Official Websites
Brand Guidelines
2014
Brand Summary
Mission
- To celebrate diversity and unite people through the Eurovision Song Contest, using vibrant visual identity and inclusive messaging.
Core Values
- diversity
- unity
- celebration
- inclusivity
Target Audience
- International music fans, participants, and viewers of the Eurovision Song Contest, with a focus on inclusivity and cultural celebration.
Personality Traits
- festive
- bold
- modern
- inclusive
- dynamic
Visual Identity Overview
- The visual identity centers on a beaded necklace motif, bold geometric patterns, vibrant color palettes (primarily red, navy, and white), and dynamic layouts. The logo lock-up includes the Eurovision word mark, slogan, and picture mark, with strict guidelines for logo usage, clear space, and background selection. The brand uses Gotham typeface in multiple weights, and emphasizes rhythm and variation in visual compositions.
Categories
Brand Imagery
- Never change the color of the beads or any other elements in the logotype. Different colors can only be applied to separate beads when displaying countries. For country flags please, see page 71.
- Don’t use the logo on any other backgrounds, other than the ones defined in this guide. Exception: placing logo over still or moving imagery, always taking care to make sure the logo has a quiet and contrasting space behind it, to insure visual strength and legibility.
- The simpler the background, the clearer the design and overall identity comes across.
- A «busy» background is only allowed, if the design elements or their composition look lost without it.
- The glow is the standard background for the logotype. In exceptional cases, it’s possible to use it with a chain of beads.
- Rich background. Used primarily for on air graphics, for a sense or depth and environment.
- Bead combinations in various dynamic chains are -beyond the logotype -the primary graphic element for the Eurovision 2017 visual communication concept. Beads can be part of a composition or perform as a single design element.
- The chain of beads is a key branding element. In most cases, the chain can be used instead of the full logo lockup, without compromising the identity. Feel free to use the Eurovision word mark and slogan with only a chain of beads.
- Don’t use the logotype together wi ith a chain
- Basic chain lock-ups are provided for your branding purposes. If there is a need to design a new chain, be sure to follow the rules on the following page.
- By altering the bead size and position, we create a feeling of perspective and dynamic.
- Make the chain big enough to create bright and stimulating compositions.
- For an ideal composition of a chain, make sure that neighboring beads vary greatly in pattern and pattern density. Heavy, light, heavy, light, etc….
- Avoid a consistent rhythm of patterns. Beads with the same density should not be used next to each other.
- Av void long chacha’ ins , exce pt t • in cases of I ong narrow f ormats (i .e. paper bracelet , very long banners , e t c.)…
- … or in ca ses wh en several formats are combi “hed to display the fyji necklace picture mark.
- To keep things visually exciting, the alignment of every bead pattern should be the opposite of the previous one
- The necklace should always be shown in it’s bent/rounded form and never in a straight line.
- Exception: when used on long narrow formats (i.e. paper bracelet, very long banners, etc.). In these cases each bead has the same size.
- Use single beads to underscore the personality of what you want to communicate. Every bead is unique. Just like every individual.
- In most situatons, the chain is positioned from 1/2 to 1/3 of the final format size.
Color Palette
- Utilized colors depend greatly on the color space used. Be sure to use RGB and CMYK elements according to their application.
- RGB = screens
- CMYK = printed material
- CMYK ≠ RGB
- Primary Colors RGB 0-51 CMYK 100-100-10-75 Pantone 276 RGB 255-19-67 CMYK 0-100-65-0 Pantone 192 RGB 3-121-24 CMYK 100-90-0-0
- Secondary colors are used to display participating country flags and to support the primary colors.
- The secondary color palette should be used sparingly, never as a background color.
- Secondary Red RGB 204-18-46 CMYK 13-100-90-0
- Secondary Orange RGB 242-116-12 CMYK 0-66-100-0
- Secondary Yellow RGB 245-184-5 CMYK 0-125-95-0
- Secondary Blue RGB 5-32-163 CMYK 100-95-0-0
- Secondary Green RGB 6-132-38 CMYK 0-90-25-0
- Secondary Brown RGB 51-51-51 CMYK 70-60-60-55
- Never change the color of the beads or any other elements in the logotype. Different colors can only be applied to separate beads when displaying countries. For country flags please, see page 71.
- Don’t use the logo on any other backgrounds, other than the ones defined in this guide. Exception: placing logo over still or moving imagery, always taking care to make sure the logo has a quiet and contrasting space behind it, to insure visual strength and legibility.
Typography
- The Eurovision 2017 typeface is Gotham by Hoefler & Co. This is a commercial font protected by a license agreement. Be sure to use a licensed copy of the typeface.
- Four weights of the typeface have been chosen to allow for all communication requirements.
- However, please try to use no more than two font weights in one application. Exception: when using the type in such a way, that there is a big difference in size and gap in space between them.
- Gotham Light Gotham Regular Gotham Medium Gotham Bold
- Light+Medium
- Font pair I
- Regular+Bold
- Font pair II
Logo Usage
- Clear space is a zone around the logo that should remain free of any other elements, to insure prominence and legibility.
- Logotype with a glow background has a more generous clear space surrounding it.
- 15 mm Minimum size
- Never change the color of the beads or any other elements in the logotype. Different colors can only be applied to separate beads when displaying countries. For country flags please, see page 71.
- Don’t crop logo or invade the clear space around it.
- Don’t use the logo on any other backgrounds, other than the ones defined in this guide. Exception: placing logo over still or moving imagery, always taking care to make sure the logo has a quiet and contrasting space behind it, to insure visual strength and legibility.
- The logotype, lock-ups and slogan should always be reproduced from the master artwork provided.
- Don’t use the logotype together wi ith a chain
- In most situatons, the chain is positioned from 1/2 to 1/3 of the final format size.
- The necklace should always be shown in it’s bent/rounded form and never in a straight line.
- Exception: when used on long narrow formats (i.e. paper bracelet, very long banners, etc.). In these cases each bead has the same size.
- For an ideal composition of a chain, make sure that neighboring beads vary greatly in pattern and pattern density. Heavy, light, heavy, light, etc….
- Avoid a consistent rhythm of patterns. Beads with the same density should not be used next to each other.
- To keep things visually exciting, the alignment of every bead pattern should be the opposite of the previous one
- Use single beads to underscore the personality of what you want to communicate. Every bead is unique. Just like every individual.
- RGB = screens CMYK = printed material CMYK ≠ RGB
- The glow is the standard background for the logotype. In exceptional cases, it’s possible to use it with a chain of beads.
Visual Style
- Utilized colors depend greatly on the color space used. Be sure to use RGB and CMYK elements according to their application.
- RGB = screens
- CMYK = printed material
- CMYK ≠ RGB
- Primary Colors RGB 0-51, CMYK 100-100-10-75, Pantone 276 RGB 255-19-67, CMYK 0-100-65-0, Pantone 192 RGB 3-121-24, CMYK 100-90-0-0
- Secondary colors are used to display participating country flags and to support the primary colors.
- The secondary color palette should be used sparingly, never as a background color.
- Secondary Red RGB 204-18-46 CMYK 13-100-90-0
- Secondary Orange RGB 242-116-12 CMYK 0-66-100-0
- Secondary Yellow RGB 245-184-5 CMYK 0-125-95-0
- Secondary Blue RGB 5-32-163 CMYK 100-95-0-0
- Secondary Green RGB 6-132-38 CMYK 0-90-25-0
- Secondary Brown RGB 51-51-51 CMYK 70-60-60-55
- The Eurovision 2017 typeface is Gotham by Hoefler & Co. This is a commercial font protected by a license agreement. Be sure to use a licensed copy of the typeface.
- Four weights of the typeface have been chosen to allow for all communication requirements.
- However, please try to use no more than two font weights in one application. Exception: when using the type in such a way, that there is a big difference in size and gap in space between them.
- Gotham Light Gotham Regular Gotham Medium Gotham Bold
- Clear space is a zone around the logo that should remain free of any other elements, to insure prominence and legibility.
- 15 mm Minimum size
- Logotype with a glow background has a more generous clear space surrounding it.
- Never change the color of the beads or any other elements in the logotype. Different colors can only be applied to separate beads when displaying countries. For country flags please, see page 71.
- Don’t use the logo on any other backgrounds, other than the ones defined in this guide. Exception: placing logo over still or moving imagery, always taking care to make sure the logo has a quiet and contrasting space behind it, to insure visual strength and legibility.
- The simpler the background, the clearer the design and overall identity comes across.
- A «busy» background is only allowed, if the design elements or their composition look lost without it.
- Navy background This simple and clean background is suitable for off air applications, where it is too complex to work with gradients.
- The glow is the standard background for the logotype. In exceptional cases, it’s possible to use it with a chain of beads.
- Rich background Used primarily for on air graphics, for a sense or depth and environment.
- This graphic option is most suitable for merchandising such as tote bags, pencils, postcards etc. It is very powerful and bold and is immediately recognizeable as the 2017 brand identity for Eurovision. Feel free to use it creatively!
- Bead combinations in various dynamic chains are -beyond the logotype -the primary graphic element for the Eurovision 2017 visual communication concept. Beads can be part of a composition or perform as a single design element.
- The chain of beads is a key branding element. In most cases, the chain can be used instead of the full logo lockup, without compromising the identity. Feel free to use the Eurovision word mark and slogan with only a chain of beads.
- By altering the bead size and position, we create a feeling of perspective and dynamic.
- Make the chain big enough to create bright and stimulating compositions.
- For an ideal composition of a chain, make sure that neighboring beads vary greatly in pattern and pattern density. Heavy, light, heavy, light, etc….
- Avoid a consistent rhythm of patterns. Beads with the same density should not be used next to each other.
- Av void long chacha’ ins , exce pt t • in cases of I ong narrow f ormats (i .e. paper bracelet , very long banners , e t c.)…
- … or in ca ses wh en several formats are combi “hed to display the fyji necklace picture mark.
- To keep things visually exciting, the alignment of every bead pattern should be the opposite of the previous one
- The necklace should always be shown in it’s bent/rounded form and never in a straight line.
- Exception: when used on long narrow formats (i.e. paper bracelet, very long banners, etc.). In these cases each bead has the same size.
- Use single beads to underscore the personality of what you want to communicate. Every bead is unique. Just like every individual.
Layout And Composition
- Many layouts have been designed already. If you need any specific formats – please let us know. We will send you templates if we have something corresponding to your needs.
- The full Eurovision 2017 logotype lockup is made up of three key elements: the Beaded Necklace, the Eurovision Word Mark and the Slogan.
- Depending on application, three various backgrounds are available (here the Glow Background).
- These elements can be used together, as shown here, or separately, as shown later in this document.
Brand Values
- Slogan Celebrate Diversity
- CELEBRATE DIVERSITY