Official Websites

• https://www.pbswisstools.com
• https://pbswisstools.us
• http://www.pbswisstools.com

Brand Guidelines

2014

Brand Summary

Mission

• Throughout the world, professionals work with the best assembly tools for screws and nuts from the Swiss manufacturer PB Swiss Tools. The brand aims to deliver uncompromising Swiss quality: precise, durable, and reliable tools appreciated by professionals [^1].

Core Values

• Outstanding
• Precision
• Reliable
• Innovation
• Sustainability and Business Excellence
• Customer Service
• Social Responsibility
• Swiss Quality

Target Audience

• Professionals who drive screws and nuts, including those in assembly, manufacturing, and technical fields, seeking high-quality, reliable tools [^2].

Personality Traits

• Professional
• Precise
• Durable
• Reliable
• Innovative
• Resilient

Visual Identity Overview

• The visual identity is characterized by a dramatic alpine mountain landscape, a clean and professional aesthetic, prominent use of red and white, minimal black, and consistent logo placement. The design emphasizes grandeur, resilience, and Swiss origin, with tools and visuals photographed on white backgrounds and a focus on clarity and memorability [^3].

Categories

Brand Imagery

• The image should feature a dramatic, alpine mountain landscape with a prominent snow-covered peak dominating the scene, set against a background of a cloudy sky with varying shades of gray and white clouds, suggesting an overcast or stormy weather. The foreground might include rugged rocks and patches of snow or ice, with a sense of scale emphasizing the mountain’s height. The overall tone should evoke a sense of grandeur and coldness, aligning with the themes of corporate resilience and lofty goals. The title and branding elements, such as the red banner at the top with white text, should be visibly integrated, possibly overlaying the sky area, maintaining a clean and professional aesthetic suitable for a corporate design guidelines cover.
• The image should feature a mountainous winter landscape with snow-covered peaks and ridges extending into the distance, under a cloudy, overcast sky with thick, dark clouds dominating the scene. Foreground elements include a large, rugged, dark-colored rock partially covered with snow, positioned toward the lower left area. The background showcases multiple layers of snow-capped mountains gradually fading into the horizon, suggesting depth and vastness. The upper right section displays prominently a large, bold, red numeral ‘1,’ contrasting sharply with the cloudy sky. Adjacent to the numeral, slightly below and to the left, is the text ‘BRAND CODE’ in white, capitalized letters, positioned horizontally. The overall tone of the image is cold and dramatic, with a focus on the contrast between the dark skies, the white snow, and the vivid red number to catch attention.
• The image should contain a central circle labeled ‘VISION’ with a bold, dark text and a thick red border around it, containing the text: ‘Throughout the world, professionals work with the best assembly tools for screws and nuts from the Swiss manufacturer PB Swiss Tools.’ There should be four additional circles arranged around the central one, each with a thin gray border and labeled with different attributes: ‘OUTSTANDING’ at the top, with text about producing the best tool; ‘PRECISION’ on the left side, describing the importance of a precision tool for effective and injury-free work; ‘RELIABLE’ at the bottom, emphasizing trustworthiness of employees and products with a lifetime guarantee; and one more circle at the top that overlaps slightly with the ‘OUTSTANDING’ circle, labeled also ‘OUTSTANDING’, with text about producing very good tools, but only one produces the best. All circles should be evenly spaced and proportioned, with the central one slightly more prominent. The background should be plain or lightly shaded to make the circles stand out, and there are no additional graphical elements or images. Text inside each circle is centered and neatly formatted.
• The image features a hierarchical diagram representing the organizational structure of a Swiss Tools company. At the top, there is a red header labeled ‘SWISS TOOLS’. Below this is the company’s motto, ‘Work with the best.’, aligned centrally. The structure branches into two main categories: ‘QUALITY HAND TOOLS (QHT)’ on the left and ‘MEDICAL INSTRUMENTS (MI)’ on the right, with a shared node labeled ‘BRAND LEVEL’ connecting them. Under ‘QUALITY HAND TOOLS (QHT)’, several subcategories are present: ‘Color Code’, which further branches into ‘Rainbow’, ‘Personal Line’, and ‘Tools color coded’; ‘Screwdrivers’ with subcategories ‘Classic’, ‘Multitool’, and ‘SwissGrip’; ‘Key L-wrenches’ with ‘Metric mm’, ‘Holding ring’, and ‘Inch’; ‘Striking tools’ including ‘Mallets’, ‘Centre punches and pin punches’, and ‘Chisels’; ‘Special tools’ with ‘Special Tools Universal and file handles’; ‘Interchangeable handles and blades. PrecisionBits’ that includes ‘PrecisionBits’, ‘PrecisionBits accessories’, and ‘Socket wrench bits’; and ‘Sales promotion’ containing ‘POS’, ‘Tented table’, and ‘Sales stands’. Accompanying text labels and subcategories are in a consistent rectangular box format, aligned horizontally and vertically with clear indentation to indicate hierarchy. The diagram’s background is plain, with lines connecting the boxes to illustrate relationships, and the text within the boxes is black against a white background, ensuring clarity and readability.

Color Palette

• In general, the world of PB Swiss Tools is white with red as an accent color. Black is not used as a fill color, but as t ypography and for characters. In graphics, black may also be rasterized. Additional colors in char ts and diagrams should be avoided as much as possible.
• PANTONE

• PB SWISS TOOLS RED

• CMYK 100% magenta, 100% yellow
• b&w Red is applied as 100% black
• Pantone Color Service Center, PBTOOLS Red 184624 Mr. Martin Scheidegger Egelmoosweg 1 4562 Biberist Telephone 032 672 13 14
• If need be* Pantone Red 032 corrected to 100% magenta 100% yellow
• RGB R 225 G 18 B 26
• Hexadecimal e1121a
• RAL 3020
• The ratio of red, white, and black is illustrated here. The rule of perception consistency applies here (subjective impression, not mathematical rule). This weighting applies to print media, but not to tools.
• The secondary colors are not permanently defined. Attention must be paid to colorfulness.
• No secondary color should be dominant. Primary colors are being used.

Typography

• In general, the world of PB Swiss Tools is white with red as an accent color. Black is not used as a fill color, but as t ypography and for characters. In graphics, black may also be rasterized. Additional colors in char ts and diagrams should be avoided as much as possible.
• Company font Helvetica Neue LT Pro 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Pro 75 Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 Correspondence font Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• The PB Swiss Tools company font is Neue Helvetica in the typefaces 45 Light, 55 Regular and 75 Bold. This font is used for all print productions.
• The font may be purchased at www.linotype.com. The font version in the OT (OpenType) format is recommended. It can be installed on computers running Windows as well as Mac OSX.
• Arial with the typefaces Light, Regular and Bold is used for all correspondences and for electronic media, such as PowerPoint.
• Ideal font size for correspondence: 10 pt.
• Line spacing: Multiple, At 1.15 pt.
• Fonts are Arial Regular and Arial Bold.

Logo Usage

• Logo Variants in Color
• Logo Variants in B&W
• Logo Positioning
• Minimum spacing from the edge
• Minimum spacing between logo and claim
• Logo without claim
• Logo for catalog entries with very little space
• If the claim is inside the image, the Internet address is inserted into the red bar or, optionally, left out completely.
• Depending on the format and communication means, the logo can be positioned according to visual aspects in a vertical alignment under consideration of the minimum spacing. The A4 format serves as a point of reference. For other applications, the ratio of the logo size must be visually adjusted.
• DIN A4 portrait 1,5 x logo height kept clear 1 x logo height for A4 8.7 mm … 2 x logo height kept clear
• DIN A4 landscape 1.5 x logo height kept clear, 1 x logo height, 2 x logo height kept clear
• Logo with claim
• Short brand Logo for catalog entries with very little space

Tone And Messaging

• The brand story summarizes the outstanding aspects of our brand. It describes the extraordinary quality of our market performance and product quality with a focus on the manufacturing site Switzerland.
• At the end of the brand story follows the claim which defines the core values of our brand.
• PB Swiss Tools develops and produces uncompromising Swiss quality: precise, durable and reliable. Anybody who drives screws professionally will appreciate these excellent tools and instruments.
• Work with the best.
• The brand story can be used on communication tools such as brochures, advertisements, catalogs, trade fairs or the Internet.
• PB Swiss Tools develops and produces uncompromising Swiss quality: precise, durable and reliable. Anyone who drives screws professionally will appreciate these excellent tools and instruments. Work with the best.
• PB Swiss Tools entwickelt und fertigt kompromisslose Schweizer Qualität: präzis, dauerhaft und zuverlässig. Wer professionell schraubt, weiss die exzellenten Werkzeuge und Instrumente zu schätzen. Work with the best.
• PB Swiss Tools développe et fabrique de la qualité suisse irréprochable: précise, durable et fiable. Les professionnels savent apprécier l’excellence de nos outils et instruments. Work with the best.
• PB Swiss Tools sviluppa e produce qualità svizzera senza compromessi: precisa, durevole e affidabile. Chi avvita per professione, sa apprezzare utensili e strumenti eccellenti. Work with the best.
• PB Swiss Tools desarrolla y produce herramientas de calidad suiza, distinguida por tres principios irrenunciables: precisión, durabilidad y fiabilidad. A la hora de atornillar, los profesionales valoran la importancia de contar con herramientas e instrumentos de la máxima calidad. Work with the best.
• PB Swiss Tools ontwikkelt en produceert compromisloze Zwitserse kwaliteit: precies, duurzaam en betrouwbaar. Wie professioneel schroeft, weet uitmuntende gereedschappen en werktuigen te waarderen. Work with the best.

Brand Values

• OUTSTANDING Many produce good tools, some produce very good tools, but only one produces the best tool.
• PRECISION Only a precision tool enables exact and, therefore, efficient and injury-free working.
• VISION Throughout the world, professionals work with the best assembly tools for screws and nuts from the Swiss manufacturer PB Swiss Tools.
• RELIABLE Only those you can trust their employees and products 100% can promise a lifetime guarantee.
• PB Swiss Tools develops and produces uncompromising Swiss quality: precise, durable and reliable. Anybody who drives screws professionally will appreciate these excellent tools and instruments.
• Work with the best.

Visual Style

• The image should feature a dramatic, alpine mountain landscape with a prominent snow-covered peak dominating the scene, set against a background of a cloudy sky with varying shades of gray and white clouds, suggesting an overcast or stormy weather. The foreground might include rugged rocks and patches of snow or ice, with a sense of scale emphasizing the mountain’s height. The overall tone should evoke a sense of grandeur and coldness, aligning with the themes of corporate resilience and lofty goals. The title and branding elements, such as the red banner at the top with white text, should be visibly integrated, possibly overlaying the sky area, maintaining a clean and professional aesthetic suitable for a corporate design guidelines cover.
• The image should feature a mountainous winter landscape with snow-covered peaks and ridges extending into the distance, under a cloudy, overcast sky with thick, dark clouds dominating the scene. Foreground elements include a large, rugged, dark-colored rock partially covered with snow, positioned toward the lower left area. The background showcases multiple layers of snow-capped mountains gradually fading into the horizon, suggesting depth and vastness. The upper right section displays prominently a large, bold, red numeral ‘1,’ contrasting sharply with the cloudy sky. Adjacent to the numeral, slightly below and to the left, is the text ‘BRAND CODE’ in white, capitalized letters, positioned horizontally. The overall tone of the image is cold and dramatic, with a focus on the contrast between the dark skies, the white snow, and the vivid red number to catch attention.
• The image should contain a central circle labeled ‘VISION’ with a bold, dark text and a thick red border around it, containing the text: ‘Throughout the world, professionals work with the best assembly tools for screws and nuts from the Swiss manufacturer PB Swiss Tools.’ There should be four additional circles arranged around the central one, each with a thin gray border and labeled with different attributes: ‘OUTSTANDING’ at the top, with text about producing the best tool; ‘PRECISION’ on the left side, describing the importance of a precision tool for effective and injury-free work; ‘RELIABLE’ at the bottom, emphasizing trustworthiness of employees and products with a lifetime guarantee; and one more circle at the top that overlaps slightly with the ‘OUTSTANDING’ circle, labeled also ‘OUTSTANDING’, with text about producing very good tools, but only one produces the best. All circles should be evenly spaced and proportioned, with the central one slightly more prominent. The background should be plain or lightly shaded to make the circles stand out, and there are no additional graphical elements or images. Text inside each circle is centered and neatly formatted.
• The image features a hierarchical diagram representing the organizational structure of a Swiss Tools company. At the top, there is a red header labeled ‘SWISS TOOLS’. Below this is the company’s motto, ‘Work with the best.’, aligned centrally. The structure branches into two main categories: ‘QUALITY HAND TOOLS (QHT)’ on the left and ‘MEDICAL INSTRUMENTS (MI)’ on the right, with a shared node labeled ‘BRAND LEVEL’ connecting them. Under ‘QUALITY HAND TOOLS (QHT)’, several subcategories are present: ‘Color Code’, which further branches into ‘Rainbow’, ‘Personal Line’, and ‘Tools color coded’; ‘Screwdrivers’ with subcategories ‘Classic’, ‘Multitool’, and ‘SwissGrip’; ‘Key L-wrenches’ with ‘Metric mm’, ‘Holding ring’, and ‘Inch’; ‘Striking tools’ including ‘Mallets’, ‘Centre punches and pin punches’, and ‘Chisels’; ‘Special tools’ with ‘Special Tools Universal and file handles’; ‘Interchangeable handles and blades. PrecisionBits’ that includes ‘PrecisionBits’, ‘PrecisionBits accessories’, and ‘Socket wrench bits’; and ‘Sales promotion’ containing ‘POS’, ‘Tented table’, and ‘Sales stands’. Accompanying text labels and subcategories are in a consistent rectangular box format, aligned horizontally and vertically with clear indentation to indicate hierarchy. The diagram’s background is plain, with lines connecting the boxes to illustrate relationships, and the text within the boxes is black against a white background, ensuring clarity and readability.

Layout And Composition

• DIN A4 portrait 1,5 x logo height kept clear 1 x logo height for A4 8.7 mm Depending on the format and com­munication means, the logo can D be positioned according to visual Os co o aspects in a vertical alignment o under consideration of the minimum O spacing. D O o O (j) The A4 format serves as a point of reference. For other applications, the ratio of the logo size must be visually adjusted. 2 x logo height kept clear
• DIN A4 landscape 1 .5 x logo height kept clear , 1 x logo height 2 x logo height kept clear
• DIN A4 portrait 1.5 x logo height kept clear B SWISS TOOLS 1 x logo height for A4 8.7 mm 0 Depending on the format and com­0 O munication means, the logo can Q) s be positioned according to visual 0 c aspects in a vertical alignment o co aunder consideration of the minimum . o spacing. Q) O C) The A4 format serves as a point of reference. For other applications, the ratio of the logo size must be visually adjusted. 2 x logo height kept clear
• DIN A4 landscape 1 .5 x logo height kept clear 1 x logo height 0 0 O Q) s 0 c o co a o Q) O co O C) 2 x logo height kept clear
• In general, the world of PB Swiss Tools is white with red as an accent color. Black is not used as a fill color, but as t ypography and for characters. In graphics, black may also be rasterized. Additional colors in char ts and diagrams should be avoided as much as possible.
• The ratio of red, white, and black is illustrated here. The rule of perception consistency applies here (subjective impression, not mathematical rule). This weighting applies to print media, but not to tools.
• The secondary colors are not permanently defined. Attention must be paid to colorfulness.
• No secondary color should be dominant. Primary colors are being used.
• Helvetica Neue LT Pro 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Pro 75 Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• The PB Swiss Tools company font is Neue Helvetica in the typefaces 45 Light, 55 Regular and 75 Bold. This font is used for all print productions.
• Arial with the typefaces Light, Regular and Bold is used for all correspondences and for electronic media, such as PowerPoint.
• Ideal font size for correspondence: 10 pt.
• Line spacing: Multiple, At 1.15 pt.
• The images are used over a large area and, if possible, with crossing brim.
• Tools are always photographed on a white background, generally placed by themselves and without shadow.
• The blades of the tools point downward.
• For photographs with perspective, it is possible to feature the tools with a light profile shadow or refiection.
• For the bits, the screw profile is the only exception to point upward.
• For the job advertisement, it must be observed that the design axis (left) up to the claim is maintained.
• Depending on the width of the advertisement, the position of the design axis can be moved horizontally.
• The horizontal arrangement and the standardization of box dimensions structure the variety of the products displayed on the wall.
• The design axis is specified by the position of the ciaim.
• In addition, the number of pages, the date and the footer is perma­nently configured on the master slide.

Brand Architecture

• BRAND CODE BRAND ARCHITECTURE 1.2 Work with the best. BRAND LEVEL PRODUCT LEVEL QUALITY HAND TOOLS (QHT) MEDICAL INSTRUMENTS (MI) Color Code Surgical Instruments (SI) Rainbow OPERACE Personal Line Tools color coded Screwdrivers Classic Multicraft SwissGrip Key L-wrenches Metric mm Holding ring Inch Striking tools Mallets Centre punches and pin punches Chisels Special tools Special Tools Universal and file handles Scraper Interchangeable handles and blades, PrecisionBits Precision Bits PrecisionBits accessories Socket wrench bits Sales promotion POS Tiered table Sales stands

Packaging Design

• Front side: - 100% Made in Switzerland, - Unlimited Guarantee

• Rear side: - Technical Operating Instructions - Special user advantages

• The horizontal arrangement and the standardization of box dimensions structure the variety of the products displayed on the wall.

Print Guidelines

• DIN A4 portrait 1,5 x logo height kept clear 1 x logo height for A4 8.7 mm Depending on the format and com­munication means, the logo can D be positioned according to visual Os co o aspects in a vertical alignment o under consideration of the minimum O spacing. D O o O (j) The A4 format serves as a point of reference. For other applications, the ratio of the logo size must be visually adjusted. 2 x logo height kept clear
• DIN A4 landscape 1 .5 x logo height kept clear , 1 x logo height 2 x logo height kept clear
• DIN A4 portrait 1.5 x logo height kept clear B SWISS TOOLS 1 x logo height for A4 8.7 mm 0 Depending on the format and com­0 O munication means, the logo can Q) s be positioned according to visual 0 c aspects in a vertical alignment o co aunder consideration of the minimum . o spacing. Q) O C) The A4 format serves as a point of reference. For other applications, the ratio of the logo size must be visually adjusted. 2 x logo height kept clear
• DIN A4 landscape 1 .5 x logo height kept clear 1 x logo height 0 0 O Q) s 0 c o co a o Q) O co O C) 2 x logo height kept clear
• In general, the world of PB Swiss Tools is white with red as an accent color. Black is not used as a fill color, but as t ypography and for characters. In graphics, black may also be rasterized. Additional colors in char ts and diagrams should be avoided as much as possible.
• CMYK 100% magenta, 100% yellow
• b&w Red is applied as 100% black
• Pantone Color Service Center, PBTOOLS Red 184624 Mr. Martin Scheidegger Egelmoosweg 1 4562 Biberist Telephone 032 672 13 14
• If need be* Pantone Red 032 corrected to 100% magenta 100% yellow
• RGB R 225 G 18 B 26
• Hexadecimal e1121a
• RAL 3020
• The ratio of red, white, and black is illustrated here. The rule of perception consistency applies here (subjective impression, not mathematical rule). This weighting applies to print media, but not to tools.
• The secondary colors are not permanently defined. Attention must be paid to colorfulness.
• No secondary color should be dominant. Primary colors are being used.
• Company font Helvetica Neue LT Pro 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue LT Pro 75 Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789
• Correspondence font Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• The PB Swiss Tools company font is Neue Helvetica in the typefaces 45 Light, 55 Regular and 75 Bold. This font is used for all print productions.
• The font may be purchased at www.linotype.com. The font version in the OT (OpenType) format is recommended. It can be installed on computers running Windows as well as Mac OSX.
• Ideal font size for correspondence: 10 pt.
• Line spacing: Multiple, At 1.15 pt.
• Tools are always photographed on a white background, generally placed by themselves and without shadow.
• The blades of the tools point downward.
• For photographs with perspective, it is possible to feature the tools with a light profile shadow or refiection.
• EXCEPTION For the bits, the screw profile is the only exception to point upward.
• Letterhead Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt) 90 g/m2
• Business cards Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt) 300 g/m2
• Message cards Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt) 300 g/m2
• Envelopes C5 and C4 Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt) 120 g/m2
• Address labels Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt) No data
• Catalog Cover Content Profilbulk FSC matt gestrichen (matt coated) 300 g/m2 80 g/m2
• Newsletter Supersilk Snow FSC, superweiss, seidenmatt (super white, semi-matt) 120 g/m2
• -> Supplier Fischer Papier AG, www.fischerpapier.ch
• A careful selection of the paper substantially contributes to the overall impression and the significance of a printed matter. The consistent use of the selected t ypes of paper suppor ts the impre ssion of a consistent appearance. T he aforementioned list provides an over view of the t ypes of paper that are used for PB Swiss Tools printed mat ters. In the selection of the paper, we emphasize the fact that the paper is manufactured in an environme nt-f rie ndly way.
• The FSC label identifies wood and paper products that originate from responsibly managed forests. The identification via the label provides environment-conscious consumers a double assurance: The purchase of the product does not contribute to the destruction of forests and, at the same time, promotes a sustainable management of the world’s forests.

Catalog Guidelines

• Short brand Logo for catalog entries with very little space
• Catalog Cover Content Profilbulk FSC matt gestrichen (matt coated) 300 g/m2 80 g/m2

Trade Fair Guidelines

• Reputation marketing and new acquisition of customers: With a convincing trade fair appearance you confirm to your existing customers that they have made the right deci­sion with PB Swiss Tools. And you win new customers for the PB Swiss Tools quality products and services. People like to further recommend the Swiss brand PB Swiss Tools because they are convinced of it.
• PB Swiss Tools supports you with your trade fair appearance with demo modules, Give-Aways, trade fair specials (Sets, composed ac­cording to your desires), catalogs and flyers, elements for the trade fair construction upon request.
• Thanks to our years of experience when it comes to organizing trade fairs at home and abroad, we would be happy to support you in ques­tions about stand layout, Corporate Design, product presentation, etc. Contact us, we would be happy to competently advise you.

Point Of Sale Guidelines

• Attractive sales presentation The clearly designed POS guides customers to the correct purchasing decision. The horizontal arrangement and the standardization of box dimensions structure the variety of the products displayed on the wall.
• Sales stands small and large for screwdrivers for standing up or hanging (feet fold in).
• Tiered table for PB Swiss Tools screwdrivers to be hung on the hole wall system (Euro hole spacing). 25 rows with 8 tools, attractively presented and with flexible arrange­ment of the range thanks to the new modular sleeve system.

Downloads Guidelines

• Download: www.pbswisstools.com/en/service/media/logos
• DOWNLOAD OF DESIGN ELEMENTS
• http://www.pbswisstools.com/service/extranet

Additional Properties