The Green Dot

Official Websites

• https://www.pro-e.org

Brand Guidelines

2020

Brand Summary

Mission

• To ensure the correct, legible, and consistent use of the internationally protected Green Dot trademark on packaging, signifying a financial contribution to national packaging recovery organizations in accordance with European Directive No. 94/62 and national law [^1].

Core Values

• legibility
• clarity
• eco-friendly messaging
• compliance
• integrity

Target Audience

• Companies using the Green Dot trademark on their packaging under a valid license agreement with authorized national packaging recovery organizations [^2].

Personality Traits

• professional
• modern
• clean
• eco-conscious

Visual Identity Overview

• The visual identity centers on the Green Dot symbol—a circle with two entwined arrows, using Pantone 366C (light green) and Pantone 343C (dark green), with strict guidelines for proportions, margins, and background contrast. The design is clean, modern, and emphasizes clarity and environmental responsibility [^3].

Categories

Logo Usage

• The symbol should be immediately identifiable by the consumer - for this it must be clearly visible on the packaging.
• Around a vertical axis. The central axis must be vertical in relation to the wording on the packaging.
• It also includes the symbol “®@“which shows that the Green Dot symbol is a registered trademark. The symbol is a character from the Lexend typeface family: the font used is Lexend Exa Regular.
• The diameter of the circle is half of the Green Dot’s radius. The space between the Green Dot and the symbol “®” is equal to one fifth of the Green Dot’s radius.
• Use of the “@” in connection with the Green Dot is strongly recommended, but not obligatory. The Green Dot trademark is a circle containing two entwined arrows
• The arrow pointing left is light green - Pantone 366C.
• The arrow pointing right is dark green - Pantone 343C.
• The use of Pantone 366c and 343c or equivalent four colours is not compulsory but is recommended if the label or packaging is printed in 4 colours. In other cases, the symbol may use another colour on a white or coloured background:
• The arrow pointing to the right should always be darker than the left-pointing arrow.
• The Green Dot should contrast as much as possible with photographic backgrounds, which should preferably be medium to dark.
• To ensure the symbol is legible, white can be used together with a uniform dark color background.
• A minimum surrounding margin equivalent to the height of the trademark symbol (the ®) is suggested in order to ensure the Green Dot symbol’s legibility and integrity. Whenever possible these margins should be wider.
• The Green Dot symbol cannot be altered. It must be used in full, in the right proportions and colours. No unauthorized wording or graphics are permitted in connection with the symbol.
• Any changes in these rules for technical or legal reasons must be included in a written agreement appended to the contract with a national Green Dot organization.
• A minimum height of 10 mm is recommended to ensure that the Green Dot symbol is identifiable and visible. However, 8 mm can be accepted for small items and 6mm only for exceptional cases.
• A minimum height of 40 px is recommended for digital use.
• NB: Please contact the national Green Dot organization if it is necessary for you to use a size smaller than the permitted minimum.
• The Green Dot trademark must be instantly visible and identifiable to consumers. Consequently, to ensure it can be easily seen and read, the following proportions should be adhered to.*
• NB: Please contact the national Green Dot organization if you need to use a size smaller than the permitted minimum.

Color Palette

• The arrow pointing left is light green – Pantone 366C.
• The arrow pointing right is dark green – Pantone 343C.
• RIGHT - pointing arrow (dark colour compulsory)
• LEFT - pointing arrow (light colour compulsory)
• The use of Pantone 366c and 343c or equivalent four colours is not compulsory but is recommended if the label or packaging is printed in 4 colours. In other cases, the symbol may use another colour on a white or coloured background:
• Black on white background
• Any colour on a white or transparent background
• Use of official colours On contrasting backgrounds
• White on single colour background
• The arrow pointing to the right should always be darker than the left-pointing arrow.
• The Green Dot should contrast as much as possible with photographic backgrounds, which should preferably be medium to dark.
• To ensure the symbol is legible, white can be used together with a uniform dark color background.

Typography

• It also includes the symbol “®@“which shows that the Green Dot symbol is a registered trademark. The symbol is a character from the Lexend typeface family: the font used is Lexend Exa Regular.

Visual Style

• The symbol should be immediately identifiable by the consumer - for this it must be clearly visible on the packaging.
• Around a vertical axis. The central axis must be vertical in relation to the wording on the packaging.
• It also includes the symbol “®@“which shows that the Green Dot symbol is a registered trademark. The symbol is a character from the Lexend typeface family: the font used is Lexend Exa Regular.
• The diameter of the circle is half of the Green Dot’s radius. The space between the Green Dot and the symbol “®” is equal to one fifth of the Green Dot’s radius.
• Use of the “@” in connection with the Green Dot is strongly recommended, but not obligatory. The Green Dot trademark is a circle containing two entwined arrows
• The arrow pointing left is light green - Pantone 366C.
• The arrow pointing right is dark green - Pantone 343C.
• The use of Pantone 366c and 343c or equivalent four colours is not compulsory but is recommended if the label or packaging is printed in 4 colours. In other cases, the symbol may use another colour on a white or coloured background:
• The arrow pointing to the right should always be darker than the left-pointing arrow.
• The Green Dot should contrast as much as possible with photographic backgrounds, which should preferably be medium to dark.
• To ensure the symbol is legible, white can be used together with a uniform dark color background.
• A minimum surrounding margin equivalent to the height of the trademark symbol (the ®) is suggested in order to ensure the Green Dot symbol’s legibility and integrity. Whenever possible these margins should be wider.
• The Green Dot symbol cannot be altered. It must be used in full, in the right proportions and colours. No unauthorized wording or graphics are permitted in connection with the symbol.
• A minimum height of 10 mm is recommended to ensure that the Green Dot symbol is identifiable and visible. However, 8 mm can be accepted for small items and 6mm only for exceptional cases.
• A minimum height of 40 px is recommended for digital use.
• The Green Dot trademark must be instantly visible and identifiable to consumers. Consequently, to ensure it can be easily seen and read, the following proportions should be adhered to.*