Tani

📋 1 Guidelines

🔗 Connections

Sector

Marketing advertising Software

Region

Turkiye

Guideline Year

2013

Language

Turkish

Tags

Corporate

Official Websites

Brand Guidelines

2013

Categories

Brand Imagery
  • We use large kotahitnaga patterns primarily from tier one and two to make organic designs that add energy and brand recognition to photography and illustration.
  • We use bright saturated colours to add an exciting vibrancy to this layer. We can also reflect the environment by using our natural, earthy palette.
  • Our illustration style We use a simple, flat vector illustration style which fits nicely within our modular design system, and always snaps to our grid. We use elements of the logo and patterns -circular edges from the anther patterns, ellipses from the leaf patterns, and curves from the water patterns as building blocks to create bespoke illustrations.
  • Our core colour palette is based on our logo. Ocean and white, or a neutral grey, is the core of our communications, while accents of Anther Red, Pohutukawa Leaf and Shore connect attribution back to the logo.
  • Auckland Botanic Gardens uses our core colour palette and our vibrant colour palette to add energy and excitement to our communications.
  • Our grid system The Auckland Botanic Gardens logo is sized and positioned using our brand grid system to ensure a natural fit within our design system. Follow these steps to size and position the nikau pohutukawa logo correctly: 1. Establish a lx, 2x, 4x, 6x, or Bx grid using the shortest side of your collateral. 2. Define your margin as 0.25x one grid square 3. Scale the logo to be the height of one grid row 4. Position the logo on the bottom right corner of the margin 5. Once the logo size and position is established, apply all your text and kotahitanga patterns to fit within the grid. The colour logo is used on a white strip that is 1.5x grid row high. If sized correctly the nikau palm should align with the fourth vertical grid line, the logo height = 1x grid square and logo width = 3. 75x grid squares.
  • Print The example shown here illustrates how to use the nikau palm and pohutukawa logo. • In this example we’ve used a 6x grid and sized the logo to 1x grid row high. • The logo is positioned along the margin which is 0.25x grid • The white background is 1.Sx grid tall • The kotahitanga patterns are 0.75x grid to help tie the design together with the strip The size of the collateral along with the minimal content allows for the full nikau palm and pohutukawa logo to be used.
  • We prefer to use the nikau palm and pohutukawa logo where possible however there are some situations where this is not practical, for example where Auckland Botanic Gardens is in the headline, where the collateral is small, or where space is limited due to lots of content. In these scenarios the full logo on a white strip restricts design flexibility and may impact the message and brand. Instead, use the master pohutukawa logo for a cleaner, more effective piece of communication with stronger brand attribution.
  • Digital Digital marketing collateral such as web ads and social media stories are often small with limited space for messaging. The master pohutukawa logo allows for more flexibility to produce a clean, effective piece of communication with strong brand attribution, without impacting the message or call to action. For larger pieces of digital marketing such as 16:9 digital screens, the full nikau pohutukawa logo would be used.
  • Social media As with all Auckland Council social media accounts the master colour pohutukawa logo is used as the primary identifier for Auckland Botanic Gardens to ensure maximum visibility and consistency for attribution to the Auckland Council group and the great things we do.
  • Signage The full nikau palm and pohutukawa logo is used in full colour on all wayfinding, location, and information signage at the gardens.
  • Photography Our core photography style -guidelines We recommend briefing our photography and videography department to get the best quality images for Auckland Botanic Gardens. Our photography style is professional, dynamic, vibrant, energetic and colourful. Keep these values in mind when briefing or capturing photography for Auckland Botanic Gardens. If capturing imagery yourself, consider the following tips to help you capture imagery that brings the gardens to life. Focal point An off-centre focal point instils interest and creates an opportunity for background foreground levels of interest, the foreground being the stronger focus. Substantial negative space Negative space surrounding the subject matter creates ‘breathing’ space and makes an image more meaningful and provides opportunities for text and graphics to be included. Close-ups The use of shallow depth of field creates interest as it directs the viewer to focus on the one most interesting aspect of the image while the rest is blurred. Perspective A vanishing point in an image can be conveyed in an interesting way. The examples here show ’triangular’ shapes that balance the photographic composition.
  • Our core photography style -people Our imagery is captured to complement and enhance our messages, as well as convey togetherness through diversity, pride, positive outcomes, community spirit, and we always show more than one person in the shot. Our approach is to capture the real Auckland in a documentary style, showing environments in playgrounds, beaches, paths, and community centres -inspiring moments when people, locations and events come together -to give an overall sense of pride and togetherness.
  • Our core photography style -location, flora and fauna In addition to our core photography style which focusses on people, we also recognise the need to champion the varied plant life, landscape, and locations in Auckland Botanic Gardens. We can achieve this in various ways. Where the opportunity exists for aerial photography, we have the capability to shoot both video and still using our drone. We’re always happy to discuss ways of incorporating the abstract into our creative where appropriate and if it assists in our story telling.
  • Videography Video offers the opportunity to be a cost­effective communications channel and by ensuring brand consistency, we are able to deliver high-quality, well-produced, effective communications. So videos can easily be identified as belonging to Auckland Council, we have key videography assets -which includes an animated end frame, a watermark (located in top left corner) and name key. For accessibility purposes, videos must have captions available. Please ensure any video graphics have no hot spots (or thumbnail images) in top left. Keep bottom right corner clear for ‘subscribe now’ button on YouTube.
Color Palette
  • We use bright saturated colours to add an exciting vibrancy to this layer. We can also reflect the environment by using our natural, earthy palette.
  • Our core colour palette is based on our logo. Ocean and white, or a neutral grey, is the core of our communications, while accents of Anther Red, Pohutukawa Leaf and Shore connect attribution back to the logo.
  • Auckland Botanic Gardens uses our core colour palette and our vibrant colour palette to add energy and excitement to our communications.
  • Ocean C100 M65 Y22 K80 RO G25 B48 Hex #001930 PMS 296 C
  • Anther Red C4 M100 Y83 KO R222 G10 B43 Hex #DEOA2B PMS 1795 C
  • Pohutukawa Leaf Shore C70 M17 Y100 KO R91 G156 B51 Hex #5B9C33 PMS 363 C
  • C100 M42 YO KO RO G115 B189 Hex #0073BD PMS 3005 C
  • White CO MO YO KO R255 G255 B255 Hex #FFFFFF PMS 000000
  • Slate Grey CO MO YO K85 R74 G74 B73 Hex #4A4A49 PMS 446 C
  • Grey Lynn C50 M33 Y30 K3 R141 G155 B164 Hex #8d9ba4 PMS 430 C
  • Pavement C20 M12 Y12 KO R212 G216 B220 Hex #D4D8DC PMS 428 C
  • Cement Cll MS YlO KO R232 G231 B229 Hex #E8E7E5 PMS Cool Gray 1 C
  • Our vibrant colour palette Blue Bayou Ultra Violet Ketch Up C100 M86 Y26 K6 C92 M95 Y0 K0 C7 M100 Y82 K0 R35 G57 B115 R65 G46 B135 R218 G14 B45 Hex #283371 Hex #412E87 Hex #DA0E2D PMS Reflex Blue C PMS Violet C PMS 186 C Shore light neu Cosmic Tomtom C85 M5 Y0 K0 C66 M91 Y12 K0 C0 M85 Y72 K0 R7 G167 B229 R119 G53 B129 R232 G66 B63 Hex #00A7E5 PMS 2995 C Hex #773581 PMS 7663 C Hex #E8423F PMS Warm Red C
  • Greeny Bluey C100 M0 Y58 K0 R0 G153 B133 Hex #009985 PMS Green C
  • Bright Green C50 M0 Y100 K0 R149 G193 B31 Hex #95C11F PMS 375 C
  • Pantone fluoros Golden Dawn C0 M30 Y100 K0 R251 G186 B0 Hex #FBBA00 PMS 130 C Dandelion C0 M13 Y100 K0 R255 G216 B0 Hex #FFD800 PMS 116 C
  • PANTONE 801 C FLUORO C100 M9 Y7 K0 R0 G150 B210 Hex #0096D2
  • PANTONE 807 C FLUORO C21 M81 Y0 K0 R200 G77 B150 Hex #C84D96
  • PANTONE 805 C FLUORO C0 M66 Y30 K0 R238 G119 B137 Hex #EE7789
  • PANTONE 802 C FLUORO C58 M0 Y100 K0 R125 G185 B40 Hex #7DB928
  • PANTONE 803 C FLUORO C0 M4 Y95 K0 R255 G232 B0 Hex #FFE800
Typography
  • We use our hero fonts Rocked and National 2 Condensed Bold for headlines that make impactful creative that sits in the invite and celebrate brand layer.
  • We use a typeface combination for local board attribution in relevant communications material, and when we need to highlight a business area to reinforce our position in a commercial environment or to leverage strong attribution-driving areas of the council such as Auckland Botanic Gardens.
  • We use complimentary National 2 weights to highlight prominent programmes of work. The type treatment can be rendered as type only or in a hotspot, in keeping with our design system.
  • We use National 2 Extra Bold for Auckland Botanic Gardens in the nikau palm and pohutukawa logo and when used as a type treatment to create a strong and consistent link to our design system.
  • National 2 Extra Bold, kerning -25 Text can be stacked over two or three lines.
  • The type treatment of a programme, product or local board is not a logo and may not be used as such, either on its own, or locked up next to the pohutukawa.
  • A combination of National 2 Extra Bold, kerning -25 and National 2 Light, kerning -25 Ocean process colouring or reverse white and colourised type when used on a suitably contrasting background
  • The Make the most of Auckland pillar uses a combination of Rocked and National 2 Condensed Bold fonts to create short, dynamic headline copy.
  • Headings, subheading, and body copy text use National 2 Condensed Bold, National 2 Bold, and National 2 Light.
  • National 2 Condensed Bold HEADINGS
  • National 2 Light Headline intro text
  • National 2 Bold Subheadings
  • National 2 Light Body copy
  • A combination of Rocked and National 2 Condensed Bold is used to create headline copy such as event names. It is recommended that Rocked is reserved for one of two words. Individual letters may be overlaid or otherwise woven into the layer of wording in National 2.
  • Call out type can be added to a ‘hotspot’ circle. Type style is National 2 Condensed Bold.
Logo Usage
  • When communicating about Auckland Botanic Gardens, the nīkau palm and pōhutukawa logo is used as the primary identifier where appropriate.
  • We use this logo on collateral such as signage and posters where the size and format allows for the logo to be used on a white background.
  • For other instances the master pōhutukawa logo tile is used as the primary identifier to ensure maximum visibility and consistency for attribution back to the Auckland Council group and the great things we do.
  • When in doubt about which logo version is applicable, for example where the collateral or channel has limited space, the master pōhutukawa logo tile takes precedence with Auckland Botanic Gardens mentioned in text or audio.
  • The nīkau palm and pōhutukawa logo is used as the primary identifier for the gardens.
  • The words ‘Auckland Botanic Gardens’ and ‘Where ideas grow’ have been created using National 2 Bold as a direct link to the council design system.
  • The master logo for all Auckland Council departments, local boards and entities.
  • When used for Auckland Botanic Gardens. the gardens are mentioned in the title, headline, body copy, header or footer using our brand font.
  • In instances where space is a premium the master pōhutukawa logo tile is used without the nīkau palm side of the logo, e.g. social media, digital banners, and small printed collateral.
  • The Auckland Botanic Gardens logo is sized and positioned using our brand grid system to ensure a natural fit within our design system.
  • Follow these steps to size and position the nikau pohutukawa logo correctly: 1. Establish a lx, 2x, 4x, 6x, or Bx grid using the shortest side of your collateral. 2. Define your margin as 0.25x one grid square 3. Scale the logo to be the height of one grid row 4. Position the logo on the bottom right corner of the margin 5. Once the logo size and position is established, apply all your text and kotahitanga patterns to fit within the grid.
  • The colour logo is used on a white strip that is 1.5x grid row high.
  • If sized correctly the nikau palm should align with the fourth vertical grid line, the logo height = 1x grid square and logo width = 3. 75x grid squares.
  • 6x grid with logo positioned in the bottom-right margin. White strip is 1.5x grid row height for correct padding around logo.
  • We prefer to use the nikau palm and pohutukawa logo where possible however there are some situations where this is not practical, for example where Auckland Botanic Gardens is in the headline, where the collateral is small, or where space is limited due to lots of content.
  • In these scenarios the full logo on a white strip restricts design flexibility and may impact the message and brand. Instead, use the master pohutukawa logo for a cleaner, more effective piece of communication with stronger brand attribution.
  • Digital marketing collateral such as web ads and social media stories are often small with limited space for messaging.
  • The master pohutukawa logo allows for more flexibility to produce a clean, effective piece of communication with strong brand attribution, without impacting the message or call to action.
  • For larger pieces of digital marketing such as 16:9 digital screens, the full nikau pohutukawa logo would be used.
  • As with all Auckland Council social media accounts the master colour pohutukawa logo is used as the primary identifier for Auckland Botanic Gardens to ensure maximum visibility and consistency for attribution to the Auckland Council group and the great things we do.
  • The full nikau palm and pohutukawa logo is used in full colour on all wayfinding, location, and information signage at the gardens.
Tone And Messaging
  • By using our brand consistently at every opportunity, all of the work we do and the assets we manage will be attributed back to us.
  • By showcasing our pōhutukawa logo and kotahitanga patterns at every touch point, Aucklanders will easily recognise the good things we do, and we’ll build trust and confidence in Auckland Council and our people.
  • Our pōhutukawa will broaden perceptions of the Auckland Council group from a functional perspective to a positive, emotional connection.
  • If we are overt and consistent with its use, then we will increase pride in Auckland, improve our reputation, and earn the trust to deliver value for money, with no detrimental impact on our CCOs or services.
  • We have diverse backgrounds and beliefs, but we all want what’s best for our city and our region.
  • As a council, we share this goal with Aucklanders. And we know we can’t achieve it on our own -we can’t build a great Auckland unless we’re a great council.
  • Working together with Aucklanders will help us get it right for everyone. It’ll ensure we provide the best value in everything we do -from the important daily work of running our city to the big projects that will shape our region’s future for many years to come.
  • This sense of kotahitanga (togetherness), community and whānau unites us as we work towards our shared vision -Together we’re Auckland.
  • Tamaki Makaurau, whakahanumi iwi Auckland, a merging of peoples.
Brand Values
  • One purpose, one brand: To create an Auckland we can all be proud of
  • By using our brand consistently at every opportunity, all of the work we do and the assets we manage will be attributed back to us.
  • By showcasing our pohutukawa logo and kotahitanga patterns at every touch point, Aucklanders will easily recognise the good things we do, and we’ll build trust and confidence in Auckland Council and our people.
  • Our pohutukawa will broaden perceptions of the Auckland Council group from a functional perspective to a positive, emotional connection.
  • If we are overt and consistent with its use, then we will increase pride in Auckland, improve our reputation, and earn the trust to deliver value for money, with no detrimental impact on our CCOs or services.
  • One brand, one expression: Together we’re Auckland
  • We have diverse backgrounds and beliefs, but we all want what’s best for our city and our region.
  • As a council, we share this goal with Aucklanders. And we know we can’t achieve it on our Own -we can’t build a great Auckland unless we’re a great council.
  • Working together with Aucklanders will help us get it right for everyone. It’ll ensure we provide the best value in everything we do -from the important daily work of running our city to the big projects that will shape our region’s future for many years to come.
  • This sense of kotahitanga (togetherness), community and whanau unites us as we work towards our shared vision -Together we’re Auckland.
  • Tamaki Makaurau, whakahanumi iwi Auckland, a merging of peoples.
Visual Style
  • We use large kotahitnaga patterns primarily from tier one and two to make organic designs that add energy and brand recognition to photography and illustration.
  • We use bright saturated colours to add an exciting vibrancy to this layer. We can also reflect the environment by using our natural, earthy palette.
  • Our core colour palette is based on our logo. Ocean and white, or a neutral grey, is the core of our communications, while accents of Anther Red, Pohutukawa Leaf and Shore connect attribution back to the logo.
  • Auckland Botanic Gardens uses our core colour palette and our vibrant colour palette to add energy and excitement to our communications.
  • Ocean C100 M65 Y22 K80 RO G25 B48 Hex #001930 PMS 296 C
  • Anther Red C4 M100 Y83 KO R222 G10 B43 Hex #DEOA2B PMS 1795 C
  • Pohutukawa Leaf C70 M17 Y100 KO R91 G156 B51 Hex #5B9C33 PMS 363 C
  • Shore C100 M42 YO KO RO G115 B189 Hex #0073BD PMS 3005 C
  • White CO MO YO KO R255 G255 B255 Hex #FFFFFF PMS 000000
  • Slate Grey CO MO YO K85 R74 G74 B73 Hex #4A4A49 PMS 446 C
  • Grey Lynn C50 M33 Y30 K3 R141 G155 B164 Hex #8d9ba4 PMS 430 C
  • Pavement C20 M12 Y12 KO R212 G216 B220 Hex #D4D8DC PMS 428 C
  • Cement Cll MS YlO KO R232 G231 B229 Hex #E8E7E5 PMS Cool Gray 1 C
  • Our vibrant colour palette Blue Bayou Ultra Violet Ketch Up C100 M86 Y26 K6 C92 M95 Y0 K0 C7 M100 Y82 K0 R35 G57 B115 R65 G46 B135 R218 G14 B45 Hex #283371 Hex #412E87 Hex #DA0E2D PMS Reflex Blue C PMS Violet C PMS 186 C Shore light neu Cosmic Tomtom C85 M5 Y0 K0 C66 M91 Y12 K0 C0 M85 Y72 K0 R7 G167 B229 R119 G53 B129 R232 G66 B63
  • Greeny Bluey C100 M0 Y58 K0 R0 G153 B133 Hex #009985 PMS Green C
  • Bright Green C50 M0 Y100 K0 R149 G193 B31 Hex #95C11F PMS 375 C
  • Pantone fluoros Golden Dawn C0 M30 Y100 K0 R251 G186 B0 Hex #FBBA00 PMS 130 C Dandelion C0 M13 Y100 K0 R255 G216 B0 Hex #FFD800 PMS 116 C
  • PANTONE 801 C FLUORO C100 M9 Y7 K0 R0 G150 B210 Hex #0096D2
  • PANTONE 807 C FLUORO C21 M81 Y0 K0 R200 G77 B150 Hex #C84D96
  • PANTONE 805 C FLUORO C0 M66 Y30 K0 R238 G119 B137 Hex #EE7789
  • PANTONE 802 C FLUORO C58 M0 Y100 K0 R125 G185 B40 Hex #7DB928
  • PANTONE 803 C FLUORO C0 M4 Y95 K0 R255 G232 B0 Hex #FFE800
  • We use a simple, flat vector illustration style which fits nicely within our modular design system, and always snaps to our grid. We use elements of the logo and patterns -circular edges from the anther patterns, ellipses from the leaf patterns, and curves from the water patterns as building blocks to create bespoke illustrations.
  • The Auckland Botanic Gardens logo is sized and positioned using our brand grid system to ensure a natural fit within our design system.
  • Establish a lx, 2x, 4x, 6x, or Bx grid using the shortest side of your collateral.
  • Define your margin as 0.25x one grid square
  • Scale the logo to be the height of one grid row
  • Position the logo on the bottom right corner of the margin
  • Once the logo size and position is established, apply all your text and kotahitanga patterns to fit within the grid.
  • The colour logo is used on a white strip that is 1.5x grid row high.
  • If sized correctly the nikau palm should align with the fourth vertical grid line, the logo height = 1x grid square and logo width = 3.75x grid squares.
  • 6x grid with logo positioned in the bottom-right margin. White strip is 1.5x grid row height for correct padding around logo.
  • In this example we’ve used a 6x grid and sized the logo to 1x grid row high.
  • The logo is positioned along the margin which is 0.25x grid
  • The white background is 1.5x grid tall
  • The kotahitanga patterns are 0.75x grid to help tie the design together with the strip
  • The size of the collateral along with the minimal content allows for the full nikau palm and pohutukawa logo to be used.
Layout And Composition
  • The Auckland Botanic Gardens logo is sized and positioned using our brand grid system to ensure a natural fit within our design system.
  • Follow these steps to size and position the nikau pohutukawa logo correctly: 1. Establish a lx, 2x, 4x, 6x, or Bx grid using the shortest side of your collateral. 2. Define your margin as 0.25x one grid square 3. Scale the logo to be the height of one grid row 4. Position the logo on the bottom right corner of the margin 5. Once the logo size and position is established, apply all your text and kotahitanga patterns to fit within the grid.
  • The colour logo is used on a white strip that is 1.5x grid row high.
  • If sized correctly the nikau palm should align with the fourth vertical grid line, the logo height = 1x grid square and logo width = 3.75x grid squares.
  • 6x grid with logo positioned in the bottom-right margin. White strip is 1.5x grid row height for correct padding around logo.
  • In this example we’ve used a 6x grid and sized the logo to 1x grid row high.
  • The logo is positioned along the margin which is 0.25x grid
  • The white background is 1.5x grid tall
  • The kotahitanga patterns are 0.75x grid to help tie the design together with the strip
Grid System
  • The Auckland Botanic Gardens logo is sized and positioned using our brand grid system to ensure a natural fit within our design system.
  • Follow these steps to size and position the nikau pohutukawa logo correctly: 1. Establish a lx, 2x, 4x, 6x, or Bx grid using the shortest side of your collateral. 2. Define your margin as 0.25x one grid square 3. Scale the logo to be the height of one grid row 4. Position the logo on the bottom right corner of the margin 5. Once the logo size and position is established, apply all your text and kotahitanga patterns to fit within the grid.
  • The colour logo is used on a white strip that is 1.5x grid row high.
  • If sized correctly the nikau palm should align with the fourth vertical grid line, the logo height = 1x grid square and logo width = 3.75x grid squares.
  • 6x grid with logo positioned in the bottom-right margin. White strip is 1.5x grid row height for correct padding around logo.
  • In this example we’ve used a 6x grid and sized the logo to 1x grid row high.
  • The logo is positioned along the margin which is 0.25x grid
  • The white background is 1.5x grid tall
  • The kotahitanga patterns are 0.75x grid to help tie the design together with the strip
  • The example shown here illustrates how to use the nikau palm and pohutukawa logo.
  • In this example we’ve used a 6x grid and sized the logo to 1x grid row high.
  • The logo is positioned along the margin which is 0.25x grid
  • The white background is 1.Sx grid tall
  • The kotahitanga patterns are 0.75x grid to help tie the design together with the strip
  • The size of the collateral along with the minimal content allows for the full nikau palm and pohutukawa logo to be used.
  • We prefer to use the nikau palm and pohutukawa logo where possible however there are some situations where this is not practical, for example where Auckland Botanic Gardens is in the headline, where the collateral is small, or where space is limited due to lots of content.
  • In these scenarios the full logo on a white strip restricts design flexibility and may impact the message and brand. Instead, use the master pohutukawa logo for a cleaner, more effective piece of communication with stronger brand attribution.
Digital Guidelines
  • Digital marketing collateral such as web ads and social media stories are often small with limited space for messaging.
  • The master pohutukawa logo allows for more flexibility to produce a clean, effective piece of communication with strong brand attribution, without impacting the message or call to action.
  • For larger pieces of digital marketing such as 16:9 digital screens, the full nikau pohutukawa logo would be used.
  • As with all Auckland Council social media accounts the master colour pohutukawa logo is used as the primary identifier for Auckland Botanic Gardens to ensure maximum visibility and consistency for attribution to the Auckland Council group and the great things we do.
Videography Guidelines
  • Video offers the opportunity to be a cost­effective communications channel and by ensuring brand consistency, we are able to deliver high-quality, well-produced, effective communications.
  • So videos can easily be identified as belonging to Auckland Council, we have key videography assets -which includes an animated end frame, a watermark (located in top left corner) and name key.
  • For accessibility purposes, videos must have captions available.
  • Please ensure any video graphics have no hot spots (or thumbnail images) in top left. Keep bottom right corner clear for ‘subscribe now’ button on YouTube.
  • Name key source files are supplied as .mogrt files and can be edited within the Adobe Premiere Pro timeline.
Signage Guidelines
  • The full nikau palm and pohutukawa logo is used in full colour on all wayfinding, location, and information signage at the gardens.
🐛 Report