Queensland

📋 1 Guidelines

🔗 Connections

Sector

Tourism Public sector

Region

Australia

Guideline Year

2020

Language

English

Tags

Tourism

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • Encourage Queenslanders to holiday at home, drive interstate travel to Queensland, and convert Australians who planned to travel overseas to visit Queensland instead [^1].
Core Values
  • readiness
  • positivity
  • clarity
  • local tourism promotion
Target Audience
  • Queensland tourism businesses and Australians considering domestic travel, especially those who had planned to travel overseas [^2].
Personality Traits
  • welcoming
  • modern
  • minimalist
  • friendly
  • inviting
Visual Identity Overview
  • The visual identity features a clean, modern, and minimalist style with teal and white as primary colors. It uses circular logos, elegant script fonts for ‘Queensland’, and sans-serif fonts for ‘Australia’. The design emphasizes clarity, positive progression, and readiness, with iconography such as arrows and checkmarks to symbolize approval and movement [^3].

Categories

Brand Imagery
  • PLEASE NOTE THAT IMAGERY IS POSITIONAL ONLY AND SHOULD NOT BE CONSIDERED FINAL
Color Palette
  • DO NOT ALTER COLOURS
Typography
  • DO NOT OUTLINE FONTS
  • DO NOT SKEW
  • DO NOT APPLY SPECIAL EFFECTS
  • DO NOT APPLY GRADIENTS
  • DO NOT ROTATE
  • DO NOT STRETCH
  • DO NOT FILL WITH PATTERNS
  • DO NOT ALTER COLOURS
  • DO NOT ALTER FONTS
Logo Usage
  • TO HELP PROMOTE YOUR BUSINESS ONCE YOU’RE GOOD TO GO, WE ENCOURAGE ALL QUEENSLAND TOURISM BUSINESSES TO USE THE GOOD TO GO STAMP (YOU CAN DOWNLOAD THE STAMP HERE). YOU CAN USE THIS ON SOCIAL MEDIA, YOUR WEBSITE OR ANY CAMPAIGN MATERIALS. THIS STYLE GUIDE WILL OUTLINE HOW THE STAMP CAN BE APPLIED AND RULES ON ITS USAGE.
  • CO-BRANDING LOCKUP CLEAR SPACE AND MINIMUM SIZE
  • MINIMUM SIZE 15MM HIGH
  • DO NOT OUTLINE FONTS
  • DO NOT SKEW
  • DO NOT APPLY SPECIAL EFFECTS
  • DO NOT APPLY GRADIENTS
  • DO NOT ROTATE
  • DO NOT STRETCH
  • DO NOT FILL WITH PATTERNS
  • DO NOT ALTER COLOURS
  • DO NOT ALTER FONTS
Co Branding
  • CO-BRANDING LOCKUP CLEAR SPACE AND MINIMUM SIZE
  • MINIMUM SIZE 15MM HIGH
  • DO NOT OUTLINE FONTS
  • DO NOT SKEW
  • DO NOT APPLY SPECIAL EFFECTS
  • DO NOT APPLY GRADIENTS
  • DO NOT ROTATE
  • DO NOT STRETCH
  • DO NOT FILL WITH PATTERNS
  • DO NOT ALTER COLOURS
  • DO NOT ALTER FONTS
Visual Style
  • DO NOT OUTLINE FONTS
  • DO NOT SKEW
  • DO NOT APPLY SPECIAL EFFECTS
  • DO NOT APPLY GRADIENTS
  • DO NOT ROTATE
  • DO NOT STRETCH
  • DO NOT FILL WITH PATTERNS
  • DO NOT ALTER COLOURS
  • DO NOT ALTER FONTS
🐛 Report