Pepsi

📋 2 Guidelines

🔗 Connections

Sector

Food Drink

Region

Usa

Guideline Year

2012 2014

Language

English

Tags

Featured Food beverage

🎨 Color Analysis

Dominant Colors

Royal blue Orange Dark blue Cyan Light blue White Black Red

Color Tone

Neutral

👁️ Visual Attributes

Lighting

Dark Natural Studio Light on subject Bright Colored Moderate Soft

Perspective

Framed image Bird eye view Low angle photo High angle photo Point of view shot Rule of third Audience perspective Centered composition

Photography Genre

Event Beauty Botanical Historical Sports Industrial Live stage Illustration Product Landscape Fashion Architectural Documentary Logo Promotional Food Graphic design Professional Social cause Action Commercial Business Still life Advertisement Interior Group Abstract Celebrity Candid Selfie Advertising Street Award Text heavy Portrait Staged Corporate

Concept

Photorealism Logo design Illustration Typography Text heavy Incomplete art Vintage Logo Wave pattern Informative Graphic design Branding Cartoon

Background

Dark Transparent Gray Wood Gradient Pattern Blurred Bright Light Solid Textured

Color Scheme

Two tone Orange Pastel colors Aquatic colors Analogous colors Vintage Complementary colors Monotone Bright colors Bright Grayscale Autumnal colors Inverted colors Galaxy colors

Depth

Fully focused subject Bright focal point Partly focused subject Wide angle shot Shallow depth of field Close up shot Isolated focal point Bokeh effect Mid shot

Image Effects

Short exposure Asymmetry High contrast Vanishing point Bright focal point Saturated colors Silhouette Low saturation Low exposure Symmetrical Neutral density filter Long exposure High saturation

👤 Human Attributes

Hair Style

Varied Tied back Wavy Short Updo Flowing Curly Braided Traditional Pulled back Loose Covered Straight Long Casual Neat Ponytail

Facial Expression

Content Engaged Joyful Relaxed Neutral Contemplative Focused

Clothing Style

Business Athletic Casual Beachwear Protective Business casual Traditional Form fitting Formal Swimwear Professional Costume

Clothing Color

Monochrome Earthy Muted Pastel Neutral Colorful Vibrant

Posing

Running Standing Leaning Engaged Walking Active Holding Stretching Reclined Seated Relaxed Confident Dynamic

Gaze

Upward Sideways Engaged Downward Forward Away Outward

Body Section

Full body Upper body Head shot Lower half Midsection Full back Hand only Close up

Official Websites

Brand Guidelines

2014

Guidelines data not available

2012

Guidelines data not available

Promotion Insights

Color Analysis

Statistics computed across 483 images

ColorMean
Royal Blue30.2%
Black29.6%
White28.3%
Light Blue26.0%
Dark Blue25.5%
Red24.1%
Cyan22.7%
Orange19.8%

Tone Distribution

ToneMean
Warm13.8%
Neutral50.3%
Cool35.9%

Sample Images

Image 1

Image 1

Add a kick of flavor with new @Tostitos Toppers! Perfect for salads, sandwiches, tacos, tostadas and just about anything else! What have you tried them on?

Attributes:

  • Caption: Two tacos on a blue plate with a can of Brisk Iced Tea and a bottle of Tostitos salsa.
  • Keywords: tacos, brisk iced tea, tostitos salsa, blue plate, lime, sour cream, chips, canned drink, salsa, condiments, food, snack, meal, lunch, dinner

Image 2

Image 2

Add a kick of flavor with new @Tostitos Toppers! Perfect for salads, sandwiches, tacos, tostadas and just about anything else! What have you tried them on?

Attributes:

  • Caption: Two tacos with lime wedges and a can of iced tea.
  • Keywords: tacos, lime, iced tea, can, soda, food, drink, yellow plate, blue plate, limes, sour cream, cheese, tomatoes, onions, chips, tostitos, salsa, refreshments, snack, Mexican food

Image 3

Image 3

Facts: lunches are just better with @LAYS and @bublywater.

Attributes:

  • Caption: A sandwich and chips on a table.
  • Keywords: sandwich, chips, lay’s, tomato, bread, soda, pink, can, bubly, bag, yellow, snack, lunch, food, picnic, casual

Image 4

Image ID: PepsiCo_1617175280895811584_1.jpg

Happy Lunar New Year! It’s the year of the rabbit, so our PepsiCo Design team created a custom can for @pepsi Malaysia to celebrate. Wishing you a year full of good fortune + great times!

Attributes:

  • Caption: Two cans of Pepsi are shown with a rabbit on the front of one can.
  • Keywords: Pepsi, rabbit, can, soda, beverage, bunny, drink, cartoon, advertisement, graphic design, colorful, illustration, artistic, creative, marketing, branding, soda can, canned drink, fizzy drink, soft drink

Image 5

Image 5

Switch up your snack game with popcorn snacks! Which is your favorite: Cracker Jack, Smartfood, or Cheetos Popcorn?

Attributes:

  • Caption: A bag of Smartfood White Cheddar flavored popcorn
  • Keywords: Smartfood, popcorn, cheddar, white, cheese, snack, 70, 1985, PepsiCo

Image 6

Image 6

Switch up your snack game with popcorn snacks! Which is your favorite: Cracker Jack, Smartfood, or Cheetos Popcorn?

Attributes:

  • Caption: Cracker Jack 1896 box with a man on the front
  • Keywords: Cracker Jack, box, 1896, man, red, yellow, stars, stripes, baseball, prize, inside, caramel corn, peanuts

Image 7

Image 7

Funyuns, @Quaker Instant Oatmeal, @RealCapnCrunch and @walkers_crisps were all born in the 60s! Which one of these 60s creations is your favorite?

Attributes:

  • Caption: A bag of Fufununs onion flavored rings from 1969.
  • Keywords: Fufununs, onion flavored rings, 1969, yellow bag, PepsiCo, introduction, vintage, retro, snack, crispy, ring, crunchy, onion, flavor, potato, chips

Image 8

Image 8

Funyuns, @Quaker Instant Oatmeal, @RealCapnCrunch and @walkers_crisps were all born in the 60s! Which one of these 60s creations is your favorite?

Attributes:

  • Caption: Walkers Salt and Vinegar flavored potato chips from 1967
  • Keywords: Walkers, Salt and Vinegar, potato chips, 1967, launch, packaging, green, blue, logo, brand, snack, flavor, crisps, UK, advertisement, vintage

Image 9

Image 9

Funyuns, @Quaker Instant Oatmeal, @RealCapnCrunch and @walkers_crisps were all born in the 60s! Which one of these 60s creations is your favorite?

Attributes:

  • Caption: A box of Cap’n Crunch cereal from 1963.
  • Keywords: cap’n crunch, cereal, pepsico, 1963, advertisement, sailor, pirate, crunch me cap, crunch, crunchy, breakfast, food, snack, nostalgia, retro, vintage, marketing, packaging, design, logo

Image 10

Image 10

Did you know we make some of the most popular and fun cookies in Latin America, including @Chokis_Mx? Have you tried them yet?

Attributes:

  • Caption: A man holding a Chokis cookie bar.
  • Keywords: Chokis, cookie, bar, man, hands, blue shirt, plaid shirt, smile, happy, smiling, food, snack

… and 473 more images

🐛 Report