Oh-Tech

Official Websites

• https://www.oh-tech.org
• http://www.oh-tech.org

Brand Guidelines

2015

Categories

Color Palette

• Using color consistently strengthens brand consistency The colors in the primary and secondary color palettes have been selected to convey maturity, leadership and diversity A range of colors have been created for use*
• OH-TECH Primary Color Palette: Red Burgundy White
• OH-TECH Secondary Color Palette: Sky Blue Blue Teal Orange Yellow Green Red-Violet Blue-Violet
• Black Dark Gray Light Gray
• Name Pantone # CMYK Values RGB Values Hex Values Burgundy Pantone 195 C 0C, 100M, 60Y, 55K 112, 0, 23 700017 Red Pantone 186 C 0C, 100M, 81Y, 4K 242, 0, 23 EF1217 Dark Gray Pantone Cool Gray 11 C 00C, 2M, 00Y, 68K 82, 80, 81 525051 Light Gray Pantone Cool Gray 7 C 0C, 0M, 00Y, 37K 161, 161, 161 A1A1A1 Black 0C, 0M, 0Y, 100K 0, 0, 0 000000 White 0C, 0M, 0Y, 0K 255, 255, 255 FFFFFF Sky Blue Pantone 284 C 55C, 19M, 0Y, 0K 115, 165, 204 73A5CC Blue Pantone 301 C 100C, 72M, 27Y, 11K 0, 75, 135 004B87 Teal Pantone 326 C 88C, 0M, 36Y, 0K 0, 178, 169 00B2A9 Green Pantone 381 C 11C, 0M, 100Y, 0K 206, 220, 0 CEDC00 Orange Pantone 137 C 0C, 36M, 100Y, 0K 255, 163, 0 FFA300 Yellow Pantone 7404 C 0C, 7M, 84Y, 0K 244, 218, 64 F4DA40 Red-violet Pantone 2592 C 35C, 100M, 0Y, 0K 155, 38, 182 9B26B6 Blue-violet Pantone 2617 C 84C, 100M, 0Y, 25K 71, 10, 104 470A68
• *Colors referenced here are matched with PANTONE formula guide Solid Coated & CMYK Coated

Typography

• The OH-TECH logotype is in the font “Serifa” and the full name “Ohio Technology Consortium” and “A Division of the Ohio Board of Regents” are in the font “Univers’ The logo is never to be displayed in a different font.
• Do not alter the logotype by redrawing, reshaping, tracing or manipulating it photographically or digitally. Specifically spaced letters comprise the logotype.
• The approved OH-TECH logotype colors are Red for the “OH” and Cool Gray 11 for the “-TECH” -or Black for the “OH"and Cool Gray 11 for the “-TECH"if the logo is to be printed in Black and White.
• Do not screen back logotypes, build them out of five-color process screens or break them into multiple colors.
• To prevent logotype letter counters and spaces filling in, do not use logotypes below the minimum type size. The smallest type in the logo should be a minimum size of 8 point.
• Serifa Light Italic is the only font to be used for the tagline It is printed using OH-TECH Red or 100% Black It may not be printed below 8 pt type or 1 inch There should never be a line break in the tagline
• Typeface should be at least 10 point Garamond Premier Pro or Garamond.
• Also note that -he font to be used or all letters and correspondence should be Garamond or Adobe Caramord Prem-er Pro ± you have t If you do no have Garamond please submi-a problem report and Two returns request it be installed and use Iimes in the meantime between I hank you for helping wth this important aspec:of the OH-TECH branding Please eel free contact me f you have ary questions or concerns paragraphs Sincerely, Serifa and II Ian MacConnel, Creative Director Univers or Ohio Technology Consortium 1224 Kinnear Road, Garamond Columbus, Oh 43212 PH: (614) 292-9319 • 10 pt., Auto FX: (614) 292-7168 EM: ian@osc.edu www.osc.edu Leading • Justify Left

Logo Usage

• The OH-TECH logo should appear on all materials produced for any OH-TECH unit
• The OH-TECH logo should appear on all stationery materials Every letterhead, envelope, fax, mailing label and business form should represent the OH-TECH brand
• The OH-TECH acronym should never be allowed to displayed as a break on the OHTECH hyphen, as seen in this example Always use the OH-TECH acronym in its entirety The OH-TECH acronym must always be used in all caps
• Within this manual are guidelines and basic samples which relate to commonly used branding formats This information is to be followed whenever the OH-TECH organization name is used
• The corporate symbol of OH-TECH consists of the stylized OH-TECH name combined with a red line, the full name “Ohio Technology Consortium” and the “A Division of the Ohio Board of Regents” reference
• The stylized OH-TECH text is called the logomark The logomark together with the red line, full name and reference to the Board of Regents forms the logo
• When displaying OH-TECH as a mark, always use it in its entirety The OH-TECH stylized text is not to be used without the full name and the connection to the Ohio Board of Regents
• No other graphic elements, patterns or colors should be used in the logo or in combination with the logo
• Apply the logo on every piece of external communications and all formal internal communications The logo is available for download at the OH-TECH website https://oh-tech org/branding
• The OH-TECH primary logo may only be printed using OH-TECH Red or 100% Black The logo should never appear as a shade of Gray The logo must be printed in its entirety with no part being omitted or altered
• Two primary logos are provided for either a horizontal or vertical use The correct logo usage is based on the required application and the space provided
• The logo versions developed and specified here for your use are as follows: 4. 3a Stationery Logo 4. 3b Signage Logo 4. 3c Address Logos
• The amount of space needed above, below, to the right and to the left of the logo is dependent upon the height of the logo being used.
• Do not use the name “OH-TECH” more than once in a single logo. Do not combine the OH-TECH logos with other logos, symbols or copy. Allow the logos to stand alone within their specified space. Avoid cluttering the logos with type, photos or any other illustrative material.
• The OH-TECH stationery logo is the approved logo for OH-TECH letterhead, business cards, envelopes and business forms. The OH-TECH stationery logo also may be used on other printed materials.
• The signage logo is the approved logo for OH-TECH signage. This logo is based on the vertical logo and allows the OH-TECH logotype to be displayed at a larger size. The secondary tagline and URL logos may also be used.
• Use OH-TECH Secondary Boxed Logo on a dark background, a patterned background or when necessary.
• The OH-TECH address logo uses a stationery logo in combination with a primary brand name and address on mailing labels, post­cards, brochure backs and envelopes.
• Place the primary brand name aligned flush left and above the address.
• The OH-TECH logotype is in the font “Serifa” and the full name “Ohio Technology Consortium” and “A Division of the Ohio Board of Regents” are in the font “Univers’ The logo is never to be displayed in a different font.
• Do not alter the logotype by redrawing, reshaping, tracing or manipulating it photographically or digitally. Specifically spaced letters comprise the logotype.
• The approved OH-TECH logotype colors are Red for the “OH” and Cool Gray 11 for the “-TECH” -or Black for the “OH"and Cool Gray 11 for the “-TECH"if the logo is to be printed in Black and White.
• Do not screen back logotypes, build them out of five-color process screens or break them into multiple colors.
• To prevent logotype letter counters and spaces filling in, do not use logotypes below the minimum type size. The smallest type in the logo should be a minimum size of 8 point.

Visual Style

• The OH-TECH logo should appear on all materials produced for any OH-TECH unit
• A company’s identity is one of its most valuable assets With proper usage, these standards ensure that the OH-TECH identity is consistently and effectively applied so that all visual communications reinforce and convey a uniform image By using and adhering to the standards in this guide the OH-TECH can maintain the integrity of it’s organizational identity
• The OH-TECH identity is based on the State of Ohio’s branding guidelines and is consistent with the Ohio Board of Regents branding The OH-TECH identity consists of many elements and has many applications It is used and seen daily It is the primary means of visual identification for the OH-TECH organization
• The OH-TECH logo should appear on all stationery materials Every letterhead, envelope, fax, mailing label and business form should represent the OH-TECH brand
• Each subordinate organization will have a unique brand that shares a color scheme and style similar to the OH-TECH brand and, at the same time, possesses a visual tie to the history and strength of the individual organization Guidelines for the branding of each OH-TECH subordinate organization are available on page 16 of this guide
• The OH-TECH acronym should never be allowed to displayed as a break on the OHTECH hyphen, as seen in this example Always use the OH-TECH acronym in its entirety The OH-TECH acronym must always be used in all caps
• Within this manual are guidelines and basic samples which relate to commonly used branding formats This information is to be followed whenever the OH-TECH organization name is used
• Attaining consistency in the appearance is critical to achieving the positive name recognition desired Any new documents, digital assets or marketing materials should be created using these guidelines Many existing documents do not comply with these standards; please review them as they are reproduced and make the necessary changes The corporate symbol of OH-TECH consists of the stylized OH-TECH name combined with a red line, the full name “Ohio Technology Consortium” and the “A Division of the Ohio Board of Regents” reference
• The stylized OH-TECH text is called the logomark The logomark together with the red line, full name and reference to the Board of Regents forms the logo
• When displaying OH-TECH as a mark, always use it in its entirety The OH-TECH stylized text is not to be used without the full name and the connection to the Ohio Board of Regents
• No other graphic elements, patterns or colors should be used in the logo or in combination with the logo
• Apply the logo on every piece of external communications and all formal internal communications The logo is available for download at the OH-TECH website https://oh-tech org/branding
• The OH-TECH primary logo may only be printed using OH-TECH Red or 100% Black The logo should never appear as a shade of Gray The logo must be printed in its entirety with no part being omitted or altered
• Two primary logos are provided for either a horizontal or vertical use The correct logo usage is based on the required application and the space provided
• Pantone 186 C
• Pantone Cool Gray 11 C
• The amount of space needed above, below, to the right and to the left of the logo is dependent upon the height of the logo being used.
• Do not use the name “OH-TECH” more than once in a single logo. Do not combine the OH-TECH logos with other logos, symbols or copy. Allow the logos to stand alone within their specified space. Avoid cluttering the logos with type, photos or any other illustrative material.
• The OH-TECH stationery logo is the approved logo for OH-TECH letterhead, business cards, envelopes and business forms. The OH-TECH stationery logo also may be used on other printed materials.
• The signage logo is the approved logo for OH-TECH signage. This logo is based on the vertical logo and allows the OH-TECH logotype to be displayed at a larger size. The secondary tagline and URL logos may also be used.
• Use OH-TECH Secondary Boxed Logo on a dark background, a patterned background or when necessary.
• The OH-TECH logotype is in the font “Serifa” and the full name “Ohio Technology Consortium” and “A Division of the Ohio Board of Regents” are in the font “Univers’ The logo is never to be displayed in a different font.
• Do not alter the logotype by redrawing, reshaping, tracing or manipulating it photographically or digitally. Specifically spaced letters comprise the logotype.
• The approved OH-TECH logotype colors are Red for the “OH” and Cool Gray 11 for the “-TECH” -or Black for the “OH"and Cool Gray 11 for the “-TECH"if the logo is to be printed in Black and White.
• Do not screen back logotypes, build them out of five-color process screens or break them into multiple colors.
• To prevent logotype letter counters and spaces filling in, do not use logotypes below the minimum type size. The smallest type in the logo should be a minimum size of 8 point.
• The OH-TECH secondary boxed logo is used when the logo is shown on a dark or pat­terned background. It may only be printed using OH-TECH Red and Gray -or Black for the “OH"and Cool Gray 11 for the “-TECH"if the logo is to be printed in Black and White.
• The logo should never appear as a shade of Gray. The logo must be printed in its entirety with no part being omitted or altered.
• Black
• Each subordinate-organization brand shares a unifying color scheme and style similar to the OH-TECH brand and, at the same time, possesses a visual tie to the history and strength of the individual organization.
• Subordinate-organization logo usage guidelines are available for download at the OH-TECH website. https://oh-tech.org/branding
• Subordinate-organization logos are to be used in conjunction with the primary OH­TECH brand wherever possible. Examples include the organizational letterheads, brochures and presentation templates.
• Univers, 100%, Pantone 186 C
• Univers, 100%, Pantone Cool Gray 11 C
• x = minimum whitespace
• y = preferred amount of whitespace
• The OH-TECH secondary tag line logo is to be used wherever possible to project each organization’s areas of expertise and focus, and where there is not enough space to include the URL.
• The secondary tag line logo may be printed in Red for the “OH” and the line, in Cool Gray 11 for the “-TECH’ the"OhioTechnology Consortium” and the “A Division of the Ohio Board of Regents” and in Black for the tag line and URL.
• If printed in Black and White, Black will be used for the “OH” and the line, and Cool Gray 11 for the “-TECH’the “Ohio Technology Consortium” and the “A Division of the Ohio Board of Regents” and Black for the tagline.
• Serifa Light Italic is the only font to be used for the tagline It is printed using OH-TECH Red or 100% Black It may not be printed below 8 pt type or 1 inch There should never be a line break in the tagline
• The OH-TECH secondary URL logo is to be used when the goal is to provide the web address when it is not going to be available elsewhere in the marketing effort. An ex­ample may be when it appears with other partner logos.
• The secondary URL logo may be printed in Red for the “OH” and the line, and Cool Gray 11 for the “-TECH’ the"OhioTechnology Consortium” and the “A Division of the Ohio Board of Regents” and Black for the tagline and URL.
• If printed in Black and White, Black will be used for the “OH” and the line, and Cool Gray 11 for the “-TECH’the “Ohio Technology Consortium” and the “A Division of the Ohio Board of Regents” and Black for the tagline and URL.
• The OH-TECH secondary tagline and URL logo is to be used when the goal is to provide the focus of the organizational mission in addition to the web address This is a preferred logo for use An example may be when it appears with other partner logos
• The secondary tagline and URL logo may be printed in Red for the “OH” and the line, and Cool Gray 11 for the “-TECH”, the“Ohio Technology Consortium”, and the “A Division of the Ohio Board of Regents”, and Black for the tagline and URL
• If printed in Black and White, Black will be used for the “OH”, the line, and for the tagline and URL Cool Gray 11 for the “-TECH”, the “Ohio Technology Consortium” and the “A Division of the Ohio Board of Regents”
• The OH-TECH organizational support logo is used in special circumstances and its use is only authorized by the OH-TECH Creative Services team.
• The secondary URL logo may be printed in Red for the “OH” and the line, and Cool Gray 11 for the “-TECH” and the organizational icons are to be printed in Cool Gray 11 -
• If printed in Black and White, Black will be used for the “OH"and the line, and Cool Gray 11 for the “-TECH” and the organizational icons are to be printed in Cool Gray 11.
• Using color consistently strengthens brand consistency The colors in the primary and secondary color palettes have been selected to convey maturity, leadership and diversity A range of colors have been created for use*
• OH-TECH Primary Color Palette: Red
• OH-TECH Secondary Color Palette: Sky Blue, Blue, Teal, Orange, Yellow, Green, Red-Violet, Blue-Violet
• Dark Gray
• Light Gray
• Name Pantone # CMYK Values RGB Values Hex Values Burgundy Pantone 195 C 0C, 100M, 60Y, 55K 112, 0, 23 700017 Red Pantone 186 C 0C, 100M, 81Y, 4K 242, 0, 23 EF1217 Dark Gray Pantone Cool Gray 11 C 00C, 2M, 00Y, 68K 82, 80, 81 525051 Light Gray Pantone Cool Gray 7 C 0C, 0M, 00Y, 37K 161, 161, 161 A1A1A1 Black 0C, 0M, 0Y, 100K 0, 0, 0 000000 White 0C, 0M, 0Y, 0K 255, 255, 255 FFFFFF Sky Blue Pantone 284 C 55C, 19M, 0Y, 0K 115, 165, 204 73A5CC Blue Pantone 301 C 100C, 72M, 27Y, 11K 0, 75, 135 004B87 Teal Pantone 326 C 88C, 0M, 36Y, 0K 0, 178, 169 00B2A9 Green Pantone 381 C 11C, 0M, 100Y, 0K 206, 220, 0 CEDC00 Orange Pantone 137 C 0C, 36M, 100Y, 0K 255, 163, 0 FFA300 Yellow Pantone 7404 C 0C, 7M, 84Y, 0K 244, 218, 64 F4DA40 Red-violet Pantone 2592 C 35C, 100M, 0Y, 0K 155, 38, 182 9B26B6 Blue-violet Pantone 2617 C 84C, 100M, 0Y, 25K 71, 10, 104 470A68

Layout And Composition

• The overall layout should be horizontal, employing a simple, modern design with a white background to emphasize clarity and professionalism.
• The image should depict a simple, horizontal rectangular shape representing a webpage or digital screen, with a background filled with diagonal gray and white lines creating a striped pattern that covers the entire area. Along the bottom edge of the rectangle, there is a gray navigation bar or footer containing a series of small, evenly spaced icons or symbols, which appear to be various shape or symbol representations such as circles, squares, arrows, and other common UI icons, all rendered in black against the gray background. The overall composition is minimalistic, focusing on the patterned background and the row of icons at the bottom, with no other elements, text, or detailed features present.
• These icons are uniformly spaced and in black with a consistent line style. The background of the image features diagonal lines running from the top left to the bottom right, creating a striped pattern with light and dark shades of gray, filling the entire space below the icon row. The overall layout is clean and minimalistic, with the icons separated from the striped background, which provides a subtle textured appearance.
• Along the bottom edge of the rectangle, there is a horizontal row of 15 icons enclosed in circular buttons with a black background and white symbols. These icons include a plus sign, a document/page symbol, a message bubble, a folder, a magnifying glass, a globe, a gear, a smartphone, a calendar, a speech bubble with ellipses, an arrow pointing right, an information symbol, a check mark, a user profile, and a question mark, repeated in the sequence. The icons are evenly spaced, creating a uniform strip that contrasts with the diagonally hatched background, and are presented clearly, with recognizable symbols and consistent size.

Additional Properties