Oregon Premier FC

Official Websites

• https://www.oregonpremierfc.com
• https://willametteunitedfc.com/opfc

Brand Guidelines

2019

Brand Summary

Mission

• Oregon Premier Football Club will provide the highest possible level of technical and tactical soccer training, athletic development and competitive team play. We will help our players be the best soccer players, students and people they can be.

Core Values

• piety
• sincerity
• honor
• loyalty
• regional pride
• partnership
• community

Target Audience

• Soccer players, students, and people seeking athletic development and competitive team play in Oregon, including those from Lake Oswego and Willamette United Soccer Clubs.

Personality Traits

• professional
• competitive
• honorable
• loyal
• community-focused
• sincere

Visual Identity Overview

• The visual identity centers on shield-shaped emblems, the silhouette of Oregon, bold typography, and a color palette of navy blue, gold, gray, and white. The design emphasizes regional pride, partnership, and consistency, with heraldic and sports motifs throughout logos and uniforms.

Categories

Brand Imagery

• OREGON PREMIER FC Badge Design - The image displays a shield-shaped emblem with a dark blue background and a yellow border. At the top, the word ‘OREGON’ is prominently displayed in large, bold, white capital letters. Directly beneath, there is a thin yellow horizontal line separating the text from the next section. Below the line, the words ‘PREMIER FC’ appear in white, capital letters, with a slightly smaller font size. In the central part of the emblem, there is a yellow silhouette of the state of Oregon, oriented upright, with a black star located roughly in the western region of the state silhouette, indicating a specific city or location. Underneath the state outline, the phrase ‘EST. 2009’ is written in white, script-like font, indicating the establishment year. The lower portion of the shield features a stylized design with vertical grey and white stripes, resembling a soccer goal net or a heraldic pattern, occupying the bottom segment of the emblem.
• Oregon Premier FC Logo - The image should feature a heraldic-style emblem with a vertically oriented shield shape, rounded at the top and tapering to a point at the bottom. The shield has a bold yellow border enclosing a dark blue background. Dominating the upper portion of the shield, the word ‘OREGON’ is prominently displayed in large, bold, white uppercase letters, centered and evenly spaced. Below this, a thin yellow horizontal line separates the text from the next section, where ‘PREMIER FC’ is written in smaller, white uppercase letters, also centered. In the middle of the blue background, there is an outline silhouette of the state of Oregon, rendered in yellow, with a small, black star positioned roughly in the northwest part of the state shape, indicating a specific location within Oregon. Below the state outline, the text ‘EST. 2009’ is written in white, cursive or stylized font, centered near the bottom of the shield. At the very bottom of the shield, within the yellow border, there are three vertical, equally spaced, gray and white stripes, with the gray stripes on the outer sides and the white stripe in the center, adding a decorative or symbolic element to the design.
• Oregon Premier Football Club Logo - The image should feature a stylized graphic of the state of Oregon in dark blue, with a yellow star on its position in the northwestern part of the outline. Below this graphic, the words ‘OREGON PREMIER’ are prominently displayed in bold, uppercase black letters, with ‘FOOTBALL CLUB’ written underneath in smaller uppercase black letters. Between ‘OREGON PREMIER’ and ‘FOOTBALL CLUB,’ there should be a horizontal gold line acting as a separator. Beneath the text, a dark blue Nike swoosh logo is included, positioned centrally. The overall design should be clean and professional, emphasizing a sports-related theme with a focus on football and regional identity, using the colors dark blue, black, and gold against a white background.
• Oregon Premier FC Logo Design - The image should feature a stylized, simplified silhouette of the state of Oregon in a solid dark blue color positioned at the top center as a recognizable geographic outline. Below the silhouette, the text ‘OREGON PREMIER’ appears prominently in large, bold uppercase serif font, with a dark blue tone matching the silhouette. Underneath this, the abbreviation ‘FC’ is centered and displayed in a slightly smaller uppercase serif font, flanked on either side by horizontal lines extending outward to create a balanced, symmetrical appearance. The overall color scheme is monochromatic dark blue on a white background, with clean lines and a professional, sports-related aesthetic clearly emphasizing the branding of a football club. The design is simple, modern, and focused on conveying identity and regional pride.

Color Palette

• RGB -20 47 83
• CMYK -100 85 40 35
• PMS -103-16C
• 253 205 93
• 33 42 83 8 116C
• 211 211 211
• 24 17 16 0 428C
• The OPFC colors have been chosen to represent our state. Navy blue and gold are the official state colors of Oregon. The legislature adopted navy blue and gold as the state colors in 1959. The use of blue in the tradition of heraldic colors over the centuries usually depicted piety and sincerity. Gold denotes honor and loyalty.

Brand Values

• Oregon Premier Football Club will provide the highest possible level of technical and tactical soccer training, athletic development and competitive team play. We will help our players be the best soccer players, students and people they can be.

Visual Style

• RGB -20 47 83
• CMYK -100 85 40 35
• PMS -103-16C
• 253 205 93
• 33 42 83 8 116C
• 211 211 211
• 24 17 16 0 428C
• Navy blue and gold are the official state colors of Oregon. The legislature adopted navy blue and gold as the state colors in 1959.
• The use of blue in the tradition of heraldic colors over the centuries usually depicted piety and sincerity. Gold denotes honor and loyalty.