South Australia

📋 1 Guidelines

🔗 Connections

Sector

Public sector Tourism

Region

Australia

Guideline Year

2018

Language

English

Tags

Regional Institution

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • To provide a flexible framework of practical guidelines that ensures global consistency for the Year of South Australian Wine brand identity, whilst providing scope for creativity and initiative [^1].
Core Values
  • global consistency
  • creativity
  • initiative
Target Audience
  • Individuals and organizations involved in promoting South Australian wine, including event organizers, marketers, and designers seeking to implement the brand identity across various applications [^2].
Personality Traits
  • playful
  • joyful
  • authoritative
  • celebratory
  • modern
Visual Identity Overview
  • The visual identity features bold, stylized numerals integrated with wine-related motifs, a playful use of color (pink, French Navy, red), and abstract food and drink patterns. The logo and brandmark are designed for clarity, impact, and flexibility, with illustrative graphics and merchandise applications reinforcing a vibrant, modern, and celebratory theme [^3].

Categories

Brand Imagery
  • A suite of illustrative graphics have been created as part of the YOW brand.
  • The illustrations have been designed for flexibility across creative executions. Elements may be used individually, rotated and scaled. The following pages demonstrate some example applications.
  • The graphics should always be reproduced in the YOW colour palette or in montone.
  • PRIMARY -PINK
  • SECONDARY -NAVY
  • TERTIARY -MONO
Color Palette
  • Joyful and warm, Pink provides the YOW brand with a playful hero background; whilst the French Navy and Red provide the logo with a strong, authoritative tone.
  • The secondary colours; light grey and white, should be used as backgrounds for text and content heavy applications.
  • CMYK 0:45:20:0
  • RGB 245:162:169
  • HEX #F5A2A9
  • CMYK 86:98:35:53
  • RGB 41:9:61
  • HEX #29093D
  • CMYK 0:95:95:00
  • RGB 236:52:50
  • HEX #EC3640
  • CMYK 8:6:6:0
  • RGB 232:232:232
  • HEX #E8E8E8
  • CMYK 0:0:0:0
  • RGB 255:255:255
  • HEX #ffffff
  • The graphics should always be reproduced in the YOW colour palette or in montone.
  • PRIMARY -PINK
  • SECONDARY -NAVY
  • TERTIARY -MONO
Typography
  • Komu should be used for headings and feature text. Komu is an Adobe font and can be downloaded from Adobe fonts.
  • Proxima Nova should be used for longer bodies of text and sub-headings. Proxima Nova’s different weights can be used throughout applications to create hierarchy, however, it is recommended to primarily use Light and Bold. Proxima Nova is available through Adobe Typekit or can be purchased via MyFonts.
Logo Usage
  • The 2021 the Year of South Australian Wine logo is the principal symbo. It comprises two elements: the 2021 brandmark and the YOW logotype.
  • These have been designed to work together and their scale and proportions have been carefully designed to allow maximum clarity, impact and flexibility of use.
  • The primary logo is the preferred logo and should be used in all instances where possible.
  • Minimum size standards based on height have been developed to ensure that the YOW logos are reproduced correctly at a small size.
  • The brandmark should be used when the logo is required to be reproduced smaller than the minimum size.
  • MINIMUM SIZE Primary logo or SOUTH minimum size: /AUSTRALIAN 15mm/50px high ’l• ‘111HEAR I WINE 2% ‘saur AusTRAAN WINE (6 Secondary logo minimum size: 14mm/45px high 2A
  • The isolation area is the space around the logo in which no other elements must encroach. The dimensions of the isolation area are formed by using the height of the ‘WINE’ from the YOW logo.
  • The YOW logo must never be re-drawn or adjusted and should only be reproduced from logo files provided.
  • The logo should not appear in any other colour than the supplied formats.
  • The logotype should not be reproduced in any other typeface.
  • Avoid using low resolution versions of the logo. If other file types are required please contact the YOW creative team.
  • The logo should not be stretched, condensed or re-proportioned in any way.
Visual Style
  • The 2021 the Year of South Australian Wine logo is the principal symbo. It comprises two elements: the 2021 brandmark and the YOW logotype.
  • These have been designed to work together and their scale and proportions have been carefully designed to allow maximum clarity, impact and flexibility of use.
  • The primary logo is the preferred logo and should be used in all instances where possible.
  • Minimum size standards based on height have been developed to ensure that the YOW logos are reproduced correctly at a small size.
  • The brandmark should be used when the logo is required to be reproduced smaller than the minimum size.
  • MINIMUM SIZE Primary logo or SOUTH minimum size: /AUSTRALIAN 15mm/50px high ’l• ‘111HEAR I WINE 2% ‘saur AusTRAAN WINE (6 Secondary logo minimum size: 14mm/45px high 2A
  • The isolation area is the space around the logo in which no other elements must encroach. The dimensions of the isolation area are formed by using the height of the ‘WINE’ from the YOW logo.
  • The YOW logo must never be re-drawn or adjusted and should only be reproduced from logo files provided.
  • The logo should not appear in any other colour than the supplied formats.
  • The logotype should not be reproduced in any other typeface.
  • Avoid using low resolution versions of the logo. If other file types are required please contact the YOW creative team.
  • The logo should not be stretched, condensed or re-proportioned in any way.
  • Joyful and warm, Pink provides the YOW brand with a playful hero background; whilst the French Navy and Red provide the logo with a strong, authoritative tone.
  • The secondary colours; light grey and white, should be used as backgrounds for text and content heavy applications.
  • CMYK 0:45:20:0
  • RGB 245:162:169
  • HEX #F5A2A9
  • CMYK 86:98:35:53
  • RGB 41:9:61
  • HEX #29093D
  • CMYK 0:95:95:00
  • RGB 236:52:50
  • HEX #EC3640
  • CMYK 0:0:0:0
  • RGB 255:255:255
  • HEX #ffffff
  • Komu should be used for headings and feature text. Komu is an Adobe font and can be downloaded from Adobe fonts.
  • Proxima Nova should be used for longer bodies of text and sub-headings. Proxima Nova’s different weights can be used throughout applications to create hierarchy, however, it is recommended to primarily use Light and Bold. Proxima Nova is available through Adobe Typekit or can be purchased via MyFonts.
  • The illustrations have been designed for flexibility across creative executions. Elements may be used individually, rotated and scaled. The following pages demonstrate some example applications.
  • The graphics should always be reproduced in the YOW colour palette or in montone.
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