One&Only Resorts

📋 1 Guidelines

🔗 Connections

Sector

Tourism Hospitality

Region

Germany

Guideline Year

2014

Language

English

Tags

Tourism

Official Websites

Brand Guidelines

2014

Brand Summary

Mission
  • To create unique and lavish sensory experiences in the world’s most idyllic locales for a discerning and distinguished clientele.
Core Values
  • Authenticity
  • Elevated (Experience and Surroundings)
  • Commitment
  • Gratifying
  • Intuitive
Target Audience
  • Discerning and distinguished clientele seeking unique, lavish, and sensory-rich experiences in exclusive, idyllic destinations.
Personality Traits
  • Elegant
  • Sophisticated
  • Exclusive
  • Intuitive
  • Warm
  • Generous
Visual Identity Overview
  • The visual identity is refined, elegant, and minimalist, using classic cool colors (Cool Gray 11, Pantone Cool Gray 1, white, and resort-specific accents), custom typography (Baskerville OO, Alright Sans), and strict logo usage rules. Imagery emphasizes luxury, tranquility, and a strong sense of place, with careful attention to layout, exclusion zones, and color application to maintain a cohesive, upscale brand presence.

Categories

Brand Voice
  • A sensory experience filters every aspect of guest interaction at One&Only. The senses are more powerful and accurate than mere memory; they imprint themselves indelibly and deeply on the psyche. One&Only consciously curates an opportunity for guests through sensory experience.
  • It’s a look, a sound, a scent, a gustatory revelation of flavours, or a very specific texture felt as if for the first time.
  • Words have the power to shape ideas, experiences, thoughts and emotions. One&Only uses the language of sensory experience to create conversations with our guests.
  • The senses have a memory language all their own: more exact, more unique and more profound. This is language that draws on the vocabulary of the body and soul.
  • PL ACE – Discover the remarkable and revive your spirits.
  • I N DU L GE NC E – Awaken curiosity and reward the senses.
  • SE R E N I T Y – Rekindle old dreams and take time to make new ones.
  • DEVOT ION – A spirit of warmth and dedication expressed in every gesture.
  • C ON N E C T ION – Time together will always remain the greatest luxury.
  • Visual perception is merely one way to think of it. The scenic beauty of each One&Only resort, as well as each location, is so highly individualized that it is accurate to say there is nothing else like it, nor will any guest’s experience be like any other’s.
  • Create moments that evoke recollections through taste, aroma and location for unforgettable experiences. Use a tone of voice redolent of f lavour and aroma across all communication channels to a range of audiences.
  • Create a tranquil and evocative manner in which to communicate the tone of serenity.
  • Impeccable, discreet service and attention to even the smallest detail. Equal parts intuition and experience, it ref lects a true understanding of guests’ needs and the utmost decorum. Use this tone of voice across all channels of communication to a range of audiences.
  • We create unparalleled surroundings that reveal undiscovered sensations for guests’ exploration. Employ a tone of voice that conveys physical and visual pleasure across all communication channels to a range of audiences.
Brand Imagery
  • The photography depicts stories and experiences that are unique to One&Only to create a narrative and to prompt conversations of the unexpected. Generic images that could be replicated at any prestige-level hotel or restaurant should be avoided. One&Only stands alone in its ability to deliver unrivalled experiences for their customers. Our guests choose One&Only because of the unique, individual character of each location, which is precisely what the photography ref lects. There are two levels of photography: Campaign and Resort. Photography is fundamental to the One&Only brand look and feel. Capturing the spectacular locations, vividness and visual wonder of the resorts is vital for our photographic image palette.
  • The amazing natural world has been interpreted and contrasted with imagery that mirrors sensory and experiential One&Only signature ‘moments.’ The identity system has two types of photographic themes: Hero Moments and Resort Imagery. Each theme has a specific purpose in conveying mood to our audience.
  • Long shots create a clear and specific sense of place. Guests will experience the resort in this manner -from the outside, in. Additionally, it serves as a reminder that the resorts focus on their individual local cultures.
  • Feature beautifully composed shots of the resorts and their natural settings. Shot in vivid colour, these photographs highlight the architectural and natural beauty of One&Only resorts, grounds, and amenities. The photographic style is redolent of rich and lavish detail.
  • Photos of the room interiors reflect the grandeur of design. Each resort has a specific look and feel, capturing unique details gives each resort its own visual aesthetic.
  • One&Only beaches are a crucial deciding factor in location choice for One&Only guests. Every One&Only resort is set on a waterfront, so it is essential to capture the most breathtaking and unique aspects of that specific waterfront. Beaches are a central focus of our guests’ stays and are the setting for the majority of activities, including: fitness, water sports, spa treatments, and dining. No less important is the astounding array of one-of-a-kind pools. Each image must evoke a range of sensory experiences.
  • Each resort was designed with a keen eye on local culture and style. The important details lend individuality and a distinct sense of place to each resort.
  • Iconic shots define the spirit as well as location. Each shot features unique architecture, natural or manmade elements, or a place of rare natural beauty that heightens the experience of that resort. Contrast the wonders of the natural world with the rare perceptions and memories of each resort visit. Either colour or black and white images are suitable as long as they capture the appropriate moment.
  • Campaign images were created for use in advertising and throughout the collateral. Shot in black and white, they reflect emotion and mood, whilst depicting various hero moments of a guest alone and with her family.
  • Christy Turlington is the hero for the campaign images. The iconic supermodel is highly recognizable. Her beauty and grace represent the One&Only brand exceptionally well.
Color Palette
  • The primary colour palette of One&Only is meant to convey elegance and exclusivity, which are focal points of the brand. This is achieved through the use of classic, cool colours.
  • The primary palette is made up of Cool Gray 11 used for copy. The neutral tones (such as Pantone® Cool Gray 1 and Pantone® White) work well for backgrounds and full-page colours.
  • Silver foil should be applied to the Brandmark and Resort Icons for print when possible. The minimum width of Brandmark when foil should be applied is 38.1 mm (1.5 in). When too small or collateral doesn’t warrant foil, Cool Gray 11 should be used.
  • In some advertising and digital circumstances (website, EDM, etc.), Black can be applied to the copy. In other advertising and digital circumstances, Black can be used as a background colour, in which case the copy would be reversed out in White.
  • Colour for all reproduction methods including printing, vinyl, paint, fabrics, embroidery, cotton, plastic, etc., must be matched as closely as possible to Pantone® coated colours prior to printing or production.
  • All digital media (TV, Powerpoint®, projection, etc.) should use the RGB values as a guide only. Visually match all digital imagery to Pantone® coated colours where possible.
  • Proofing or testing is highly recommended to ensure that colour reproduction of any communications piece meets the standards set out in this Resort Style Guide.
  • Pantone® White C / Pantone® White U: FOUR COLOUR PROCESS: C 0, M 0, Y 0, K 0; RGB: R 0, G 0, B 0; HTML: FFFFFF
  • Pantone® Cool Gray 1 C / Pantone® Cool Gray 1 U: FOUR COLOUR PROCESS: C 0, M 0, Y 0, K 6; RGB: R 239, G 239, B 240; HTML: EEEFEF
  • Pantone® Cool Gray 11 C / Pantone® Cool Gray 11 U: FOUR COLOUR PROCESS: C 0, M 2, Y 0, K 72; RGB: R 113, G 112, B 115; HTML: 695E4A
  • KURZ Foil 377: N/A for FOUR COLOUR PROCESS, RGB, HTML, DIGITAL COLOUR REPLACEMENTS.
  • Each of the One&Only resorts has its own colour to add individuality. The resort colour should be used in moderation. An accent is appropriate, a full-bleed page is not.
  • The exact Pantone colour or its CMYK or RGB equivalents should be used. Close matches should not be attempted, as this will lead to inconsistency and visual clutter.
  • When printing on off-white paper, be sure printed colour matches PMS 572 exactly.
  • The application of both brand and resort specific colours should be carefully considered across all materials, including print collateral, packaging and resort service items.
  • Whenever possible, collateral should be printed on Mohawk Superfine White paper, which is slightly off-white or bone in colour. If this paper is not available, a similar slightly off-white or bone replacement can be used. Care should be taken to not choose a replacement that strays too far away from off-white/ bone, where it starts to look yellow or peach in colour.
  • When unsure about resort colour, use the solid Cool Gray 1. If Cool Gray 1 handles are not available, use white as shown.
  • Resort colour should not be used as a full bleed, or in too many places on one piece.
  • Resort colour and dark gray should be used as an accent (like an edge paint or stripe along edge), but not as a full bleed colour.
  • Whenever possible, the overall/background colour should be the light gray colour, Cool Gray 1 (or its CMYK equivalent -see page 36). If this colour is not available, then a similar off­white or natural tone should be used. If this is also not available, then White can be used. Whenever possible, the logo and any type should appear in the dark gray colour, Cool Gray 11 (or its CMYK equivalent -see page 37). If this colour is not available, then Black can be used.
  • Each of the One&Only resorts has its own colour to add individuality to resort collateral and packaging. The resort colour should be used in moderation. An accent is appropriate, a full-bleed area is not. The exact Pantone colour or its CMYK or RGB equivalents should be used. Close matches should not be attempted, as this will lead to inconsistency and visual clutter.
Typography
  • Baskerville OO is a custom type set created exclusively for One&Only, and should be used for all primary brand messaging. No other cut of Baskerville should be used in print materials.
  • The closest digital match to Baskerville OO that works across operating systems is Times New Roman. When this substitution is made, the ampersand should be used in Regular, not in Italic as prescribed on page 30, because the Times New Roman Italic ampersand does not match the custom brand ampersand.
  • The ampersand should only be used for One&Only messaging, and should be spelled out in all other copy.
  • One&Only should always be italicized, even when using Roman weight.
  • DIGITAL TYPEFACE REPLACEMENT: TIMES NEW ROMAN REGULAR TIMES NEW ROMAN ITALIC
  • Alright Sans is a secondary typeface that can be used to create hierarchy, as section labels in body copy (Bold), for lines of small informational text (Regular), and in blocks of type where large amounts of text needs to be typeset legibly at a small size (Regular).
  • Alright Sans is always typeset in all caps. Numerals should be set to tabular lining for easy readability.
  • The closest digital match to Alright Sans that works across operating systems is Arial.
  • The custom Baskerville OO ampersand should always be used for branding purposes, even when set in Alright Sans.
  • Alright Sans should never be set in uppercase/lowercase.
  • DIGITAL TYPEFACE REPLACEMENT: ARIAL REGULAR ARIAL BOLD
  • The brand typefaces and styles should be used to create a clear visual hierarchy within layouts. The various elements of type are shown together on the right to show how this hierarchy works together as a whole system. The following pages detail the specific elements of the type hierarchy.
    1. HEADLINE/TITLE UPPER AND LOWERCASE: BASKERVILLE OO ITALIC SET TO OPTICAL +20 TRACKING 30 POINTS SIZE Meetings, Incentives, Conferences and Events 32 POINTS LEADING
    1. INTRO: HIGH LEVEL 14 POINTS ALL CAPS: BASKERVILLE OO REGULAR SET TO OPTICAL +75 TRACKING 17 POINTS LEADING
    1. INTRO: BODY 14 POINTS UPPER AND LOWERCASE: BASKERVILLE OO REGULAR SET TO OPTICAL +75 TRACKING 17 POINTS LEADING
    1. INFORMATIONAL: HEADER ALL CAPS: ALRIGHT SANS BOLD SET TO OPTICAL +50 TRACKING 9 POINTS SIZE 11 POINTS LEADING
    1. INFORMATIONAL: SUBHEADER UPPER AND LOWERCASE: BASKERVILLE OO ITALIC SET TO OPTICAL +20 TRACKING 13 POINTS SIZE 15 POINTS LEADING
    1. INFORMATIONAL: BODY UPPER AND LOWERCASE: BASKERVILLE OO REGULAR SET TO OPTICAL +15 TRACKING 11 POINTS SIZE 14 POINTS LEADING
    1. INFORMATIONAL: LIST UPPER AND LOWERCASE: BASKERVILLE OO REGULAR SET TO OPTICAL +15 TRACKING 1.6MM SPACE BETWEEN 11 POINTS SIZE 14 POINTS LEADING
    1. RATES/DETAILS INFORMATION ALL CAPS: ALRIGHT SANS REGULAR SET TO OPTICAL +50 TRACKING 11 POINTS SIZE 14 POINTS LEADING 3.2MM SPACE BETWEEN
    1. ASTERISK REFERENCE ALL CAPS: ALRIGHT SANS REGULAR SET TO OPTICAL +50 TRACKING 7 POINTS SIZE 10 POINTS LEADING
    1. TERMS & CONDITIONS / PRIVACY / LEGAL ALL CAPS: ALRIGHT SANS REGULAR SET TO OPTICAL +50 TRACKING 5 POINTS SIZE 8 POINTS LEADING
    1. PHOTO CAPTION UPPER AND LOWERCASE: BASKERVILLE OO REGULAR SET TO OPTICAL +15 TRACKING
Logo Usage
  • The One&Only Brand mark is the visual representation of the brand and should be applied to all communications when the context of One&Only is known, when collectively talking about One&Only, and when referring to more than one property or product. For consistency, when One&Only is used within body copy, the name should appear in italics, typeset like the Brandmark. The One&Only Brandmark is the most valuable asset and must not be redrawn or altered in any way.
  • The Alternate Brandmark with the “RESORTS” subtext should be used on any materials where the context of One&Only may not be known. That may include marketing materials such as print ads and digital banners.
  • The Brandmark should be printed as a stamped silver foil Kurz 377 whenever possible. For internal printing or anything of less importance, the Icon can be printed in the Cool Gray 11. In some advertising and digital circumstances (website, EDM, etc.), Black can be applied to the Icon. In other advertising and digital circumstances, Black can be used as a background colour, in which case the Icon would be reversed out in white.
  • Apply the One&Only Brandmarks with sufficient space around them. The exclusion zone around the Brandmark should be equal to the height of the Brand mark (x) to ensure that no other graphic elements interfere with the clarity or legibility of the Brand mark.
  • Apply the One&Only Resort Brandmarks with sufficient space around them. The exclusion zone around the Brandmark should be equal to the height of the Brand mark (x) to ensure that no other graphic elements interfere with the clarity or legibility of the Brandmark.
  • In order to maintain detail and readability, the Brandmark should not appear in print smaller than 6.5 mm (0.2559 in). In digital applications, the Brandmark should appear no smaller than 22 pixels in height. The Brand mark width should not appear on apparel smaller than 31.75 mm (1.25 in), and no larger than 63.5 mm (2.5 in).
  • The Full Resort Brandmark should always be the preference for use on resort-specific materials. In order to maintain detail and readability, the Brandmark should not appear in print smaller than 13mm (0.5118 in). In digital applications, the Brandmark should appear no smaller than 60 pixels in height. The Brandmark width should not appear on apparel smaller than 31.75 mm (1.25 in), and no larger than 63.5 mm (2.5 in).
  • The Alternate Resort Brandmark can be used only when the location tier of the three-tier Full Resort Brandmark would be too small (i.e. a pen) and in unique bespoke on-premise purposes (i.e. staff uniforms). In order to maintain detail and readability, the Brandmark should not appear in print smaller than 9mm (0.3543 in). In digital applications, the Brandmark should appear no smaller than 32 pixels in height. The Brandmark width should not appear on apparel smaller than 31.75 mm (1.25 in), and no larger than 63.5 mm (2.5 in).
  • Each One&Only resort location has its own Resort Brandmark. These Brandmarks can exist with or without the accompaniment of the destination. All Brand marks should be centered and maintain this visual hierarchy. Only supplied Brand marks should be used and no alterations should be made to them in any way.
  • The URL should always be written as oneandonlyresorts.com and should always appear in italics. The URL should be both very visible and clearly secondary to the Brandmark. The spacing between the Brandmark and the URL can be flexible to suit the layout and maintain this hierarchy, but no smaller than 7.3 mm (0.2874 in).
  • The Hayman Island resort-specific URL should always be written as oneandonlyhaymanisland.com.au and should always appear in italics. The URL should be both very visible and clearly secondary to the Brandmark. The spacing between the Brandmark and URL can be flexible to suit the layout and maintain this hierarchy, but no smaller than 7.3 mm (0.2874 in), and should not create a lockup with the Brandmark.
  • The Brandmark should be treated with care when using colours. Here are some examples of how to handle the Brandmarks with colour. The Brandmark should always be printed in foil when possible. For internal printing or anything of less importance, the Brand mark can be printed in the Cool Gray 1 I. Never use Cool Gray 1 for the Brandmark, as it does not produce enough contrast to stand out. (See pages 37-38 for colour specifications.)
  • Cool Gray 11 should not be used as a background colour, so the Brand mark should not be reversed out on it.
  • In some advertising and digital circumstances (website, EDM, etc.), Black can be used as a background colour, in which case the Brand mark would be reversed out in White.
  • As a limited option, the Brand mark can be reversed out on top of an image. This should be done in a way that respects exclusion zones (See pages 12-13) in regards to elements of the photo that would affect readability of the Brand mark. A foil stamp should never be applied directly over an image, as readability is low.
  • The Brandmark should be used alone. Do not place copy immediately next to it.
  • The Brandmark should not be rotated to any angle.
  • The Brandmark should not be stretched horizontally or vertically.
  • The Brandmark should never be used in bright colours outside the recommended palette that conflict with the elegance of the overall branding.
Tone And Messaging
  • A sensory experience filters every aspect of guest interaction at One&Only. The senses are more powerful and accurate than mere memory; they imprint themselves indelibly and deeply on the psyche. One&Only consciously curates an opportunity for guests through sensory experience.
  • It’s a look, a sound, a scent, a gustatory revelation of flavours, or a very specific texture felt as if for the first time.
  • Words have the power to shape ideas, experiences, thoughts and emotions. One&Only uses the language of sensory experience to create conversations with our guests.
  • The senses have a memory language all their own: more exact, more unique and more profound. This is language that draws on the vocabulary of the body and soul.
  • PL ACE – Discover the remarkable and revive your spirits.
  • I N DU L GE NC E – Awaken curiosity and reward the senses.
  • SE R E N I T Y – Rekindle old dreams and take time to make new ones.
  • DEVOT ION – A spirit of warmth and dedication expressed in every gesture.
  • C ON N E C T ION – Time together will always remain the greatest luxury.
  • Visual perception is merely one way to think of it. The scenic beauty of each One&Only resort, as well as each location, is so highly individualized that it is accurate to say there is nothing else like it, nor will any guest’s experience be like any other’s.
  • Create moments that evoke recollections through taste, aroma and location for unforgettable experiences. Use a tone of voice redolent of f lavour and aroma across all communication channels to a range of audiences.
  • Create a tranquil and evocative manner in which to communicate the tone of serenity.
  • Impeccable, discreet service and attention to even the smallest detail. Equal parts intuition and experience, it ref lects a true understanding of guests’ needs and the utmost decorum. Use this tone of voice across all channels of communication to a range of audiences.
  • We create unparalleled surroundings that reveal undiscovered sensations for guests’ exploration. Employ a tone of voice that conveys physical and visual pleasure across all communication channels to a range of audiences.
Brand Values
  • Authenticity
  • Elevated (Experience and Surroundings)
  • Commitment
  • Gratifying
  • Intuitive
Visual Style
  • The One&Only Brand mark is the visual representation of the brand and should be applied to all communications when the context of One&Only is known, when collectively talking about One&Only, and when referring to more than one property or product. For consistency, when One&Only is used within body copy, the name should appear in italics, typeset like the Brandmark. The One&Only Brandmark is the most valuable asset and must not be redrawn or altered in any way.
  • The Alternate Brandmark with the “RESORTS” subtext should be used on any materials where the context of One&Only may not be known. That may include marketing materials such as print ads and digital banners.
  • The Brandmark should be printed as a stamped silver foil Kurz 377 whenever possible. For internal printing or anything of less importance, the Icon can be printed in the Cool Gray 11. In some advertising and digital circumstances (website, EDM, etc.), Black can be applied to the Icon. In other advertising and digital circumstances, Black can be used as a background colour, in which case the Icon would be reversed out in white.
Iconography
  • The OO Monogram serves as a supplemental design element to reinforce the One&Only brand. It can be used as a secondary accent mark, or instead of the Brandmark when the full name is not necessary, such as on the website.
  • The OO Monogram should be used in isolation, rather than in a repeating pattern.
  • The OO Monogram should always be printed in foil when possible. For internal printing or anything of less importance, the Monogram can be printed in the Cool Gray 11. In some advertising and digital circumstances (website, EDM, etc.), Black can be applied to the Monogram. In other advertising and digital circumstances, Black can be used as a background colour, in which case the Monogram would be reversed out in white.
  • The OO Monogram should not become too large of a design element, which would distract from the overall design, and should always be a smaller mark that acts as an accent to the overall design.
  • The OO Monogram should appear with brand related information, while the resort icons (see page 26-29) should appear when speaking of an individual resort.
  • In order to maintain detail and readability, the OO Monogram should not appear in print smaller than 6.35 mm (0.25 in). In digital applications, the Resort Icon should appear no smaller than 30 pixels in height. The icon should not appear on apparel smaller than 12 mm (0.4724 in) and no larger than 21 mm (0.827 in).
  • The 00 monogram should not be used as a repeating pattern.
  • The 00 monogram should not be used as a large design element.
  • The Resort Icon serves as supplemental design elements to reinforce the resort branding. It is to be used as secondary accent marks, and should be used sparingly. It adds individuality to each resort.
  • The One&Only Hayman Island icon is inspired by sea life and the Great Barrier Reef. It mimics the shape of a starfish, but speaks to all of the unique shapes of marine life, symbolising the fantastic dive encounter one can experience.
  • The Resort Icon should be used in isolation, rather than in a repeating pattern.
  • The Resort Icon should always be printed in foil when possible. For internal printing or anything of less importance, the Icon can be printed in the Cool Gray 11. In some advertising and digital circumstances (website, EDM, etc.), Black can be applied to the Icon. In other advertising and digital circumstances, Black can be used as a background colour, in which case the Icon would be reversed out in white.
  • The Resort Icon should not become too large of a design element, which would distract from the overall design, and should always be a smaller mark that acts as an accent to the overall design. See page 29 for samples of misuse.
  • Please see page 28 for proper Resort Icon spacing reference.
  • Please reference the Fact Sheet on page 69 for icon size reference.
  • The Resort Icon should appear with individual resort-related information, while the 00 Monogram (see page 23-25) should appear when talking about brand related information.
  • In order to maintain detail and readability, the Resort Icon should not appear in print smaller than 6.35 mm (0.25 in). In digital applications, the Resort Icon should appear no smaller than 30 pixels in height. The icon should not appear on apparel smaller than 19.05 mm (0.75 in) and no larger than 25.4 mm (1 in).
  • The Resort Icon needs to be applied with some spacing around it. The exclusion zone around the Resort Icon should be at least equal to the height of the Resort Icon (y) to ensure that no other graphic elements interfere with the clarity or legibility of the Brand mark.
  • The icon should always be below the Brandmark, making it a secondary mark.
  • The Resort Icon should act as a smaller accent when paired with the Brandmark, following the Brandmark spacing (as a minimum) and center alignment.
  • The exclusion zone around the Resort Icon (if used alone) is equal to the size of the icon itself minimum and center alignment.
  • The Resort Icon should act as a smaller accent below the Brandmark, never above.
  • The Resort Icon should not be used as a repeating pattern.
  • The Resort Icon should not be used as a large design element when used by itself or paired with the Brandmark.
  • The Resort Icon should not be used as a large design element.
Layout And Composition
  • Apply the One&Only Brandmarks with sufficient space around them. The exclusion zone around the Brandmark should be equal to the height of the Brand mark (x) to ensure that no other graphic elements interfere with the clarity or legibility of the Brand mark.
  • Apply the One&Only Resort Brandmarks with sufficient space around them. The exclusion zone around the Brandmark should be equal to the height of the Brand mark (x) to ensure that no other graphic elements interfere with the clarity or legibility of the Brandmark.
  • In order to maintain detail and readability, the Brandmark should not appear in print smaller than 6.5 mm (0.2559 in). In digital applications, the Brandmark should appear no smaller than 22 pixels in height. The Brand mark width should not appear on apparel smaller than 31.75 mm (1.25 in), and no larger than 63.5 mm (2.5 in).
  • The Full Resort Brandmark should always be the preference for use on resort-specific materials. In order to maintain detail and readability, the Brandmark should not appear in print smaller than 13mm (0.5118 in). In digital applications, the Brandmark should appear no smaller than 60 pixels in height. The Brandmark width should not appear on apparel smaller than 31.75 mm (1.25 in), and no larger than 63.5 mm (2.5 in).
  • The Alternate Resort Brandmark can be used only when the location tier of the three-tier Full Resort Brandmark would be too small (i.e. a pen) and in unique bespoke on-premise purposes (i.e. staff uniforms). In order to maintain detail and readability, the Brandmark should not appear in print smaller than 9mm (0.3543 in). In digital applications, the Brandmark should appear no smaller than 32 pixels in height. The Brandmark width should not appear on apparel smaller than 31.75 mm (1.25 in), and no larger than 63.5 mm (2.5 in).
  • Each One&Only resort location has its own Resort Brandmark. These Brandmarks can exist with or without the accompaniment of the destination. All Brand marks should be centered and maintain this visual hierarchy. Only supplied Brand marks should be used and no alterations should be made to them in any way.
  • The URL should always be written as oneandonlyresorts.com and should always appear in italics. The URL should be both very visible and clearly secondary to the Brandmark. The spacing between the Brandmark and the URL can be flexible to suit the layout and maintain this hierarchy, but no smaller than 7.3 mm (0.2874 in).
  • The Hayman Island resort-specific URL should always be written as oneandonlyhaymanisland.com.au and should always appear in italics. The URL should be both very visible and clearly secondary to the Brandmark. The spacing between the Brandmark and URL can be flexible to suit the layout and maintain this hierarchy, but no smaller than 7.3 mm (0.2874 in), and should not create a lockup with the Brandmark.
  • The Brandmark should always be printed in foil when possible. For internal printing or anything of less importance, the Brand mark can be printed in the Cool Gray 1 I. Never use Cool Gray 1 for the Brandmark, as it does not produce enough contrast to stand out. (See pages 37-38 for colour specifications.)
  • Cool Gray 11 should not be used as a background colour, so the Brand mark should not be reversed out on it.
  • In some advertising and digital circumstances (website, EDM, etc.), Black can be used as a background colour, in which case the Brand mark would be reversed out in White.
  • As a limited option, the Brand mark can be reversed out on top of an image. This should be done in a way that respects exclusion zones (See pages 12-13) in regards to elements of the photo that would affect readability of the Brand mark. A foil stamp should never be applied directly over an image, as readability is low.
  • The Brandmark should be used alone. Do not place copy immediately next to it.
  • The Brandmark should not be rotated to any angle.
  • The Brandmark should not be stretched horizontally or vertically.
  • The Brandmark should never be used in bright colours outside the recommended palette that conflict with the elegance of the overall branding.
Packaging Design
  • The application of both brand and resort specific colours should be carefully considered across all materials, including print collateral, packaging and resort service items.
  • Whenever possible, the overall/background colour should be the light gray colour, Cool Gray 1 (or its CMYK equivalent -see page 36). If this colour is not available, then a similar off­white or natural tone should be used. If this is also not available, then White can be used. Whenever possible, the logo and any type should appear in the dark gray colour, Cool Gray 11 (or its CMYK equivalent -see page 37). If this colour is not available, then Black can be used.
  • Each of the One&Only resorts has its own colour to add individuality to resort collateral and packaging. The resort colour should be used in moderation. An accent is appropriate, a full-bleed area is not. The exact Pantone colour or its CMYK or RGB equivalents should be used. Close matches should not be attempted, as this will lead to inconsistency and visual clutter.
  • Whenever possible, packaging should use Cool Gray 1 as base colour, and resort colour as accent colour. White can also be used as base colour, and resort colour can vary in application, as long as it is an accent and not over-used.
  • When unsure about application of resort colour, it is best to err on the side of using solid Cool Gray 1.
  • Resort colour should not be used as a full bleed, or in too many places on one piece.
  • Resort colour and dark gray should be used as an accent (like an edge paint or stripe along edge), but not as a full bleed colour.
  • The Brandmark should be printed as a stamped silver foil Kurz 377 whenever possible. For internal printing or anything of less importance, the Icon can be printed in the Cool Gray 11. In some advertising and digital circumstances (website, EDM, etc.), Black can be applied to the Icon. In other advertising and digital circumstances, Black can be used as a background colour, in which case the Icon would be reversed out in white.
  • Apply the One&Only Brandmarks with sufficient space around them. The exclusion zone around the Brandmark should be equal to the height of the Brand mark (x) to ensure that no other graphic elements interfere with the clarity or legibility of the Brand mark.
  • Apply the One&Only Resort Brandmarks with sufficient space around them. The exclusion zone around the Brandmark should be equal to the height of the Brand mark (x) to ensure that no other graphic elements interfere with the clarity or legibility of the Brandmark.
  • In order to maintain detail and readability, the Brandmark should not appear in print smaller than 6.5 mm (0.2559 in).
  • The Brand mark width should not appear on apparel smaller than 31.75 mm (1.25 in), and no larger than 63.5 mm (2.5 in).
  • In order to maintain detail and readability, the Brandmark should not appear in print smaller than 13mm (0.5118 in).
  • The Brandmark width should not appear on apparel smaller than 31.75 mm (1.25 in), and no larger than 63.5 mm (2.5 in).
  • The Alternate Resort Brandmark can be used only when the location tier of the three-tier Full Resort Brandmark would be too small (i.e. a pen) and in unique bespoke on-premise purposes (i.e. staff uniforms).
  • In order to maintain detail and readability, the Brandmark should not appear in print smaller than 9mm (0.3543 in).
  • The URL should always be written as oneandonlyresorts.com and should always appear in italics. The URL should be both very visible and clearly secondary to the Brandmark. The spacing between the Brandmark and the URL can be flexible to suit the layout and maintain this hierarchy, but no smaller than 7.3 mm (0.2874 in).
  • The Hayman Island resort-specific URL should always be written as oneandonlyhaymanisland.com.au and should always appear in italics. The URL should be both very visible and clearly secondary to the Brandmark. The spacing between the Brandmark and URL can be flexible to suit the layout and maintain this hierarchy, but no smaller than 7.3 mm (0.2874 in), and should not create a lockup with the Brandmark.
  • The Brandmark should always be printed in foil when possible. For internal printing or anything of less importance, the Brand mark can be printed in the Cool Gray 11. Never use Cool Gray 1 for the Brandmark, as it does not produce enough contrast to stand out.
  • Cool Gray 11 should not be used as a background colour, so the Brand mark should not be reversed out on it.
  • A foil stamp should never be applied directly over an image, as readability is low.
  • The Brandmark should be used alone. Do not place copy immediately next to it.
  • The Brandmark should not be rotated to any angle.
  • The Brandmark should not be stretched horizontally or vertically.
  • The Brandmark should never be used in bright colours outside the recommended palette that conflict with the elegance of the overall branding.
  • The primary palette is made up of Cool Gray 11 used for copy. The neutral tones (such as Pantone® Cool Gray 1 and Pantone® White) work well for backgrounds and full-page colours.
  • Silver foil should be applied to the Brandmark and Resort Icons for print when possible. The minimum width of Brandmark when foil should be applied is 38.1 mm (1.5 in). When too small or collateral doesn’t warrant foil, Cool Gray 11 should be used.
  • Colour for all reproduction methods including printing, vinyl, paint, fabrics, embroidery, cotton, plastic, etc., must be matched as closely as possible to Pantone® coated colours prior to printing or production.
  • Proofing or testing is highly recommended to ensure that colour reproduction of any communications piece meets the standards set out in this Resort Style Guide.
  • Whenever possible, collateral should be printed on Mohawk Superfine White paper, which is slightly off-white or bone in colour. If this paper is not available, a similar slightly off-white or bone replacement can be used. Care should be taken to not choose a replacement that strays too far away from off-white/ bone, where it starts to look yellow or peach in colour.
  • When unsure about resort colour, use the solid Cool Gray 1. If Cool Gray 1 handles are not available, use white as shown.
  • Resort colour should not be used as a full bleed, or in too many places on one piece.
  • Resort colour and dark gray should be used as an accent (like an edge paint or stripe along edge), but not as a full bleed colour.
  • Whenever possible, packaging should use Cool Gray 1 as base colour, and resort colour as accent colour. White can also be used as base colour, and resort colour can vary in application, as long as it is an accent and not over-used.
  • When unsure about application of resort colour, it is best to err on the side of using solid Cool Gray 1.
  • Files created for print should include a bleed appropriate to the location where they will be printed.
  • UNITED STATES: 3 MM BLEED ALL AROUND
  • EVERYWHERE ELSE: 3 MM BLEED ALL AROUND
Spa And Wellness Guidelines
  • ONE&ONLY SPA AT HAYMAN ISLAND WAS INSPIRED ON THE PROFOUND WISDOM OF NATURE AND LIFE, EMBODYING A DISTINCT SENSE OF PLACE; A RESPITE FROM THE WORLD; A PLACE TO REST, REBALANCE AND RENEW. The spa menu ha s been create d from the hea rt; with your wel l-bei ng and de light at the core of our intent ion. O ur ski lled and compassi on ate therapists are ‘attendants t o m ind, bod y and soul ,’ trained i n ti me honoured customs and special ized tech nique s. The t hera pies weave a journey of recon nect ion, health and transformation. Step into a h armoni ous s pace o f textu res and elements that provides the tranquil environment for you r well ness experience. Withi n the sp a area , there is a compleme nt of c ha ng ing rooms, a dry heat sauna, wet steam room, cool vitality pool and qu iet relax at ion lounges. Ou r exclu sive skinca re collection by Ama la har mon izes ref i ned lu xu ry with a rtisa na l cra ft and ea ch formula is p owered by highly concentr ated, intell igent blends of the world’s most precious, nut rient-rich, orga nic bota nic al actives. Adjoining the spa is ou r cutting edge hai r salon , brow b outi qu e and make up stud io. Ou r hai r st yli sts and aesthetic ex per ts have a passion for enhancing your st y le t hrou gh the clever u se of make up, eye brow sha pi ng and hai r cuts and colours. Enjoy a bit of fu n, gl amour and even a refreshi ng new lo ok. O ur st ate of the art fitness center is mot ivated by f itne s s speci ali sts , d edicated to hel p you set your goa ls and fulfill a p erfect ba lanc e in your l ifestyle – whether t hat be improve your post ur e, a quieter mind or a stronger, fitter a nd more f le xible physiqu e. O fferi ng both p rivate and group classes as we ll a s ret reat s, your One&Only vacation prom ises an ex perie nce in total wel l-bei ng.
  • SPA & FITNESS OPENING HOURS: Spa: 9:00am to 7:00 pm Fitness Center: 9:00am to 7:00pm.
  • SPA ETIQUETTE: Spa environment is one of relaxation and tranquillity. We appreciate you turning off your mobile phone or electronic devices. In order to respect the relaxation and privacy of our guests we kindly request you to refrain yourself from speaking with a loud voice. Smoking is not permitted in the Spa and Fitness facilities.
  • HOW TO SPA: We encourage you to arrive 25 minutes prior to your treatment time to enable you to enjoy the full use of the exclusive Spa facilities. Please be advice that a late arrival will result in a reduction of your treatment time.
  • AGE REQUIREMENT: The minimum age requirement for access to the spa and to experience treatments is 16 years. For younger guests please consult our Parents and Kids section.
  • CANCELLATION POLICY: A 50% cancellation charge will be incurred for any treatment not cancelled at least 24 hours prior to appointment. Cancelation within 12 hours will incur a 100% charge.
  • HEALTH CONDITIONS: Kindly advise us of any health conditions, special preferences, allergies, or injuries which could affect your treatment when making reservation.
  • GUESTS: All our guests are welcome to enjoy our steam room and sauna. For the well-being of our guests, the consumption of alcohol is restricted to specific Spa packages. For your own safety, we reserve the right to refuse any guests that are under the influence of alcohol.
  • PREGNANCY: Our pregnancy treatments were designed for expectant or nursing mothers. Please allow our Spa team to guide you in selecting suitable treatments. Pregnancy body treatments and massages are not allowed after the third trimester.
  • ADDED GRATUITY: All treatments are automatically subject to a service charge. Gratuity for exemplary service is discretionary.
  • PLEASE NOTE: SOME OF OUR OTHER SPA AND FITNESS SERVICES, NOT LISTED HERE, CAN ALSO BE ENJOYED BY YOUNG ADULTS.
  • NOTE: THERAPIES MARKED WITH AN ASTERIX (*) CAN BE PERFORMED AS A COUPLE’S TREATMENT
  • NOTE: PLEASE SPEAK TO OUR SPA CONCIERGE IF YOU WISH TO EXPERIENCE TRADITION AS A COUPLE TREATMENT. YOU CAN ENJOY A MASSAGE IN ONE OF OUR OPEN-AIR CABANAS OR IN THE PRIVACY OF YOUR OWN ROOM AT AN ADDITIONAL COST.
  • ENJOY SPA TREATMENTS TOGETHER IN A COUPLES ROOMS OR IN YOUR OWN PRIVATE SPA SUITE BY SPECIAL REQUEST.
  • TIME AND PRICING WILL BE SUBJECT TO HAIR TYPE AND NUMBER OF GUESTS. PRIOR RESERVATION REQUIRED
Fitness And Wellness Guidelines
  • One&Only Spa at Hayman Island was inspired on the profound wisdom of nature and life, embodying a distinct sense of place; a respite from the world; a place to rest, rebalance and renew. The spa menu has been created from the heart; with your well-being and delight at the core of our intention. Our skilled and compassionate therapists are ‘attendants to mind, body and soul,’ trained in time honoured customs and specialized techniques. The therapies weave a journey of reconnection, health and transformation. Step into a harmonious space of textures and elements that provides the tranquil environment for your wellness experience. Within the spa area, there is a complement of changing rooms, a dry heat sauna, wet steam room, cool vitality pool and quiet relaxation lounges. Our exclusive skincare collection by Amala harmonizes refined luxury with artisanal craft and each formula is powered by highly concentrated, intelligent blends of the world’s most precious, nutrient-rich, organic botanical actives. Adjoining the spa is our cutting edge hair salon, brow boutique and make up studio. Our hair stylists and aesthetic experts have a passion for enhancing your style through the clever use of make up, eye brow shaping and hair cuts and colours. Enjoy a bit of fun, glamour and even a refreshing new look. Our state of the art fitness center is motivated by fitness specialists, dedicated to help you set your goals and fulfill a perfect balance in your lifestyle – whether that be improve your posture, a quieter mind or a stronger, fitter and more flexible physique. Offering both private and group classes as well as retreats, your One&Only vacation promises an experience in total well-being.
  • Our state of the art fitness center is motivated by fitness specialists, dedicated to help you set your goals and fulfill a perfect balance in your lifestyle – whether that be improve your posture, a quieter mind or a stronger, fitter and more flexible physique. Offering both private and group classes as well as retreats, your One&Only vacation promises an experience in total well-being.
  • Bodyism specializes in creating long, lean, athletic bodies through customized nutritional protocols and movement and exercise programs along with their bespoke range of supplements and health drinks. These are specifically designed to strip fat, enhance health, improve posture and increase performance. Clean & Lean exercising programmes are designed to optimize your health in the fastest possible way stripping away body fat, monitors your progress and provides nutritional support through supplements addressing any potential imbalance in your posture and movement patterns. Our fitness environment includes a Fitness Centre fully equipped with Techno gym® In Body + 20 and Personal Selection ranges (including Kinesis™, Flexability™ and body weight exercises). Boost your metabolism, gain body strength, reduce body fat, increase your cardiovascular fitness and improve your mobility and flexibility. Our personal trainers will provide you with endless individualized training options to help you reach your goals and enhance your health and fitness development.
  • Dynamic Pilates* With a focus on breath, mindfulness and coordination, the Pilates Reformer creates a unique and varied exercise environment. Working on a sophisticated system of resistance, the exercises enhance overall strength, range of movement, core stability and postural alignment.
  • Fascia Stretch Therapy* This therapy is a complete, full body approach of assisted joint mobilisation and innovative stretching. It is appropriate for athletes, active and sedentary people of all ages and an excellent process to reduce soreness from over-training, chronic injury and restriction. With more flexibility and range of motion the entire body can relax, breathe and move with more ease.
  • Breathing Meditation* Many ancient proverbs recognised breathing as the key to a long life, a steady mind and a connection to the heart. Knowing how to breathe well has many profound effects on the nervous system, the body’s alkaline balance and vitality. This one-to-one practice explores various styles of ancient and scientific modalities that may change the way you live and feel forever.
  • Yoga* Set in the fresh air amidst the beauty of our natural environment, this is a wonderful place to begin learning yoga or to workshop your own practice with an expert. The class will be adapted to your level and can be relaxing or invigorating. Weaving breath, movement and meditation into a sequence of postures, yoga leaves you with a sense of grace and gratitude.
  • Personal Training: Our state-of-the-art fitness centre is motivated by holistic Bodyism specialists, dedicated to helping you realise your goals, whether that be better posture, a quieter mind or a stronger, fitter and more flexible physique.
  • Bodyism Oracle Evaluation: Discover your individual blueprint and find the answers to your physical challenges. This consultation involves a review of your current lifestyle, nutritional program and movement patterns, along with a specialised hormone assessment. Based on this information you will receive a report identifying the root causes preventing you from having optimal health, and a personalised program to correcting those imbalances so that you can achieve your goal for a happy, healthy and lean body.
  • Beach Bootcamp: Get motivated with a fun and ferocious outdoor activity that incorporates all sorts of drills to develop speed, agility and strength. Intense interval training dramatically improves fitness and working out in the sun and sand provides a fantastic environment for primal movement, earthing and a healthy dose of Vitamin D.
  • Boxing: Boxing provides a high-intensity, power routine that requires focus and determination. Achieve optimal physical fitness, while sculpting arms, core and legs. Great for anyone who needs to burn off some calories, lethargy or frustration.
  • TRX Training: TRX training meets you where you are at, and takes you where you want to go. It blurs the lines between training and play, strength and flexibility, and empowers you to be better at what you love. The TRX uses tools and movements that challenge the entire body in every plane of motion for continual evolution in the training space.
  • Kinesis: Designed in Italy, the Kinesis technology provides a combination of three dimensional strength and functional training to activate the entire body. The rotating system of cables supports a more intuitive, natural and interesting weight workout.
  • Aqua Coach: Water provides a resistive low impact environment, making it very effective for total body conditioning, rehabilitation and anyone with injuries or limitations. If you are committed to staying fit despite injuries, have never learnt to swim or would like to improve your swimming technique this session will be ideal.
  • Offering both private and group classes as well as retreats, your One&Only vacation can help you reshape, recharge and renew.
    • SHARE: Most sessions can be shared as a couple. See pricelist for details. * PACKAGE: Commit to your health and purchase a package of three, five or seven sessions. See pricelist for details.
  • Group Experiences: Join in a group class and be motivated, stretched and inspired.
  • Boxing Class: This fun class combines cardio drills and boxing combinations using focus pads and mitts. The class is designed for any level of fitness and is motivated by a tough and friendly instructor who will push you to meet the boundaries of both your mind and body. Boxing is one of the most effective methods to burn body fat, tone muscles, and build strength.
  • Pilates Mat: This class is performed in a prone or supine position with slow movements and no equipment. Every Pilates move, is based on principles of concentration, control, fluidity, breath and balance. Pilates strengthens the core stability, improves posture and is very effective for back problems.
  • Aqua Fitness: This class happens in the low impact environment of water, which provides resistance against movements, making it very effective for total body conditioning, rehabilitation and anyone with injuries or limitations. Your instructor will take you through a series of drills to raise the heart rate, build strength and sweat without getting hot.
  • Meditation Class: Restore a sense of balance and peace with the help of a guided meditation. This mindfulness practice is for those who would like to learn about meditation or for the person that appreciates the guidance of an experienced practitioner. Slowing the mind has a profound effect on wellbeing, relieves anxiety and improves stress resilience.
  • Stretch Classic: Breathe your way to a more flexible body with a gentle stretch class that will release tension and induce relaxation. This is an excellent and necessary complement to all other forms of sport.
  • RESERVATIONS: We recommend to reserve your treatments well in advance in order to guarantee your preferred timings and treatments as reservations are based on availability. Please contact your villa concierge or press the spa button of your telephone to make a reservation.
  • SPA & FITNESS OPENING HOURS: Spa: 9:00am to 7:00 pm Fitness Center: 9:00am to 7:00pm.
  • SPA ETIQUETTE: Spa environment is one of relaxation and tranquillity. We appreciate you turning off your mobile phone or electronic devices. In order to respect the relaxation and privacy of our guests we kindly request you to refrain yourself from speaking with a loud voice. Smoking is not permitted in the Spa and Fitness facilities.
  • HOW TO SPA: We encourage you to arrive 25 minutes prior to your treatment time to enable you to enjoy the full use of the exclusive Spa facilities. Please be advice that a late arrival will result in a reduction of your treatment time.
  • AGE REQUIREMENT: The minimum age requirement for access to the spa and to experience treatments is 16 years. For younger guests please consult our Parents and Kids section.
  • CANCELLATION POLICY: A 50% cancellation charge will be incurred for any treatment not cancelled at least 24 hours prior to appointment. Cancelation within 12 hours will incur a 100% charge.
  • HEALTH CONDITIONS: Kindly advise us of any health conditions, special preferences, allergies, or injuries which could affect your treatment when making reservation.
  • GUESTS: All our guests are welcome to enjoy our steam room and sauna. For the well-being of our guests, the consumption of alcohol is restricted to specific Spa packages. For your own safety, we reserve the right to refuse any guests that are under the influence of alcohol.
  • PREGNANCY: Our pregnancy treatments were designed for expectant or nursing mothers. Please allow our Spa team to guide you in selecting suitable treatments. Pregnancy body treatments and massages are not allowed after the third trimester.
  • ADDED GRATUITY: All treatments are automatically subject to a service charge. Gratuity for exemplary service is discretionary.
In Room Experience Guidelines
  • There are two in-room booklets that sit together, with an image stretched across them. These pieces are the In-Room Dining Menu and the Spa Treatments Booklet. They should always be placed in the orientation shown here, and be placed flush against each other so that the image lines up correctly across the booklets. The In-Room Dining Menu is A4 size, and the Spa Treatments Booklet is AS.
  • IN-ROOM DINING PRINT SPECIFICATION Total Pages -12+ Covers Size -A4 297mm x 210mm Stock -Mohawk Superfine White Smooth Weight -Cover: 352gsm/130# Cover / Interior: 148gsm/100# Text Colour -Cover: 4 Colour Process + Kurz 377 foil stamp / Interior: 1/1 PMS Cool Gray 11 U Finishing: Saddle Stitch -(a) Bind on 210mm side (Chandelier recommendation) (b) bind on 297mm side
  • SPA BOOKLET PRINT SPECIFICATION Total Pages -36 + Covers Size -A5 148mm x 210mm Stock -Mohawk Superfine White Smooth Weight -Cover: 270gsm/100# Cover/ Interior: 118gsm/80# Text Colour -Cover: 4 Colour Process + Kurz 377 foil stamp / Interior: 4 Colour Process + PMS Cool Gray 11 U Finishing: Saddle Stitch / Pocket: Fold from bottom on inside front cover
  • The second part of the two-piece in-room booklet system. Provides guests with a comprehensive overview of spa treatments, wellness options and fitness offerings.
  • SPA PRICE LIST PRINT SPECIFICATION Total Pages-4 Size -Folded: 140mm x 203mm / Unfolded: 280mm x 203mm Stock -Mohawk Superfine White Smooth Weight -148gsm/100# Text Colour -1/1 PMS Cool Gray 11 U
Collateral Guidelines
  • Size -210mm x 297mm
  • Stock -Mohawk Superfine White Smooth
  • Weight -148gsm/100# Text
  • Colour -Front -2 spot colours + foil stamp
  • Kurz 377 silver foil, PMS Cool Gray 11 U, PMS 572 U
  • Size -85mm x 55mm
  • Weight -Double mounted 352gsm/130# Cover (704gsm/230# Cover total)
  • Colour -Front -Kurz 377 silver foil, PMS Cool Gray 11 U, PMS 572 U
  • Back -Kurz 377 silver foil, PMS 572 U
  • Size -324mm x 229mm
  • Weight -148gms/100# Text
  • Colour -Front -Kurz 377 foil stamp, Back-Kurz 377 silver foil, PMS Cool Gray 11 U, PMS 572 U
  • Size -229mm x 162mm
  • Weight -352gsm/130# Cover
  • Colour-1 Colour PMS 572 U + Kurz 377 foil stamp
  • Finishing: Glue flaps (left, right, and bottom) / Slit on bottom flap for closure
  • Size -Folded: AS 210mm x 148mm / Unfolded: A4 210mm x 297mm
  • Colour -1/1 Process
  • Colour -4/4 Process
  • Size -Folded: AS 210mm x 148mm / Fully Unfolded: A3 420mm x 297mm
  • Total Pages -12+ Covers
  • Size -A4 297mm x 210mm
  • Weight -Cover: 352gsm/130# Cover / Interior: 148gsm/100# Text
  • Colour -Cover: 4 Colour Process + Kurz 377 foil stamp / Interior: 1/1 PMS Cool Gray 11 U
  • Finishing: Saddle Stitch -(a) Bind on 210mm side (Chandelier recommendation) (b) bind on 297mm side
  • Total Pages -36 + Covers
  • Size -A5 148mm x 210mm
  • Weight -Cover: 270gsm/100# Cover/ Interior: 118gsm/80# Text
  • Colour -Cover: 4 Colour Process + Kurz 377 foil stamp / Interior: 4 Colour Process + PMS Cool Gray 11 U
  • Finishing: Saddle Stitch / Pocket: Fold from bottom on inside front cover
  • Total Pages -4
  • Size -Folded: 140mm x 203mm / Unfolded: 280mm x 203mm
  • Colour -1/1 PMS Cool Gray 11 U
  • Total Pages -48 + Covers
  • Finishing: Saddle Stitch
  • Size -Folded: 105mm x 340mm / Unfolded: 315mm x 340mm
  • Colour -2 Colour PMS Cool Gray 11 U and PMS 572 U
  • Finishing: Die cut top and circle
  • Size -238mm x 309mm
  • Colour -Cover: 4 Colour Process + Kurz 377 foil stamp / Interior: 1 Colour PMS Cool Gray 11 U
  • Finishing: Pockets -(a) Left folded from bottom / Right folded from right (capacity pocket) (6) Both folded from bottom. Business card slits on left pocket.
  • Size -309mm x 238mm
  • Finishing: Button and string closure
  • The last and final piece guests receive is the Checkout Folder. It contains their bill and a farewell letter from the GM. It is a simple but important piece as the last element in the One&Only Hayman Island brand experience.
  • Size -52.5mm x 148mm
  • Colour -Four Colour Process + PMS Cool Gray I
Stationery Guidelines
  • Size -210mm x 297mm
  • Stock -Mohawk Superfine White Smooth
  • Weight -148gsm/100# Text
  • Colour -Front -2 spot colours + foil stamp
  • Kurz 377 silver foil, PMS Cool Gray 11 U, PMS 572 U
  • Size -85mm x 55mm
  • Weight -Double mounted 352gsm/130# Cover (704gsm/230# Cover total)
  • Colour -Front -Kurz 377 silver foil, PMS Cool Gray 11 U, PMS 572 U
  • Back -Kurz 377 silver foil, PMS 572 U
  • Size -324mm x 229mm
  • Weight -148gms/100# Text
  • Colour -Front -Kurz 377 foil stamp, Back-Kurz 377 silver foil, PMS Cool Gray 11 U, PMS 572 U
  • RESORT LOGO SHOULD BE NO LARGER OR SMALLER IN HEIGHT 21.5 MM
  • RESORT LOGO SHOULD BE CENTERED HORIZONTALLY
  • RESORT ICON SHOULD BE CENTERED HORIZONTALLY
  • RESORT ICON IS NO LARGER OR SMALLER 10.5 MM
  • ADDRESS SHOULD BE CENTERED HORIZONTALLY
  • RESORT ICON SHOULD ALWAYS SIT ABOVE THE ADDRESS
  • ADDRESS SHOULD BE SET IN BASKERVILLE 00 ABOVE THE ADDRESS AT 8.5 PT. (URL IN BASKERVILLE 00 ITALIC)
  • *ALL COLOUR STRIPES ARE 2 MM
  • RESORT LOGO SHOULD SIT IN TOP LEFT CORNER OF ENVELOPE RESORT LOGO SHOULD BE NO LARGER OR SMALLER 21.5 MM
  • RESORT ICON SHOULD SIT CENTERED FROM THE CAP HEIGHT OF ADDRESS ADDRESS SHOULD SIT ABOVE FROM THE TOP OF THE STRIPE CENTERED 8 MM 5.5 MM
  • (SET IN BASKERVILLE 00 AT 8.5 PT)
  • RESORT LOGO SHOULD SIT IN TOP RIGHT CORNER
  • EMPLOYEE NAME BASKERVILLE 00 9.5 PT ALL CAPS
  • EMPLOYEE TITLE ALRIGHT SANS 6.5 PT ALL CAPS
  • EMPLOYEE CONTACT INFORMATION BASKERVILLE 00 ITALIC 6.5 PT .2 MM UPPER AND LOWER CASE
  • RESORT ICON SHOULD BE 7 MM TOP OF STRIPE (NO LARGER OR SMALLER THAN 10 MM)
  • Size -210mm x 148mm
  • Weight -Double mounted 352gsm (704gsm total)
  • Colour -Front -Kurz 377 silver foil and PMS 572 U, Back-PMS 572 U and PMS Cool Gray 11 U
  • Size -229mm x 162mm
  • Weight -148gsm
  • Colour -Front -Kurz 377 silver foil, Back-Kurz 377 silver foil, PMS 572 U, PMS Cool Gray 11 U
  • RESORT LOGO SHOULD BE 12.5 MM FROM TOP (CENTERED, NO LARGER OR SMALLER THAN 21.5 MM IN HEIGHT.)
  • RESORT ICON SHOULD BE 8.5MM FROM TOP OF STRIPE (NO LARGER OR SMALLER THAN 10.5 MM IN HEIGHT.)
  • WEBSITE LOCKUP SHOULD BE 9.5 PT BASKERVILLE 00 ITALIC WEBSITE SHOULD SIT 8 MM FROM TOP OF STRIPE
  • RESORT LOGO SHOULD BE 17.5 MM FROM TOP OF ENVELOPE (NO LARGER OR SMALLER THAN 21.5 MM IN HEIGHT.)
  • RESORT ICON SHOULD BE 18 MM FROM TOP OF ENVELOPE (NO LARGER OR SMALLER THAN 10.5 MM IN HEIGHT.) ADDRESS SHOULD BE SET IN BASKERVILLE 00 AT 8.5 PT AND 8 MM FROM THE TOP OF THE STRIPE
Newsletter Guidelines
  • The Daily Edit Newsletter is part of the Welcome Pack Folder, and is also placed in various locations around the resort. It allows guests to familiarize themselves with and to begin planning their activities en route to the resort while instantly creating the opportunity to start up-selling services. The beautifully designed collateral piece provides daily activity details. It is designed in an editorial style.
  • This should be regarded as a template. Content will change daily, but the layout will always remain consistent. Image placement and text placement, along with text, will not change.
  • DOCUMENT TRIM SIZE WIDTH AND HEIGHT 210 MM x 297 MM (A4)
  • MAP KEY IS SET IN BASKERVILLE FONT AND ALRIGHT SANS BOLD 6 POINT.
  • RESORT LOGO FROM TOP OF FOLD 18MM
  • RESORT LOGO SHOULD BE 24 MM NO LARGER OR SMALLER.
  • DOCUMENT FOLD SIZE WIDTH AND HEIGHT 210 MM X 148.5 MM.
  • DAY OF THE WEEK SHOULD BE SET IN: KNOCKOUT: HTF26 JUNIORFLYWEIGHT UPPERCASE 65 POINT WITH +25 TRACKING.
  • DAY OF THE WEEK SHOULD SIT ON MARGIN 12.7MM.
  • DAILY DATE SET IN BASKERVILLE OO 10 POINT WITH +250 TRACKING DAY OF THE WEEK SHOULD BE SET IN : KNOCKOUT:
  • DOCUMENT MARGINS ARE 12.7MM ALL AROUND
  • BODY COPY SET IN BASKERVILLE OO 7.5 POINT OVER 9.5 POINT WITH +15 TRACKING (UPPER AND LOWERCASE)
  • The Weekly Edit Newsletter is part of the Welcome Pack Folder, and is also placed in various locations around the resort. It allows guests to familiarize themselves with and to begin planning their weekly activities en route to the resort while instantly creating the opportunity to start up-selling services. The beautifully designed collateral piece provides weekly activity details and schedules. It is designed in an editorial style.
  • This should be regarded as a template. Content will change weekly, but the layout will always stay consistant. Image placement and text placement along with text will not change.
  • RESORT LOGO 18MM FROM TOP OF FOLD CENTERED
  • RESORT LOGO SHOULD BE NO LARGER OR SMALLER 24MM HEIGHT
  • DOCUMENT FOLD SIZE WIDTH AND HEIGHT 210 MM X 148.5 MM
  • DAY OF THE WEEK SHOULD BE SET IN: KNOCKOUT: HTF26 JUNIORFLYWEIGHT UPPERCASE 65 POINT WITH +25 TRACKING
  • DATE IS 5MM WEEK DATE SET IN FROM TITLE BASKERVILLE 00 10 POINT BASELINE WITH +250 TRACKING
  • BODY COPY SET IN BASKERVILLE 00 ITALIC 14 POINT OVER 16 POINT WITH 20 TRACKING (UPPER AND LOWERCASE)
  • BOX RULE SHOULD BE 2 POINT THICKNESS
  • TITLING NUMBERS SET IN: KNOCKOUT HTF26 JUNIORFLYWEIGHT 30 POINT WITH +25 TRACKING
  • DEK TITLING SET IN ALRIGHT SANS REGULAR 7 POINT OVER 16 POINT WITH +70 TRACKING (UPPERCASE)
  • CHART TITLING SET IN BASKERVILLE OO 14 POINT OVER 16 POINT WITH -10 TRACKING (UPPER AND LOWERCASE)
  • CHARTBODY COPY SET IN ALRIGHT SANS 6.25 POINT OVER 10 POINT WITH +20 TRACKING (UPPERCASE)
  • SOCIAL MEDIA TEXT SET IN BASKERVILLE OO ALL CAPS AND UPPER AND LOWER CASE 7.5 POINT +150 TRACKING AND +15 TRACKING
  • DIVIDER LINE .25 POINT THICKNESS
  • DAILY PRINT SPECIFICATION Size -Folded: AS 210mm x 148mm / Unfolded: A4 210mm x 297mm Stock -Mohawk Superfine White Smooth Weight -148gsm/100# Text Colour -4/4 Process
  • WEEKLY PRINT SPECIFICATION Size -Folded: AS 210mm x 148mm / Fully Unfolded: A3 420mm x 297mm Stock -Mohawk Superfine White Smooth Weight -148gsm/100# Text Colour -4/4 Process
Event And Meeting Guidelines
  • Meetings, Incentives, Conferences and Events
    1. HEADLINE/TITLE
    1. INTRO: HIGH LEVEL ORIGINAL. INSPIRATIONAL. IMPORTANT. ENJOYABLE. ALLOW US TO HELP YOU PLAN YOUR NEXT MEETING, EVENT OR CONFERENCE. WITH PRECISION AND ORIGINALITY, WE CAN MAKE YOUR EVENTS UNFORGETTABLE.
    1. INTRO: BODY Offering an environment conducive to business meetings and social gatherings of 10 to 450 guests, our Sales and Catering teams will support you in executing a successful and productive experience. Featuring a variety of venues such as the Entertainment Centre, Conference Center, Planters and The Boardroom.
Dining Experience Guidelines
  • Cuisine that feeds the soul. Every facet of the dining experience is certain to be like no other, from the locale to the menu.
  • You’ll be consumed by cuisine that feeds the soul. Every facet of the dining experience is certain to be like no other, from the locale to the menu.
  • For your clients who wish to enjoy cuisine that feeds the soul. Every facet of the dining experience is guaranteed to be like no other.
  • We ensure our cuisine feeds the soul. Every facet of the One&Only dining experience is guaranteed to be like no other.
  • Our guests crave cuisine that feeds the soul. Let them know we nourish their culinary desires.
  • Restaurants offer an array of local and international cuisine -as well as a variety of special dining options A spectacular collection of Kerry Hill-designed Beach Villas are perched Perched over the majestic Hayman Pool and featuring all-suite Pool-side and beach-side dining accommodation in elegant one-bedroom or two-bedroom configurations -2z52***—«.«.o…n.a.. –ALL CAPS Commands magnificent views south across the Coral Sea Private dining options One bedroom Pool Suites have swim-out access to the pool directly BASKERVILLE 00 -Twilight Dinner by shimmering pools and within lush tropical gardens -Private open-air pool from the terrace -offering the ultimate resort experience im. Dive.i xplorethe sea. You have entered[an enchanted natural world on a private island 2z2**…m-..•. -Secluded Gourmet Picnic in idyllic locations on and around the island -2°s.a • «p« i«o.main oi -a land alive with vividly coloured birds, wallaies, and the magnificent variety and beauty of Includes a half-kilometre crescent-shaped stretch of stunning white ITALIC -The Chef’s Table -a signature gourmet experience that food -sea life in the Great Barrier Reef. Take a seaplane safari through lush jungle where the plaintive sandy beach aficionados and aspiring chefs will delight in All suites feature breathtaking views of the Coral Sea, separate living -Can be combined with a Retreat Room, ideal for families, including -Ideal climate year-round and dining areas, spacious decks for relaxing and swim-out access to cry of the red-breasted gala can be heard in the trees **" Ez-«-.mm-«.«mo«.. 52CI5C::22-*–…. the pool directly from the terrace -Resort Lounge -retreat from the heat with a cocktail and casual -A private Beach House is available as the ultimate sanctuary, 11 POINT Marvel at the shades of a thousand different sllimmering fish 7-like the yellow-tailed fusiliers .%C«so-»«.swap.. billiard game including pool and secluded outdoor leisure space that brush close enough to touch. As the skyThese breathtaking Penthouses, including one by world-renowned tjegins to glow with myriad shades of pink and -Daily flights into Great Barrier Reef Airport (HTI) from most major BASKERVILLE 00 Diane von Furstenberg offer outstanding comfort. Located on the top orange, slip into a private pool where your eye is again drawn to the Whitsundays. Perhaps this cities connect with One&Only Hayman Island’s luxury launches, Hayman Wing floor of the Hayman Wing, each elegant and expansive accommodation sea sand helicopters Choose from an extensive menu of traditional and contemporary Spacious and sophisticated rooms and suites are situated on the features uninterrupted views of Hayman Beach, the Coral Sea and the -REGULAR will be your moment to indulge in a signatute Ocean Massage perched on the surface tranquil eastern side of the resort. Set within a flourishing landscape euanguil»wtreatments inspired by the local surroundings Whitsundays [aters amid gentle tides and warm tropical breezes and featuring a view of either the ocean or the verdant grounda, all are -Ocean Massage just steps from Hayman Beach and the Coral Sea. 22"-«=.sss…= -Spa For Young Guests -Chic and newly refurbished -Diane von Furstenberg Penthouse features a two-bedroom, two -PEDI:MANI:CURE STUDIO by Bastien Gonzalez –Snorkel through a string of reefs along the Queenslandcoast New infinity pool for families bathroom configuration with complimentaryin-room bar and -5’SZE.:EC..–Cutting-edge hair salon -Seaplane and Helicopter tours offer remarkable views of -the Whitsundays and Great Barrier Reef Glamorous make-up studio 252,2%«««.sis..s -State-of-the-art fitness centre RULE IS 38 MM -Kids0nlyClub offers an array of guided activities for children for configuration with complimentary in-room bar and personalised children ages 6 months to 1l years old service by dedicated butler service IN WIDTH TEXT BLOCK SITS 89 MM FROM BOTTOM 7.25 POINT ALRIGHT SANS BOLD IMAGE SIZE 8.25 POINT 95MM X 57.SMM BASKERVILLE 00 REGULAR
  • Part of the two-piece system in the guest rooms. A comprehensive offering of in-room dining and menu options. Features a functional design to allow easy comprehension and ordering.
  • Total Pages -12+ Covers Size -A4 297mm x 210mm Stock -Mohawk Superfine White Smooth Weight -Cover: 352gsm/130# Cover / Interior: 148gsm/100# Text Colour -Cover: 4 Colour Process + Kurz 377 foil stamp / Interior: 1/1 PMS Cool Gray 11 U Finishing: Saddle Stitch -(a) Bind on 210mm side (Chandelier recommendation) (b) bind on 297mm side
Retail Guidelines
  • Provides guests with a comprehensive overview of activities, excursions, restaurants and bars, spa offerings and retail shops.
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