Sewanee Tigers

Official Websites

• https://sewaneetigers.com
• https://new.sewanee.edu

Brand Guidelines

2016

Brand Summary

Mission

• To achieve a powerfully consistent effect in Sewanee Athletics branding by applying visual elements according to established guidelines, supporting the identity of Sewanee Tigers and fostering school spirit and recognition.

Core Values

• consistency
• recognition
• school spirit
• proper application of visual elements

Target Audience

• Athletic department members, partners, and anyone designing materials for Sewanee Athletics, including students, staff, and fans.

Personality Traits

• bold
• collegiate
• athletic
• strong
• recognizable

Visual Identity Overview

• The visual identity centers on the Tiger S as the primary mark and the Sewanee Tiger as the secondary mark, with a color palette of purple, Vegas Gold, white, and black. Superstar M54 is the exclusive font, and logo usage is strictly defined to ensure consistency. The style is bold, collegiate, and athletic, with clear guidelines for color, typography, and logo presentation.

Categories

Color Palette

• Purple is the primary color in the Sewanee Athletics palette. Secondary colors are: Vegas Gold, White, and Process Black.
• Pantone 268 C CMYK conversion: c82/m98/y0/k12 RGB conversion: r88/g44/b131 HTML: #582C83 Thread: Madeira Rayon 1412 (preferred) Madeira Poly-neon 1633
• Pantone 7502 C (Metallic Gold: Pantone 873) CMYK conversion: c6/m14/y39/k8 RGB conversion: r206/g184/b136 HTML: #CEB888 Thread: Madeira Rayon 1070 Madeira Poly-neon 1670
• White CMYK conversion: c0/m0/y0/k0 RGB conversion: r255/g255/b255 HTML: #FFFFFF Thread: Madeira Rayon 1001 Madeira Poly-neon 1801
• Process Black CMYK conversion: c0/m0/y0/k100 RGB conversion: r0/g0/b0 HTML: #000000 Thread: Madeira Rayon 1000 Madeira Poly-neon 1800

Typography

• Superstar M54 is the primary font for Sewanee Athletics. It is the only font that can accompany the Tigers S or the Sewanee Tiger. There is no lowercase version. Do not attempt to “create” a lowercase version.

Logo Usage

• It is imperative to always use these guidelines when designing any materials for Sewanee athletics. They will not constrain creativity, but ensure the full and beneficial impact of the athletics visual.
• Purple is the primary color in the Sewanee Athletics palette. Secondary colors are: Vegas Gold, White, and Process Black.
• Pantone 268 C CMYK conversion: c82/m98/y0/k12 RGB conversion: r88/g44/b131 HTML: #582C83 Thread: Madeira Rayon 1412 (preferred) Madeira Poly-neon 1633
• Pantone 7502 C (Metallic Gold: Pantone 873) CMYK conversion: c6/m14/y39/k8 RGB conversion: r206/g184/b136 HTML: #CEB888 Thread: Madeira Rayon 1070 Madeira Poly-neon 1670
• White CMYK conversion: c0/m0/y0/k0 RGB conversion: r255/g255/b255 HTML: #FFFFFF Thread: Madeira Rayon 1001 Madeira Poly-neon 1801
• Process Black CMYK conversion: c0/m0/y0/k100 RGB conversion: r0/g0/b0 HTML: #000000 Thread: Madeira Rayon 1000 Madeira Poly-neon 1800
• Superstar M54 is the primary font for Sewanee Athletics. It is the only font that can accompany the Tigers S or the Sewanee Tiger. There is no lowercase version. Do not attempt to “create” a lowercase version.
• The Sewanee Tiger is the secondary visual mark and should be used to support the primary mark. The Sewanee Tiger should always be facing right. It is the only tiger image approved for use.
• The Tiger S is the primary visual mark for Sewanee Athletics and should be used most often. Consistent use has made it the recognizable symbol representing Sewanee Athletics.

Visual Style

• Purple is the primary color in the Sewanee Athletics palette. Secondary colors are: Vegas Gold, White, and Process Black.
• Pantone 268 C CMYK conversion: c82/m98/y0/k12 RGB conversion: r88/g44/b131 HTML: #582C83 Thread: Madeira Rayon 1412 (preferred) Madeira Poly-neon 1633
• Pantone 7502 C (Metallic Gold: Pantone 873) CMYK conversion: c6/m14/y39/k8 RGB conversion: r206/g184/b136 HTML: #CEB888 Thread: Madeira Rayon 1070 Madeira Poly-neon 1670
• White CMYK conversion: c0/m0/y0/k0 RGB conversion: r255/g255/b255 HTML: #FFFFFF Thread: Madeira Rayon 1001 Madeira Poly-neon 1801
• Process Black CMYK conversion: c0/m0/y0/k100 RGB conversion: r0/g0/b0 HTML: #000000 Thread: Madeira Rayon 1000 Madeira Poly-neon 1800
• It is imperative to always use these guidelines when designing any materials for Sewanee athletics. They will not constrain creativity, but ensure the full and beneficial impact of the athletics visual.
• The Sewanee Tiger is the secondary visual mark and should be used to support the primary mark. The Sewanee Tiger should always be facing right. It is the only tiger image approved for use.
• The Tiger S is the primary visual mark for Sewanee Athletics and should be used most often. Consistent use has made it the recognizable symbol representing Sewanee Athletics.
• Superstar M54 is the primary font for Sewanee Athletics. It is the only font that can accompany the Tigers S or the Sewanee Tiger. There is no lowercase version. Do not attempt to “create” a lowercase version.

Brand Imagery

• The Sewanee Tiger is the secondary visual mark and should be used to support the primary mark. The Sewanee Tiger should always be facing right. It is the only tiger image approved for use.
• The Tiger S is the primary visual mark for Sewanee Athletics and should be used most often. Consistent use has made it the recognizable symbol representing Sewanee Athletics.
• Purple is the primary color in the Sewanee Athletics palette. Secondary colors are: Vegas Gold, White, and Process Black.
• Pantone 268 C CMYK conversion: c82/m98/y0/k12 RGB conversion: r88/g44/b131 HTML: #582C83 Thread: Madeira Rayon 1412 (preferred) Madeira Poly-neon 1633
• Pantone 7502 C (Metallic Gold: Pantone 873) CMYK conversion: c6/m14/y39/k8 RGB conversion: r206/g184/b136 HTML: #CEB888 Thread: Madeira Rayon 1070 Madeira Poly-neon 1670
• White CMYK conversion: c0/m0/y0/k0 RGB conversion: r255/g255/b255 HTML: #FFFFFF Thread: Madeira Rayon 1001 Madeira Poly-neon 1801
• Process Black CMYK conversion: c0/m0/y0/k100 RGB conversion: r0/g0/b0 HTML: #000000 Thread: Madeira Rayon 1000 Madeira Poly-neon 1800

Additional Properties