Robert Juliat

Official Websites

• https://www.robertjuliat.com
• https://www.robertjuliat.com/distribution_network.html
• http://www.robertjuliat.com

Brand Guidelines

2012

Brand Summary

Mission

• The communications strategy of ROBERT JULIAT exists to strengthen its image, broadcast its good reputation and ensure the brand remains instantly recognizable across a wide professional public. This begins with a higher control of the distribution of its visual identity [^1].

Core Values

• Uncompromising quality
• Consistency
• Professionalism
• Elegance
• Dynamism
• Modernity

Target Audience

• A wide professional public, including printers, graphic designers, and anyone in charge of company-related work such as posters, announcements, adverts, and online media [^2].

Personality Traits

• Elegant
• Dynamic
• Modern
• Professional
• Consistent

Visual Identity Overview

• The visual identity is centered around the ‘RJ’ symbol and a distinctive typography, with strict guidelines for logo usage, color palette, and typography to ensure cohesion and recognizability. The brand uses a minimalistic, modern style with a focus on black, white, grey, and accent colors, and applies its standards across all media and stationery [^3].

Categories

Brand Imagery

• The ROBERT JULIAT logo is designed with two elements, the symbol and the typography. The “RJ” symbol (shown here on the right) is the base of the visual identity of the company. (*) On occasion, it may be used alone. Vertical orientation, left, and horizontal orientation, are equally acceptable.
• “RJ” symbol standalone version*
• Vertical orientation the standard version black on white background
• Horizontal orientation with “.com” signature
• Horizontal orientation with the “French baseline” signature
• Horizontal orientation with the “English baseline” signature
• Horizontal orientation with centered symbol (limited use only) with “.com” signature
• Left justified orientation with bigger typography
• Here are the technical information concerning the ROBERT JULIAT logo. Choose the logo that looks best within your publication’s design among the guidelines of this section.
• BLACK VERSION (STANDARD) size 1000/o DIRECT COLOUR: BLACK 100% PANTONE: BLACKC RGB : 0, 0, 0, HEXA. CODE (web) : #000000
• WHITE VERSION DIRECT COLOUR: - PANTONE: - RGB : 255, 255, 255, HEXA. CODE (web) : #ffffff
• GREY VERSION DIRECT COLOUR: BLACK 46% PANTONE: 428 C RGB : 135, 136, 138, HEXA. CODE (web) : #87888A
• Dimensions en mm.

Color Palette

• BLACK VERSION (STANDARD) size 1000/o DIRECT COLOUR: BLACK 100% PANTONE: BLACKC RGB : 0, 0, 0, HEXA. CODE (web) : #000000
• WHITE VERSION RGB : 255, 255, 255, HEXA. CODE (web) : #ffffff
• GREY VERSION DIRECT COLOUR: BLACK 46% PANTONE: 428 C RGB : 135, 136, 138, HEXA. CODE (web) : #87888A
• A colour code for the company catalog has been developed for a modern design. So, these colours can be used in certain situations (posters, adverts, etc.).
• PANTONE I4 CMYK colour : C86%, M 7%, Y 79%, K 100% Pantone: Black C RGB : RO, GO, BO Hex code: #000000
• BLACK (BO) CMYK colour : C 0%, M 0%, Y 0%, K 80% Direct colour : Black 80% RGB: R 88, G 88, B 90 Hex code : #58585a
• BLACK ((5O) CMYK colour : C 0%, M 0%, Y 0%, K 50% Direct colour : Noir 50%, RGB: R 156, G 158, B 159 Hex code : #9c9e9f
• BLACI (4O) CMYK colour: C 0%, M 0%, Y 0%, K 40% Direct colour Noir 40%, RGB: R 177, G 179, B 180 Hex code : #b1b3b4
• BLACI () CMYK colour: C 0%, M 27%, Y 95%, K 0% Pantone: 116C RGB : R 252, G193, B O Hex code : #fee 1 00
• BROW4 CMYK colour : C16%, M 47%, Y 62%, K 0% Pantone: 4655 C RGB : R 216, G151, B 102 Hex code : #d89766
• PIN - MINAIRES -P CMYK colour : C 20%, M 100%, Y 10%, K 0% Pantone: 226 C RGB : R 197, G 0, B 115 Hex code : #c50073
• ORANGE -DIMMERS CMYK colour : C0%, M 75%, Y 100%, K 0% Pantone: 1595 C RGB : R 233, G93, B 15 Hex code : #e95d0f
• GREEN -SPECIAL PRODUC1G CMYK colour : C80%, M 15%, Y 65%, K 0% Pantone: 3268 C RGB : R30, G 152, B 112 Hex code : #1e9870
• Bw€ -Follow5PO1G CMYK colour : C76%, M 18%, Y 11%, K 0% Pantone: 299 C RGB : R 19, G159, B 200 Hex code : #139fc8
• BLUc CMYK colour : C 100%, M 44%, Y 0%, K 0% Pantone: 307 C RGB : RO, G113, B 185 Hex code : #0071b9

Typography

• The Vandiana Platin Lite font is the new typography for the ROBERT JULIAT’s logo since 2009. It brings elegance, dynamism and modernity. No other font can be used for the logo.
• This font is also used for all on-line and off-line publications, without its transformation* (brochures, documentations, etc.). It is applied only on the head titles.
• For letters and the internal applications (business letters, e-mails, etc.), Arial is the standard font. For multimedia (Intranet, PowerPoint, Internet), Vandiana, Myriad Pro and/or Arial fonts are used.
• On certain value-added documents to emphasize on creativity and design, other fonts can be used to give rhythm to texts. Two sans serif fonts, Formata (the same family as Myriad Pro) and Verdana, are frequently used (catalogs, documentations, etc.).
• By default, due to any technical problems generated when processing documents with software, the Arial font can be used in substitution.
• Only the “ROBERT JULIAT” typography in the logo and the product names has a 12° angle with an outline to bring a more dynamic effect.
• MYRIAD PRO (and all the versions except the condensed versions)
• ARIAL (and all other version : italic, italic bold & bold)
• FORMATA LIGHT
• FORMATA MEDIUM
• Verdana (and all other version : italic, italic bold & bold)
• The font used for content typing in business letters is Arial or Myriad Pro.
• At the bottom of the page, the legal inscriptions are emphasized by a red line in a Pantone 201C colour with a thickness of 1 ,Spt.
• Font: Vandiana Platin Lite 12pt Centered Font : Myriad Pro Italic 7 5pt letter spacing : see detail “A” letter spacing: 50 BLACK 100% BLACK BO% Red: Pantone 201C Font : Myriad Pro Italic 8 5pt 4 folding indicators Line :1,Spt letter spacing: 50 BLACK BO% Line: 0,25pt Bottom page details : Etablissements ROBERTJULIAT S A S au CAPITAL DE 1 012 752 € 780 112 066 RCS Compiegne : l 15 SIRET 780 112 066 00037 -N° TVA : FR 41 780 112 066 -APE 2740Z nonenrJuuAn 36.5 x2,25 26 32, rue de Beaumont, 60530 Fresnoy-en-Thel/e, France 9 Tel.: +33 (0)3 44 26 51 89 -Fax: +33 (0)3 44 26 90 79 + www.robertjuliat.com -info@robertjullat.fr 5 –,,—-+———————————————————————————————Dimensions in “mm”
• Font: Myriad Pro 14pt Format:A4 (21 Ox 297 mm) BLACK 40% BACK CONDITIONS GENERALES DE VENTE PRELIMINAIRE
• On the commercial letterheader, the general terms of sale are printed on the back in a grey colour (black 40 %).
• Myriad Pro semibold Italic 11,5pt Red colour: Pantone Francois JULIAT Managing Director Myriad Pro Italic 7,5pt 201C Directeur General Myriad Pro Regular 7,5pt Colour: Noir80% Myriad Pro Italic 7pt francois juliat@robertjuliat fr +33 (0)6 85 07 58 41 Vectonsed font Black65% 32 rue de Beaumont 60530 Fresnoy en helle France “-” • ““ZZ,%L””"**““r -Myriad Pro Italic 5,5pt BACK Rondcorner:r 10mm WHITE MATT PAPER 55 x 85 mm, thickness : 400g/m
• Vectorised font (Vandiana Platin Lite Font: Myriad Pro Line size: “transformed”), Italic 7,5pt, 2,5pt BLACK 100% BLACK100% BLACK BO% ROBERT JULIA
• The font Myriad Pro is used for the majority of the contents and Vandiana Platin for the head titles on the posters. They can be used with the other fonts like Arial or Formata.

Logo Usage

• The ROBERT JULIAT logo is designed with two elements, the symbol and the typography. The “RJ” symbol (shown here on the right) is the base of the visual identity of the company. (*) On occasion, it may be used alone. Vertical orientation, left, and horizontal orientation, are equally acceptable.
• “RJ” symbol standalone version*
• Vertical orientation the standard version black on white background
• Horizontal orientation with “.com” signature
• Horizontal orientation with the “French baseline” signature
• Horizontal orientation with the “English baseline” signature
• Horizontal orientation with centered symbol (limited use only) with “.com” signature
• Left justified orientation with bigger typography
• Here are the technical information concerning the ROBERT JULIAT logo. Choose the logo that looks best within your publication’s design among the guidelines of this section.
• BLACK VERSION (STANDARD) size 1000/o DIRECT COLOUR: BLACK 100% PANTONE: BLACKC RGB : 0, 0, 0, HEXA. CODE (web) : #000000
• WHITE VERSION DIRECT COLOUR: - PANTONE: - RGB : 255, 255, 255, HEXA. CODE (web) : #ffffff
• GREY VERSION DIRECT COLOUR: BLACK 46% PANTONE: 428 C RGB : 135, 136, 138, HEXA. CODE (web) : #87888A
• Dimensions en mm.

Visual Style

• The ROBERT JULIAT logo is designed with two elements, the symbol and the typography. The “RJ” symbol (shown here on the right) is the base of the visual identity of the company. (*) On occasion, it may be used alone. Vertical orientation, left, and horizontal orientation, are equally acceptable.
• “RJ” symbol standalone version*
• Vertical orientation the standard version black on white background
• Horizontal orientation with “.com” signature
• Horizontal orientation with the “French baseline” signature
• Horizontal orientation with the “English baseline” signature
• Horizontal orientation with centered symbol (limited use only) with “.com” signature
• Left justified orientation with bigger typography
• BLACK VERSION (STANDARD) size 1000/o DIRECT COLOUR: BLACK 100% PANTONE: BLACKC RGB : 0, 0, 0, HEXA. CODE (web) : #000000
• WHITE VERSION DIRECT COLOUR: - PANTONE: - RGB : 255, 255, 255, HEXA. CODE (web) : #ffffff
• GREY VERSION DIRECT COLOUR: BLACK 46% PANTONE: 428 C RGB : 135, 136, 138, HEXA. CODE (web) : #87888A
• Dimensions en mm. 70 33 26 35,5 5.25 4.25

Layout And Composition

• The ROBERT JULIAT logo is designed with two elements, the symbol and the typography. The “RJ” symbol (shown here on the right) is the base of the visual identity of the company. (*) On occasion, it may be used alone. Vertical orientation, left, and horizontal orientation, are equally acceptable.
• “RJ” symbol standalone version*
• Vertical orientation the standard version black on white background
• Horizontal orientation with “.com” signature
• Horizontal orientation with the “French baseline” signature
• Horizontal orientation with the “English baseline” signature
• Horizontal orientation with centered symbol (limited use only) with “.com” signature
• Left justified orientation with bigger typography
• Here are the technical information concerning the ROBERT JULIAT logo. Choose the logo that looks best within your publication’s design among the guidelines of this section.
• BLACK VERSION (STANDARD) size 1000/o DIRECT COLOUR: BLACK 100% PANTONE: BLACKC RGB : 0, 0, 0, HEXA. CODE (web) : #000000
• WHITE VERSION DIRECT COLOUR: - PANTONE: - RGB : 255, 255, 255, HEXA. CODE (web) : #ffffff
• GREY VERSION DIRECT COLOUR: BLACK 46% PANTONE: 428 C RGB : 135, 136, 138, HEXA. CODE (web) : #87888A
• Dimensions en mm.

Additional Properties