Orca

Official Websites

• https://orcahubeg.com

Brand Guidelines

2025

Brand Summary

Mission

• ORCA is a creative Hub and café built to empower Mansoura’s boldest minds. Provides an inspiring environment where creatives connect, ideas grow, and real collaborations begin. Here, every moment is designed to lead the wave [^1].

Core Values

• Intelligence
• Creativity
• Community
• Boldness
• Adaptability
• Sustainability
• Quality
• Innovation
• Attention to Detail
• Customer Satisfaction
• Collaboration
• Elegance

Target Audience

• Ambitious, creative, and connected individuals who seek more than just a place to sit — they want a space to grow, create, and belong. This includes freelancers, creatives, university students, startups, small teams, café seekers, social diners, event hosts, and educators [^2].

Personality Traits

• Youthful
• Simple
• Friendly
• Playful
• Rebel
• Casual
• Innovative
• Contemporary
• Elegant

Visual Identity Overview

• ORCA’s visual identity is minimalist, modern, and fluid, featuring a custom logotype with a dynamic ‘A’ resembling an orca whale, a primary turquoise color palette inspired by the ocean, and the Outfit sans-serif typeface for clarity and confidence. The brand emphasizes clean layouts, abstract contour lines, and scalable logo variations for diverse applications [^3].

Categories

Brand Imagery

• Minimalist Contour Lines Background - The image should feature a simple, minimalist background with a light, neutral color, such as white or pale gray, and subtle, flowing contour lines in soft gray or light blue, creating an abstract, wavy pattern across the entire scene. The lines are evenly spaced, smooth, and gently curved, generating a calm, serene visual effect. The background is uniform with no distinct objects, figures, or additional elements present, emphasizing the abstract nature and the gentle movement implied by the contour lines. The overall composition is clean, uncluttered, and designed to evoke a sense of tranquility and fluidity, suitable for a neutral or conceptual setting.
• Abstract Topographical Design - The image features a horizontal layout with a deep teal or turquoise background. Overlaid on this background are abstract, curved contour lines that mimic topographical or elevation maps, spaced evenly apart. These lines are subtly lighter shades of teal and gently undulate across the entire width of the image, creating a sense of depth and movement. The lines are smooth, continuous, and gracefully follow a wavy pattern, forming gentle peaks and valleys. There are no additional objects, text, or figures present, making the scene minimalistic and focused solely on the flowing contour lines against the solid-colored background.

Color Palette

• ORCA’s primary color is Turquase, a modern shade of turquoise inspired by the ocean — the natural home of the orca whale. It reflects purity, strength, and creativity, aligning with the brand’s essence of bold ideas and flowing innovation. This color captures calm depth and vibrant energy, making it a perfect symbol for ORCAs creative community.
• PANTONE 321 U
• #00808A
• R: 0 G: 128 B: 138
• C: 95% M: 31% Y: 43% K: 0%
• WHITE #FFFFFF R:255 G:255 B:255 C:0% M:0% Y:0% K:0%

Typography

• The typeface Outfit from the Sans Serif family was selected for ORCA’s visual identity. Known for its geometric structure, clean lines, and balanced proportions, Outfit aligns seamlessly with the logo’s modern and structured concept. Its fluid simplicity brings clarity and confidence to the brand’s communication while reinforcing ORCA’s values of innovation and elegance.
• Originally designed by Outfit.io and further developed by Rodrigo Fuenzalida, the typeface embodies a contemporary and versatile voice. As of 2023, it has extended language support. It provides ORCA with a visually consistent and professional tone across all platforms.

Logo Usage

• The logo is built around a custom logotype, where the letter “A” becomes the hero element of the design.
• This “A” is uniquely crafted to resemble an Orca whale leaping from the ocean — its body forming a graceful arc, symbolizing Energy in motion, Creative breakthrough, Rising above the surface.
• The rest of the typeface is designed to feel modern and balanced, complementing the dynamic “A” and reinforcing ORCA’s identity as a space for creativity, innovation, and leadership.
• Although the logo appears simple, its construction is geometrically precise and deeply intentional. The power of the design lies in the structure of its four-letter composition, crafted for visual balance and symbolic strength.
• • The edge letters (O & A) are designed with a width ratio of 2:1 compared to the inner letters (R & C).
• • The height-to-width ratio is 1:1 for R & C, and 1:2 for O & A — — giving the logo a sense of openness and stability.
• • Diagonal cuts at 45° angles and carefully proportioned curves are used throughout the design to maintain a consistent visual rhythm.
• • Every angle, curve, and negative space is calculated and studied, resulting in a modern and powerful form.
• Despite its simplicity, this detailed geometric system gives the ORCA logo a feeling of intent, elegance, and energy.
• Primary
• Icon with the Tagline
• Icon

Tone And Messaging

• Maintain visual and verbal harmony across all touchpoints — digital and physical.
• how you present your brand to target audience Youthful | Mature Feminine | Masculine Simple | Complex Traditional | Contemporary Friendly | Authoritative Playful | Serious Rebel | Conventional Industrial | Natural Mass appeal | Elite Economical | Expensive Casual | Elegant Innovative | Classic

Visual Style

• Minimalist Contour Lines Background - The image should feature a simple, minimalist background with a light, neutral color, such as white or pale gray, and subtle, flowing contour lines in soft gray or light blue, creating an abstract, wavy pattern across the entire scene. The lines are evenly spaced, smooth, and gently curved, generating a calm, serene visual effect. The background is uniform with no distinct objects, figures, or additional elements present, emphasizing the abstract nature and the gentle movement implied by the contour lines. The overall composition is clean, uncluttered, and designed to evoke a sense of tranquility and fluidity, suitable for a neutral or conceptual setting.
• Abstract Topographical Design - The image features a horizontal layout with a deep teal or turquoise background. Overlaid on this background are abstract, curved contour lines that mimic topographical or elevation maps, spaced evenly apart. These lines are subtly lighter shades of teal and gently undulate across the entire width of the image, creating a sense of depth and movement. The lines are smooth, continuous, and gracefully follow a wavy pattern, forming gentle peaks and valleys. There are no additional objects, text, or figures present, making the scene minimalistic and focused solely on the flowing contour lines against the solid-colored background.
• Strategic Goals Illustration - The image should contain six distinct rounded rectangular sections arranged in a grid, each with a title and descriptive text. The first section in the top-left corner titled ‘Lead the Creative Scene’ should have the description ‘Position ORCA as the top innovation and community hub in Mansoura.’ The second section in the top-center titled ‘Build a Bold Identity’ should contain ‘Craft a memorable brand that reflects intelligence, strength, and creativity.’ The third section in the top-right titled ‘Grow a Loyal Community’ should describe ‘Foster emotional connection and engagement with students, freelancers, and creatives.’ The fourth section in the bottom-left titled ‘Ensure Brand Consistency’ should mention ‘Maintain visual and verbal harmony across all touchpoints — digital and physical.’ The fifth section in the bottom-center titled ‘Boost Visibility & Partnerships’ should state ‘Attract collaborators, sponsors, and event organizers through a strong brand image.’ The sixth section in the bottom-right titled ‘Enable Scalable Growth’ should have the text ‘Design a flexible brand system that can evolve with future expansions and offerings.’ Each section has a teal background with white or light-colored text, and the layout is clean and organized, emphasizing clarity and emphasis on the different strategic goals.
• Personality and Style Chart - The image features a horizontal chart with three columns of numerical labels at the top, ranging from 0 to 3. The left side lists nine descriptive categories vertically: Youthful, Feminine, Simple, Traditional, Friendly, Playful, Rebel, Industrial, Mass appeal, Economical, Casual, and Innovative. Conversely, the right side lists twelve contrasting qualities: Mature, Masculine, Complex, Contemporary, Authoritative, Serious, Conventional, Natural, Elite, Expensive, Elegant, and Classic. Across the chart, black circular markers are placed along horizontal lines corresponding to each descriptive category, indicating the degree or position of each trait on the 0-to-3 scale relative to the opposing qualities. The markers’ positions vary, with some categories like Youthful, Traditional, and Rebel closer to 0 on the ‘opposite’ scale, and others like Feminine, Friendly, and Rebellious traits mid-range or higher, suggesting a balanced or shifted emphasis across traits. The visual implies an analysis or comparison of different personality or aesthetic attributes in a structured, tabular format, emphasizing variance in characteristics with respect to opposing qualities.

Layout And Composition

• The image should feature a simple, minimalist background with a light, neutral color, such as white or pale gray, and subtle, flowing contour lines in soft gray or light blue, creating an abstract, wavy pattern across the entire scene. The lines are evenly spaced, smooth, and gently curved, generating a calm, serene visual effect. The background is uniform with no distinct objects, figures, or additional elements present, emphasizing the abstract nature and the gentle movement implied by the contour lines. The overall composition is clean, uncluttered, and designed to evoke a sense of tranquility and fluidity, suitable for a neutral or conceptual setting.
• The image features a horizontal layout with a deep teal or turquoise background. Overlaid on this background are abstract, curved contour lines that mimic topographical or elevation maps, spaced evenly apart. These lines are subtly lighter shades of teal and gently undulate across the entire width of the image, creating a sense of depth and movement. The lines are smooth, continuous, and gracefully follow a wavy pattern, forming gentle peaks and valleys. There are no additional objects, text, or figures present, making the scene minimalistic and focused solely on the flowing contour lines against the solid-colored background.
• The image should contain six distinct rounded rectangular sections arranged in a grid, each with a title and descriptive text. Each section has a teal background with white or light-colored text, and the layout is clean and organized, emphasizing clarity and emphasis on the different strategic goals.
• The image features a horizontal chart with three columns of numerical labels at the top, ranging from 0 to 3. The left side lists nine descriptive categories vertically: Youthful, Feminine, Simple, Traditional, Friendly, Playful, Rebel, Industrial, Mass appeal, Economical, Casual, and Innovative. Conversely, the right side lists twelve contrasting qualities: Mature, Masculine, Complex, Contemporary, Authoritative, Serious, Conventional, Natural, Elite, Expensive, Elegant, and Classic. Across the chart, black circular markers are placed along horizontal lines corresponding to each descriptive category, indicating the degree or position of each trait on the 0-to-3 scale relative to the opposing qualities. The markers’ positions vary, with some categories like Youthful, Traditional, and Rebel closer to 0 on the ‘opposite’ scale, and others like Feminine, Friendly, and Rebellious traits mid-range or higher, suggesting a balanced or shifted emphasis across traits. The visual implies an analysis or comparison of different personality or aesthetic attributes in a structured, tabular format, emphasizing variance in characteristics with respect to opposing qualities.

Brand Naming

• ORCA was chosen to reflect intelligence, strength, and collaboration — the core traits of the orca whale, one of the ocean’s most strategic and social creatures.
• Much like the orca, the brand represents: Smart movement in a dynamic environment Creative strength and bold expression Working in pods — a symbol of deep collaboration and community
• The name ORCA carries simplicity, power, and memorability — making it the perfect fit for a space where bold creatives gather, ideas ripple outward, and every connection leads to something greater.

Brand Purpose

• ORCA is a creative Hub and café built to empower Mansoura’s boldest minds. Provides an inspiring environment where creatives connect, ideas grow, and real collaborations begin. Here, every moment is designed to lead the wave

Brand Goals

• Lead the Creative Scene Position ORCA as the top innovation and community hub in Mansoura.
• Build a Bold Identity Craft a memorable brand that reflects intelligence, strength, and creativity.
• Grow a Loyal Community Foster emotional connection and engagement with students, freelancers, and creatives.
• Ensure Brand Consistency Maintain visual and verbal harmony across all touchpoints — digital and physical.
• Boost Visibility & Partnerships Attract collaborators, sponsors, and event organizers through a strong brand image.
• Enable Scalable Growth Design a flexible brand system that can evolve with future expansions and offerings.

Brand Overview

• ORCA Hub is a hybrid creative space based in Mansoura, Egypt, merging a vibrant café, a productive co-working environment, and a versatile event venue under one roof. Designed for thinkers, doers, and dreamers, ORCA is where ideas are born, connections are made, and creativity flows.
• We serve freelancers, students, startups, and creatives seeking a space that inspires both focus and freedom. ORCA adapts to every moment — whether it’s casual coffee, deep work, community events, or collaborative brainstorming.
• At ORCA, we don’t just offer a space. We offer an experience.

Target Audience Overview

• ORCA Hub is designed for ambitious, creative, and connected individuals who seek more than just a place to sit — they want a space to grow, create, and belong.
• 1. Freelancers & Creatives
• 2. University Students
• 3. Startups & Small Teams
• 4. Café Seekers & Social Diners
• 5. Event Hosts & Educators