Olympic

📋 2 Guidelines

🔗 Connections

Sector

Sports

Region

International

Guideline Year

2023 2022

Language

English

Tags

Featured Sport

Official Websites

Brand Guidelines

2023

Brand Summary

Mission
  • Building a better world through sport, placing sport at the service of humankind and promoting Olympic values in society, with a focus on young people [^1].
Core Values
  • excellence
  • respect
  • friendship
  • universality and solidarity
  • unity in diversity
  • autonomy and good governance
  • sustainability [^2]
Target Audience
  • All individuals and entities inspired by the values of Olympism, with a global reach across the five continents, and a special focus on young people [^3].
Personality Traits
  • timeless
  • universal
  • inclusive
  • collaborative
  • harmonious
  • ethical [^4]
Visual Identity Overview
  • The visual identity centers on the five interlinked Olympic rings, using a vibrant color palette (blue, yellow, black, green, red) on a white background. The rings symbolize unity, diversity, and the meeting of athletes from around the world. Strict guidelines ensure consistent, undistorted, and visible use across all applications, including print, digital, three-dimensional, textile, and special creative contexts [^5].

Categories

Brand Imagery
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • The Olympic flag has a white background, with no border. The Olympic symbol in its five colours is located in the centre.
  • The full-colour version of the Olympic rings, always on a white background, is the preferred choice whenever possible, and in any event, for all institutional and symbolic applications.
  • This version of the Olympic rings is correct, as the rings are fully interlinked.
  • This version of the Olympic rings is not correct, as there are “gaps” at the intersection of each of the rings. This version should never be used.
  • Always use the artwork provided in these guidelines.
  • The isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “½ X”, X being the radius of a ring.
  • In the case of a composite logo, the isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “X”, X being the radius of a ring.
  • This isolation area should be free from any element.
  • A limited number of elements may enter the isolation area, as long as they remain at a distance of “½ X” from any of the rings and provided that they do not completely surround the Olympic rings.
  • No other typography, text, graphic and/or photographic element may overlap the Olympic rings.
  • Both the full-colour and monochrome versions of the Olympic rings should appear no smaller than 8 mm / 30 pixels wide.
  • Background for the full-colour Olympic rings must be white
  • Do not place images in front of the Olympic rings
  • In order to maintain the integrity of the Olympic rings, it is essential that the backgrounds on which they appear ensure maximum visibility, no matter what the application.
  • The full-colour Olympic rings must always appear on a white background.
  • In a graphic composition, the Olympic rings must not be used as background.
  • No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings may be used in one of the six official colours on a “quiet area”, as long as legibility is ensured through sufficient contrast.
  • The graphic background: - Must not include elements such as lines or patterns that may alter the perception of the Olympic rings - Must not include the monochrome colour of the Olympic rings.
  • Alterations: The Olympic rings should never be altered in any way, including modifying the official colours or the order of the colours.
  • Do not modify colours
  • Do not reorder colours
  • Do not use different tones of grey
  • For monochrome Olympic rings, use only official colours
  • Do not crop
  • Do not insert imagery
  • Do not outline
  • The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D
  • Distortions: The Olympic rings must always be visible in their entirety and should never be distorted in any way.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • Note: The above examples are not exhaustive. Always use the artwork provided in these guidelines.
  • Three-dimensional applications of the Olympic rings can be achieved through the use of a wide range of materials and sizes. To ensure that the integrity of the Olympic symbol is maintained, some rules have been established for large-scale reproductions.
  • Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • The Olympic rings’ edges should have a square, 90-degree angle and never appear rounded.
  • The depth of the Olympic rings should not exceed 2Y, Y being the width of one Olympic ring. The minimum depth should be adapted to safety, technical and aesthetic requirements.
  • If people can access and even climb on the Olympic rings, the structure must be stable and solid enough.
  • Backbones and structure should be as discreet as possible to enhance the integrity and recognition of the Olympic symbol.
  • Raw materials should be strong enough to resist various weather conditions, such as gusts of wind, heavy rain or snowfall.
  • The colours applied to the Olympic rings in three dimensions must be able to withstand weather conditions such as rain or sun while the structure is on display.
  • The production, installation and dismantling should be approached in a sustainable manner.
  • Use of signs is recommended to provide context and details on the presence of the three-dimensional Olympic rings, especially before the Olympic Games or in Legacy projects.
  • Note: In case of doubt, the colour reference is always the PANTONE reference.
  • When only one side of the Olympic rings is visible, the following combinations of colours must be applied to ensure a good perception of the Olympic rings. All other combinations are incorrect.
  • Preferred combination: • Front in full-colour • Edges in full-colour or white • Background: white or very close to white.
  • Other valid combinations: • Front in monochrome (one of the six official colours) • Edges in same monochrome colour as front • Background: all colours as long as the contrast is sufficient.
  • When both sides of the Olympic rings are visible, the following combinations of colours must be applied to ensure a good perception of the Olympic rings. All other combinations are incorrect.
  • Preferred combination: • Front in full-colour • Back in full-colour (with inverted colours compared to the front so that the colours of the rings appear in the correct order) • Edges in neutral light colour (e.g. white or colour of the raw material such as aluminium) • Background: from main viewpoints, ensure good perception of the five Olympic colours.
  • Other valid combinations: • Front in monochrome (one of the six official colours) or colour of the raw material • Back in same monochrome colour as front • Edges in same monochrome colour as front • Background: from main viewpoints, ensure good perception of the colour.
  • Note: The raw material must uphold the value of the Olympic rings.
  • In illuminated applications and projections, common during the Olympic Games, the following rules must be followed to ensure the integrity of the Olympic rings and to maximise their visibility: 1. When lit, the illuminated Olympic rings must appear with the same thickness as the original artwork. 2. Always prefer externally-lit applications and ensure that the colours of the Olympic rings are well perceived.
  • For internally-lit applications, use only the monochrome version of the Olympic rings. In these applications, white is the preferred colour, but blue, yellow, green and red monochrome Olympic rings are also acceptable.
  • Backlighting might be used on a monochrome version of the Olympic rings. The backlight should be an Olympic colour. The light should not convey the impression of a shadow around the Olympic rings.
  • Note: In illuminated applications, the Olympic rings may not appear with an outline. Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • The Olympic rings are displayed on a multitude of digital devices, such as smartphones, tablets, laptops, TV screens and big screens. For all types of digital applications, the following rules must be followed to preserve the integrity of the Olympic rings and to ensure their legibility.
  • The Olympic symbol standing alone may not be used as a call-to-action or hyperlink button, except to direct to www.olympic.org webpages.
  • The right to use the Olympic symbol standing alone as a profile picture, icon, avatar, emoji or pictogram is reserved solely for the IOC.
  • On social media and other platforms, profile pictures, icons and uploaded photos are automatically inserted into a frame, the shape of which may vary. When the Olympic rings are used in this way, they must not be cropped and the isolation area must be respected.
  • Provided that legibility is perfectly ensured and that the integrity of the Olympic rings is preserved, the rule on minimum size might not be applied.
  • Preference should always be given to screens on which the full-colour version of the Olympic rings can be reproduced on a white background. For all other cases, the most appropriate solution should be found in consultation with the IOC.
  • The Olympic symbol may appear on curved screens, as long as it can be seen in its entirety from the main point of view and its shape is not distorted.
  • Respect isolation area
  • Animation is used in a variety of online and broadcast applications, such as videos, virtual reality, apps and video games. The following rules for animating the Olympic rings apply across every application: 1. Representation of the Olympic rings in animation must always respect the guidelines on form, colour, background, isolation area and size. 2. If an animation is used that separates the individual rings or makes them appear separately, in the end they should come together in their pure interlinked form and remain in that form. 3. Once the rings come together, they must stay together and may not separate again. 4. No objects, shapes, people or products should be transformed into the Olympic rings. The Olympic rings should not be transformed into objects, shapes, people or products. 5. An animation may be created from a sequence of pages or images. In such cases, if the Olympic symbol appears more than briefly on these images or pages, it must be represented correctly.
  • Note: The Olympic rings may not appear with added tones, textures, highlights or any visual effects such as fire or sunbeams. The Olympic rings may not be animated so that they appear to explode.
  • In all textile applications, included but not limited to transfer, flocking and embroidery, the following rules must be followed to preserve the integrity of the Olympic rings: 1. The full-colour Olympic rings may be applied only on a white background. 2. The monochrome version of the Olympic rings in any of the six Olympic colours may be used provided that legibility and visibility of the Olympic rings are ensured. Rules on background and tone-on-tone must be followed. 3. The size should be adapted to ensure legibility of the Olympic rings. Due to variations in fabric thickness and texture, the quality of application may vary, resulting in the need to increase the size of the Olympic rings. 4. A production sample should always be reviewed against the official Olympic rings artwork.
  • Tone-on-tone without sufficient contrast is not allowed
  • Do not overlap
  • Do not use shining material
  • Note: Embroidered Olympic rings may never appear with an outline. Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Embossing, debossing and stamping of the Olympic rings are used on a variety of materials, such as metal, plastic and leather. For all types of embossing, the following rules must be followed to preserve the integrity of the Olympic rings: 1. The Olympic rings must be the same colour as the material on which they are embossed/engraved. 2. The raised Olympic rings should have a straight, 90-degree edge and not appear bevelled or rounded. 3. Embossed Olympic rings should all be on the same plane. While flat embossing or stamping is preferred, representing the interlocking of the Olympic rings within the embossed Olympic rings is possible, provided it respects the original artwork. 4. The embossing or stamping of the Olympic rings on a material should not lead to the appearance of the support material or of an undercoat. 5. Embossing, debossing or stamping of the Olympic rings on any type of material may not lead to confusion with an Olympic medal. Embossing, debossing or stamping of the Olympic rings on medals, whether this is done on gold, silver, bronze or any other metal, is not allowed, except for official use by authorised stakeholders of the Olympic Movement.
  • Note: Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Interlocking should reflect official artwork
  • Use the same colour as the material
  • The Olympic medals are an essential Olympic property and their unique nature and value must be preserved.
  • The Olympic rings, when combined with one of the three colours of gold, silver and bronze, are strongly associated with these unique medals.
  • Monochrome versions of the Olympic rings may be reproduced in gold, silver or bronze. However, this requires the prior approval of the IOC. In particular, the IOC reserves the right to approve all uses of the Olympic symbol in gold, silver and bronze including both the purpose of such use and the rendering of both the colour and the background.
  • When using gold, silver and bronze, the following Pantone references apply respectively: PANTONE 871 PANTONE 877 PANTONE 8023
  • They can be produced only in exceptional and rare circumstances.
  • They can be used only on objects of high symbolic or real value, or for very special events and occasions.
  • The backgrounds on which they appear must ensure maximum visibility, in order to maintain the integrity of the Olympic rings.
  • They should not be used on the field of play.
  • They should not be reproduced, on their own or as part of an emblem, on athletes’ accessories, clothing, footwear or sports equipment.
  • They must never be used together (set of three) to avoid any association/ parallel with the Olympic medals.
  • Carving, sculpting and engraving of the Olympic rings on raw materials is welcome. To preserve the integrity of the Olympic rings, some rules have been established for these kinds of applications: 1. Carving, sculpting and engraving of the Olympic rings should always be done for the purpose of achieving visibility, engagement and inclusiveness. 2. Whatever material is used, the reproduction of the Olympic symbol must respect the official version and, if applicable, must follow the rules on embossing and three-dimensional uses. 3. It is essential to include sustainability in all steps of the item’s lifecycle, e.g. sourcing, manufacturing, maintenance, dismantling, recycling or reuse of raw material.
  • Note: Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings. The raw material must uphold the value of the Olympic rings.
  • Creativity and initiatives are welcome when it comes to techniques, materials and surfaces for reproducing the Olympic rings. The following rules must be followed to preserve the integrity of the Olympic rings: 1. Reproduction of the Olympic rings should always be done for the purpose of achieving engagement, visibility and inclusiveness. 2. It is essential that the backgrounds on which the Olympic rings appear ensure maximum visibility, no matter what the application. 3. Where applicable, it is essential to match the official Olympic colours.
  • Note: Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Full-colour refers to the six Olympic colours – blue, yellow, black, green and red on a white background.
  • Note: Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • Note: Always use the artwork provided. Never distort, alter or compromise the integrity of the Olympic rings in any way.
Color Palette
  • The Olympic symbol consists of five interlaced rings of equal dimensions (the Olympic rings), used alone, in one or in five different colours. When used in its five-colour version, these colours shall be, from left to right, blue, yellow, black, green and red. The rings are interlaced from left to right; the blue, black and red rings are situated at the top, the yellow and green rings at the bottom in accordance with the following graphic reproduction.
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • Full-colour refers to the six Olympic colours – blue, yellow, black, green and red on a white background.
  • The full-colour Olympic rings are the embodiment of Pierre de Coubertin’s original vision; “full-colour” refers to the six Olympic colours – blue, yellow, black, green and red on a white background – which symbolise Olympism’s universality.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • While reproduction techniques and applications have evolved over the years, the Olympic rings’ colour palette has remained constant. To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • Note: Some applications of the Olympic symbol may, for security purposes, be considered as exceptions to the rule on official colours, with the prior consent of the IOC.
  • The full-colour version of the Olympic rings, always on a white background, is the preferred choice whenever possible, and in any event, for all institutional and symbolic applications.
  • Flexibility in the use of the Olympic rings is also critical. To this end, the monochrome versions of the Olympic symbol similarly capture the spirit of Olympism, while simplifying its application in cases where use of the full-colour version proves challenging.
  • Background for the full-colour Olympic rings must be white
  • In order to maintain the integrity of the Olympic rings, it is essential that the backgrounds on which they appear ensure maximum visibility, no matter what the application.
  • 1 . The full-colour Olympic rings must always appear on a white background.
    1. In a graphic composition, the Olympic rings must not be used as background.
    1. No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings may be used in one of the six official colours on a “quiet area”, as long as legibility is ensured through sufficient contrast.
  • The graphic background: - Must not include elements such as lines or patterns that may alter the perception of the Olympic rings - Must not include the monochrome colour of the Olympic rings.
    1. No illustrations, photos or videos should be placed over the Olympic rings.
  • Alterations: The Olympic rings should never be altered in any way, including modifying the official colours or the order of the colours.
  • Do not modify colours
  • Do not reorder colours
  • For monochrome Olympic rings, use only official colours
  • Do not use different tones of grey
  • Do not crop
  • Do not outline
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • Use only Olympic colours in internally-lit applications
  • For internally-lit applications, use only the monochrome version of the Olympic rings. In these applications, white is the preferred colour, but blue, yellow, green and red monochrome Olympic rings are also acceptable.
  • Backlighting might be used on a monochrome version of the Olympic rings. The backlight should be an Olympic colour. The light should not convey the impression of a shadow around the Olympic rings.
  • Do not use a non-Olympic colour as backlighting Do not create a shadow
  • The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • Note: Always use the artwork provided. Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • Note: In case of doubt, the colour reference is always the PANTONE reference.
  • Where applicable, it is essential to match the official Olympic colours.
  • Pantone references for gold, silver and bronze: PANTONE 871 PANTONE 877 PANTONE 8023
  • Monochrome versions of the Olympic rings may be reproduced in gold, silver or bronze. However, this requires the prior approval of the IOC.
  • They can be produced only in exceptional and rare circumstances.
  • They can be used only on objects of high symbolic or real value, or for very special events and occasions.
  • The backgrounds on which they appear must ensure maximum visibility, in order to maintain the integrity of the Olympic rings.
  • They should not be used on the field of play.
  • They should not be reproduced, on their own or as part of an emblem, on athletes’ accessories, clothing, footwear or sports equipment.
  • They must never be used together (set of three) to avoid any association/ parallel with the Olympic medals.
Logo Usage
  • The Olympic symbol consists of five interlaced rings of equal dimensions (the Olympic rings), used alone, in one or in five different colours. When used in its five-colour version, these colours shall be, from left to right, blue, yellow, black, green and red. The rings are interlaced from left to right; the blue, black and red rings are situated at the top, the yellow and green rings at the bottom in accordance with the following graphic reproduction.
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • Full-colour refers to the six Olympic colours – blue, yellow, black, green and red on a white background.
  • The full-colour Olympic rings must always appear on a white background.
  • In a graphic composition, the Olympic rings must not be used as background.
  • No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • Some applications of the Olympic symbol may, for security purposes, be considered as exceptions to the rule on official colours, with the prior consent of the IOC.
  • The isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “½ X”, X being the radius of a ring.
  • In the case of a composite logo, the isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “X”, X being the radius of a ring. A composite logo is a design associating the Olympic rings with another logo. The two entities are clearly separated and do not look like a combined logo.
  • This isolation area should be free from any element.
  • A limited number of elements may enter the isolation area, as long as they remain at a distance of “½ X” from any of the rings and provided that they do not completely surround the Olympic rings.
  • No other typography, text, graphic and/or photographic element may overlap the Olympic rings.
  • Both the full-colour and monochrome versions of the Olympic rings should appear no smaller than 8 mm / 30 pixels wide.
  • For some specific applications, provided that legibility of the Olympic rings is perfectly ensured and the integrity of the Olympic rings is preserved, the rule on minimum size might not be applied, with the prior consent of the IOC.
  • Alterations: The Olympic rings should never be altered in any way, including modifying the official colours or the order of the colours.
  • Do not modify colours
  • Do not reorder colours
  • Do not use different tones of grey
  • For monochrome Olympic rings, use only official colours
  • Do not crop
  • Do not insert imagery
  • Do not outline
  • Orientation: The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D
  • Distortions: The Olympic rings must always be visible in their entirety and should never be distorted in any way.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • The above examples are not exhaustive. Always use the artwork provided in these guidelines.
  • When lit, the illuminated Olympic rings must appear with the same thickness as the original artwork.
  • Always prefer externally-lit applications and ensure that the colours of the Olympic rings are well perceived.
  • For internally-lit applications, use only the monochrome version of the Olympic rings. In these applications, white is the preferred colour, but blue, yellow, green and red monochrome Olympic rings are also acceptable.
  • Backlighting might be used on a monochrome version of the Olympic rings. The backlight should be an Olympic colour. The light should not convey the impression of a shadow around the Olympic rings.
  • In illuminated applications, the Olympic rings may not appear with an outline. Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Use only Olympic colours in internally-lit applications
  • Do not use a non-Olympic colour as backlighting Do not create a shadow
  • Respect isolation area
  • Representation of the Olympic rings in animation must always respect the guidelines on form, colour, background, isolation area and size.
  • If an animation is used that separates the individual rings or makes them appear separately, in the end they should come together in their pure interlinked form and remain in that form.
  • Once the rings come together, they must stay together and may not separate again.
  • No objects, shapes, people or products should be transformed into the Olympic rings. The Olympic rings should not be transformed into objects, shapes, people or products.
  • The Olympic rings may not appear with added tones, textures, highlights or any visual effects such as fire or sunbeams. The Olympic rings may not be animated so that they appear to explode.
  • Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • Always use the artwork provided. Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • All rights to the Olympic symbol and other Olympic properties belong exclusively to the IOC. The Olympic symbol and the Olympic properties must be used only with the express prior written consent of the IOC.
Brand Values
  • The five interlocking rings on a white background represent Olympism and its values of excellence, respect and friendship. It also stands for the Unity in Diversity of the Olympic Movement.
  • Using the Olympic symbol with the integrity of its intended purpose and thereby promoting the Olympic values in today’s fast-changing world is both a responsibility and privilege. It is my hope that these guidelines will be used in this spirit. In this way, we are carrying the ideals of our founder, Pierre de Coubertin, into the present day and ensuring their relevance for the future.
  • Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles.
  • The goal of Olympism is to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity.
  • The Olympic Movement is the concerted, organised, universal and permanent action, carried out under the supreme authority of the IOC, of all individuals and entities who are inspired by the values of Olympism.
  • The practice of sport is a human right. Every individual must have the possibility of practising sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.
  • The enjoyment of the rights and freedoms set forth in this Olympic Charter shall be secured without discrimination of any kind, such as race, colour, sex, sexual orientation, language, religion, political or other opinion, national or social origin, property, birth or other status.
  • VISION: Building a better world through sport
  • VALUES: Excellence, Respect, Friendship
  • WORKING PRINCIPLES: Universality and Solidarity, Unity in Diversity, Autonomy and Good Governance, Sustainability
Visual Style
  • The Olympic symbol consists of five interlaced rings of equal dimensions (the Olympic rings), used alone, in one or in five different colours. When used in its five-colour version, these colours shall be, from left to right, blue, yellow, black, green and red. The rings are interlaced from left to right; the blue, black and red rings are situated at the top, the yellow and green rings at the bottom in accordance with the following graphic reproduction.
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • Full-colour refers to the six Olympic colours – blue, yellow, black, green and red on a white background.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • The Olympic flag has a white background, with no border. The Olympic symbol in its five colours is located in the centre.
  • The full-colour version of the Olympic rings, always on a white background, is the preferred choice whenever possible, and in any event, for all institutional and symbolic applications.
  • The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • The isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “½ X”, X being the radius of a ring.
  • In the case of a composite logo, the isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “X”, X being the radius of a ring. A composite logo is a design associating the Olympic rings with another logo. The two entities are clearly separated and do not look like a combined logo.
  • This isolation area should be free from any element.
  • A limited number of elements may enter the isolation area, as long as they remain at a distance of “½ X” from any of the rings and provided that they do not completely surround the Olympic rings.
  • No other typography, text, graphic and/or photographic element may overlap the Olympic rings.
  • Both the full-colour and monochrome versions of the Olympic rings should appear no smaller than 8 mm / 30 pixels wide.
  • Background for the full-colour Olympic rings must be white
  • Do not place images in front of the Olympic rings
  • In order to maintain the integrity of the Olympic rings, it is essential that the backgrounds on which they appear ensure maximum visibility, no matter what the application.
  • The full-colour Olympic rings must always appear on a white background.
  • In a graphic composition, the Olympic rings must not be used as background.
  • No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings may be used in one of the six official colours on a “quiet area”, as long as legibility is ensured through sufficient contrast.
  • The graphic background: - Must not include elements such as lines or patterns that may alter the perception of the Olympic rings - Must not include the monochrome colour of the Olympic rings.
  • Do not modify colours
  • Do not reorder colours
  • For monochrome Olympic rings, use only official colours
  • Do not crop
  • Do not insert imagery
  • Do not outline
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D.
  • The Olympic rings must always be visible in their entirety and should never be distorted in any way.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • Orientation: The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • Tone-on-tone without sufficient contrast is not allowed
  • Do not use shining material
  • Note: Embroidered Olympic rings may never appear with an outline. Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Do not bevel or round
  • Do not deform Apply the isolation area
  • Interlocking should reflect official artwork
  • Use the same colour as the material
  • The Olympic rings must be the same colour as the material on which they are embossed/engraved.
  • The raised Olympic rings should have a straight, 90-degree edge and not appear bevelled or rounded.
  • Embossed Olympic rings should all be on the same plane. While flat embossing or stamping is preferred, representing the interlocking of the Olympic rings within the embossed Olympic rings is possible, provided it respects the original artwork.
  • The embossing or stamping of the Olympic rings on a material should not lead to the appearance of the support material or of an undercoat.
  • Embossing, debossing or stamping of the Olympic rings on any type of material may not lead to confusion with an Olympic medal. Embossing, debossing or stamping of the Olympic rings on medals, whether this is done on gold, silver, bronze or any other metal, is not allowed, except for official use by authorised stakeholders of the Olympic Movement.
  • Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Monochrome versions of the Olympic rings may be reproduced in gold, silver or bronze. However, this requires the prior approval of the IOC. In particular, the IOC reserves the right to approve all uses of the Olympic symbol in gold, silver and bronze including both the purpose of such use and the rendering of both the colour and the background.
  • They can be produced only in exceptional and rare circumstances.
  • They can be used only on objects of high symbolic or real value, or for very special events and occasions.
  • The backgrounds on which they appear must ensure maximum visibility, in order to maintain the integrity of the Olympic rings.
  • They should not be used on the field of play.
  • They should not be reproduced, on their own or as part of an emblem, on athletes’ accessories, clothing, footwear or sports equipment.
  • They must never be used together (set of three) to avoid any association/ parallel with the Olympic medals.
  • Carving, sculpting and engraving of the Olympic rings should always be done for the purpose of achieving visibility, engagement and inclusiveness.
  • Whatever material is used, the reproduction of the Olympic symbol must respect the official version and, if applicable, must follow the rules on embossing and three-dimensional uses.
  • It is essential to include sustainability in all steps of the item’s lifecycle, e.g. sourcing, manufacturing, maintenance, dismantling, recycling or reuse of raw material.
  • Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings. The raw material must uphold the value of the Olympic rings.
  • Reproduction of the Olympic rings should always be done for the purpose of achieving engagement, visibility and inclusiveness.
  • It is essential that the backgrounds on which the Olympic rings appear ensure maximum visibility, no matter what the application.
  • Where applicable, it is essential to match the official Olympic colours.
  • Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • Always use the artwork provided.
Layout And Composition
  • The Olympic symbol consists of five interlaced rings of equal dimensions (the Olympic rings), used alone, in one or in five different colours. When used in its five-colour version, these colours shall be, from left to right, blue, yellow, black, green and red. The rings are interlaced from left to right; the blue, black and red rings are situated at the top, the yellow and green rings at the bottom in accordance with the following graphic reproduction.
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • The Olympic flag has a white background, with no border. The Olympic symbol in its five colours is located in the centre.
  • The full-colour version of the Olympic rings, always on a white background, is the preferred choice whenever possible, and in any event, for all institutional and symbolic applications.
  • This version of the Olympic rings is correct, as the rings are fully interlinked.
  • This version of the Olympic rings is not correct, as there are “gaps” at the intersection of each of the rings. This version should never be used.
  • Always use the artwork provided in these guidelines.
  • The isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “½ X”, X being the radius of a ring.
  • In the case of a composite logo, the isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “X”, X being the radius of a ring. A composite logo is a design associating the Olympic rings with another logo. The two entities are clearly separated and do not look like a combined logo.
  • This isolation area should be free from any element.
  • A limited number of elements may enter the isolation area, as long as they remain at a distance of “½ X” from any of the rings and provided that they do not completely surround the Olympic rings.
  • No other typography, text, graphic and/or photographic element may overlap the Olympic rings.
  • To ensure the legibility of the Olympic rings for any small-size application, special care must be taken not to reduce the artwork below the minimum size guidelines. Both the full-colour and monochrome versions of the Olympic rings should appear no smaller than 8 mm / 30 pixels wide.
  • For some specific applications, provided that legibility of the Olympic rings is perfectly ensured and the integrity of the Olympic rings is preserved, the rule on minimum size might not be applied, with the prior consent of the IOC.
  • Background for the full-colour Olympic rings must be white
  • Do not place images in front of the Olympic rings
  • In order to maintain the integrity of the Olympic rings, it is essential that the backgrounds on which they appear ensure maximum visibility, no matter what the application.
  • The full-colour Olympic rings must always appear on a white background.
  • In a graphic composition, the Olympic rings must not be used as background.
  • No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings may be used in one of the six official colours on a “quiet area”, as long as legibility is ensured through sufficient contrast.
  • The graphic background: - Must not include elements such as lines or patterns that may alter the perception of the Olympic rings - Must not include the monochrome colour of the Olympic rings.
  • Alterations: The Olympic rings should never be altered in any way, including modifying the official colours or the order of the colours.
  • Do not modify colours
  • Do not reorder colours
  • Do not use different tones of grey
  • For monochrome Olympic rings, use only official colours
  • Do not crop
  • Do not insert imagery
  • Do not outline
  • Orientation: The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D.
  • Distortions: The Olympic rings must always be visible in their entirety and should never be distorted in any way.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • Note: The above examples are not exhaustive. Always use the artwork provided in these guidelines.

2022

Brand Summary

Mission
  • Building a better world through sport, placing sport at the service of humankind and promoting Olympic values in society, with a focus on young people [^1].
Core Values
  • excellence
  • respect
  • friendship
  • universality and solidarity
  • unity in diversity
  • autonomy and good governance
  • sustainability [^2]
Target Audience
  • All individuals and entities inspired by the values of Olympism, with a global reach across the five continents, and a special focus on young people [^3].
Personality Traits
  • timeless
  • universal
  • inclusive
  • collaborative
  • harmonious
  • ethical [^4]
Visual Identity Overview
  • The visual identity centers on the five interlinked Olympic rings, using a vibrant color palette (blue, yellow, black, green, red) on a white background. The rings symbolize unity, diversity, and the meeting of athletes from around the world. Strict guidelines ensure consistent, undistorted, and visible use across all applications, including print, digital, three-dimensional, textile, and special creative contexts [^5].

Categories

Brand Imagery
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • The Olympic flag has a white background, with no border. The Olympic symbol in its five colours is located in the centre.
  • The full-colour version of the Olympic rings, always on a white background, is the preferred choice whenever possible, and in any event, for all institutional and symbolic applications.
  • This version of the Olympic rings is correct, as the rings are fully interlinked.
  • This version of the Olympic rings is not correct, as there are “gaps” at the intersection of each of the rings. This version should never be used.
  • Always use the artwork provided in these guidelines.
  • The isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “½ X”, X being the radius of a ring.
  • In the case of a composite logo, the isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “X”, X being the radius of a ring.
  • This isolation area should be free from any element.
  • A limited number of elements may enter the isolation area, as long as they remain at a distance of “½ X” from any of the rings and provided that they do not completely surround the Olympic rings.
  • No other typography, text, graphic and/or photographic element may overlap the Olympic rings.
  • Both the full-colour and monochrome versions of the Olympic rings should appear no smaller than 8 mm / 30 pixels wide.
  • Background for the full-colour Olympic rings must be white
  • Do not place images in front of the Olympic rings
  • In order to maintain the integrity of the Olympic rings, it is essential that the backgrounds on which they appear ensure maximum visibility, no matter what the application.
  • The full-colour Olympic rings must always appear on a white background.
  • In a graphic composition, the Olympic rings must not be used as background.
  • No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings may be used in one of the six official colours on a “quiet area”, as long as legibility is ensured through sufficient contrast.
  • The graphic background: - Must not include elements such as lines or patterns that may alter the perception of the Olympic rings - Must not include the monochrome colour of the Olympic rings.
  • Alterations: The Olympic rings should never be altered in any way, including modifying the official colours or the order of the colours.
  • Do not modify colours
  • Do not reorder colours
  • Do not use different tones of grey
  • For monochrome Olympic rings, use only official colours
  • Do not crop
  • Do not insert imagery
  • Do not outline
  • The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D
  • Distortions: The Olympic rings must always be visible in their entirety and should never be distorted in any way.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • Note: The above examples are not exhaustive. Always use the artwork provided in these guidelines.
  • Three-dimensional applications of the Olympic rings can be achieved through the use of a wide range of materials and sizes. To ensure that the integrity of the Olympic symbol is maintained, some rules have been established for large-scale reproductions.
  • Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • The Olympic rings’ edges should have a square, 90-degree angle and never appear rounded.
  • The depth of the Olympic rings should not exceed 2Y, Y being the width of one Olympic ring. The minimum depth should be adapted to safety, technical and aesthetic requirements.
  • If people can access and even climb on the Olympic rings, the structure must be stable and solid enough.
  • Backbones and structure should be as discreet as possible to enhance the integrity and recognition of the Olympic symbol.
  • Raw materials should be strong enough to resist various weather conditions, such as gusts of wind, heavy rain or snowfall.
  • The colours applied to the Olympic rings in three dimensions must be able to withstand weather conditions such as rain or sun while the structure is on display.
  • The production, installation and dismantling should be approached in a sustainable manner.
  • Use of signs is recommended to provide context and details on the presence of the three-dimensional Olympic rings, especially before the Olympic Games or in Legacy projects.
  • Note: In case of doubt, the colour reference is always the PANTONE reference.
  • When only one side of the Olympic rings is visible, the following combinations of colours must be applied to ensure a good perception of the Olympic rings. All other combinations are incorrect.
  • Preferred combination: • Front in full-colour • Edges in full-colour or white • Background: white or very close to white.
  • Other valid combinations: • Front in monochrome (one of the six official colours) • Edges in same monochrome colour as front • Background: all colours as long as the contrast is sufficient.
  • When both sides of the Olympic rings are visible, the following combinations of colours must be applied to ensure a good perception of the Olympic rings. All other combinations are incorrect.
  • Preferred combination: • Front in full-colour • Back in full-colour (with inverted colours compared to the front so that the colours of the rings appear in the correct order) • Edges in neutral light colour (e.g. white or colour of the raw material such as aluminium) • Background: from main viewpoints, ensure good perception of the five Olympic colours.
  • Other valid combinations: • Front in monochrome (one of the six official colours) or colour of the raw material • Back in same monochrome colour as front • Edges in same monochrome colour as front • Background: from main viewpoints, ensure good perception of the colour.
  • Note: The raw material must uphold the value of the Olympic rings.
  • In illuminated applications and projections, common during the Olympic Games, the following rules must be followed to ensure the integrity of the Olympic rings and to maximise their visibility: 1. When lit, the illuminated Olympic rings must appear with the same thickness as the original artwork. 2. Always prefer externally-lit applications and ensure that the colours of the Olympic rings are well perceived.
  • For internally-lit applications, use only the monochrome version of the Olympic rings. In these applications, white is the preferred colour, but blue, yellow, green and red monochrome Olympic rings are also acceptable.
  • Backlighting might be used on a monochrome version of the Olympic rings. The backlight should be an Olympic colour. The light should not convey the impression of a shadow around the Olympic rings.
  • Note: In illuminated applications, the Olympic rings may not appear with an outline. Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • The Olympic rings are displayed on a multitude of digital devices, such as smartphones, tablets, laptops, TV screens and big screens. For all types of digital applications, the following rules must be followed to preserve the integrity of the Olympic rings and to ensure their legibility.
  • The Olympic symbol standing alone may not be used as a call-to-action or hyperlink button, except to direct to www.olympic.org webpages.
  • The right to use the Olympic symbol standing alone as a profile picture, icon, avatar, emoji or pictogram is reserved solely for the IOC.
  • On social media and other platforms, profile pictures, icons and uploaded photos are automatically inserted into a frame, the shape of which may vary. When the Olympic rings are used in this way, they must not be cropped and the isolation area must be respected.
  • Provided that legibility is perfectly ensured and that the integrity of the Olympic rings is preserved, the rule on minimum size might not be applied.
  • Preference should always be given to screens on which the full-colour version of the Olympic rings can be reproduced on a white background. For all other cases, the most appropriate solution should be found in consultation with the IOC.
  • The Olympic symbol may appear on curved screens, as long as it can be seen in its entirety from the main point of view and its shape is not distorted.
  • Respect isolation area
  • Animation is used in a variety of online and broadcast applications, such as videos, virtual reality, apps and video games. The following rules for animating the Olympic rings apply across every application: 1. Representation of the Olympic rings in animation must always respect the guidelines on form, colour, background, isolation area and size. 2. If an animation is used that separates the individual rings or makes them appear separately, in the end they should come together in their pure interlinked form and remain in that form. 3. Once the rings come together, they must stay together and may not separate again. 4. No objects, shapes, people or products should be transformed into the Olympic rings. The Olympic rings should not be transformed into objects, shapes, people or products. 5. An animation may be created from a sequence of pages or images. In such cases, if the Olympic symbol appears more than briefly on these images or pages, it must be represented correctly.
  • Note: The Olympic rings may not appear with added tones, textures, highlights or any visual effects such as fire or sunbeams. The Olympic rings may not be animated so that they appear to explode.
  • In all textile applications, included but not limited to transfer, flocking and embroidery, the following rules must be followed to preserve the integrity of the Olympic rings: 1. The full-colour Olympic rings may be applied only on a white background. 2. The monochrome version of the Olympic rings in any of the six Olympic colours may be used provided that legibility and visibility of the Olympic rings are ensured. Rules on background and tone-on-tone must be followed. 3. The size should be adapted to ensure legibility of the Olympic rings. Due to variations in fabric thickness and texture, the quality of application may vary, resulting in the need to increase the size of the Olympic rings. 4. A production sample should always be reviewed against the official Olympic rings artwork.
  • Tone-on-tone without sufficient contrast is not allowed
  • Do not overlap
  • Do not use shining material
  • Note: Embroidered Olympic rings may never appear with an outline. Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Embossing, debossing and stamping of the Olympic rings are used on a variety of materials, such as metal, plastic and leather. For all types of embossing, the following rules must be followed to preserve the integrity of the Olympic rings: 1. The Olympic rings must be the same colour as the material on which they are embossed/engraved. 2. The raised Olympic rings should have a straight, 90-degree edge and not appear bevelled or rounded. 3. Embossed Olympic rings should all be on the same plane. While flat embossing or stamping is preferred, representing the interlocking of the Olympic rings within the embossed Olympic rings is possible, provided it respects the original artwork. 4. The embossing or stamping of the Olympic rings on a material should not lead to the appearance of the support material or of an undercoat. 5. Embossing, debossing or stamping of the Olympic rings on any type of material may not lead to confusion with an Olympic medal. Embossing, debossing or stamping of the Olympic rings on medals, whether this is done on gold, silver, bronze or any other metal, is not allowed, except for official use by authorised stakeholders of the Olympic Movement.
  • Note: Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Interlocking should reflect official artwork
  • Use the same colour as the material
  • The Olympic medals are an essential Olympic property and their unique nature and value must be preserved.
  • The Olympic rings, when combined with one of the three colours of gold, silver and bronze, are strongly associated with these unique medals.
  • Monochrome versions of the Olympic rings may be reproduced in gold, silver or bronze. However, this requires the prior approval of the IOC. In particular, the IOC reserves the right to approve all uses of the Olympic symbol in gold, silver and bronze including both the purpose of such use and the rendering of both the colour and the background.
  • When using gold, silver and bronze, the following Pantone references apply respectively: PANTONE 871 PANTONE 877 PANTONE 8023
  • They can be produced only in exceptional and rare circumstances.
  • They can be used only on objects of high symbolic or real value, or for very special events and occasions.
  • The backgrounds on which they appear must ensure maximum visibility, in order to maintain the integrity of the Olympic rings.
  • They should not be used on the field of play.
  • They should not be reproduced, on their own or as part of an emblem, on athletes’ accessories, clothing, footwear or sports equipment.
  • They must never be used together (set of three) to avoid any association/ parallel with the Olympic medals.
  • Carving, sculpting and engraving of the Olympic rings on raw materials is welcome. To preserve the integrity of the Olympic rings, some rules have been established for these kinds of applications: 1. Carving, sculpting and engraving of the Olympic rings should always be done for the purpose of achieving visibility, engagement and inclusiveness. 2. Whatever material is used, the reproduction of the Olympic symbol must respect the official version and, if applicable, must follow the rules on embossing and three-dimensional uses. 3. It is essential to include sustainability in all steps of the item’s lifecycle, e.g. sourcing, manufacturing, maintenance, dismantling, recycling or reuse of raw material.
  • Note: Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings. The raw material must uphold the value of the Olympic rings.
  • Creativity and initiatives are welcome when it comes to techniques, materials and surfaces for reproducing the Olympic rings. The following rules must be followed to preserve the integrity of the Olympic rings: 1. Reproduction of the Olympic rings should always be done for the purpose of achieving engagement, visibility and inclusiveness. 2. It is essential that the backgrounds on which the Olympic rings appear ensure maximum visibility, no matter what the application. 3. Where applicable, it is essential to match the official Olympic colours.
  • Note: Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Full-colour refers to the six Olympic colours – blue, yellow, black, green and red on a white background.
  • Note: Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • Note: Always use the artwork provided. Never distort, alter or compromise the integrity of the Olympic rings in any way.
Color Palette
  • The Olympic symbol consists of five interlaced rings of equal dimensions (the Olympic rings), used alone, in one or in five different colours. When used in its five-colour version, these colours shall be, from left to right, blue, yellow, black, green and red. The rings are interlaced from left to right; the blue, black and red rings are situated at the top, the yellow and green rings at the bottom in accordance with the following graphic reproduction.
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • Full-colour refers to the six Olympic colours – blue, yellow, black, green and red on a white background.
  • The full-colour Olympic rings are the embodiment of Pierre de Coubertin’s original vision; “full-colour” refers to the six Olympic colours – blue, yellow, black, green and red on a white background – which symbolise Olympism’s universality.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • While reproduction techniques and applications have evolved over the years, the Olympic rings’ colour palette has remained constant. To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • Note: Some applications of the Olympic symbol may, for security purposes, be considered as exceptions to the rule on official colours, with the prior consent of the IOC.
  • The full-colour version of the Olympic rings, always on a white background, is the preferred choice whenever possible, and in any event, for all institutional and symbolic applications.
  • Flexibility in the use of the Olympic rings is also critical. To this end, the monochrome versions of the Olympic symbol similarly capture the spirit of Olympism, while simplifying its application in cases where use of the full-colour version proves challenging.
  • Background for the full-colour Olympic rings must be white
  • In order to maintain the integrity of the Olympic rings, it is essential that the backgrounds on which they appear ensure maximum visibility, no matter what the application.
  • 1 . The full-colour Olympic rings must always appear on a white background.
    1. In a graphic composition, the Olympic rings must not be used as background.
    1. No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings may be used in one of the six official colours on a “quiet area”, as long as legibility is ensured through sufficient contrast.
  • The graphic background: - Must not include elements such as lines or patterns that may alter the perception of the Olympic rings - Must not include the monochrome colour of the Olympic rings.
    1. No illustrations, photos or videos should be placed over the Olympic rings.
  • Alterations: The Olympic rings should never be altered in any way, including modifying the official colours or the order of the colours.
  • Do not modify colours
  • Do not reorder colours
  • For monochrome Olympic rings, use only official colours
  • Do not use different tones of grey
  • Do not crop
  • Do not outline
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • Use only Olympic colours in internally-lit applications
  • For internally-lit applications, use only the monochrome version of the Olympic rings. In these applications, white is the preferred colour, but blue, yellow, green and red monochrome Olympic rings are also acceptable.
  • Backlighting might be used on a monochrome version of the Olympic rings. The backlight should be an Olympic colour. The light should not convey the impression of a shadow around the Olympic rings.
  • Do not use a non-Olympic colour as backlighting Do not create a shadow
  • The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • Note: Always use the artwork provided. Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • Note: In case of doubt, the colour reference is always the PANTONE reference.
  • Where applicable, it is essential to match the official Olympic colours.
  • Pantone references for gold, silver and bronze: PANTONE 871 PANTONE 877 PANTONE 8023
  • Monochrome versions of the Olympic rings may be reproduced in gold, silver or bronze. However, this requires the prior approval of the IOC.
  • They can be produced only in exceptional and rare circumstances.
  • They can be used only on objects of high symbolic or real value, or for very special events and occasions.
  • The backgrounds on which they appear must ensure maximum visibility, in order to maintain the integrity of the Olympic rings.
  • They should not be used on the field of play.
  • They should not be reproduced, on their own or as part of an emblem, on athletes’ accessories, clothing, footwear or sports equipment.
  • They must never be used together (set of three) to avoid any association/ parallel with the Olympic medals.
Logo Usage
  • The Olympic symbol consists of five interlaced rings of equal dimensions (the Olympic rings), used alone, in one or in five different colours. When used in its five-colour version, these colours shall be, from left to right, blue, yellow, black, green and red. The rings are interlaced from left to right; the blue, black and red rings are situated at the top, the yellow and green rings at the bottom in accordance with the following graphic reproduction.
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • Full-colour refers to the six Olympic colours – blue, yellow, black, green and red on a white background.
  • The full-colour Olympic rings must always appear on a white background.
  • In a graphic composition, the Olympic rings must not be used as background.
  • No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • Some applications of the Olympic symbol may, for security purposes, be considered as exceptions to the rule on official colours, with the prior consent of the IOC.
  • The isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “½ X”, X being the radius of a ring.
  • In the case of a composite logo, the isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “X”, X being the radius of a ring. A composite logo is a design associating the Olympic rings with another logo. The two entities are clearly separated and do not look like a combined logo.
  • This isolation area should be free from any element.
  • A limited number of elements may enter the isolation area, as long as they remain at a distance of “½ X” from any of the rings and provided that they do not completely surround the Olympic rings.
  • No other typography, text, graphic and/or photographic element may overlap the Olympic rings.
  • Both the full-colour and monochrome versions of the Olympic rings should appear no smaller than 8 mm / 30 pixels wide.
  • For some specific applications, provided that legibility of the Olympic rings is perfectly ensured and the integrity of the Olympic rings is preserved, the rule on minimum size might not be applied, with the prior consent of the IOC.
  • Alterations: The Olympic rings should never be altered in any way, including modifying the official colours or the order of the colours.
  • Do not modify colours
  • Do not reorder colours
  • Do not use different tones of grey
  • For monochrome Olympic rings, use only official colours
  • Do not crop
  • Do not insert imagery
  • Do not outline
  • Orientation: The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D
  • Distortions: The Olympic rings must always be visible in their entirety and should never be distorted in any way.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • The above examples are not exhaustive. Always use the artwork provided in these guidelines.
  • When lit, the illuminated Olympic rings must appear with the same thickness as the original artwork.
  • Always prefer externally-lit applications and ensure that the colours of the Olympic rings are well perceived.
  • For internally-lit applications, use only the monochrome version of the Olympic rings. In these applications, white is the preferred colour, but blue, yellow, green and red monochrome Olympic rings are also acceptable.
  • Backlighting might be used on a monochrome version of the Olympic rings. The backlight should be an Olympic colour. The light should not convey the impression of a shadow around the Olympic rings.
  • In illuminated applications, the Olympic rings may not appear with an outline. Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Use only Olympic colours in internally-lit applications
  • Do not use a non-Olympic colour as backlighting Do not create a shadow
  • Respect isolation area
  • Representation of the Olympic rings in animation must always respect the guidelines on form, colour, background, isolation area and size.
  • If an animation is used that separates the individual rings or makes them appear separately, in the end they should come together in their pure interlinked form and remain in that form.
  • Once the rings come together, they must stay together and may not separate again.
  • No objects, shapes, people or products should be transformed into the Olympic rings. The Olympic rings should not be transformed into objects, shapes, people or products.
  • The Olympic rings may not appear with added tones, textures, highlights or any visual effects such as fire or sunbeams. The Olympic rings may not be animated so that they appear to explode.
  • Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • Always use the artwork provided. Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • All rights to the Olympic symbol and other Olympic properties belong exclusively to the IOC. The Olympic symbol and the Olympic properties must be used only with the express prior written consent of the IOC.
Brand Values
  • The five interlocking rings on a white background represent Olympism and its values of excellence, respect and friendship. It also stands for the Unity in Diversity of the Olympic Movement.
  • Using the Olympic symbol with the integrity of its intended purpose and thereby promoting the Olympic values in today’s fast-changing world is both a responsibility and privilege. It is my hope that these guidelines will be used in this spirit. In this way, we are carrying the ideals of our founder, Pierre de Coubertin, into the present day and ensuring their relevance for the future.
  • Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles.
  • The goal of Olympism is to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity.
  • The Olympic Movement is the concerted, organised, universal and permanent action, carried out under the supreme authority of the IOC, of all individuals and entities who are inspired by the values of Olympism.
  • The practice of sport is a human right. Every individual must have the possibility of practising sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.
  • The enjoyment of the rights and freedoms set forth in this Olympic Charter shall be secured without discrimination of any kind, such as race, colour, sex, sexual orientation, language, religion, political or other opinion, national or social origin, property, birth or other status.
  • VISION: Building a better world through sport
  • VALUES: Excellence, Respect, Friendship
  • WORKING PRINCIPLES: Universality and Solidarity, Unity in Diversity, Autonomy and Good Governance, Sustainability
Visual Style
  • The Olympic symbol consists of five interlaced rings of equal dimensions (the Olympic rings), used alone, in one or in five different colours. When used in its five-colour version, these colours shall be, from left to right, blue, yellow, black, green and red. The rings are interlaced from left to right; the blue, black and red rings are situated at the top, the yellow and green rings at the bottom in accordance with the following graphic reproduction.
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • Full-colour refers to the six Olympic colours – blue, yellow, black, green and red on a white background.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • The Olympic flag has a white background, with no border. The Olympic symbol in its five colours is located in the centre.
  • The full-colour version of the Olympic rings, always on a white background, is the preferred choice whenever possible, and in any event, for all institutional and symbolic applications.
  • The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • The isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “½ X”, X being the radius of a ring.
  • In the case of a composite logo, the isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “X”, X being the radius of a ring. A composite logo is a design associating the Olympic rings with another logo. The two entities are clearly separated and do not look like a combined logo.
  • This isolation area should be free from any element.
  • A limited number of elements may enter the isolation area, as long as they remain at a distance of “½ X” from any of the rings and provided that they do not completely surround the Olympic rings.
  • No other typography, text, graphic and/or photographic element may overlap the Olympic rings.
  • Both the full-colour and monochrome versions of the Olympic rings should appear no smaller than 8 mm / 30 pixels wide.
  • Background for the full-colour Olympic rings must be white
  • Do not place images in front of the Olympic rings
  • In order to maintain the integrity of the Olympic rings, it is essential that the backgrounds on which they appear ensure maximum visibility, no matter what the application.
  • The full-colour Olympic rings must always appear on a white background.
  • In a graphic composition, the Olympic rings must not be used as background.
  • No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings may be used in one of the six official colours on a “quiet area”, as long as legibility is ensured through sufficient contrast.
  • The graphic background: - Must not include elements such as lines or patterns that may alter the perception of the Olympic rings - Must not include the monochrome colour of the Olympic rings.
  • Do not modify colours
  • Do not reorder colours
  • For monochrome Olympic rings, use only official colours
  • Do not crop
  • Do not insert imagery
  • Do not outline
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D.
  • The Olympic rings must always be visible in their entirety and should never be distorted in any way.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • Orientation: The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • Tone-on-tone without sufficient contrast is not allowed
  • Do not use shining material
  • Note: Embroidered Olympic rings may never appear with an outline. Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Do not bevel or round
  • Do not deform Apply the isolation area
  • Interlocking should reflect official artwork
  • Use the same colour as the material
  • The Olympic rings must be the same colour as the material on which they are embossed/engraved.
  • The raised Olympic rings should have a straight, 90-degree edge and not appear bevelled or rounded.
  • Embossed Olympic rings should all be on the same plane. While flat embossing or stamping is preferred, representing the interlocking of the Olympic rings within the embossed Olympic rings is possible, provided it respects the original artwork.
  • The embossing or stamping of the Olympic rings on a material should not lead to the appearance of the support material or of an undercoat.
  • Embossing, debossing or stamping of the Olympic rings on any type of material may not lead to confusion with an Olympic medal. Embossing, debossing or stamping of the Olympic rings on medals, whether this is done on gold, silver, bronze or any other metal, is not allowed, except for official use by authorised stakeholders of the Olympic Movement.
  • Never distort, alter or in any way compromise the integrity of the Olympic rings.
  • Monochrome versions of the Olympic rings may be reproduced in gold, silver or bronze. However, this requires the prior approval of the IOC. In particular, the IOC reserves the right to approve all uses of the Olympic symbol in gold, silver and bronze including both the purpose of such use and the rendering of both the colour and the background.
  • They can be produced only in exceptional and rare circumstances.
  • They can be used only on objects of high symbolic or real value, or for very special events and occasions.
  • The backgrounds on which they appear must ensure maximum visibility, in order to maintain the integrity of the Olympic rings.
  • They should not be used on the field of play.
  • They should not be reproduced, on their own or as part of an emblem, on athletes’ accessories, clothing, footwear or sports equipment.
  • They must never be used together (set of three) to avoid any association/ parallel with the Olympic medals.
  • Carving, sculpting and engraving of the Olympic rings should always be done for the purpose of achieving visibility, engagement and inclusiveness.
  • Whatever material is used, the reproduction of the Olympic symbol must respect the official version and, if applicable, must follow the rules on embossing and three-dimensional uses.
  • It is essential to include sustainability in all steps of the item’s lifecycle, e.g. sourcing, manufacturing, maintenance, dismantling, recycling or reuse of raw material.
  • Always use the artwork provided in these guidelines. Never distort, alter or in any way compromise the integrity of the Olympic rings. The raw material must uphold the value of the Olympic rings.
  • Reproduction of the Olympic rings should always be done for the purpose of achieving engagement, visibility and inclusiveness.
  • It is essential that the backgrounds on which the Olympic rings appear ensure maximum visibility, no matter what the application.
  • Where applicable, it is essential to match the official Olympic colours.
  • Never distort, alter or compromise the integrity of the Olympic rings in any way.
  • Always use the artwork provided.
Layout And Composition
  • The Olympic symbol consists of five interlaced rings of equal dimensions (the Olympic rings), used alone, in one or in five different colours. When used in its five-colour version, these colours shall be, from left to right, blue, yellow, black, green and red. The rings are interlaced from left to right; the blue, black and red rings are situated at the top, the yellow and green rings at the bottom in accordance with the following graphic reproduction.
  • The full-colour version on its white background is the preferred version of the Olympic rings.
  • The monochrome Olympic rings provide an alternative to the full-colour Olympic rings. The Olympic rings may appear in any of the six official Olympic colours when necessary.
  • To maintain the integrity of the Olympic rings, do not change or in any way alter these official colours.
  • The Olympic flag has a white background, with no border. The Olympic symbol in its five colours is located in the centre.
  • The full-colour version of the Olympic rings, always on a white background, is the preferred choice whenever possible, and in any event, for all institutional and symbolic applications.
  • This version of the Olympic rings is correct, as the rings are fully interlinked.
  • This version of the Olympic rings is not correct, as there are “gaps” at the intersection of each of the rings. This version should never be used.
  • Always use the artwork provided in these guidelines.
  • The isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “½ X”, X being the radius of a ring.
  • In the case of a composite logo, the isolation area is defined by drawing a first rectangle around the edges of the Olympic rings and a second one at a distance of “X”, X being the radius of a ring. A composite logo is a design associating the Olympic rings with another logo. The two entities are clearly separated and do not look like a combined logo.
  • This isolation area should be free from any element.
  • A limited number of elements may enter the isolation area, as long as they remain at a distance of “½ X” from any of the rings and provided that they do not completely surround the Olympic rings.
  • No other typography, text, graphic and/or photographic element may overlap the Olympic rings.
  • To ensure the legibility of the Olympic rings for any small-size application, special care must be taken not to reduce the artwork below the minimum size guidelines. Both the full-colour and monochrome versions of the Olympic rings should appear no smaller than 8 mm / 30 pixels wide.
  • For some specific applications, provided that legibility of the Olympic rings is perfectly ensured and the integrity of the Olympic rings is preserved, the rule on minimum size might not be applied, with the prior consent of the IOC.
  • Background for the full-colour Olympic rings must be white
  • Do not place images in front of the Olympic rings
  • In order to maintain the integrity of the Olympic rings, it is essential that the backgrounds on which they appear ensure maximum visibility, no matter what the application.
  • The full-colour Olympic rings must always appear on a white background.
  • In a graphic composition, the Olympic rings must not be used as background.
  • No illustrations, photos or videos should be placed over the Olympic rings.
  • The monochrome Olympic rings may be used in one of the six official colours on a “quiet area”, as long as legibility is ensured through sufficient contrast.
  • The graphic background: - Must not include elements such as lines or patterns that may alter the perception of the Olympic rings - Must not include the monochrome colour of the Olympic rings.
  • Alterations: The Olympic rings should never be altered in any way, including modifying the official colours or the order of the colours.
  • Do not modify colours
  • Do not reorder colours
  • Do not use different tones of grey
  • For monochrome Olympic rings, use only official colours
  • Do not crop
  • Do not insert imagery
  • Do not outline
  • Orientation: The Olympic rings must always be reproduced horizontally, with three rings on top and two on the bottom.
  • Do not flip horizontally
  • Do not rotate
  • Do not invert
  • Do not rotate in 3D.
  • Distortions: The Olympic rings must always be visible in their entirety and should never be distorted in any way.
  • Do not stretch or deform
  • Do not distort width
  • Do not distort the shape of the Olympic rings
  • Do not add gradation
  • Do not add drop shadow
  • Do not insert images or illustrations
  • Do not reproduce as objects, shapes, people or products
  • Do not insert letters or words
  • Do not apply on surfaces where shape is distorted
  • Note: The above examples are not exhaustive. Always use the artwork provided in these guidelines.
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