OnlyFans

Official Websites

• https://onlyfans.com
• https://of.com

Brand Guidelines

2021

Brand Summary

Visual Identity Overview

• The OnlyFans brand visual identity centers on a clean, modern logo featuring a lock icon integrated into the ‘O’ of ‘OnlyFans’, with a color palette of blue, black, and white. The logo is used in specific colorways and must maintain clear space and minimum size requirements. Typography includes Apercu, Gotham, and Bebas Neue fonts for different contexts. Visual style emphasizes clarity, simplicity, and legibility, with guidelines for logo usage on images and video backgrounds, and strict rules against misuse or alteration of brand elements [^1].

Categories

Logo Usage

• The OnlyFans logo is a key element to our brand identity and it is essential that it is always utilized properly.
• The lock icon should always be inside of the “O” and not moved anywhere else.
• To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd, or lessen the impact of the mark.
• The minimum clear space is defined as the height of the lock icon. This minimum space should be maintained as the logo is proportionally resized.
• When utilizing the lock icon, the guide lock icon should be at 1/4 of the size for sufficient surrounding space.
• Logo clear space: 48 px
• Logo minimum size: 48 px
• Icon clear space: 16 px
• Icon minimum size: 16 px
• Only show the logo in black/blue or white
• Don’t alter, rotate, or modify the logo
• Follow the clear space guidance in this document
• DO NOT — Fill with different colors or patterns
• DO NOT — Transform or move logo elements
• The OnlyFans logo is always either black & blue (A) or full white (B). It must be legible and maintain the integrity of its form.
• When placing the logo on an image, we suggest using the white logo version (C). For images with a light background, we suggest using the black & blue logo (D).
• The OnlyFans logo is always either blue or white. It must be legible and maintain the integrity of its form.
• When placing the logo on an image, always use the white logo version. For images with a light background, we suggest applying a 12-25% black tint to the image to maintain legibility of the white logo.

Color Palette

• The OnlyFans logo is always either black & blue (A) or full white (B). It must be legible and maintain the integrity of its form.
• When placing the logo on an image, we suggest using the white logo version (C). For images with a light background, we suggest using the black & blue logo (D).
• Blue HEX #00A5DF RGB 0 165 223 CMYK 74 18 0 0 PANTONE PMS 2202 C
• Midnight HEX #003057 RGB 0 48 87 CMYK 100 53 0 65 PANTONE P 540 C
• White HEX #FFFFFF RGB 255 255 255 CMYK 0 0 0 0
• Dark Blue-Gray HEX #2B5B6C RGB 43 91 108 CMYK 81 36 26 38 PANTONE P 2181 C
• Blue-Gray HEX #6197B0 RGB 97 151 176 CMYK 62 22 12 5 PANTONE P 4148 C
• The OnlyFans logo is always either blue or white. It must be legible and maintain the integrity of its form.
• When placing the logo on an image, always use the white logo version. For images with a light background, we suggest applying a 12-25% black tint to the image to maintain legibility of the white logo.
• Only show the logo in black/blue or white
• DO NOT — Fill with different colors or patterns

Typography

• Typography - Decks Headings are set to Apercu Bold. Subheadings are set to Apercu Regular. Body copy is set to Apercu Regular.
• Typography - Static Ads Headings are set to Gotham Bold Subheadings are set to Gotham Medium. Body copy is set to Gotham Book.
• Typography - Videos Headings are set to Bebas Neue Bold Bebas Neue Bold Subheadings are set to Bebas Neue Regular.

Visual Style

• The OnlyFans logo is a key element to our brand identity and it is essential that it is always utilized properly.
• The lock icon should always be inside of the “O” and not moved anywhere else.
• To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd, or lessen the impact of the mark.
• The minimum clear space is defined as the height of the lock icon. This minimum space should be maintained as the logo is proportionally resized.
• When utilizing the lock icon, the guide lock icon should be at 1/4 of the size for sufficient surrounding space.
• Logo clear space: 48 px
• Logo minimum size: 48 px
• Icon clear space: 16 px
• Icon minimum size: 16 px
• When pairing a name or username with the OnlyFans lock icon, make sure our logo is in blue or white. Observe our clear space rules, and scale the text to 100% of the height of the logo.
• Feel free to use a typeface that’s from your brand’s design system.
• When using the logo alongside other social icons to represent your presence on OnlyFans, you can use the logo in either blue or white, displayed at equal size and height to the other social media icons. When using the logo in white, the background color may be set in any color.
• It is preferred that our logo is represented free of a container but if a container works best for your needs, feel free to use either a circle or square with rounder corners.
• Minimum width of 32 px
• Here are some rules of the road when using our logo: • Only show the logo in black/blue or white • Don’t alter, rotate, or modify the logo • Follow the clear space guidance in this document
• DO NOT — Fill with different colors or patterns
• DO NOT — Transform or move logo elements
• There are a couple ways the logo can be used on photographic backgrounds, but each option should be exercised with care, making sure the logo and type aren’t obstructed by the image.
• In most cases, you can use the solid white logo on the top of a background image.
• Photos with shallow depths-of-field work best
• Avoid busy images with too much detail
• Applying a darker transparency overlay on an image makes text more readable
• When making your video for OnlyFans, be sure the all white logo is used and is visible in the first 3 seconds of your video. It also needs to appear throughout the entire span of the video.
• The OnlyFans logo is always either black & blue (A) or full white (B). It must be legible and maintain the integrity of its form.
• When placing the logo on an image, we suggest using the white logo version (C). For images with a light background, we suggest using the black & blue logo (D).
• HEX #00A5DF
• RGB 0 165 223
• CMYK 74 18 0 0
• PANTONE PMS 2202 C
• HEX #003057
• RGB 0 48 87
• CMYK 100 53 0 65
• PANTONE P 540 C
• White HEX #FFFFFF RGB 255 255 255
• CMYK 0 0 0 0
• HEX #2B5B6C
• CMYK 81 36 26 38 PANTONE P 2181 C
• RGB 43 91 108
• HEX #6197B0 RGB 97 151 176
• CMYK 62 22 12 5 PANTONE P 4148 C
• The OnlyFans logo is always either blue or white. It must be legible and maintain the integrity of its form.
• When placing the logo on an image, always use the white logo version. For images with a light background, we suggest applying a 12-25% black tint to the image to maintain legibility of the white logo.
• Please Don’t: • Use the brand elements in a way that suggests or implies a partnership, sponsorship, or endorsement by OnlyFans. • Incorporate OnlyFans brand elements, or anything confusingly similar, into your own trademark, logo, product or service name, domain name, or username. • Alter any part of the OnlyFans brand elements. • Copy the OnlyFans look and feel, including imitation of the OnlyFans interface. • Feature OnlyFans brand elements in connection with illegal activity or other material that violates our Terms of Service.
• Never use the OnlyFans logos or icons as your own. Please don’t incorporate the OnlyFans marks, in whole or in part, in the name of your company, product, service, website, domain name, application, or website.
• Remember to always be clear that it’s about OnlyFans, not by OnlyFans. Please name your books and publications something unique, and do not incorporate OnlyFans’ marks in the title or cover.
• A product branded with the OnlyFans name or logo is a reflection of OnlyFans. Unless the OnlyFans logo is locked up with a name or username, or you’re using it with other social media icons, we don’t allow others to make, sell, or give away anything with our name or logo on it.

Photo Background Guidelines

• There are a couple ways the logo can be used on photographic backgrounds, but each option should be exercised with care, making sure the logo and type aren’t obstructed by the image.
• In most cases, you can use the solid white logo on the top of a background image.
• TIPS 1. Photos with shallow depths-of-field work best 2. Avoid busy images with too much detail 3. Applying a darker transparency overlay on an image makes text more readable
• When placing the logo on an image, we suggest using the white logo version (C). For images with a light background, we suggest using the black & blue logo (D).

Video Guidelines

• When making your video for OnlyFans, be sure the all white logo is used and is visible in the first 3 seconds of your video. It also needs to appear throughout the entire span of the video.
• Headings are set to Bebas Neue Bold
• Subheadings are set to Bebas Neue Regular.

Merchandise Guidelines

• A product branded with the OnlyFans name or logo is a reflection of OnlyFans. Unless the OnlyFans logo is locked up with a name or username, or you’re using it with other social media icons, we don’t allow others to make, sell, or give away anything with our name or logo on it.

Naming Conventions

• Never use the OnlyFans logos or icons as your own. Please don’t incorporate the OnlyFans marks, in whole or in part, in the name of your company, product, service, website, domain name, application, or website.
• Remember to always be clear that it’s about OnlyFans, not by OnlyFans. Please name your books and publications something unique, and do not incorporate OnlyFans’ marks in the title or cover.
• • Incorporate OnlyFans brand elements, or anything confusingly similar, into your own trademark, logo, product or service name, domain name, or username.

Additional Properties

Employees History