Oklahoma State Athletics

📋 1 Guidelines

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Sports University

Region

Usa

Guideline Year

2019

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • To represent Oklahoma State University with a unified, vibrant identity that reflects its land-grant mission of teaching, research, and service, and to advance this mission for students, the state, nation, and world [^1].
Core Values
  • Labor Omnia Vincit (Work conquers all)
  • The State’s University
  • Fair Play for All
  • Inclusion
  • Respect
  • Excellence
  • Tradition
Target Audience
  • All Oklahomans, alumni, fans, student-athletes, and the broader national and international community, with a special emphasis on representing the state and its diverse population [^2].
Personality Traits
  • Toughness
  • Confidence
  • Creativity
  • Respectfulness
  • Inclusiveness
  • Energetic
  • Dynamic
Visual Identity Overview
  • The visual identity centers on the OSU Brand logo, using a bold, modern, angular design in vibrant orange and black. The brand emphasizes consistency, clarity, and energy, with a unified logo for all university communications, supported by a distinct color palette, custom typography, and graphic elements that reinforce the collegiate and athletic spirit [^3].

Categories

Brand Voice
  • Find your voice for your team. Your voice should reflect the natural toughness and confidence that comes from being a Cowboy or Cowgirl. Understand that there is a difference between the tone of your main feed and the “story” functionality in platforms like lnstagram.
Brand Imagery
  • Only use the current version of the brand in its approved applications and lockups. Any questions regarding the modification of the brand or using expired marks for special events should be directed to the Messaging and Branding Panel and must be approved by the Director of Athletics or Deputy AD.
  • Do not use old or modified versions of the OSU Brand, like the examples below.
  • Do not use the classic version of Do not use outdated Do not bevel, emboss or add versions of the brand. other digital effects that alter the Brand without consulting the the appearance of the brand. Messaging and Branding Panel. Do not use the Marshal Do not stretch or distort Do not add gradients or render Badge on any new materials. the brand in any way. the brand in any color other than orange, black, white or gray. Do not add extra outlines Do not add glowing or borders to the brand. effects to the brand. ® Do not render the brand in colors other than orange, black, white or gray without consulting the Messaging and Branding Panel.
  • The OSU Brand should always be given plenty of breathing room so as to not get lost amongst other design elements.
  • Maintain a distance of at least one-eighth the width of the OSU Brand around the entire perimeter of the brand in your designs.
  • The Oklahoma State, Cowboys and Cowgirls wordmarks or any large letterhead placed alongside the brand should not be equal to or exceeding the height of the brand.
  • A good rule of thumb for the proportional height of wordmarks or letterhead next to the brand is the main horizontal body of the brand, as seen below.
  • The OSU Brand should always be vibrant and visually distinct from the background.
  • We created a “ribbon” to encapsulate the brand, which will give it breathing room from other objects, as well as protect it from any distracting imagery.
Color Palette
  • The new brand is simply two colors, orange and black. No lighter shades of orange or bevel effects or extra gray outlines are needed.
  • There is also now only one version of the brand, regardless of light or dark backgrounds. Additional colorways may be used to ensure the mark remains prominent on different backgrounds, but the overall design remains the same.
  • Orange and Black have been a core part of Oklahoma State’s identity from the very beginning. In fact, these school colors were the original foundation on which the rest of our identity was built.
  • PRIMARY COLORS ORANGE 021 CO M75 YlOO KO R250 GlOO BO HEX #FE5C00 CO MO YO KlOO RO GO BO HEX #000000
  • Secondary colors may be used as accents in marketing and social media materials, but should never supersede the primary color palette. Tangerine takes the place of PMS 151 in the old color palette, but should only be used in small doses. Sandstone is a new addition that mimics the trim in the signature modified Georgian architecture of the OSU campus. Sandstone should only be used as an accent.
  • Be mindful that these colors are only meant to support orange and black. Those are our school colors. Always have been, always will be.
  • Color values are assigned based on where they are used in different mediums.
  • PMS (Pantone Matching System) values should be used only when a spot color is needed. This information is useful for some printers.
  • CMYK values are almost always used in print work, from media guides to posters. If you’re working on a project in a program like Adobe Illustrator, you’re likely going to be dealing with CMYK.
  • RGB and HEX values should be used when reproducing colors in digital environments, such as social media and video.
  • Do not add gradients or render the brand in any color other than orange, black, white or gray.
  • Do not render the brand in colors other than orange, black, white or gray without consulting the Messaging and Branding Panel.
  • The two-color mark rendered in orange and black is the most preferred version of the OSU Brand. It should be used wherever possible.
  • In instances where the two-color mark cannot be used, a one-color version is also available. We recommend using an orange brand on black backgrounds and a white on orange backgrounds.
  • While these versions of the brand are allowable. consider them the lowest priority in your usage.
  • The OSU Brand should always be vibrant and visually distinct from the background.
  • Use the RGB color profiles for logos, watermarks and any other elements that utilize our school colors to ensure that they remain vibrant and consistent. CMYK color modes should be reserved for print. See the colors section for RGB color information.
  • Use only the new OSU Brand, wordmarks, typography and standardized colors going forward.
Typography
  • Cimarron is the new primary typeface of Oklahoma State Athletics. Cimarron was developed internally and replaces the “Go Pokes” typeface that was introduced in 2001.
  • Cimarron draws influence from both traditional collegiate block typefaces of the past, as well as our own western heritage, creating a style unique to OSU.
  • Cimarron should not be considered a font. It should be used sparingly and only on OSU Athletics-related materials so that it doesn’t become diluted or used in improper fashion. Limited usage of Cimarron outside of the Oklahoma State, Cowboys and Cowgirls wordmarks -for example, nameplates on uniforms or lockers -is permissible, but must be approved by our Messaging and Branding Panel. Usage of Cimarron for numbers on team uniforms is encouraged.
  • Accompanying our primary brand mark and wordmarks is a pair of official Cowboys and Cowgirls scripts.
  • The script marks are inspired by the men’s basketball team’s throwback uniforms of the late 1990s, with the addition of an all-new “Cowgirls” script to stand alongside a Cowboys script that has been updated to clean up inconsistencies found in the original.
  • The script Cowboys and Cowgirls marks can be used in all men’s and women’s sports in applications from social media to uniforms and facilities to add extra flourish for our teams.
  • Partial use of the script is acceptable as a graphic element as long as the Lasso C is visible.
  • Komu B is a supporting typeface meant to stand alongside the brand, the wordmark and scripts.
  • Komu B does not have any lowercase characters, so it should be used to denote departments and sports in places like letterheads and facility signage, or as a large attention­grabbing headline in graphics. It should not be used for large bodies of text.
  • Komu B can be accessed through Adobe Fonts.
  • HEADLINES, LETTERHEAD AND SIGNAGE
  • The Gotham Narrow font family is a versatile typeface with a variety of weights that can be used in several applications. In fact, you’re looking at Gotham Narrow right now, as it’s the typeface used throughout this branding guide.
  • Gotham Narrow should be used when readability is most important with bodies of text, like press releases and media guides. The Book weight of Gotham Narrow is the preferred option for text bodies, with the medium, bold, black and ultra weights available for added emphasis. The light, extra light and thin weights can be used when the text is large enough to maintain legibility.
  • Licenses for Gotham Narrow may be obtained on campus by contacting the o°ce of OSU Brand Management at (405) 744-6262.
  • SUBHEADS AND BODY TEXT
  • Cimarron, Komu B and Gotham Narrow are the primary typefaces available for athletics, but there will be instances where something more unique or dynamic is needed.
  • All of the typefaces seen below (with the exception of Sentinel) only feature uppercase characters, and should therefore be primarily used for their specific listed applications or as headlines.
  • TERMINA can be seen in the signage for many of the newer athletic facilities on the OSU campus.
  • NEUTRA was introduced as the typeface for Gallagher-Iba Arena during its 75th Anniversary celebration in 2013-14. It was chosen for its art deco-inspired styling that fits in with the classic design elements of the original Gallagher Hall.
  • INTEGRAL has been used by OSU Athletics for powerful, attention-grabbing headlines in social media, video and signage for the last several years.
  • SENTINEL is a serifed typeface selected by OSU Brand Management in 2019 to stand alongside Gotham Narrow. It is available in multiple weights and should be licensed through the Brand Management o°ce.
  • Use only the new OSU Brand, wordmarks, typography and standardized colors going forward.
Logo Usage
  • Only use the current version of the brand in its approved applications and lockups. Any questions regarding the modification of the brand or using expired marks for special events should be directed to the Messaging and Branding Panel and must be approved by the Director of Athletics or Deputy AD.
  • Do not use old or modified versions of the OSU Brand, like the examples below.
  • Do not use the classic version of Do not use outdated Do not bevel, emboss or add versions of the brand. other digital effects that alter the Brand without consulting the the appearance of the brand. Messaging and Branding Panel. Do not use the Marshal Do not stretch or distort Do not add gradients or render Badge on any new materials. the brand in any way. the brand in any color other than orange, black, white or gray. Do not add extra outlines Do not add glowing or borders to the brand. effects to the brand. ® Do not render the brand in colors other than orange, black, white or gray without consulting the Messaging and Branding Panel.
  • The OSU Brand should always be given plenty of breathing room so as to not get lost amongst other design elements.
  • Maintain a distance of at least one-eighth the width of the OSU Brand around the entire perimeter of the brand in your designs.
  • The Oklahoma State, Cowboys and Cowgirls wordmarks or any large letterhead placed alongside the brand should not be equal to or exceeding the height of the brand.
  • A good rule of thumb for the proportional height of wordmarks or letterhead next to the brand is the main horizontal body of the brand, as seen below.
  • The new brand is simply two colors, orange and black. No lighter shades of orange or bevel effects or extra gray outlines are needed.
  • There is also now only one version of the brand, regardless of light or dark backgrounds. Additional colorways may be used to ensure the mark remains prominent on different backgrounds, but the overall design remains the same.
  • Additional tweaks range from fairly noticeable, like the thicker bars on the ‘S’, to the much more subtle, such as the horizontal shear angle of the mark being adjusted to 20 degrees.
  • While the updated brand isn’t the only logo for OSU Athletics, it should always be given top priority to ensure that it remains the primary mark associated with Oklahoma State University.
  • The two-color mark rendered in orange and black is the most preferred version of the OSU Brand. It should be used wherever possible.
  • In instances where the two-color mark cannot be used, a one-color version is also available. We recommend using an orange brand on black backgrounds and a white on orange backgrounds.
  • While these versions of the brand are allowable. consider them the lowest priority in your usage.
  • The OSU Brand should always be vibrant and visually distinct from the background.
  • While using the different colorways shown earlier in the manual is an easy way to preserve the visual integrity of the brand on flat backgrounds, things start to get complicated when the brand is placed on top of more complex backgrounds, like photographs or patterns.
  • We created a “ribbon” to encapsulate the brand, which will give it breathing room from other objects, as well as protect it from any distracting imagery.
  • The OSU Brand is the most important mark for Oklahoma State University. It should always be present when designing materials that represent OSU Athletics, even if you’re using other approved logos.
  • Refer to the brand section for best use practices.
  • The OSU Brand or OKLAHOMA STATE verbiage should be used in primary locations on uniforms and competition apparel.
  • The two-color OSU Brand is the primary logo to be used. Other color variations may be used with approval from the Athletic Director or their designee.
  • Secondary marks may be used on non-primary locations.
  • The OSU Brand should be used on the football helmet. Color variations and secondary marks, should be approved by the Athletic Director.
  • The Interlocking OS is a logo tied to the tradition of OSU Baseball. It may be used on baseball hats only. If the interlocking OS is on the front of the hat, the OSU Brand or Pistol Pete head must also be on the hat. The OSU Brand must also be on the uniform in an approved location.
  • The OSU brand must be on all competition apparel. Any variations must be approved.
  • The OSU Brand is to be in the primary location on all competition apparel. Any secondary marks or variations must be approved.
  • The OSU Brand should appear prominently, whether at midcourt of Gallagher-Iba Arena or on the backstop at Cowgirl Stadium.
  • No other marks should appear larger than the brand on playing surfaces or other public-facing areas of our facilities.
  • While it’s permissible to keep some outdated marks up, any new decorations must adhere to the new branding standards. Use only the new OSU Brand, wordmarks, typography and standardized colors going forward.
Tone And Messaging
  • Information posted on official accounts should represent OSU in the best possible light and always be appropriate for fans of any age to see.
  • Quality is more of a priority than quantity.
  • Find your voice for your team. Your voice should reflect the natural toughness and confidence that comes from being a Cowboy or Cowgirl. Understand that there is a difference between the tone of your main feed and the “story” functionality in platforms like lnstagram.
  • Official or OSU-affiliated accounts will not comment on specific prospective student-athletes (retweets are allowed), controversial social issues, officiating, conference issues or conflicts. We also never comment on fellow Big 12 institutions or their athletes, coaches or administration.
  • Personal accounts -whether they belong to a coach, student-athlete or staff -represent themselves, their team and the university itself on social media, intentional or not. Each team should have at least one annual meeting where they hear from either the Social Media Coordinator or another social media professional about their online presence.
Brand Values
  • To know what we’re branding, we must first understand the core values of not just our athletic department, but our University as a whole:
  • LABOR OMNIA VINCIT “Work conquers all” is our state’s motto. The measure of success at Oklahoma State is not what we have, but what we do to earn it. Others can claim a bigger budget or more favorable geography, but you can count on one hand the number of institutions that can claim more NCAA team championships than OSU. We don’t make excuses.
  • THE STATE’S UNIVERSITY We think of Stillwater as our home, but our University has campuses in Oklahoma City, Tulsa and Okmulgee. It is partnering with the Cherokee Nation to establish the nation’s first tribally-affiliated college of medicine in Tahlequah. OSU’s Oklahoma Cooperative Extension Service has a presence in all 77 counties and enhances the lives of all Oklahomans from financial management and nutrition to youth development and agriculture. When we wear the orange and black, we represent not just our teams, our alumni and our fans, but all of Oklahoma.
  • FAIR PLAY FOR ALL As representatives of our teams, alumni, fans and state, we commit to represent the best in ourselves. We play by the rules and treat each other, our opponents, officials and fans with respect.
  • And that respect extends to people from all walks of life. OSU was recognized by INSIGHT Into Diversity for its culture of inclusion as a 2018 Higher Education Excellence in Diversity Award recipient and a 2018 Diversity Champion. Doing things right is the Cowboy Way.
Visual Style
  • The new brand is simply two colors, orange and black. No lighter shades of orange or bevel effects or extra gray outlines are needed.
  • There is also now only one version of the brand, regardless of light or dark backgrounds. Additional colorways may be used to ensure the mark remains prominent on different backgrounds, but the overall design remains the same.
  • Additional tweaks range from fairly noticeable, like the thicker bars on the ‘S’, to the much more subtle, such as the horizontal shear angle of the mark being adjusted to 20 degrees.
  • Only use the current version of the brand in its approved applications and lockups. Any questions regarding the modification of the brand or using expired marks for special events should be directed to the Messaging and Branding Panel and must be approved by the Director of Athletics or Deputy AD.
  • Do not use old or modified versions of the OSU Brand, like the examples below.
  • Do not use the classic version of Do not use outdated Do not bevel, emboss or add versions of the brand. other digital effects that alter the Brand without consulting the the appearance of the brand. Messaging and Branding Panel. Do not use the Marshal Do not stretch or distort Do not add gradients or render Badge on any new materials. the brand in any way. the brand in any color other than orange, black, white or gray. Do not add extra outlines Do not add glowing or borders to the brand. effects to the brand. ® Do not render the brand in colors other than orange, black, white or gray without consulting the Messaging and Branding Panel.
  • The OSU Brand should always be given plenty of breathing room so as to not get lost amongst other design elements.
  • Maintain a distance of at least one-eighth the width of the OSU Brand around the entire perimeter of the brand in your designs.
  • The Oklahoma State, Cowboys and Cowgirls wordmarks or any large letterhead placed alongside the brand should not be equal to or exceeding the height of the brand.
  • A good rule of thumb for the proportional height of wordmarks or letterhead next to the brand is the main horizontal body of the brand, as seen below.
  • Orange and Black have been a core part of Oklahoma State’s identity from the very beginning.
  • Primary Colors: ORANGE 021 C0 M75 Y100 K0 R250 G100 B0 HEX #FE5C00; BLACK C0 M0 Y0 K100 R0 G0 B0 HEX #000000
  • Secondary colors may be used as accents in marketing and social media materials, but should never supersede the primary color palette. Tangerine takes the place of PMS 151 in the old color palette, but should only be used in small doses. Sandstone is a new addition that mimics the trim in the signature modified Georgian architecture of the OSU campus. Sandstone should only be used as an accent.
  • Be mindful that these colors are only meant to support orange and black. Those are our school colors. Always have been, always will be.
  • Color values are assigned based on where they are used in different mediums.
  • PMS (Pantone Matching System) values should be used only when a spot color is needed. This information is useful for some printers.
  • CMYK values are almost always used in print work, from media guides to posters. If you’re working on a project in a program like Adobe Illustrator, you’re likely going to be dealing with CMYK.
  • RGB and HEX values should be used when reproducing colors in digital environments, such as social media and video.
  • Cimarron is the new primary typeface of Oklahoma State Athletics. Cimarron was developed internally and replaces the “Go Pokes” typeface that was introduced in 2001.
  • Cimarron should not be considered a font. It should be used sparingly and only on OSU Athletics-related materials so that it doesn’t become diluted or used in improper fashion. Limited usage of Cimarron outside of the Oklahoma State, Cowboys and Cowgirls wordmarks -for example, nameplates on uniforms or lockers -is permissible, but must be approved by our Messaging and Branding Panel. Usage of Cimarron for numbers on team uniforms is encouraged.
  • Komu B is a supporting typeface meant to stand alongside the brand, the wordmark and scripts.
  • Komu B does not have any lowercase characters, so it should be used to denote departments and sports in places like letterheads and facility signage, or as a large attention­grabbing headline in graphics. It should not be used for large bodies of text.
  • Gotham Narrow should be used when readability is most important with bodies of text, like press releases and media guides. The Book weight of Gotham Narrow is the preferred option for text bodies, with the medium, bold, black and ultra weights available for added emphasis. The light, extra light and thin weights can be used when the text is large enough to maintain legibility.
  • Consistent use of all elements will help reinforce that all of our teams play for the same team.
  • The ribbon container, detailed further in the marks section, has the same 20-degree shear as the OSU Brand logo itself.
  • The ribbon can be extended to include other marks, including sport-specific wordmarks, the Big 12 Conference logo or even sponsor logos.
  • The 20-degree shear will be appearing regularly in other elements throughout this section.
  • Even without the presence of the OSU Brand logo, the 2O-degree shear angle and consistent use of colors reinforce that they are part of the overall OSU design language.
  • AII the graphic element examples on this page share the same 20-degree shear angle present in the OSU Brand mark. This allows for combining multiple elements without any of them looking out of place –but remember that in many cases, keeping things simple goes far in making a more memorable and impactful message.
  • AII of these elements can be scaled or rotated to fit any application.
  • The OSU Brand or OKLAHOMA STATE verbiage should be used in primary locations on uniforms and competition apparel.
  • The two-color OSU Brand is the primary logo to be used. Other color variations may be used with approval from the Athletic Director or their designee.
  • Secondary marks may be used on non-primary locations.
  • The conference logo is required on all uniforms and competition apparel. The Director of Equipment Operations has the requirements for the sizes and location of the conference logo.
  • The OSU Brand should always be vibrant and visually distinct from the background.
  • While using the different colorways shown earlier in the manual is an easy way to preserve the visual integrity of the brand on flat backgrounds, things start to get complicated when the brand is placed on top of more complex backgrounds, like photographs or patterns.
  • We created a “ribbon” to encapsulate the brand, which will give it breathing room from other objects, as well as protect it from any distracting imagery.
  • The OSU Brand is the most important mark for Oklahoma State University. It should always be present when designing materials that represent OSU Athletics, even if you’re using other approved logos.
  • Consider the tier system, with the first tier being most important, as you prioritize when and where our marks are used.
  • The Pistol Pete marks should not be reversed and Pete’s eyes should always be directed toward the viewer.
  • Always use the proper applications of one-color logos specifically designed for light and dark backgrounds. Do not invert colors.
  • Custom Petes can be used on graphics and team-issued apparel, but must be accompanied by the OSU Brand or the “Oklahoma State” wordmark or verbiage. Please consult the uniforms section for guidance on using custom Petes on uniforms.
  • The Oklahoma State wordmarks seen below are new for 2019. They can be used everywhere from the end zones of Boone Pickens Stadium to letterhead on official correspondence.
  • Vintage marks should only be used in a restricted capacity to maximize the impact of current branding, as well as avoiding confusion.
  • Usage of vintage marks, whether in a graphic or on a uniform or signage in a facility, is only allowable after consulting with the Messaging and Branding Panel and receiving permission from the Athletic Director or Deputy AD.
  • The OSU Brand should be prominent in official correspondence. Unrestricted sport-specific marks may be used, but should not supersede the brand.
  • Business cards have been standardized to be consistent with the new university style guide.
  • Contact information should be displayed as it appears in the adjacent example. Social media handles may also be added to this side.
  • The back side of business cards may be customized with logos, photographs or any other appropriate artwork.
  • Stay consistent with design language in photos and graphics. Use the correct logos, fonts and colors to help ensure consistent branding. Templates will be provided to help create graphics. These templates are not mandatory, but the Social Media Coordinator should be given a heads up before you make any changes to existing templates or create templates of your own.
  • Use the assigned graphics for social media profile icons and header graphics on o°cial department accounts. Please do not create these graphics for yourself. Contact the Social Media Coordinator to have these graphics created for you if you have a new account.
  • Videos should be uploaded directly to Facebook, Twitter and Instagram. YouTube links and embeds are fine for news stories on OKState.com, but videos uploaded directly will perform better and create a better user experience on social media networks with their own dedicated video platform. Contact the Social Media Coordinator or consult the social media guidebook for assistance in uploading videos and tips on how to best utilize video on these platforms.
  • Maintaining consistency in our branding applies to every medium, including video.
  • Use the watermark provided by Orange Power Studios on all videos released from OSU athletics accounts. Place the watermark in the lower right corner and give it breathing room to make sure the logo is video and title safe.
  • Use the RGB color profiles for logos, watermarks and any other elements that utilize our school colors to ensure that they remain vibrant and consistent. CMYK color modes should be reserved for print. See the colors section for RGB color information.
  • The OSU Brand should appear prominently, whether at midcourt of Gallagher-Iba Arena or on the backstop at Cowgirl Stadium.
  • No other marks should appear larger than the brand on playing surfaces or other public-facing areas of our facilities.
  • Consideration should also be made for the location of television cameras, ensuring that our branding has a strong presence and is displayed appropriately.
  • Using the new wordmarks and scripts is also encouraged within our facilities to enhance their familiarity to both our fans and anyone else that may be visiting our campus or watching OSU compete on television. Using the design elements seen earlier in this manual is also encouraged, but not mandatory.
  • While it’s permissible to keep some outdated marks up, any new decorations must adhere to the new branding standards. Use only the new OSU Brand, wordmarks, typography and standardized colors going forward.
  • New wall art and other decorations should be approved by the Athletic Director or the Deputy AD. We also recommend contacting the Messaging and Branding Panel for guidance on building a stronger brand throughout our facilities.
  • The Big 12 members are in agreement that the league logo should also appear on the playing surfaces and other areas of our facilities, as mandated by the conference.
  • The simplified version of the Big 12 logo, in either one-or two-color applications, should be used in facilities.
Layout And Composition
  • The OSU Brand should always be given plenty of breathing room so as to not get lost amongst other design elements.
  • Maintain a distance of at least one-eighth the width of the OSU Brand around the entire perimeter of the brand in your designs.
  • The Oklahoma State, Cowboys and Cowgirls wordmarks or any large letterhead placed alongside the brand should not be equal to or exceeding the height of the brand.
  • A good rule of thumb for the proportional height of wordmarks or letterhead next to the brand is the main horizontal body of the brand, as seen below.
  • The ribbon container, detailed further in the marks section, has the same 20-degree shear as the OSU Brand logo itself.
  • The ribbon can be extended to include other marks, including sport-specific wordmarks, the Big 12 Conference logo or even sponsor logos.
  • The 20-degree shear will be appearing regularly in other elements throughout this section.
  • The ribbon can be extended into tabs to contain page headings like you see throughout this guide.
  • Even without the presence of the OSU Brand logo, the 2O-degree shear angle and consistent use of colors reinforce that they are part of the overall OSU design language.
  • AII the graphic element examples on this page share the same 20-degree shear angle present in the OSU Brand mark. This allows for combining multiple elements without any of them looking out of place –but remember that in many cases, keeping things simple goes far in making a more memorable and impactful message.
  • AII of these elements can be scaled or rotated to fit any application.
  • The OSU Brand should always be vibrant and visually distinct from the background.
  • While using the different colorways shown earlier in the manual is an easy way to preserve the visual integrity of the brand on flat backgrounds, things start to get complicated when the brand is placed on top of more complex backgrounds, like photographs or patterns.
  • We created a “ribbon” to encapsulate the brand, which will give it breathing room from other objects, as well as protect it from any distracting imagery.
  • The OSU Brand is the most important mark for Oklahoma State University. It should always be present when designing materials that represent OSU Athletics, even if you’re using other approved logos.
  • Consider the tier system, with the first tier being most important, as you prioritize when and where our marks are used.
  • No other marks should appear larger than the brand on playing surfaces or other public-facing areas of our facilities.
Brand Architecture
  • Today marks an exciting development in our identity as Oklahoma State University. We are officially launching the use of one logo for the OSU system -the “Brand” logo.
  • Used consistently, one logo unifies our identity and communications as we continue to tell the OSU story.
  • We’re one OSU, with one mission, and now one identity.
  • The OSU Brand was updated again in 2019, but the most significant development is that the brand will now represent all of Oklahoma State University, not just its athletic department.
  • This logo is widely recognized and associated regionally, nationally and internationally with Oklahoma State University. It provides the opportunity to educate, motivate and inspire wherever our Brand appears.
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