Tron

Official Websites

• https://tron.network
• https://trondao.org

Brand Guidelines

2018

Brand Summary

Mission

• To build an effective, consistent, and distinctive image of the FILTRON brand, ensuring precise and reliable filtration and long-term market success through consistent brand communication and high-quality products.

Core Values

• precision
• reliability
• trustworthiness
• consistency
• quality

Target Audience

• Mechanics and professionals in the automotive industry across Europe, particularly those seeking high-quality filtration products.

Personality Traits

• technological
• precise
• trustworthy
• professional
• consistent

Visual Identity Overview

• The visual identity is based on bright metallic greys, modular elements, legible typography, and consistent logo usage. Packaging uses distinct colors for product groups, and pictograms are used as characteristic elements. The brand emphasizes clarity, technical aesthetics, and high-quality graphics.

Categories

Brand Imagery

• We want the aesthetics of all FILTRON brand advertising materials to be based on bright metallic greys associated with technology and precision, legible and easy to read, based on modular elements to support maintaining the coherence of the brand image.
• It is permitted to use either a mono background or a two-colour background with the two colours dividing the background.
• • The colour F3 should only be used together with the colour F2. Using the combination of these colours should only be considered for large-format prints, such as large posters, banners, etc.
• CMYK 0 0 0 5 RGB 246 246 246
• CMYK 12 8 8 0 RGB 228 230 231 PANTONE 429 C 30%
• CMYK 22 15 17 0 RGB 221 223 225 PANTONE 427 C
• CMYK 0 0 0 100 RGB 0 0 0
• CMYK 40 27 27 3 RGB 160 163 166 PANTONE 429 C
• CMYK 100 53 2 16 RGB 0 76 151 PANTONE 2945C
• The accent colour should be used when it is necessary to highlight an important text fragment. The colour can also be used to fill in areas which we want to highlight. If the accent colour is used as the background of the highlighted area, the text in the area should be white.
• ln FILTRON brand communication, the use of low-quality graphic materials is not permitted.
• Low image quality lnadequate trimming (trimming of products)
• Adequate image quality
• The right way of framing
• It is forbidden to use FILTRON filter images in the direct company of the logotypes of other brands (including in particular other brands of car-filter manufacturers). Remember that the FILTRON brand logo is a registered trademark, and whether it is permitted to use that logo should be consulted on with authorised employees of MANN+HUMMEL FT Poland.

Color Palette

• F1 CMYK 0 0 0 5 RGB 246 246 246
• F2 CMYK 12 8 8 0 RGB 228 230 231 PANTONE 429 C 30%
• F3 CMYK 22 15 17 0 RGB 221 223 225 PANTONE 427 C
• It is permitted to use either a mono background or a two-colour background with the two colours dividing the background.
• • The colour F3 should only be used together with the colour F2. Using the combination of these colours should only be considered for large-format prints, such as large posters, banners, etc.
• CMYK 0 0 0 100 RGB 0 0 0
• CMYK 40 27 27 3 RGB 160 163 166 PANTONE 429 C
• CMYK 100 53 2 16 RGB 0 76 151 PANTONE 2945C
• The accent colour should be used when it is necessary to highlight an important text fragment. The colour can also be used to fill in areas which we want to highlight. If the accent colour is used as the background of the highlighted area, the text in the area should be white.
• CMYK 50 0 100 0 RGB 150 190 25 PANTONE 376 C
• CMYK 0 10 100 0 RGB 255 220 0 PANTONE 109 C
• CMYK 75 15 0 0 RGB 40 170 225 PANTONE 2985 C
• CMYK 0 100 100 0 RGB 255 0 0 PANTONE 186 C
• The colours used on the packaging of the filters differ from the colours of the filter groups used for marketing purposes.
• It is forbidden to use the Filtron logo in colours other than those in this publication.

Typography

• FILTRON’s primary font is FUTURA.
• We use two types of Futura fonts for material representing the FILTRON brand
• FUTURA BOLD used for headlines and titles Futura Bold abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ
• FUTURA BOOK Used for other content Futura Book abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ
• On materials published on the Internet which are not static graphics (e.g. web pages, HTML5 banners), we use fonts from the Google Fonts library, tailored to the design, and accepted by the Filtron Marketing Department responsible for the Filtron brand.
• In digital content created in programs from the Microsoft Office package, it is acceptable to use TAHOMA or ARIAL.

Logo Usage

• The FILTRON logo is a registered trademark, and its use should be consulted with authorised employees of MANN + HUMMEL FT Poland Sp. z o.o.
• The colour of the logotype used in the case of a light background CMYK 29 0 36 100 RGB 28 28 28
• The colour of the logo used for dark backgrounds CMYK 0 0 0 0 RGB 255 255 255
• The minimum protection area around the logo is equal to the height and width of the letter “O”.
• On a dark background, it is recommended that a white logo be used
• On a light background, it is recommended that a black logo be used
• It is forbidden to use the Filtron logo in colours other than those in this publication.
• All modifications to the logo are prohibited (change of typography, deletion of individual items, etc.).
• The logotype is of a different colour than black or white
• The logotype with the slogan THE ORIGINAL (slogan not used since the start of 2017)
• The logotype should have no additional background
• The logotype without filling in the letter 0
• The logotype is stretched
• An incorrectly selected logotype colour in relation to the background
• When determining the length of a logotype, the length of the ® symbol is not included. This fact is of particular importance in the centring of the logotype. The correct central axis of the logotype is shown by a continuous green line in the following diagram
• The correctly defined central axis of the logotype
• The logo missing from promotional material
• The logo used in accordance with the rules of use
• On all marketing materials involving the FILTRON brand, it is imperative to use the appropriate logo of this brand. The detailed rules for using the Fl LTRON logo are described in this document.

Tone And Messaging

• FILTRON – TOTAL PRECISION is the main motto of the FILTRON brand.
• This is the motto for use in advertising materials for FILTRON, always in English.
• In advertising materials in which the use of a limited number of items is required, the FILTRON logotype with the TOTAL PRECISION slogan may be used. In such cases, the logo should always be black, and the text TOTAL PRECISION should be grey. The distance between the TOTAL PRECISION slogan and the logotype must be constant.
• Precise filtration FILTRON brand products ensure precise and reliable filtration.
• High precision production lines The state-of-the-art production lines on which FILTRON filters are made are characterised by repeatable precision, which translates into the constant and high quality of the filters.
• High precision quality control We control precisely and accurately the quality of materials used in production, as well as the strength and effectiveness of the finished products.
• High precision working standards The experts responsible for FILTRON products are directed by precision (accuracy and diligence) in their work.
• Trusted by mechanics: we sell 36 million FILTRON filters per year
• Every year, more than 36 million FILTRON filters find their way to mechanics from all European countries.
• Our brand enjoys an international reputation.
• MANN+HUMMEL possesses the competence of an OE manufacturer
• FILTRON is a MANN+HUMMEL brand.
• MANN+HUMMEL is a global leader in filtration technologies and a provider of original parts for the most car companies in the world.
• The expertise of our company guarantees the high quality of FILTRON filters.
• Laboratory-controlled quality We control both the quality of materials used in production, as well as the durability and effectiveness of the finished products.
• For these purposes we use more than 60 testing methods compliant with international standards in our company’s modern laboratory.
• ISO-compliant production standards awarded by automotive companies Our quality-management systems meet the requirements of ISO 14001:2015.
• We have also received quality awards from car manufacturers.
• The filters by FILTRON ensure precise and reliable filtration

Brand Values

• We want the FILTRON brand to be associated with trustworthy filter quality, which ensures precise and reliable filtration.

Visual Style

• We want the aesthetics of all FILTRON brand advertising materials to be based on bright metallic greys associated with technology and precision, legible and easy to read, based on modular elements to support maintaining the coherence of the brand image.
• Background colours F1 CMYK 0 0 0 5 RGB 246 246 246 F2 CMYK 12 8 8 0 RGB 228 230 231 PANTONE 429 C 30% F3 CMYK 22 15 17 0 RGB 221 223 225 PANTONE 427 C
• It is permitted to use either a mono background or a two-colour background with the two colours dividing the background.
• • The colour F3 should only be used together with the colour F2. Using the combination of these colours should only be considered for large-format prints, such as large posters, banners, etc.
• Basic text colours CMYK 0 0 0 100 RGB 0 0 0 CMYK 40 27 27 3 RGB 160 163 166 PANTONE 429 C
• Accent colour CMYK 100 53 2 16 RGB 0 76 151 PANTONE 2945C
• The accent colour should be used when it is necessary to highlight an important text fragment. The colour can also be used to fill in areas which we want to highlight. If the accent colour is used as the background of the highlighted area, the text in the area should be white.

Iconography

• The characteristic elements used in our identification are pictograms connected by a line which reaches the edge of the page. Pictograms are not a mandatory element of our identification. It is also possible to use pictograms without lines connecting them. The layout rules for pictograms are as follows

Layout And Composition

• We want the aesthetics of all FILTRON brand advertising materials to be based on bright metallic greys associated with technology and precision, legible and easy to read, based on modular elements to support maintaining the coherence of the brand image.
• It is permitted to use either a mono background or a two-colour background with the two colours dividing the background.
• • The colour F3 should only be used together with the colour F2. Using the combination of these colours should only be considered for large-format prints, such as large posters, banners, etc.

Packaging Design

• The colours of the packaging and pictograms for filter groups CMYK 50 0 l 00 0 RGB 150 190 25 PANTONE 376 C FUEL FlLTERS CMYK 0 l 0 l 00 0 RGB 255 220 0 PANTONE l 09 C OIL FILTERS CMYK 75 15 0 0 RGB 40 1 70 225 PANTONE 2985 C CABIN FILTERS CMYK 0 l 00 l 00 0 RGB 255 0 0 PANTONE 186 C AIR FILTERS The colours used on the packaging of the filters differ from the colours of the filter groups used for marketing purposes.
• E2 -the graphic design of the packaging

Print Guidelines

• CMYK 0 0 0 5 RGB 246 246 246
• CMYK 12 8 8 0 RGB 228 230 231 PANTONE 429 C 30%
• CMYK 22 15 17 0 RGB 221 223 225 PANTONE 427 C
• It is permitted to use either a mono background or a two-colour background with the two colours dividing the background.
• • The colour F3 should only be used together with the colour F2. Using the combination of these colours should only be considered for large-format prints, such as large posters, banners, etc.
• CMYK 0 0 0 100 RGB 0 0 0
• CMYK 40 27 27 3 RGB 160 163 166 PANTONE 429 C
• CMYK 100 53 2 16 RGB 0 76 151 PANTONE 2945C
• The accent colour should be used when it is necessary to highlight an important text fragment. The colour can also be used to fill in areas which we want to highlight. If the accent colour is used as the background of the highlighted area, the text in the area should be white.

Additional Properties