Puma
German multinational corporation
🔗 Connections
Sector
Region
Country
Industry
Guideline Year
Language
Revenue Range
Net Profit Range
Employees Range
Total Assets Range
Headquarters Location
Subsidiary
Foundation Date
Foundation Year Bucket
Tags
🎨 Color Analysis
Dominant Colors
Color Tone
👁️ Visual Attributes
Perspective
Photography Genre
Concept
Color Scheme
Depth
👤 Human Attributes
Hair Style
Clothing Style
Posing
Official Websites
- https://eu.puma.com
- https://us.puma.com
- https://www.pumagroup.com
- https://eu.puma.com/de/en/home
- https://www.puma.com
- https://za.puma.com
Brand Guidelines
2016
Guidelines data not available
Promotion Insights
Color Analysis
Statistics computed across 1600 images
| Color | Mean |
|---|---|
| Black | 25.0% |
| Olive | 23.5% |
| Light Blue | 21.7% |
| Mud Green | 21.5% |
| White | 20.1% |
| Gray | 19.5% |
| Dark Green | 18.9% |
| Dark Blue | 18.8% |
Tone Distribution
| Tone | Mean |
|---|---|
| Warm | 7.2% |
| Neutral | 66.1% |
| Cool | 26.7% |
Sample Images
Image 1
Smile for the camera… 📸 IGNITE FLASH.
Attributes:
- Caption: A woman sitting on the ground with a Nike outfit on.
- Keywords: woman, nike, outfit, sitting, ground, athletic, fitness, workout, gym, sports, exercise
Image 2
“I want to continue challenging myself and improving, because when I’m bored, I’m done ” - @KimJaydeBlog #SelectStories #TheBusinessOfYourBrand
Attributes:
- Caption: A woman wearing a white top and shorts is sitting on a stool and speaking into a microphone.
- Keywords: woman, microphone, laptop, stool, white shirt, shorts, speaking, podium, podcast, interview, event, conference, presentation
Image 3
RS-0: Rebooted. Reborn. Evolved for a new world. Click on the link for more👉🏾
Attributes:
- Caption: A pair of sneakers with blue and green accents.
- Keywords: sneakers, white, black, blue, green, shoes, athletic, sports, fashion, style, design, footwear, tennis shoes
Image 4
Meet the perfect shoe for driving. Shop Mercdes F1 Speedcat online @
and instore 📍 Shop now: @MercedesAMGF1 @pumamotorsport
Attributes:
- Caption: A pair of turquoise shoes are on display in front of a green cloth and a row of cars.
- Keywords: shoes, turquoise, green, cars, row, display, cloth
Image 5
We are #TheBeatOfMamelodi, fueled by passion. #NewLevels The @Masandawana 2018/2019 fan wear collection is available at PUMA stores and selected retail outlets. Click the link for the full list:
Attributes:
- Caption: Three people wearing yellow and blue shirts standing in front of a truck
- Keywords: yellow, blue, shirt, truck, people, group, standing, posing, smiling, jersey, sports, team, outdoor, casual, fun, friends, happy, cheerful, confident
Image 6
We are #TheBeatOfMamelodi, fueled by passion. #NewLevels The @Masandawana 2018/2019 fan wear collection is available at PUMA stores and selected retail outlets. Click the link for the full list:
Attributes:
- Caption: Three people wearing yellow and blue shirts
- Keywords: three people, yellow shirts, blue shirts, posing, smiling, looking at camera, standing, walking, outdoor, sunny, happy, friends
Image 7
The #ForeverFaster @KINGBRUINTJIES 👏🏾👏🏾👏🏾 Your #MondayMotivation 🥈
Attributes:
- Caption: A man running on a track in a green and yellow uniform
- Keywords: running, track, uniform, athlete, race, competition, sports, track and field, running shoes, athletic, sprint, speed, agility, endurance
Image 8
Driven by the passion of the fans and the love of the game, we are #TheBeatOfMamelodi. The 2018/2019 @Masandawana away kiit is available at PUMA stores and @TotalsportsSA. #NewLevels
Attributes:
- Caption: A young man wearing a soccer jersey
- Keywords: soccer, jersey, white, green, yellow, shirt, jersey, sports, athletic, uniform, advertisement, text, logo, sponsor, brand, sportswear, sports team, soccer team, athlete, sports fan
Image 9
The classic #suede for a classic man. Tweet us your favourite moments with dad and you could win him 1 of 5 pairs of this iconic silhouette this #FathersDay. Remember to tag @PUMASouthAfrica in your tweets, competition ends 16.06.2018.
Attributes:
- Caption: A person wearing red shoes with a white sole
- Keywords: red, white, shoes, sneakers, nike, tennis shoes, athletic shoes, walking, person, legs, feet, cement, ground, sidewalk, shadow, black, jeans
Image 10
Suit and boot yourself in the @Masandawana 22/23 fanwear drip. Grab in store and online at
#WeRiseAgain ☝️
Attributes:
- Caption: A man holding a backpack and smiling
- Keywords: man, backpack, soccer, field, grass, happy, smiling, holding, sports bag, blue shirt, yellow soccer team, sports, athletic, stadium, mesh netting
… and 1590 more images
Additional Properties
| Property | Value |
|---|---|
| Wikidata Link | Open Wikidata |
| Property | Value |
|---|---|
| Product | Sportswear; Sports Equipment; Footwear; Fashion Accessory |
| Headquarters Location | Herzogenaurach |
| Subsidiary | Puma Czech Republic; Cobra Golf |
| Foundation Date | 1948 |
| Country | Germany |
| Headquarters Location | Herzogenaurach |
| Inception | 1948-10-01 |
| Founded By | Rudolf Dassler |
| Chief Executive Officer | Bjørn Gulden (until 2022), Arne Freundt (from 2025) |
| Industry | textile industry, sports industry |
| Subsidiary | Puma Czech Republic, , , , Cobra Golf |
| Owned By | Groupe Artémis, Norges Bank (as of 2025-09-05) |
| Part Of | Pum (from 2018-06-18, until 2021-09-20), Pum (from 1996-09-23, until 2013-09-23), Pum, Pum (from 2021-09-20, until 2022-12-19), Pum (from 2022-12-19) (+1 more) |
| Member Of | Partnership for Sustainable Textiles (from 2015), Accord on Fire and Building Safety in Bangladesh, Better Cotton Initiative, Ingo Orbit, |
| Legal Form | Societas Europaea |
| Isin | DE0006969603 |
| Image | Zeppelinstraße 2 Herzogenaurach 03.JPG |
| Product | footwear, sportswear, fashion accessory, sports equipment |
| Facebook Id | PUMA |
| Twitter Username | PUMA (as of 2020-04-14, from 2009-06-25) |
| Instagram Username | puma |
| Youtube Channel Id | UCZq427EjGqUbV6pZIjEKkgg (as of 2020-12-05, from 2005-10-08) |
Revenue History
| Revenue ($) | Year information | Bucket |
|---|---|---|
| $3.01B | as of 2011 | 1B-10B |
| $8.82B | as of 2024-01-01 | 1B-10B |
| $8.60B | as of 2023-01-01 | 1B-10B |
| $8.47B | as of 2022-01-01 | 1B-10B |
| $6.81B | as of 2021-01-01 | 1B-10B |
| $5.23B | as of 2020-01-01 | 1B-10B |
| $5.50B | as of 2019-01-01 | 1B-10B |
| $4.65B | as of 2018-01-01 | 1B-10B |
| $4.14B | as of 2017-01-01 | 1B-10B |
| $3.63B | as of 2016-01-01 | 1B-10B |
| $3.39B | as of 2015-01-01 | 1B-10B |
Net Profit History
| Net Profit ($) | Year information | Bucket |
|---|---|---|
| $269.00M | as of 2007 | 100M-500M |
| $342.30M | as of 2024-01-01 | 100M-500M |
| $360.60M | as of 2023-01-01 | 100M-500M |
| $353.50M | as of 2022-01-01 | 100M-500M |
| $309.60M | as of 2021-01-01 | 100M-500M |
| $78.90M | as of 2020-01-01 | 10M-100M |
| $262.40M | as of 2019-01-01 | 100M-500M |
| $187.40M | as of 2018-01-01 | 100M-500M |
| $135.80M | as of 2017-01-01 | 100M-500M |
| $62.40M | as of 2016-01-01 | 10M-100M |
| $37.10M | as of 2015-01-01 | 10M-100M |
Employees History
| Employees | Year information | Bucket |
|---|---|---|
| 10,836 | as of 2011-12-31 | 10K-50K |
| 18,668 | as of 2024-01-01 | 10K-50K |
| 18,023 | as of 2023-01-01 | 10K-50K |
| 16,669 | as of 2022-01-01 | 10K-50K |
| 14,846 | as of 2021-01-01 | 10K-50K |
| 13,016 | as of 2020-01-01 | 10K-50K |
| 13,348 | as of 2019-01-01 | 10K-50K |
| 12,192 | as of 2018-01-01 | 10K-50K |
| 11,389 | as of 2017-01-01 | 10K-50K |
| 11,128 | as of 2016-01-01 | 10K-50K |
| 10,988 | as of 2015-01-01 | 10K-50K |
Total Assets History
| Total Assets ($) | Year information | Bucket |
|---|---|---|
| $7.14B | as of 2024-12-31 | 1B-10B |
| $6.64B | as of 2023-12-31 | 1B-10B |
| $6.77B | as of 2022-12-31 | 1B-10B |
| $5.73B | as of 2021-12-31 | 1B-10B |
| $4.68B | as of 2020-12-31 | 1B-10B |
| $4.38B | as of 2019-12-31 | 1B-10B |
| $3.21B | as of 2018-12-31 | 1B-10B |
| $2.85B | as of 2017-12-31 | 1B-10B |
| $2.77B | as of 2016-12-31 | 1B-10B |
| $2.62B | as of 2015-12-31 | 1B-10B |