduced in black. Always make sure that the color of the logo is in sufficient contrast to the background to ensure visibility.
• When used on promotional materials and touch-points, the logo may be produced in silver or gold foils and inks, or as a blind image when embossing/debossing onto materials such as paper, fabric, leather, metal, or plastic.
• The logo should appear in the Oceano Azul Blue color whenever possible. When there is not sufficient contrast between the full color logo and the background, it may be used in all-white, or all-black.
• Do not change or use unapproved colors in the logo
• Always adhere to the specifications on clear space and color when applying the logo. Make sure that the color of the logo and any text are in sufficient contrast to the background.
• PMS 3005 U (OceanoAzul Blue)+ Black + 4C process for photo ID
• PMS 3005 U (OceanoAzul Blue) Black
• PMS 3005 U (Oceano Azul Blue) Black

Typography

• Using a consistent family of typefaces visually reinforces the Oceano Azul Foundation identity. Gibson is the primary sans-serif typeface and may be used on all communications for body text, headlines and titles. Shown are the approved weights that may be used. Matching italics are also available.
• Gibson is copyrighted and requires purchasing a license for use. An abundance of online font foundries offering Gibson are available (i.e., canadatype.net or myfonts.com). Use an “OpenType” font format, as it is best for cross-platform (Mac and PC) applications.
• When communicating primarily through Microsoft Office® products, always use the default font Arial. Arial should be used on internally produced documents, e.g. Word® documents, PowerPoint®, and the body of letters and memos.
• Gibson Light Gibson Regular Gibson SemiBold Gibson Bold
• Arial Regular Arial Bold
• ITC Century is the secondary serif typeface. ITC Century may be used as an alternative to Gibson for large areas of body text, headlines and titles, within communications. Shown are the approved weights that may be used. Matching italics are also available.
• ITC Century is copyrighted and requires purchasing a license for use. An abundance of online font foundries offering ITC Century are available (i.e., linotype.com or myfonts.com). Use an “OpenType” font format, as it is best for cross-platform (Mac and PC) applications.
• When communicating primarily through Microsoft Office® products, always use the default font Georgia. Georgia should be used on internally produced documents, e.g. Word® documents, PowerPoint®, and the body of letters and memos.
• ITC Century Light ITC Century Book ITC Century Bold
• Georgia Regular Georgia Bold
• All text is set in Verdana or Times. Type sizes will vary according to layout.
• All text is set in Arial or Georgia. Type sizes will vary according to layout.
• Body text is black, gray, or white. Titles and headlines are black, gray, or white, and may also be set in Oceano Azul blue.
• Name: Gibson SemiBold, llpt/l2pt
• Body text: Arial Regular, 12pt
• Name: Arial Bold, 13pt, Oceano Azul Blue RGB
• Title, Address, and Contact: Arial Regular, 11pt, Oceano Azul Blue RGB
• Arial Regular 12pt is used for the body of the email. The email begins two spaces below the salutation, using single spacing between lines and double spacing between paragraphs. There are no indentations.
• A double space separates the body of the email from the complimentary close, with another double space to the start of the signature.
• Please note that email programs display type sizes differently. Use these size specifications only as a guide. The proportional size relationships between the elements, as well as the use of bold, should remain as shown here. Type should be sized for legibility, and should not be too large.
• Name: Gibson SemiBold, 9pt/9pt
• Title, Address, and Contact: Gibson Light, 7.5pt/9pt
• The body of the letter is set in Arial l0/l2pt.
• Return Address: Gibson Light, 7.5pt/9pt
• Recipient information is set in Arial l0/l2pt.
• Address: Gibson Light, 7pt/8.5pt

Logo Usage

• Never alter any aspect of the symbol. Always use the original and approved art.
• Never alter any aspect of the lockup. Always use the original and approved art. Do not attempt to redraw or recreate the lettering using computer fonts.
• Use the clear space area between the logo and any other graphic elements such as type, images, or other logos to ensure that the logo retains a strong presence wherever it appears. The diagrams below show, in gray, the minimum space that should be adhered to.
• It must be surrounded on all four sides by adequate clear space based on the “O” in the word mark as shown below.
• Always reproduce the logo above a minimum size to avoid illegibility and reproduction limitations.
• On typical print communications, the logo should never be displayed smaller than 6mm (.23") in height for the horizontal logo, and 20mm (.78") in width for the vertical logo.
• On the web and screens, because of pixelation, the logo should never be displayed smaller than 35px in height for the horizontal logo, and 85px in width for the vertical logo.
• The Oceano Azul Blue color should be used for the logo whenever possible. When used on dark colors, such as black, the word mark can be reversed to all-white.
• When it is not possible to use the color version of the logo because of background color, material, or limited color production, it may be knocked out to all-white or reproduced in black. Always make sure that the color of the logo is in sufficient contrast to the background to ensure visibility.
• When used on promotional materials and touch-points, the logo may be produced in silver or gold foils and inks, or as a blind image when embossing/debossing onto materials such as paper, fabric, leather, metal, or plastic.
• The logo should appear in the Oceano Azul Blue color whenever possible. When there is not sufficient contrast between the full color logo and the background, it may be used in all-white, or all-black.
• Because every image is different, be sure to choose an image with a strong contrast to the logo and place the logo in an area of the image that is not busy in order to avoid illegibility. Use a horizontal or vertical logo appropriate to the space and composition of the image.
• For maximum impact and overall consistency, it is important to protect the integrity of the Oceano Azul Foundation identity by using it correctly.
• Always reproduce the logo from original artwork and avoid improper usage illustrated here.
• Do not stretch or distort
• Do not make into outlines
• Do not rotate or reverse the symbol
• Do not create new or alternate lockup relationships
• Do not change or use unapproved colors in the logo
• Do not add additional wording to the logo
• Do not replace or recreate the typography of the logo
• Do not add graphic elements or illustrate the logo
• Do not put the logo inside a shape
• Do not use the logo on a background with insufficient contrast
• Do not place photos within the symbol
• Do not add faux special effects when used in print
• Always adhere to the specifications on clear space and color when applying the logo. Make sure that the color of the logo and any text are in sufficient contrast to the background.
• The symbol alone is used and should always appear in Oceano Azul Blue on a white background.
• Leave some space around the symbol: it should not touch or bleed to the edge of the allowed space. Do not incorporate the Oceano Azul Foundation wordmark when creating icons.

Visual Style

• Never alter any aspect of the symbol. Always use the original and approved art.
• Never alter any aspect of the lockup. Always use the original and approved art. Do not attempt to redraw or recreate the lettering using computer fonts.
• Use the clear space area between the logo and any other graphic elements such as type, images, or other logos to ensure that the logo retains a strong presence wherever it appears. The diagrams below show, in gray, the minimum space that should be adhered to.
• It must be surrounded on all four sides by adequate clear space based on the “O” in the word mark as shown below.
• Always reproduce the logo above a minimum size to avoid illegibility and reproduction limitations.
• On typical print communications, the logo should never be displayed smaller than 6mm (.23") in height for the horizontal logo, and 20mm (.78") in width for the vertical logo.
• On the web and screens, because of pixelation, the logo should never be displayed smaller than 35px in height for the horizontal logo, and 85px in width for the vertical logo.
• The distinctive use of color is a key element of the Oceano Azul Foundation identity. The primary colors are a specially selected blue, as well as black. These make up the symbol and wordmark colors and should be used whenever possible.
• Pantone® spot colors, as well as 4/C process colors, are specified for print use. RGB and HEX values are for use with on-screen and web applications, and are provided for a consistent appearance between different media.
• When useful, you may use a screen of either color as well.
• Oceano Azul Blue Print values Pantone 3005 Coated 3005 Uncoated CMYK C100 M30 Y0 K0 Screen values RGB R0 G119 B200 HEX #0077C8
• Black Print values Pantone Black Coated Black Uncoated CMYK C0 M0 Y0 K100 Screen values RGB R0 G0 B0 HEX #000000
• The secondary palette has been developed for cases where additional colors are helpful. Pantone® spot colors, as well as 4/C process colors, are specified for print use. RGB and HEX values are for use with on-screen and web applications, and are provided for a consistent appearance between different media.
• Shown here are examples of the correct way to use the logo on various backgrounds. The Oceano Azul Blue color should be used for the logo whenever possible. When used on dark colors, such as black, the word mark can be reversed to all-white.
• When it is not possible to use the color version of the logo because of background color, material, or limited color production, it may be knocked out to all-white or reproduced in black. Always make sure that the color of the logo is in sufficient contrast to the background to ensure visibility.
• When used on promotional materials and touch-points, the logo may be produced in silver or gold foils and inks, or as a blind image when embossing/debossing onto materials such as paper, fabric, leather, metal, or plastic.
• Shown here are examples of the correct way to use the logo with photography. The logo should appear in the Oceano Azul Blue color whenever possible. When there is not sufficient contrast between the full color logo and the background, it may be used in all-white, or all-black.
• Because every image is different, be sure to choose an image with a strong contrast to the logo and place the logo in an area of the image that is not busy in order to avoid illegibility. Use a horizontal or vertical logo appropriate to the space and composition of the image.
• For maximum impact and overall consistency, it is important to protect the integrity of the Oceano Azul Foundation identity by using it correctly.
• Always reproduce the logo from original artwork and avoid improper usage illustrated here.
• Do not stretch or distort
• Do not make into outlines
• Do not rotate or reverse the symbol
• Do not create new or alternate lockup relationships
• Do not change or use unapproved colors in the logo
• Do not add additional wording to the logo
• Do not replace or recreate the typography of the logo
• Do not add graphic elements or illustrate the logo
• Do not put the logo inside a shape
• Do not use the logo on a background with insufficient contrast
• Do not place photos within the symbol
• Do not add faux special effects when used in print

Co Branding

• In certain situations, the Oceano Azul Foundation identity will appear alongside the identity for the Oceanario de Lisboa. A special co-branding lockup has been created and is shown below.
• The two identities are horizontally aligned across a vertical dividing bar. The clear space between the right edge of the Oceano Azul Foundation wordmark and the left edge of the Oceanario de Lisboa symbol should be equal.
• To maintain the correct relationship and proportions, use the provided artwork to scale this co-branding lockup up or down in size.
• To avoid illegibility and reproduction limitations, never make the lockup smaller than 50mm from left to right.

Print Guidelines

• Pantone® spot colors, as well as 4/C process colors, are specified for print use. RGB and HEX values are for use with on-screen and web applications, and are provided for a consistent appearance between different media.
• Oceano Azul Blue Print values Pantone 3005 Coated 3005 Uncoated CMYK C100 M30 Y0 K0
• Black Print values Pantone Black Coated Black Uncoated CMYK C0 M0 Y0 K100
• The secondary palette has been developed for cases where additional colors are helpful. Pantone® spot colors, as well as 4/C process colors, are specified for print use. RGB and HEX values are for use with on-screen and web applications, and are provided for a consistent appearance between different media.
• Pantone 5315 U/C CMYK C3 M0 Y0 K17 Pantone 2334 U/C CMYK C10 M0 Y0 K55 Pantone 580 U/C CMYK C9 M0 Y33 K0 Pantone 584 U/C CMYK C20 M0 Y80 K0 Pantone Cool Gray 1 U/C CMYK C0 M0 Y5 K9 Pantone 2323 U/C CMYK C0 M0 Y15 K30 Pantone 559 U/C CMYK C21 M0 Y30 K0 Pantone 7737 U/C CMYK C60 M0 Y90 K0 Pantone 263 U/C CMYK C6 M21 Y0 K0 Pantone 2062 U/C CMYK C20 M70 Y0 K0 Pantone 290 U/C CMYK C30 M0 Y10 K0 Pantone 7472 U/C CMYK C65 M0 Y35 K0 Pantone 475 U/C CMYK C0 M18 Y27 K0 Pantone 1665 U/C CMYK C0 M60 Y90 K0 Pantone 665 U/C CMYK C30 M24 Y3 K0 Pantone 280 U/C CMYK C100 M80 Y10 K10
• Shown here and on the following pages are examples for applying the Oceano Azul Foundation logo, along with the Gibson and ITC Century typefaces, on a variety of print communications.
• Always adhere to the specifications on clear space and color when applying the logo. Make sure that the color of the logo and any text are in sufficient contrast to the background.
• The presentation folder is die-cut and measures 9" x 12" when folded. The inside features one pocket on the right side. The pocket has one .75" rounded corner and include a slot for a business card.
• Print Specifications 2C/4C Offset PMS 2935 + Black
• Paper Specifications Neenah Classic Crest 130# DTC, Solar White Eggshell Finish
• Sample invitations shown below in either a vertical flat card or a horizontal folded format are for illustration purposes only. Sizes and orientation may vary as well as printing process from event to event.
• A variety of production methods can be implemented when creating invitations. Some examples include the use of metallic inks, foils, embossing/debossing, and engraving. Specialty papers may also be utilized to enhance the overall design.
• Always maintain a high standard for production values. Consideration should be given to the choice of paper stocks and materials wherever possible for printing and production processes.

Digital Guidelines

• On the web and screens, because of pixelation, the logo should never be displayed smaller than 35px in height for the horizontal logo, and 85px in width for the vertical logo.
• RGB and HEX values are for use with on-screen and web applications, and are provided for a consistent appearance between different media.
• Oceano Azul Blue Screen values RGB R0 G119 B200 HEX #0077C8
• Black Screen values RGB R0 G0 B0 HEX #000000
• Pantone® spot colors, as well as 4/C process colors, are specified for print use. RGB and HEX values are for use with on-screen and web applications, and are provided for a consistent appearance between different media.
• Pantone 5315 U/C RGB R210 G215 B220 HEX #D2D7DC Pantone 2334 U/C RGB R120 G135 B140 HEX #78878C Pantone 580 U/C RGB R235 G240 B190 HEX #EBF0BE Pantone 584 U/C RGB R215 G225 B90 HEX #D7E15A Pantone Cool Gray 1 U/C RGB R230 G230 B220 HEX #E6E6DC Pantone 2323 U/C RGB R190 G190 B170 HEX #BEBEAA Pantone 559 U/C RGB R205 G230 B190 HEX #CDE6BE Pantone 7737 U/C RGB R115 G190 B85 HEX #73BE55 Pantone 263 U/C RGB R230 G205 B225 HEX #E6CDE1 Pantone 2062 U/C RGB R200 G110 B170 HEX #C86EAA Pantone 290 U/C RGB R175 G220 B230 HEX #AFDCE6 Pantone 7472 U/C RGB R75 G190 B180 HEX #4BBEB4 Pantone 475 U/C RGB R250 G215 B180 HEX #FAD7B4 Pantone 1665 U/C RGB R245 G130 B50 HEX #F58232 Pantone 665 U/C RGB R175 G180 B215 HEX #AFB4D7 Pantone 280 U/C RGB R15 G70 B140 HEX #0F468C
• When used on the web and screens, the logo should never be displayed smaller than 35px in height for the horizontal logo, and 85px in width for the vertical logo.
• When used on dark colors, such as black, the word mark can be reversed to all-white.
• When it is not possible to use the color version of the logo because of background color, material, or limited color production, it may be knocked out to all-white or reproduced in black. Always make sure that the color of the logo is in sufficient contrast to the background to ensure visibility.
• In many instances the Oceano Azul Foundation identification will be used as a digital icon. The symbol alone is used and should always appear in Oceano Azul Blue on a white background.
• When creating artwork for a social media and mobile applications, follow the respective specifications for each platform. For identification, the majority of platforms require an icon formatted into either a square or a circle. Shown are examples based on Facebook and iPhone® specifications.
• Leave some space around the symbol: it should not touch or bleed to the edge of the allowed space. Do not incorporate the Oceano Azul Foundation wordmark when creating icons.

Social Media Guidelines

• In many instances the Oceano Azul Foundation identification will be used as a digital icon. The symbol alone is used and should always appear in Oceano Azul Blue on a white background.
• When creating artwork for a social media and mobile applications, follow the respective specifications for each platform. For identification, the majority of platforms require an icon formatted into either a square or a circle. Shown are examples based on Facebook and iPhone® specifications.
• Leave some space around the symbol: it should not touch or bleed to the edge of the allowed space. Do not incorporate the Oceano Azul Foundation wordmark when creating icons.

Layout And Composition

• Many of the standards depend on relative size, proportion, and position. These have been developed through careful consideration of many factors, both functional and aesthetic. Adhering to these graphic design standards will ensure continuity, a high standard of quality, and a clear, consistent identity for Oceano Azul Foundation.
• Never alter any aspect of the symbol. Always use the original and approved art.
• Never alter any aspect of the lockup. Always use the original and approved art. Do not attempt to redraw or recreate the lettering using computer fonts.
• The two identities are horizontally aligned across a vertical dividing bar. The clear space between the right edge of the Oceano Azul Foundation wordmark and the left edge of the Oceanario de Lisboa symbol should be equal.
• To maintain the correct relationship and proportions, use the provided artwork to scale this co-branding lockup up or down in size.
• To avoid illegibility and reproduction limitations, never make the lockup smaller than 50mm from left to right.
• Use the clear space area between the logo and any other graphic elements such as type, images, or other logos to ensure that the logo retains a strong presence wherever it appears. The diagrams below show, in gray, the minimum space that should be adhered to.
• It must be surrounded on all four sides by adequate clear space based on the “O” in the word mark as shown below.
• Always reproduce the logo above a minimum size to avoid illegibility and reproduction limitations.
• On typical print communications, the logo should never be displayed smaller than 6mm (.23") in height for the horizontal logo, and 20mm (.78") in width for the vertical logo.
• On the web and screens, because of pixelation, the logo should never be displayed smaller than 35px in height for the horizontal logo, and 85px in width for the vertical logo.
• Shown here are examples of the correct way to use the logo on various backgrounds. The Oceano Azul Blue color should be used for the logo whenever possible. When used on dark colors, such as black, the word mark can be reversed to all-white.
• When it is not possible to use the color version of the logo because of background color, material, or limited color production, it may be knocked out to all-white or reproduced in black. Always make sure that the color of the logo is in sufficient contrast to the background to ensure visibility.
• When used on promotional materials and touch-points, the logo may be produced in silver or gold foils and inks, or as a blind image when embossing/debossing onto materials such as paper, fabric, leather, metal, or plastic.
• Shown here are examples of the correct way to use the logo with photography. The logo should appear in the Oceano Azul Blue color whenever possible. When there is not sufficient contrast between the full color logo and the background, it may be used in all-white, or all-black.
• Because every image is different, be sure to choose an image with a strong contrast to the logo and place the logo in an area of the image that is not busy in order to avoid illegibility. Use a horizontal or vertical logo appropriate to the space and composition of the image.
• For maximum impact and overall consistency, it is important to protect the integrity of the Oceano Azul Foundation identity by using it correctly.
• Always reproduce the logo from original artwork and avoid improper usage illustrated here.
• Do not stretch or distort
• Do not make into outlines
• Do not rotate or reverse the symbol
• Do not create new or alternate lockup relationships
• Do not change or use unapproved colors in the logo
• Do not add additional wording to the logo
• Do not replace or recreate the typography of the logo
• Do not add graphic elements or illustrate the logo
• Do not put the logo inside a shape
• Do not use the logo on a background with insufficient contrast
• Do not place photos within the symbol
• Do not add faux special effects when used in print
• Always adhere to the specifications on clear space and color when applying the logo. Make sure that the color of the logo and any text are in sufficient contrast to the background.
• The presentation folder is die-cut and measures 9" x 12" when folded. The inside features one pocket on the right side. The pocket has one .75" rounded corner and include a slot for a business card.
• The symbol and word mark are sized and positioned as shown in the diagram below.
• The PowerPoint master is sized at 7920 x 7080px for a 76:9 proportion. All content should remain inside the live area shown here except when using full-bleed images.
• The footer has the Oceano Azul Foundation symbol positioned in the bottom right corner. It should appear on all slides except cover title slides.
• All text is set in Verdana or Times. Type sizes will vary according to layout.
• On a cover title slide the Oceano Azul Foundation logo is isolated in a prominent position, usually at the top right as shown here. On all other slides the symbol appears in the footer isolated on the bottom right.
• Because content for each PowerPoint will vary, the layouts are for reference only and should be adjusted to best suit the content.
• Use the appropriate logo color to provide maximum contrast with the background by following the guidelines on pages 09-10 for logo use on various backgrounds and photography.
• Background colors for cover slides are white, black, light-gray or Oceano Azul blue. Body text is black, gray, or white. Titles and headlines are black, gray, or white, and may also be set in Oceano Azul blue. All text is set in Arial or Georgia. Type sizes will vary according to layout.

Iconography

• In many instances the Oceano Azul Foundation identification will be used as a digital icon. The symbol alone is used and should always appear in Oceano Azul Blue on a white background.
• When creating artwork for a social media and mobile applications, follow the respective specifications for each platform. For identification, the majority of platforms require an icon formatted into either a square or a circle. Shown are examples based on Facebook and iPhone® specifications.
• Leave some space around the symbol: it should not touch or bleed to the edge of the allowed space. Do not incorporate the Oceano Azul Foundation wordmark when creating icons.
• Never alter any aspect of the symbol. Always use the original and approved art.

Additional Properties