OnTheGo

📋 1 Guidelines

🔗 Connections

Sector

Consumer goods E commerce

Region

Australia

Guideline Year

2016

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2016

Brand Summary

Mission
  • To ensure a successful and consistent ONTHEGO brand by providing guidelines for the correct usage of brand elements and maintaining brand consistency across custom products, corporate collateral, marketing materials, artwork, and retail and custom garments [^1].
Core Values
  • Consistency
  • Simplicity
  • Brand Protection
  • Approval Process
Target Audience
  • Clients, partners, and users involved in designing, producing, or marketing custom products, corporate collateral, and branded garments for ONTHEGO SPORTS [^2].
Personality Traits
  • Active
  • Dynamic
  • Playful
  • Energetic
  • Casual
Visual Identity Overview
  • The visual identity is characterized by a playful, handwritten logo with curved arrows symbolizing movement and activity, a vibrant green hero color, clear guidelines for logo and icon usage, a consistent color palette, and the use of Roboto Condensed as the primary typeface. The brand emphasizes simplicity, clarity, and energetic visual elements suitable for active lifestyles [^3].

Categories

Brand Imagery
  • The core 0NTHEG0® brand elements including logos, graphic elements and colours should not be altered in any way. The following guidelines cover the use of the above within the application of corporate collateral, marketing materials, artwork, and retail and custom garments.
  • The OTG Corporate Logo includes the Registered Trademark symbol (®).
  • Where applicable use the ‘Primary’ Logo first, followed by ‘Secondary’.
  • The ‘Black’ and ‘Reverse’ logos are for use on coloured backgrounds or over images.
  • The ONTHEGO Logo and Icon must always meet minimum size and spacing guidelines. Under no circumstances is the logo to be obstructed by another logo, image or graphic element.
  • The clear space for the Logo is to be calculated by the vertical height of the ‘N’ in the Logo.
  • The clear space for the Icon is calculated by half the size of the Icon {50% proportionally).
  • The clear space for both Logo + Icon is to be applied evenly to all four sides.
  • DO NOT use the ONTHEGO logo in any colours other that those specified in this guide.
  • DO NOT apply an outline to ONTHEGO logo.
  • DO NOT skew or rotate the ONTHEGO logo to any position other than specified.
  • DO NOT skew or rotate the ONTHEGO icon to any position other than specified.
  • DO NOT apply an drop shadow effect to the ONTHEGO logo.
  • DO NOT apply an drop shadow effect to the ONTHEGO icon.
Color Palette
  • OTG GREEN CMYK 55 3100 0 RGB 128 188 65 PMS376C HEX #81BC41
  • BLACK CMYK 0 0 0 100 RGB 0 0 0 PMSBLACKC HEX #000000
  • WHITE CMYK0 0 00 RGB 225 225 225 PMS HEX #FFFFFF
  • Our colour palette for our corporate brand identity has been created to ensure effective application across all corporate material.
  • These colours can be used across all collateral for both online and print based applications.
  • Our hero colour, OTG Green, is the default colour for our ONTHEGO Corporate brand identity, as seen in our master Logo + Icon.
  • OTG GRAY CMYK0 0 0 80 RGB 88 89 91 PMS COOL GRAY 11 C HEX #58585B
  • Our colour palette used for branding our artwork+ garments has been created to ensure effective application across the range of custom products.
  • Our hero colour, OTG Cool Grey, is the default colour for use in artwork + co-branding on garments.
  • DO NOT use the ONTHEGO logo in any colours other that those specified in this guide.
  • CORE COLOUR RANGE
  • The 0NTHEG0® standard colour palette are the standard colour options for all of our products. These PANTONE colours are tried and tested for colour consistency and successful results in our sublimation process of colouring garments.
  • Where ever possible please design custom product artwork with these colours.
Typography
  • BRAND TYPOGRAPHY
  • The Roboto Condensed type family is appropriate for both web, screen and print applications. When used for long copy the typeface is ‘Regular’ and in Sentence Case.
  • Roboto Condensed has a variety of weights and treatments that can be used to provide emphasis. Body text should be in OTG Gray or Black.
  • TEXT CAN APPEAR ANY OF THE CORE BRAND COLOURS
  • Roboto Condensed is ONTHEGO SPORTS primary type family and should be used whenever possible to communicate brand messages.
  • Roboto Condensed is a web sate font, appropriate for both screen and print applications.
  • Its is available in multiple weights and treatments -however its use should be limited to ‘Regular’ + ‘Bold’.
  • Roboto Condensed ‘Bold’ in UPPERCASE should be used for all headings and sub-headings.
  • Roboto Condensed ‘Regular’ in Sentence Case should be used for all long copy.
  • On rare occasions when the primary typeface is unavailable the alternate type family Lato can be used.
Logo Usage
  • The core 0NTHEG0® brand elements including logos, graphic elements and colours should not be altered in any way. The following guidelines cover the use of the above within the application of corporate collateral, marketing materials, artwork, and retail and custom garments.
  • ONTHEGO SPORTS Corporate Logo represents the company as the master brandmark in all a corporate contexts.
  • The OTG Corporate Logo includes the Registered Trademark symbol (®).
  • Where applicable use the ‘Primary’ Logo first, followed by ‘Secondary’.
  • The ‘Black’ and ‘Reverse’ logos are for use on coloured backgrounds or over images.
  • The ONTHEGO Logo and Icon must always meet minimum size and spacing guidelines. Under no circumstances is the logo to be obstructed by another logo, image or graphic element.
  • The clear space for the Logo is to be calculated by the vertical height of the ‘N’ in the Logo.
  • The clear space for the Icon is calculated by half the size of the Icon {50% proportionally).
  • The clear space for both Logo + Icon is to be applied evenly to all four sides.
  • DO NOT use the ONTHEGO logo in any colours other that those specified in this guide.
  • DO NOT apply an outline to ONTHEGO logo.
  • DO NOT skew or rotate the ONTHEGO logo to any position other than specified.
  • DO NOT apply an drop shadow effect to the ONTHEGO logo.
  • The trademark symbol ® must always accompany the ONTHEGO Logo and Icon when used for corporate and marketing material.
  • The trademark symbol should always appear in the same colour that is allocated to the ONTHEGO Logo/Icon. The location of the ® symbol must not be adjusted or resized from the original logo lockup specified in this guide.
Visual Style
  • The core 0NTHEG0® brand elements including logos, graphic elements and colours should not be altered in any way. The following guidelines cover the use of the above within the application of corporate collateral, marketing materials, artwork, and retail and custom garments.
  • Where applicable use the ‘Primary’ Logo first, followed by ‘Secondary’.
  • The ‘Black’ and ‘Reverse’ logos are for use on coloured backgrounds or over images.
  • The OTG Corporate Logo includes the Registered Trademark symbol (®).
  • The ONTHEGO Logo and Icon must always meet minimum size and spacing guidelines. Under no circumstances is the logo to be obstructed by another logo, image or graphic element.
  • The clear space for the Logo is to be calculated by the vertical height of the ‘N’ in the Logo.
  • The clear space for the Icon is calculated by half the size of the Icon {50% proportionally).
  • The clear space for both Logo + Icon is to be applied evenly to all four sides.
  • DO NOT use the ONTHEGO logo in any colours other that those specified in this guide.
  • DO NOT apply an outline to ONTHEGO logo.
  • DO NOT skew or rotate the ONTHEGO logo to any position other than specified.
  • DO NOT skew or rotate the ONTHEGO icon to any position other than specified.
  • DO NOT apply an drop shadow effect to the ONTHEGO logo.
  • DO NOT apply an drop shadow effect to the ONTHEGO icon.
  • OTG GREEN CMYK 55 3100 0 RGB 128 188 65 PMS376C HEX #81BC41
  • BLACK CMYK 0 0 0 100 RGB 0 0 0 PMSBLACKC HEX #000000
  • WHITE CMYK0 0 00 RGB 225 225 225 HEX #FFFFFF
  • OTG GRAY CMYK0 0 0 80 RGB 88 89 91 PMS COOL GRAY 11 C HEX #58585B
  • The 0NTHEG0® standard colour palette are the standard colour options for all of our products. These PANTONE colours are tried and tested for colour consistency and successful results in our sublimation process of colouring garments.
  • Where ever possible please design custom product artwork with these colours.
Iconography
  • ONTHEGO SPORTS Corporate Icon represents the company as the secondary brandmark suitable corporate contexts.
  • The OTG Corporate Logo does not includes the Registered Trademark symbol (®).This is to ensure visual simplicity.
  • Where applicable use the ‘Primary’ Icon first.
  • The ‘Black’ and ‘Reverse’ Icon are for use on coloured backgrounds or over images.
  • The ONTHEGO Brand Identity Package can be downloaded here.
  • The ONTHEGO Logo and Icon must always meet minimum size and spacing guidelines. Under no circumstances is the logo to be obstructed by another logo, image or graphic element.
  • The clear space for the Logo is to be calculated by the vertical height of the ‘N’ in the Logo.
  • The clear space for the Icon is calculated by half the size of the Icon {50% proportionally).
  • The clear space for both Logo + Icon is to be applied evenly to all four sides.
  • DO NOT skew or rotate the ONTHEGO icon to any position other than specified.
  • DO NOT apply an drop shadow effect to the ONTHEGO icon.
Layout And Composition
  • The ONTHEGO Logo and Icon must always meet minimum size and spacing guidelines. Under no circumstances is the logo to be obstructed by another logo, image or graphic element.
  • The clear space for the Logo is to be calculated by the vertical height of the ‘N’ in the Logo.
  • The clear space for the Icon is calculated by half the size of the Icon {50% proportionally).
  • The clear space for both Logo + Icon is to be applied evenly to all four sides.
  • DO NOT use the ONTHEGO logo in any colours other that those specified in this guide.
  • DO NOT apply an outline to ONTHEGO logo.
  • DO NOT skew or rotate the ONTHEGO logo to any position other than specified.
  • DO NOT skew or rotate the ONTHEGO icon to any position other than specified.
  • DO NOT apply an drop shadow effect to the ONTHEGO logo.
  • DO NOT apply an drop shadow effect to the ONTHEGO icon.
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