OEDA

📋 1 Guidelines

🔗 Connections

Sector

Ngo

Region

Usa

Guideline Year

2017

Language

English

Tags

Business

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To provide direction for the Ohio Economic Development Association’s brand identity, emphasizing real-world impact through its members, partners, and staff, and fostering a living, breathing brand that adapts and evolves with input from its community [^1].
Core Values
  • community
  • collaboration
  • modernity
  • clarity
  • effectiveness
Target Audience
  • Members, partners, staff, and potential members of the Ohio Economic Development Association, as well as stakeholders in economic development within Ohio [^2].
Personality Traits
  • modern
  • refined
  • highly legible
  • energetic
  • businesslike
  • minimalistic
Visual Identity Overview
  • The visual identity is defined by a modern, geometric logo with concentric circles and a wordmark in Brandon Grotesque, a sunrise-inspired color palette, clear typographic hierarchy, minimalistic and sharp imagery, and structured grid-based layouts. Iconography follows strict sizing and proportional rules, and all visual elements are designed for clarity, harmony, and effectiveness [^3].

Categories

Brand Imagery
  • REQUIREMENTS: -natural colors -no oversaturation -dynamic contrast -sharp images -minimalistic look -modern and businesslike -when possible, use images of actual members and events
  • REQUIREMENTS: -natural colors -no oversaturation -dynamic contrast -sharp images -minimalistic look -modern and businesslike -when possible, use images orignating from the state of Ohio
Color Palette
  • The corporate logo is presented through the use of colour as well as shape and form. The primary corporate color is Daybreak - a fresh color chosen for it‘s modern energy.
  • The corporate logo is presented through the use of colour as well as shape and form. The primary corporate color is Daybreak green -a fresh color chosen for it’s modern energy.
  • OEDA’s color system is derived from our metaphor for opportunity: sunrise. The six key colors can each be found in the projection gradient of early morning.
  • Similarly, OEDA utilizes it’s key color values to create gradient backgrounds that represent the vibrancy of the organization.
  • Color plays an important role in the Unspook corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the Sunrise color scheme. Consistent use of these colors wiII contribute to the cohesive and harmonious look of the OEDA brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
  • OEDA has three official colors: Yellow, Black and Gray. These colors have become a recogniz­able identifier for the company.
  • USAGE: Use them as the dominant color palette for all internal and external visual presentations of the company,
  • COLOR CODES CMYK C083 M000 Y63 K000 Pantone 339C RGB R034 G240 B087 Web #22ffbb
  • COLOR CODES CMYK C069 M060 Y56 K066 Pantone BLACK C RGB R050 G050 B050 Web #333333
  • COLOR TONES ■ ■ • mmmmm 100 % 80 % 60 % 40 % 20 %
  • Daybreak Gradient Pre-Dawn Gradient
  • USAGE: Use them to accent and support the pri­mary color palette.
  • CMYK C073 M007 Y01S K000
  • RGB R026 G175 B208
  • Web #1aafd0
  • CMYK C071 M063 Y000 K000
  • RGB R098 G100 B171
  • Web #6164ab
  • CMYK CO00 M 074 Y045 K000
  • RGB R236 G098 B109
  • Web #fd636b
  • CMYK CO00 M031 Y93 K000
  • RGB R255 G185 B001
  • Web #ffb901
Typography
  • Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all OEDA communications. We have selected Pristmaset, which helps inject energy and enthusiasm into the entire Unspook communications, as our primary headline corporate typefaces.
  • PRIMARY FONT PRISMASET
  • DESIGNERS: Rafael Koch and Mauro Paolozzi -
  • CLASSIFICATION : Display -
  • THE FONT Prismaset is the product of an unusually long gestation period, and has an even longer history. Prismaset takes Prisma, a decorative multi-line typeface designed by the German master calligrapher and typographer Rudolf Koch (1876–1934), as a modular template from which to extrapolate and consolidate various sets. The process ultimately yielded a total of 10 cuts which take the various connections, subtractions and overlaps to their logical conclusions.
  • PRISMASET REGULAR : - ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
  • FIGURES : - 0 1 2 3 4 5 6 7 8 9 0
  • SPECIAL CHARACTERS : - «∑€®†Ω¨⁄ø𕱑 æoe@∆ºª©ƒ∂‚å¥≈ç
  • SECONDARY FONT - BRANDON GROTESQUE a e f g h lm DESIGNER : Carrois and Edenspiekermann
  • SECONDARY FONT OPEN SANS - DESIGNER : Steve Matteson -
  • CLASSIFICATION : Sans Serif Text -
  • OEDA Captions & Notations - Open Sans Regular 6.5 pt Type / 12 pt Leading
  • OEDA Copy Text - Open Sans Regular 9 pt Type / 12 pt Leading
  • OEDA HEADLINE - Brandon Grotesque Bold - Capital Letters 15 pt Type / 18 pt Leading / 590 pt Tracking
  • OEDA Headine - Open Sans Light 22 pt Type / 22 pt Leading
Logo Usage
  • The formal OEDA lockup is comprised of two elements, the logo symbol and accompanying wordmark. The logo symbol is a powerful image of concentric circles, evoking ripples of influence on a pond, waves being broadcast through the airwaves, or the rays radiating from the sun.
  • It has a particular relationship with the OEDA name. The wordmark has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Brandon Grotesque and it balances perfectly with the symbol.
  • The corporate logo is presented through the use of colour as well as shape and form. The primary corporate color is Daybreak - a fresh color chosen for it‘s modern energy.
  • RECOMMENDED FORMATS ARE: .eps | .ai | .png | .jpg | .tiff
  • Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with OEDA leadership if you have any questions or need further help.
  • Consists of both the symbol and the wordmark, used only in the arrangements and proportion shown here.
  • OEDA‘s corporate marks have been designed upon an underlying grid to ensure proper uniformity – they have a fixed relationship that should never be changed in any way. The base unit for the underlying grid is equal to the width of one band of concentric lines, or the square area of crossover within the E and D in the wordmark.
  • It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the each element, as well as each mark as a whole.
  • To work out the clear-space take the height of the logo and divide it in half. (Space = Height /2).
  • Whenever you use the wordmark or, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
  • WORD MARK SIZES ©EDA LOGO SYMBOL Minimum Size: 3/16 inch width © Minimum Size: 1 inch width
  • @ po not invert the logo symbol @ po not invert the logo symbol
  • @ po not alter the logo symbol @ po not alter the logo type style
  • @Dont change size relationship between the logo and type. @ No changes the proportions of the logo vertically/horizontally
  • To place the OEDA logo in the correct way please use one of the approved styles that are shown on the right. To place the OEDA logo in other ways is not allowed.
Visual Style
  • The formal OEDA lockup is comprised of two elements, the logo symbol and accompanying wordmark. The logo symbol is a powerful image of concentric circles, evoking ripples of influence on a pond, waves being broadcast through the airwaves, or the rays radiating from the sun.
  • The wordmark has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Brandon Grotesque and it balances perfectly with the symbol.
  • The corporate logo is presented through the use of colour as well as shape and form. The primary corporate color is Daybreak - a fresh color chosen for it‘s modern energy.
  • RECOMMENDED FORMATS ARE: .eps | .ai | .png | .jpg | .tiff
  • Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with OEDA leadership if you have any questions or need further help.
  • Consists of both the symbol and the wordmark, used only in the arrangements and proportion shown here.
  • Consists of powerful concentric circles, radiating from the center like ripples of influence on a pond, waves being broadcast through the airwaves, or the rays of light radiating from the sun.
  • Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters The font that is used here is Brandon Grotesque.
  • In addition to the symbol and wordmark, the OEDA brand utilizes an informal lettermark when communicating with familiar audiences.
  • The wordmark is an extension of the symbol, evoking a similar radiance, but also illustrating the connections and congergences of crossing paths. OEDAs members might each be blazing their own professional trail, but the strength of the group comes from these intertwined connections between the members.
  • The corporate logo is presented through the use of colour as well as shape and form. The primary corporate color is Daybreak green -a fresh color chosen for it’s modern energy.
  • RECOMMENDED FORMATS ARE: .eps I .ai I .png I .jpg I .tiff
  • Builds on the foundation of the symbol to embrace the familiar acronym OEDA. The lettermark is used only when communicating to an already familiar audience.
Iconography
  • EXPLANATION: CEPo RTE €ONG GRAPHY > □ . y –Minimum: minimum stroke 26 px x size: 26 px 0.5 pt -upscale only proportional ICON WITH BACKROUND -Minimum: 26 px x 26 px minimum stroke size: 0.5 pt -upscale only proportional me suEo1 OEDA BRAND MANUAL
  • An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.
  • 100% 75 % 50% 25 % ICON PARAMETER -Minimum: 26 px x 26 px -minimum stroke size: 0.5 pt -upscale only proportional -ony 1oo color y ICON WITHOUT A > □ BACKROUND
Layout And Composition
  • OEDA‘s corporate marks have been designed upon an underlying grid to ensure proper uniformity – they have a fixed relationship that should never be changed in any way. The base unit for the underlying grid is equal to the width of one band of concentric lines, or the square area of crossover within the E and D in the wordmark.
  • It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the each element, as well as each mark as a whole.
  • To work out the clear-space take the height of the logo and divide it in half. (Space = Height /2).
  • Whenever you use the wordmark or, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
  • Consists of both the symbol and the wordmark, used only in the arrangements and proportion shown here.
  • Dont change size relationship between the logo and type. No changes the proportions of the logo vertically/horizontally
  • A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
  • In graphic design, a grid is a structure made up of a series of inter­secting straight (vertical, horizontal, and angular} or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner.
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