Official Websites
Brand Guidelines
2022
Brand Summary
Mission
- Odigo helps large organizations connect with individuals through world-class, cloud-based contact center solutions. Its cutting-edge, proprietary technologies enable a seamless, efficient, omnichannel experience for its customers and a satisfying, engaging experience for service agents [^1].
Core Values
- innovation
- efficiency
- engagement
- seamless experience
Target Audience
- Large organizations, service agents, and business users seeking advanced contact center solutions [^2].
Personality Traits
- modern
- professional
- bold
- clear
Visual Identity Overview
- The visual identity is modern and minimalistic, featuring bold geometric shapes, a clean layout, and a color palette dominated by bright pink, navy blue, and light gray. The logo is prominent, with clear rules for size, variants, and protection zones. Typography is sans-serif, bold, and clear, supporting a professional and approachable brand image [^3].
Categories
Logo Usage
- One of the most important elements of our visual style is ensuring that the logo is prominent and clearly visible on all assets.
- This page defines the correct size of the logo in relation to the size and aspect (horizontal or vertical) of the document.
- In a standard portrait format, the logo should be 1/6 of the width of the document (A).
- In a standard landscape format, the logo should be 1/7 of the width of the document (B).
- For unusually long portrait formats (e.g., standees), the logo should be 1/3 of the width of the document (C).
- For unusually wide landscape formats (e.g., booth banners), the logo should be 1/2 of the height of the document (D).
- In any format, the logo should never be less than 10mm/70 px wide (E).
- Apart adjusting its size, please do not distort the logo in anyway.
- Use the standard logo wherever possible, and resort to variants only if necessary to ensure legibility across our own and third-party assets.
- This should always be the first choice for full-color assets. This is the preferred option for light and dark backgrounds in full color.
- Use in situations where full color is not practical. There are two monochrome options: one using the standard Indi-ogo text color (with the arrow at 70% tint), and one with black text (with the arrow at 70% tint). This can also be inverted as negative for dark backgrounds (dark backgrounds with white text and a white arrow).
- UsePink Soda for the arrow even when the text is white. If Pink Soda is used for the background, or if the contrast is too low, both the text and the arrow should be white.
Color Palette
- This should always be the first choice for full-color assets. This is the preferred option for light and dark backgrounds in full color.
- Use in situations where full color is not practical. There are two monochrome options: one using the standard Indi-ogo text color (with the arrow at 70% tint), and one with black text (with the arrow at 70% tint). This can also be inverted as negative for dark backgrounds (dark backgrounds with white text and a white arrow).
- UsePink Soda for the arrow even when the text is white. If Pink Soda is used for the background, or if the contrast is too low, both the text and the arrow should be white.
Typography
- Title; Nexa Bold; 205pt/225;
- Bullet; Montserrat Regular; 100pt/125;
- Title; Nexa Regular; 32pt/40 Subtitle; Nexa Regular; 32pt/40; 15 words max
- Title; Nexa Bold; 48pt/50;
- Subtitle; Nexa Regular; 24pt/26; Nexa Regular;
- Body copy; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18
- Title; Nexa Bold; 48pt/50; Nexa Bold; Subtitle; Nexa Regular; 24pt/26; Nexa Regular;
- Title; Nexa Bold; 48pt/50; Nexa Bold; Title; Nexa Bold; 48pt/50; Header: Nexa Bold; 20pt/24; Nexa Bold; 20pt/24; Nexa Bold; 20pt/24; Nexa Bold; 20pt/24; Bodycopy; Montserrat Regular; 10pt/15;
Visual Style
- One of the most important elements of our visual style is ensuring that the logo is prominent and clearly visible on all assets.
- This page defines the correct size of the logo in relation to the size and aspect (horizontal or vertical) of the document.
- In a standard portrait format, the logo should be 1/6 of the width of the document (A).
- In a standard landscape format, the logo should be 1/7 of the width of the document (B).
- For unusually long portrait formats (e.g., standees), the logo should be 1/3 of the width of the document (C).
- For unusually wide landscape formats (e.g., booth banners), the logo should be 1/2 of the height of the document (D).
- In any format, the logo should never be less than 10mm/70 px wide (E).
- Apart adjusting its size, please do not distort the logo in anyway.
- Use the standard logo wherever possible, and resort to variants only if necessary to ensure legibility across our own and third-party assets.
- This should always be the first choice for full-color assets. This is the preferred option for light and dark backgrounds in full color.
- Use in situations where full color is not practical. There are two monochrome options: one using the standard Indi-ogo text color (with the arrow at 70% tint), and one with black text (with the arrow at 70% tint). This can also be inverted as negative for dark backgrounds (dark backgrounds with white text and a white arrow).
- UsePink Soda for the arrow even when the text is white. If Pink Soda is used for the background, or if the contrast is too low, both the text and the arrow should be white.
Layout And Composition
- This page defines the correct size of the logo in relation to the size and aspect (horizontal or vertical) of the document.
- In a standard portrait format, the logo should be 1/6 of the width of the document (A).
- In a standard landscape format, the logo should be 1/7 of the width of the document (B).
- For unusually long portrait formats (e.g., standees), the logo should be 1/3 of the width of the document (C).
- For unusually wide landscape formats (e.g., booth banners), the logo should be 1/2 of the height of the document (D).
- In any format, the logo should never be less than 10mm/70 px wide (E).
- Apart adjusting its size, please do not distort the logo in anyway.
Co Branding
- In co-branded assets, the Odigo logo should appear first and should always be at least as prominent as the logos of other brands.
- By “first” we mean on the left in situations where logos are aligned left, on the right when they are aligned right, and on top when they are arranged vertically.
- Horizontally arranged logos should be aligned on a center line that runs through the midpoint of the square bullet used to separate them.
- Vertically arranged logos should be aligned on a center line that bisects the initial “o,” the square separation bullet, and the initial letter of the co-brand logo.
- Co-branding, or showing two logotypes side by side, is reserved for official partners and clients and should not be used carelessly as this can lead to brand-identity and legal consequences.
- In order to protect the visual strength of our brand and avoid using other companies’ logotypes without legal basis, no logotype other than Odigo should be used without the prior approval of the Marketing & Communications Director.
- To seek approval, please contact: Herve Leroux Marketing & Communications Director herve.leroux@odigo.com
Iconography
- We refer to the last part of the logo as the o-go, consisting of the final “o” and the arrow accent. The o-go can be used as a shorthand for the brand, but it isn’t an alternative logo.
- It can be used on its own where space is very limited such as an app icon or a pin badge.
- Theo-go is used as it is or as the foundation for any of the graphic elements suggested in this guide, but never as a replacement of the logo.
- O-go protection zone when displayed with other logos or icons
- On brochure covers or single-sided assets, use both elements of the o-go and make sure they are in the same relationship as in the logo itself.
- On interior pages, you can use the elements of the o-go individually, or in different spatial relationships to each other.
- The arrow should never be cropped, but the “o” may be.
- Other graphic elements can overlay the elements of the o-go.
Brand Imagery
- Photography March 2021 -version 2.0
2021
Brand Summary
Mission
- Odigo helps large organizations connect with individuals through world-class, cloud-based contact center solutions. Its cutting-edge, proprietary technologies enable a seamless, efficient, omnichannel experience for its customers and a satisfying, engaging experience for service agents [^1].
Core Values
- innovation
- efficiency
- engagement
- seamless experience
Target Audience
- Large organizations, service agents, and business users seeking advanced contact center solutions [^2].
Personality Traits
- modern
- professional
- bold
- clear
Visual Identity Overview
- The visual identity is modern and minimalistic, featuring bold geometric shapes, a clean layout, and a color palette dominated by bright pink, navy blue, and light gray. The logo is prominent, with clear rules for size, variants, and protection zones. Typography is sans-serif, bold, and clear, supporting a professional and approachable brand image [^3].
Categories
Logo Usage
- One of the most important elements of our visual style is ensuring that the logo is prominent and clearly visible on all assets.
- This page defines the correct size of the logo in relation to the size and aspect (horizontal or vertical) of the document.
- In a standard portrait format, the logo should be 1/6 of the width of the document (A).
- In a standard landscape format, the logo should be 1/7 of the width of the document (B).
- For unusually long portrait formats (e.g., standees), the logo should be 1/3 of the width of the document (C).
- For unusually wide landscape formats (e.g., booth banners), the logo should be 1/2 of the height of the document (D).
- In any format, the logo should never be less than 10mm/70 px wide (E).
- Apart adjusting its size, please do not distort the logo in anyway.
- Use the standard logo wherever possible, and resort to variants only if necessary to ensure legibility across our own and third-party assets.
- This should always be the first choice for full-color assets. This is the preferred option for light and dark backgrounds in full color.
- Use in situations where full color is not practical. There are two monochrome options: one using the standard Indi-ogo text color (with the arrow at 70% tint), and one with black text (with the arrow at 70% tint). This can also be inverted as negative for dark backgrounds (dark backgrounds with white text and a white arrow).
- UsePink Soda for the arrow even when the text is white. If Pink Soda is used for the background, or if the contrast is too low, both the text and the arrow should be white.
Color Palette
- This should always be the first choice for full-color assets. This is the preferred option for light and dark backgrounds in full color.
- Use in situations where full color is not practical. There are two monochrome options: one using the standard Indi-ogo text color (with the arrow at 70% tint), and one with black text (with the arrow at 70% tint). This can also be inverted as negative for dark backgrounds (dark backgrounds with white text and a white arrow).
- UsePink Soda for the arrow even when the text is white. If Pink Soda is used for the background, or if the contrast is too low, both the text and the arrow should be white.
Typography
- Title; Nexa Bold; 205pt/225;
- Bullet; Montserrat Regular; 100pt/125;
- Title; Nexa Regular; 32pt/40 Subtitle; Nexa Regular; 32pt/40; 15 words max
- Title; Nexa Bold; 48pt/50;
- Subtitle; Nexa Regular; 24pt/26; Nexa Regular;
- Body copy; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18; Montserrat Regular; 12pt/18
- Title; Nexa Bold; 48pt/50; Nexa Bold; Subtitle; Nexa Regular; 24pt/26; Nexa Regular;
- Title; Nexa Bold; 48pt/50; Nexa Bold; Title; Nexa Bold; 48pt/50; Header: Nexa Bold; 20pt/24; Nexa Bold; 20pt/24; Nexa Bold; 20pt/24; Nexa Bold; 20pt/24; Bodycopy; Montserrat Regular; 10pt/15;
Visual Style
- One of the most important elements of our visual style is ensuring that the logo is prominent and clearly visible on all assets.
- This page defines the correct size of the logo in relation to the size and aspect (horizontal or vertical) of the document.
- In a standard portrait format, the logo should be 1/6 of the width of the document (A).
- In a standard landscape format, the logo should be 1/7 of the width of the document (B).
- For unusually long portrait formats (e.g., standees), the logo should be 1/3 of the width of the document (C).
- For unusually wide landscape formats (e.g., booth banners), the logo should be 1/2 of the height of the document (D).
- In any format, the logo should never be less than 10mm/70 px wide (E).
- Apart adjusting its size, please do not distort the logo in anyway.
- Use the standard logo wherever possible, and resort to variants only if necessary to ensure legibility across our own and third-party assets.
- This should always be the first choice for full-color assets. This is the preferred option for light and dark backgrounds in full color.
- Use in situations where full color is not practical. There are two monochrome options: one using the standard Indi-ogo text color (with the arrow at 70% tint), and one with black text (with the arrow at 70% tint). This can also be inverted as negative for dark backgrounds (dark backgrounds with white text and a white arrow).
- UsePink Soda for the arrow even when the text is white. If Pink Soda is used for the background, or if the contrast is too low, both the text and the arrow should be white.
Layout And Composition
- This page defines the correct size of the logo in relation to the size and aspect (horizontal or vertical) of the document.
- In a standard portrait format, the logo should be 1/6 of the width of the document (A).
- In a standard landscape format, the logo should be 1/7 of the width of the document (B).
- For unusually long portrait formats (e.g., standees), the logo should be 1/3 of the width of the document (C).
- For unusually wide landscape formats (e.g., booth banners), the logo should be 1/2 of the height of the document (D).
- In any format, the logo should never be less than 10mm/70 px wide (E).
- Apart adjusting its size, please do not distort the logo in anyway.
Co Branding
- In co-branded assets, the Odigo logo should appear first and should always be at least as prominent as the logos of other brands.
- By “first” we mean on the left in situations where logos are aligned left, on the right when they are aligned right, and on top when they are arranged vertically.
- Horizontally arranged logos should be aligned on a center line that runs through the midpoint of the square bullet used to separate them.
- Vertically arranged logos should be aligned on a center line that bisects the initial “o,” the square separation bullet, and the initial letter of the co-brand logo.
- Co-branding, or showing two logotypes side by side, is reserved for official partners and clients and should not be used carelessly as this can lead to brand-identity and legal consequences.
- In order to protect the visual strength of our brand and avoid using other companies’ logotypes without legal basis, no logotype other than Odigo should be used without the prior approval of the Marketing & Communications Director.
- To seek approval, please contact: Herve Leroux Marketing & Communications Director herve.leroux@odigo.com
Iconography
- We refer to the last part of the logo as the o-go, consisting of the final “o” and the arrow accent. The o-go can be used as a shorthand for the brand, but it isn’t an alternative logo.
- It can be used on its own where space is very limited such as an app icon or a pin badge.
- Theo-go is used as it is or as the foundation for any of the graphic elements suggested in this guide, but never as a replacement of the logo.
- O-go protection zone when displayed with other logos or icons
- On brochure covers or single-sided assets, use both elements of the o-go and make sure they are in the same relationship as in the logo itself.
- On interior pages, you can use the elements of the o-go individually, or in different spatial relationships to each other.
- The arrow should never be cropped, but the “o” may be.
- Other graphic elements can overlay the elements of the o-go.
Brand Imagery
- Photography March 2021 -version 2.0