Truman State Athletics

Official Websites

• https://trumanbulldogs.com

Brand Guidelines

2020

Brand Summary

Mission

• To ensure all members and partners of Truman State Athletics communicate a consistent brand image and visual expression, protecting the foundational elements upon which the brand is built and carving out a unique and relevant position in the competitive landscape of Athletics [^1].

Core Values

• consistency
• clarity
• unity
• relevance
• compelling communication

Target Audience

• Members and partners of Truman State Athletics, including students, athletes, staff, and supporters [^2].

Personality Traits

• strength
• determination
• aggression
• school spirit
• athleticism

Visual Identity Overview

• The visual identity is bold, modern, and dynamic, featuring aggressive bulldog imagery, a strong purple color palette, and clean, impactful typography. The brand emphasizes athleticism and school spirit through consistent logo usage, clear space standards, and approved color and font selections [^3].

Categories

Logo Usage

• The Truman State Athletics identity elements used to represent our brand must be replicated and produced according to the associated guidelines contained herein. As a representative of Truman State Athletics, it is your role to follow these guidelines and protect the foundational elements upon which our brand is built.
• Marks are available for use per the enclosed Brand Guidelines in the formats listed below.
• File formats are limited to specific use scenarios.
• PDF, AI, EPS - Resolution independent vector files used for logos, icons and other line art.
• PNG, JPEG - Compressed image files for web or Microsoft Office applications. Keep in mind PNG’s allow transparency.
• Print: PDF, AI, EPS (CMYK, PMS)
• Digital: On-screen, broadcast, web, PowerPoint: PNG, JPG (RGB)
• Presented here are the clear space standards for our Primary Logo.
• To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements. type or logos from infringing on its space
• There is no maximum size for this logo. Minimum sizes are below: Digital: 65px height Print: 1 inch height
• Presented here are the clear space standards for our Secondary Logo.
• There is no maximum size for this logo. Minimum sizes are below: Digital: 50px height Print: 0.6 inches height
• Presented here are the clear space standards for our Tertiary Logo.
• Presented here are the clear space standards for our Truman State Bulldogs Wordmark.
• To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements, type or logos from infringing on its space
• There is no maximum size for this logo. Minimum sizes are below: Digital: 15px height Print: 1.25 inches height
• Presented here are the clear space standards for our Truman State Wordmark.
• Presented here are the clear space standards for our Truman State Sports-Specific Wordmark.
• There is no maximum size for this logo. Minimum sizes are below: Digital: 25px height Print: 0.35 inches height
• To ensure proper clear space and thus appropriate scale and proportion. you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements. type or logos from infringing on its space
• There is no maximum size for this logo. Minimum sizes are below: TRUMAN STATE BULLDOGS Digital: 15px height Print: 1.25 inches height
• Presented here are the clear space standards for our Bulldogs Wordmark.
• There is no maximum size for this logo. Minimum sizes are below: Digital: 15px height Print: 0.25 inches height
• Presented here are the clear space standards for our Bulldogs Sports-Specific Wordmark.
• There is no maximum size for this logo. Minimum sizes are below: BULLDOGS FOOTBALL Digital: 25px height Print: 0.35 inches height
• Our identity is who we are. To the right are various examples of ways you shouldn’t express it. Though only the Primary Logo is shown here, these incorrect usage examples apply to all of our identity logos.

Color Palette

• To the right are our approved colors. Only these colors should be used when applying any aspect of the Identity when possible.
• For specific color values and codes, please refer to the information to the right. Please use the correct color values and codes for the medium in which it is intended. This will ensure our colors reproduce correctly.
• Print PMS and CMYK
• Digital (Including: On-screen, broadcast, web, PowerPoint) RGB and HEX
• For applications where full color isn’t available, the use of only Black and White are acceptable.
• BLACK HEX #000000 C0 M0 Y0 K 100 R0 G0 B 0
• PRIMARY PURPLE PMS 2607 C HEX #510C76 C 82 M 100 Y 18 K 12 R 81 G 12 B 118
• SECONDARY BLUE PMS 2995 C HEX #00A8E2 C 81 M 12 Y 1 K0 R 0 G 168 B 226
• TERTIARY WHITE HEX #FFFFFF C0 M 0 Y 0 K0 R 255 G 255 B 255

Typography

• The new Truman State Athletics brand features a duo of new fonts paired for maximum visual impact and improved dynamic.
• Redzone Classic and Hurme Geometric Sans Bold are shown to the right in sample weights and styles.
• Redzone Classic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
• Hurme Geometric Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Visual Style

• The following pages help ensure all members and partners of Truman State Athletics are working together to communicate a consistent brand image and visual expression.
• The Truman State Athletics identity elements used to represent our brand must be replicated and produced according to the associated guidelines contained herein. As a representative of Truman State Athletics, it is your role to follow these guidelines and protect the foundational elements upon which our brand is built.
• Marks are available for use per the enclosed Brand Guidelines in the formats listed below.
• File formats are limited to specific use scenarios.
• PDF, AI, EPS - Resolution independent vector files used for logos, icons and other line art.
• PNG, JPEG - Compressed image files for web or Microsoft Office applications. Keep in mind PNG’s allow transparency.
• Print: PDF, AI, EPS (CMYK, PMS)
• Digital: On-screen, broadcast, web, PowerPoint: PNG, JPG (RGB)
• Presented here are the clear space standards for our Primary Logo. To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements, type or logos from infringing on its space
• There is no maximum size for this logo. Minimum sizes are below: Digital: 65px height Print: 1 inch height
• Presented here are the clear space standards for our Secondary Logo. To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements, type or logos from infringing on its space
• There is no maximum size for this logo. Minimum sizes are below: Digital: 50px height Print: 0.6 inches height
• Presented here are the clear space standards for our Tertiary Logo. To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements, type or logos from infringing on its space
• Presented here are the clear space standards for our Truman State Bulldogs Wordmark. To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements, type or logos from infringing on its space
• There is no maximum size for this logo. Minimum sizes are below: Digital: 15px height Print: 1.25 inches height
• Presented here are the clear space standards for our Truman State Wordmark. To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements, type or logos from infringing on its space
• Presented here are the clear space standards for our Truman State Sports-Specific Wordmark. To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements, type or logos from infringing on its space
• There is no maximum size for this logo. Minimum sizes are below: Digital: 25px height Print: 0.35 inches height
• Presented here are the clear space standards for our Bulldogs Wordmark. To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements, type or logos from infringing on its space
• There is no maximum size for this logo. Minimum sizes are below: Digital: 15px height Print: 0.25 inches height
• Presented here are the clear space standards for our Bulldogs Sports-Specific Wordmark. To ensure proper clear space and thus appropriate scale and proportion, you must always: • Keep the area around the mark relatively clear • Prohibit other graphic elements, type or logos from infringing on its space
• Our identity is who we are. To the right are various examples of ways you shouldn’t express it. Though only the Primary Logo is shown here, these incorrect usage examples apply to all of our identity logos.
• To the right are our approved colors. Only these colors should be used when applying any aspect of the Identity when possible.
• For specific color values and codes, please refer to the information to the right. Please use the correct color values and codes for the medium in which it is intended. This will ensure our colors reproduce correctly.
• Print PMS and CMYK
• Digital (Including: On-screen, broadcast, web, PowerPoint) RGB and HEX
• For applications where full color isn’t available, the use of only Black and White are acceptable.
• BLACK HEX #000000 C0 M0 Y0 K 100
• PRIMARY PURPLE PMS 2607 C HEX #510C76 C 82 M 100 Y 18 K 12
• SECONDARY BLUE PMS 2995 C HEX #00A8E2 C 81 M 12 Y 1 K0
• TERTIARY WHITE HEX #FFFFFF C0 M 0 Y 0 K0
• The new Truman State Athletics brand features a duo of new fonts paired for maximum visual impact and improved dynamic.
• Redzone Classic and Hurme Geometric Sans Bold are shown to the right in sample weights and styles.

Brand Imagery

• The following pages help ensure all members and partners of Truman State Athletics are working together to communicate a consistent brand image and visual expression.
• The Truman State Athletics identity elements used to represent our brand must be replicated and produced according to the associated guidelines contained herein. As a representative of Truman State Athletics, it is your role to follow these guidelines and protect the foundational elements upon which our brand is built.
• Marks are available for use per the enclosed Brand Guidelines in the formats listed below.
• File formats are limited to specific use scenarios.
• PDF, AI, EPS - Resolution independent vector files used for logos, icons and other line art.
• PNG, JPEG - Compressed image files for web or Microsoft Office applications. Keep in mind PNG’s allow transparency.
• Print: PDF, AI, EPS (CMYK, PMS)
• Digital: On-screen, broadcast, web, PowerPoint: PNG, JPG (RGB)

Additional Properties