Western Mustangs

Official Websites

• https://westernmustangs.ca
• https://www.uwo.ca/campus_life/athletics.html
• http://www.westernmustangs.ca
• http://www.westernu.ca

Brand Guidelines

2016

Brand Summary

Mission

• To engage the mind, elevate the spirit, and promote excellence in all aspects of athletic and academic achievement, while valuing tradition and innovating for a strong future. The brand aims to bring people together and connect them socially and emotionally as a ‘Mustang’.

Core Values

• tradition
• innovation
• excellence
• leadership
• personal growth

Target Audience

• Students, student-athletes, staff, recreation facility users, Sport Western campers, and the broader university community, including potential students.

Personality Traits

• energetic
• bold
• athletic
• dynamic
• honest
• real

Visual Identity Overview

• The visual identity centers on the Mustangs logo, featuring a dynamic white mustang horse within a bold purple ‘W’, with a curved banner reading ‘MUSTANGS’. The primary colors are Western purple and white, with gray as a supplement. Typography includes Benton Sans, Aachen Bold, and BigNoodleTitling. Professional photography of real Western people is emphasized, and all materials must maintain high quality and consistency across print, web, uniforms, merchandise, and signage.

Categories

Brand Imagery

• The Mustangs logo should never be manipulated or redrawn in any way. The logos should be reproduced only in approved sizes and colours.
• The Mustangs logo is most effective when used on a white background. It is also important to note that the Mustangs logo should not be reproduced in any colour other than the specified Western purple or white. The logo can, of course, be reproduced in black and white.
• It is best to use EPS and TIF files when producing print materials.
• In all cases, the Mustangs logo must have a clear space equal to half the height of the logo all the way around.
• In print, the Mustangs logo should never run smaller than half an inch from the front of the “M” to the end of the “S” in the word Mustangs.
• For web, the Mustangs logo should never run smaller than 80 pixels wide.
• The Mustangs logo must not be combined or integrated with any other logos or graphic elements without written consent from Mustangs Sports Properties
• The Mustangs logo must not be used as a background for text
• The Mustangs logo must not be deconstructed in any way and the horse must not be used seperately without written consent from Mustangs Sports Properties
• The Mustangs logo must always face to the left and must appear parallel to the top of the page or screen. The logo must not be flipped, angled and/or rotated
• The Horse should never be used in purple.
• The Mustangs logo must not be altered or distorted in any horizontal and/or vertical dimension
• The integrity of the Mustangs logo must remain intact and distinctive when printed over photographs or other images
• The official colour for the Mustangs logo is Pantone™ 268 purple. It is best to use the Solid Uncoated Pantone™ 268 in all instances to best communicate the true Western purple. It is crucial that only the official Western purple is used to reproduce these logos.
• Purple is the most dominant colour that makes the Western Mustangs logo unique from other universities. Gray can also be used sparingly when producing communications materials. It is best to use the solid uncoated Pantone™ in this instance as well.
• Silver as an accent colour should never be used on official stationery.
• When producing items to be used in electronic form such as PowerPoint it is best to work in the RGB colour space.
• When printing items from these guidelines on an inkjet printer, it is important to know the colour representation will not be accurate. The only true way to achieve accurate colour representation on important projects is to have them professionally printed.

Color Palette

• The official colour for the Mustangs logo is Pantone™ 268 purple. It is best to use the Solid Uncoated Pantone™ 268 in all instances to best communicate the true Western purple. It is crucial that only the official Western purple is used to reproduce these logos.
• Purple is the most dominant colour that makes the Western Mustangs logo unique from other universities. Gray can also be used sparingly when producing communications materials. It is best to use the solid uncoated Pantone™ in this instance as well.
• Silver as an accent colour should never be used on official stationery.
• Please note these Pantone™ colours are not accurately represented in digital form. Pantones™ are only truly represented in printed materials where these Pantones™ have been specified. When producing items to be used in electronic form such as PowerPoint it is best to work in the RGB colour space.
• NOTE: When printing items from these guidelines on an inkjet printer, it is important to know the colour representation will not be accurate. The only true way to achieve accurate colour representation on important projects is to have them professionally printed.
• Purple PMS: Pantone 268 CMYK: C.82 M.100 Y. 0 K.12 RGB: R.79 G.38 B. 131
• Gray PMS: Cool Gray 10 CMYK: C.0 M.2 Y. 0 K.60 RGB: R.128 G.127 B. 131
• Black CMYK: C.0 M.0 Y. 0 K.100 RGB: R.0 G.0 B.0
• White CMYK: C.0 M.0 Y. 0 K.0 RGB: R.255 G.255 B.255
• The Mustangs logo should not be reproduced in any colour other than the specified Western purple or white. The logo can, of course, be reproduced in black and white.
• The Horse should never be used in purple.
• Purple and white should be the most used colours on a uniform. Gray should be used as a supplement over any other colour whenever possible.

Typography

• The primary font to be used is Benton Sans.
• Benton Sans Light and Book are the preferred weights for body copy in publications.
• Benton Sans Medium and Bold should be used for heads, sub-heads and call-outs. Do not set entire documents or paragraphs in Benton Sans Medium or Bold.
• Benton Sans Bold should not be used for typesetting of large sections of body copy.
• The font used in the Mustangs logo is Aachen Bold. This font can be utilized for apparel and select headline copy within Sports and Recreation Services.
• For example, this font must be used if the text “Mustangs Basketball” was to appear on the front of a t-shirt. Any departure from the guidelines within this section without prior approval from Mustang Sports Properties within the Department of Sports and Recreation Services at Western is prohibited. Western standards should be used in all other cases (e.g., website, print etc.).
• In some instances this font is used as an alternative to Aachen Bold for copy on uniforms, such as typesetting player names.
• The business card contact information is set in Benton Sans Book, 7.5 pts on 9.25 pts leading. The name is set in Benton Sans Medium.
• There is a 0.0625" “space after” the email address.
• The address information is set in Benton Sans Book 6.5 pts on 8.5 pts leading. “Western University” and the department name are set in Benton Sans Medium.
• Do not alter the nomenclature shown here.
• Letterheads should all lead with the Mustangs logo in the top left and end with a horizontal Western logo in the bottom right.
• The address information at the bottom of the page is set in Benton Sans Book 7.5 pts on 9.5 pts leading. “Western University, Department/Unit” is set in Benton Sans Medium.
• Department names are right-justified in the top right and are set in Benton Sans Medium at 10 pts on 12.25 pts leading.

Logo Usage

• Units belonging to the Department of Sports and Recreation Services are encouraged to use the Mustangs logo on as much print and electronic media as well as clothing and other items as possible. However, it is crucial that only officially approved versions of the logo be used according to these guidelines. The Mustangs logo should never be manipulated or redrawn in any way. The logos should be reproduced only in approved sizes and colours.
• The Mustangs logo is most effective when used on a white background. It is also important to note that the Mustangs logo should not be reproduced in any colour other than the specified Western purple or white. The logo can, of course, be reproduced in black and white.
• NOTE: It is best to use EPS and TIF files when producing print materials.
• In all cases, the Mustangs logo must have a clear space equal to half the height of the logo all the way around.
• In print, the Mustangs logo should never run smaller than half an inch from the front of the “M” to the end of the “S” in the word Mustangs.
• For web, the Mustangs logo should never run smaller than 80 pixels wide.
• The Mustangs logo must not be combined or integrated with any other logos or graphic elements without written consent from Mustangs Sports Properties
• The Mustangs logo must not be used as a background for text
• The Mustangs logo must not be deconstructed in any way and the horse must not be used seperately without written consent from Mustangs Sports Properties
• The Mustangs logo must always face to the left and must appear parallel to the top of the page or screen. The logo must not be flipped, angled and/or rotated
• The Horse should never be used in purple.
• The Mustangs logo must not be altered or distorted in any horizontal and/or vertical dimension
• The integrity of the Mustangs logo must remain intact and distinctive when printed over photographs or other images
• Do not use the Mustangs logo to promote an event or service that is not officially sponsored by Western’s Department of Sports and Recreation Services via its entity Mustangs Sports Properties;
• The Mustangs logo is registered by Sports and Recreation Services through the Department of Communications and Public Affairs (Communications) at Western. The registered trademark symbol must appear on all Mustangs logos at the outside of its lower right corner;
• The Mustangs logo must not be animated;
• Pantone™ 268 purple. It is best to use the Solid Uncoated Pantone™ 268 in all instances to best communicate the true Western purple. It is crucial that only the official Western purple is used to reproduce these logos.
• Gray can also be used sparingly when producing communications materials. It is best to use the solid uncoated Pantone™ in this instance as well.
• Silver as an accent colour should never be used on official stationery.
• When producing items to be used in electronic form such as PowerPoint it is best to work in the RGB colour space.
• When printing items from these guidelines on an inkjet printer, it is important to know the colour representation will not be accurate. The only true way to achieve accurate colour representation on important projects is to have them professionally printed.

Tone And Messaging

• The brand is “Western Mustangs.” Our brand promise is to engage the mind, elevate the spirit, and promote excellence, in all aspects of athletic and academic achievement. We value our traditions, but constantly innovate for a strong future - this sets the standard for how we communicate with anyone who interacts with the department of Sports and Recreation Services. We are a premier sports and entertainment brand that brings people together, and connects them socially and emotionally as a ‘Mustang’.
• Western provides the best student experience among Canada’s leading research-intensive universities. Sports and Recreation Services is an integral component of that experience.
• • Western has nationally and internationally celebrated student-athletes who bring tradition and excellence through both academic and athletics excellence to the University.
• • Athletics provides students with opportunities for leadership and personal growth.
• When referring to Western University in short, we refer to it as “Western” and not “UWO”. This should be reflected in communications materials and websites. The only exception occurs within related University website URLs and email addresses.

Brand Values

• The brand is “Western Mustangs.” Our brand promise is to engage the mind, elevate the spirit, and promote excellence, in all aspects of athletic and academic achievement. We value our traditions, but constantly innovate for a strong future - this sets the standard for how we communicate with anyone who interacts with the department of Sports and Recreation Services. We are a premier sports and entertainment brand that brings people together, and connects them socially and emotionally as a ‘Mustang’.

Visual Style

• The Mustangs logo should never be manipulated or redrawn in any way. The logos should be reproduced only in approved sizes and colours.
• The Mustangs logo is most effective when used on a white background. It is also important to note that the Mustangs logo should not be reproduced in any colour other than the specified Western purple or white. The logo can, of course, be reproduced in black and white.
• In all cases, the Mustangs logo must have a clear space equal to half the height of the logo all the way around.
• In print, the Mustangs logo should never run smaller than half an inch from the front of the “M” to the end of the “S” in the word Mustangs.
• For web, the Mustangs logo should never run smaller than 80 pixels wide.
• The Mustangs logo must not be combined or integrated with any other logos or graphic elements without written consent from Mustangs Sports Properties
• The Mustangs logo must not be used as a background for text
• The Mustangs logo must not be deconstructed in any way and the horse must not be used seperately without written consent from Mustangs Sports Properties
• The Mustangs logo must always face to the left and must appear parallel to the top of the page or screen. The logo must not be flipped, angled and/or rotated
• The Horse should never be used in purple.
• The Mustangs logo must not be altered or distorted in any horizontal and/or vertical dimension
• The integrity of the Mustangs logo must remain intact and distinctive when printed over photographs or other images
• The registered trademark symbol must appear on all Mustangs logos at the outside of its lower right corner;
• The Mustangs logo must not be animated;
• The official colour for the Mustangs logo is Pantone™ 268 purple. It is best to use the Solid Uncoated Pantone™ 268 in all instances to best communicate the true Western purple. It is crucial that only the official Western purple is used to reproduce these logos.
• Purple is the most dominant colour that makes the Western Mustangs logo unique from other universities. Gray can also be used sparingly when producing communications materials. It is best to use the solid uncoated Pantone™ in this instance as well.
• Silver as an accent colour should never be used on official stationery.
• When producing items to be used in electronic form such as PowerPoint it is best to work in the RGB colour space.
• The primary font to be used is Benton Sans.
• Benton Sans Light and Book are the preferred weights for body copy in publications.
• Benton Sans Medium and Bold should be used for heads, sub-heads and call-outs. Do not set entire documents or paragraphs in Benton Sans Medium or Bold.
• Benton Sans Bold should not be used for typesetting of large sections of body copy.
• The font used in the Mustangs logo is Aachen Bold. This font can be utilized for apparel and select headline copy within Sports and Recreation Services.
• Any departure from the guidelines within this section without prior approval from Mustang Sports Properties within the Department of Sports and Recreation Services at Western is prohibited. Western standards should be used in all other cases (e.g., website, print etc.).
• In some instances this font is used as an alternative to Aachen Bold for copy on uniforms, such as typesetting player names.
• images used for printed materials need to be a minimum of 300 dpi (dots per inch)
• images used for websites need to be 72 dpi
• The Mustangs logo can be used over top of photographs. To do this properly you must ensure the area around the logo is clear. Only use the logos on background images that are high in contrast or have an even tone.
• The ideal format for team uniforms is white home and purple away. Purple and white should be the most used colours on a uniform. “WESTERN” name mark in Aachen Bold or BigNoodleTitling on the front and Mustang logos on the sleeves, back or elseware on the uniform is preferred as the uniform is an external marketing tool and should be used to maximize recognition of the brand to our target market (e.g., potential students). Gray should be used as a supplement over any other colour whenever possible.
• All products, whether for sale or to be used as gifts. should adhere to the guidelines (i.e. fonts, colours, etc.), outlined in this document.
• When using the logo on items that will only be seen from a great distance such as flags the logo may be reversed with a Purple background and white solid logo. This should be done only in exceptional circumstances otherwise a keyline logo should be used (white outline).

Layout And Composition

• All finished communication materials and products must show the Mustangs logo cleanly and plainly. The Mustangs logo must be integrated into the overall design and function of all communication materials. It must be reflected in all advertisements, promotions, events, competition apparel, merchandise and fixtures.
• There are four basic elements that make a successful, well-branded print or electronic communications piece. These elements include: • The Mustangs logo • Western’s two main colours (purple and white); • The Mustangs official fonts (Benton Sans and Aachen Bold); and • Professional photography with Western student athletes and staff
• If any of these elements are missing from even the smallest project, our powerful brand is weakened.
• In all cases, from small three-fold brochures to larger full-colour glossy game day programs, it is important that all printed materials be produced at a high quality and in a professional manner using the four basic elements outlined above.
• The Mustangs logo should never be manipulated or redrawn in any way. The logos should be reproduced only in approved sizes and colours.
• The Mustangs logo is most effective when used on a white background. It is also important to note that the Mustangs logo should not be reproduced in any colour other than the specified Western purple or white. The logo can, of course, be reproduced in black and white.
• It is best to use EPS and TIF files when producing print materials.
• The Junior Mustangs brand, logo and name is an important sub-brand of the Western Mustangs and as such should follow the same guidelines ensuring the logo is always used in accordance with all Western Mustangs policies.
• The logo must be placed within a specific isolation area. This will give the logo presence when used in combination with other identities or graphic elements.
• In all cases, the Mustangs logo must have a clear space equal to half the height of the logo all the way around.
• Minimum sizes of the logos have been established to maintain legibility.
• In print, the Mustangs logo should never run smaller than half an inch from the front of the “M” to the end of the “S” in the word Mustangs.
• For web, the Mustangs logo should never run smaller than 80 pixels wide.
• The Mustangs logo must not be combined or integrated with any other logos or graphic elements without written consent from Mustangs Sports Properties
• The Mustangs logo must not be used as a background for text
• The Mustangs logo must not be deconstructed in any way and the horse must not be used seperately without written consent from Mustangs Sports Properties
• The Mustangs logo must always face to the left and must appear parallel to the top of the page or screen. The logo must not be flipped, angled and/or rotated
• The Horse should never be used in purple.
• The Mustangs logo must not be altered or distorted in any horizontal and/or vertical dimension
• The integrity of the Mustangs logo must remain intact and distinctive when printed over photographs or other images
• These examples show improper usage of the logo. Any change from the approved logo is not permitted.
• Do not use the Mustangs logo to promote an event or service that is not officially sponsored by Western’s Department of Sports and Recreation Services via its entity Mustangs Sports Properties;
• The Mustangs logo is registered by Sports and Recreation Services through the Department of Communications and Public Affairs (Communications) at Western. The registered trademark symbol must appear on all Mustangs logos at the outside of its lower right corner;
• The Mustangs logo must not be animated;
• Mustang Sports Properties reserves the right to revise any items listed above for the expressed used in its marketing campaigns.
• The official colour for the Mustangs logo is Pantone™ 268 purple. It is best to use the Solid Uncoated Pantone™ 268 in all instances to best communicate the true Western purple. It is crucial that only the official Western purple is used to reproduce these logos.
• Purple is the most dominant colour that makes the Western Mustangs logo unique from other universities. Gray can also be used sparingly when producing communications materials. It is best to use the solid uncoated Pantone™ in this instance as well.
• Silver as an accent colour should never be used on official stationery.
• Please note these Pantone™ colours are not accurately represented in digital form. Pantones™ are only truly represented in printed materials where these Pantones™ have been specified. When producing items to be used in electronic form such as PowerPoint it is best to work in the RGB colour space.
• When printing items from these guidelines on an inkjet printer, it is important to know the colour representation will not be accurate. The only true way to achieve accurate colour representation on important projects is to have them professionally printed.
• The primary font to be used is Benton Sans.
• Benton Sans Light and Book are the preferred weights for body copy in publications.
• Benton Sans Medium and Bold should be used for heads, sub-heads and call-outs. Do not set entire documents or paragraphs in Benton Sans Medium or Bold.
• Benton Sans Bold should not be used for typesetting of large sections of body copy.
• The font used in the Mustangs logo is Aachen Bold. This font can be utilized for apparel and select headline copy within Sports and Recreation Services.
• For example, this font must be used if the text “Mustangs Basketball” was to appear on the front of a t-shirt. Any departure from the guidelines within this section without prior approval from Mustang Sports Properties within the Department of Sports and Recreation Services at Western is prohibited. Western standards should be used in all other cases (e.g., website, print etc.).
• In some instances this font is used as an alternative to Aachen Bold for copy on uniforms, such as typesetting player names.
• images used for printed materials need to be a minimum of 300 dpi (dots per inch)
• images used for websites need to be 72 dpi
• The Mustangs logo can be used over top of photographs. To do this properly you must ensure the area around the logo is clear. Only use the logos on background images that are high in contrast or have an even tone.
• Business cards feature the Mustangs logo on the front and the Western logo on the back.
• The business card contact information is set in Benton Sans Book, 7.5 pts on 9.25 pts leading. The name is set in Benton Sans Medium.
• There is a 0.0625" “space after” the email address.
• The address information is set in Benton Sans Book 6.5 pts on 8.5 pts leading. “Western University” and the department name are set in Benton Sans Medium.
• Do not alter the nomenclature shown here.
• Business card information should always be as follows: Name, Accreditations Job Title Job Title Continued (if necessary) Email Address Western University, Department Building Information University Address Information Telephone, Fax and Website Information
• Letterheads should all lead with the Mustangs logo in the top left and end with a horizontal Western logo in the bottom right.
• Margins: Left: 1.125" Right: 1.125" Top: 0.5625" Bottom: 0.625"
• The address information at the bottom of the page is set in Benton Sans Book 7.5 pts on 9.5 pts leading. “Western University, Department/Unit” is set in Benton Sans Medium.
• Department names are right-justified in the top right and are set in Benton Sans Medium at 10 pts on 12.25 pts leading.
• Envelopes should all have the Mustangs logo on the front and the Western logo on the back flap.
• Margins: Left: 0.5" Top: 0.5’’
• The ideal format for team uniforms is white home and purple away. Purple and white should be the most used colours on a uniform. “WESTERN” name mark in Aachen Bold or BigNoodleTitling on the front and Mustang logos on the sleeves, back or elseware on the uniform is preferred as the uniform is an external marketing tool and should be used to maximize recognition of the brand to our target market (e.g., potential students). Gray should be used as a supplement over any other colour whenever possible.
• If you are producing merchandise that uses the Mustangs logo you must consult with the Western Book Store. Items that will be re-sold will be charged a royalty fee to the University. For further information please contact the General Merchandise Buyer from the Western Book Store. All products, whether for sale or to be used as gifts. should adhere to the guidelines (i.e. fonts, colours, etc.), outlined in this document.
• When using the logo on items that will only be seen from a great distance such as flags the logo may be reversed with a Purple background and white solid logo. This should be done only in exceptional circumstances otherwise a keyline logo should be used (white outline).
• A template for proper athletics and recreational signage has been established between the Department of Sports and Recreational Services and Facilities Management. All campus signage related to SRS includes the Mustangs logo.
• When creating exhibition panels, it is important they are consistent with the style of all other communications materials, in order to reinforce your identity. Make sure you always use the correct typeface and logo – and never distort the logo. It is also important to consider the content of exhibition panels and banners. Try not to put too much text on panels; short, bold statements or concise bullet points work better. Imagery is important too – but make sure the panels aren’t over complicated and too ‘busy’. They often work best with a single strong image or graphic, supported by two or three smaller inset images. Remember exhibition panels usually act as bright, bold backdrops to events. Where possible, place the logos in opposite top corners of the exhibition panels and banners – and always follow the graphic standards guidelines included in the Basic Elements section of this document. Please consult with Mustangs Sports Properties for presentation or exhibition materials.
• The application of solid, consistent standards for good markup, accessibility, and graphic design for the Web is very important. Communications uses standards that are recommended by the World Wide Web Consortium (W3C) and adopted by the leading Web professionals in postsecondary institutions around the world. Mustangs Sports Properties has Web templates available for the entire Sports and Recreational community to customize to an individual unit’s needs. The graphic standards outlined above for print publications must also be adhered to for the Web.
• Sports and Recreational Services advertisements must always follow Mustang Sports Properties general graphic standards guidelines, and include the key identity elements listed above.

Stationery Guidelines

• Stationery is one important way to communicate a coherent visual identity. In some cases, an item of stationery will be the first thing someone receives featuring the Western Mustangs identity.
• Stationery requests are fulfilled and managed by Sean Wheatley, Manager of Business Operations for the Department of Sports and Recreation Services.
• The items on the following pages are standardized and ready to order:
• NOTE: To acquire Microsoft Word templates for electronic letterhead, memos, facsimile sheets and name badges as well as PowerPoint templates, please consult Sean Wheatley, Manager of Business Operations for the Department of Sports and Recreation Services on 519.661.2111 ext. 88535 or swheatle@uwo.ca.
• Business cards feature the Mustangs logo on the front and the Western logo on the back.
• The business card contact information is set in Benton Sans Book, 7.5 pts on 9.25 pts leading. The name is set in Benton Sans Medium.
• There is a 0.0625" “space after” the email address.
• The address information is set in Benton Sans Book 6.5 pts on 8.5 pts leading. “Western University” and the department name are set in Benton Sans Medium.
• Do not alter the nomenclature shown here.
• Business card information should always be as follows: Name, Accreditations Job Title Job Title Continued (if necessary) Email Address Western University, Department Building Information University Address Information Telephone, Fax and Website Information
• • When including a descriptor in the title, parenthesis should be used. Ex. Administrative Assistant (Financial Services).
• • ‘Office of ‘Department of and ‘Faculty of’ have been removed from all unit names to be concise and to conserve space.
• Margins: Left: 1.125" Right: 1.125" Top: 0.5625" Bottom: 0.625"
• Letterheads should all lead with the Mustangs logo in the top left and end with a horizontal Western logo in the bottom right.
• The address information at the bottom of the page is set in Benton Sans Book 7.5 pts on 9.5 pts leading. “Western University, Department/Unit” is set in Benton Sans Medium.
• Department names are right-justified in the top right and are set in Benton Sans Medium at 10 pts on 12.25 pts leading.
• Margins: Left: 0.5" Top: 0.5’’
• Envelopes should all have the Mustangs logo on the front and the Western logo on the back flap.

Uniform Guidelines

• The ideal format for team uniforms is white home and purple away. Purple and white should be the most used colours on a uniform. “WESTERN” name mark in Aachen Bold or BigNoodleTitling on the front and Mustang logos on the sleeves, back or elseware on the uniform is preferred as the uniform is an external marketing tool and should be used to maximize recognition of the brand to our target market (e.g., potential students). Gray should be used as a supplement over any other colour whenever possible.

Merchandise Guidelines

• If you are producing merchandise that uses the Mustangs logo you must consult with the Western Book Store. Items that will be re-sold will be charged a royalty fee to the University. For further information please contact the General Merchandise Buyer from the Western Book Store. All products, whether for sale or to be used as gifts. should adhere to the guidelines (i.e. fonts, colours, etc.), outlined in this document.
• When using the logo on items that will only be seen from a great distance such as flags the logo may be reversed with a Purple background and white solid logo. This should be done only in exceptional circumstances otherwise a keyline logo should be used (white outline).

Signage Guidelines

• A template for proper athletics and recreational signage has been established between the Department of Sports and Recreational Services and Facilities Management. All campus signage related to SRS includes the Mustangs logo.
• When creating exhibition panels, it is important they are consistent with the style of all other communications materials, in order to reinforce your identity. Make sure you always use the correct typeface and logo – and never distort the logo. It is also important to consider the content of exhibition panels and banners. Try not to put too much text on panels; short, bold statements or concise bullet points work better. Imagery is important too – but make sure the panels aren’t over complicated and too ‘busy’. They often work best with a single strong image or graphic, supported by two or three smaller inset images. Remember exhibition panels usually act as bright, bold backdrops to events. Where possible, place the logos in opposite top corners of the exhibition panels and banners – and always follow the graphic standards guidelines included in the Basic Elements section of this document. Please consult with Mustangs Sports Properties for presentation or exhibition materials.

Exhibition Guidelines

• When creating exhibition panels, it is important they are consistent with the style of all other communications materials, in order to reinforce your identity. Make sure you always use the correct typeface and logo – and never distort the logo. It is also important to consider the content of exhibition panels and banners. Try not to put too much text on panels; short, bold statements or concise bullet points work better. Imagery is important too – but make sure the panels aren’t over complicated and too ‘busy’. They often work best with a single strong image or graphic, supported by two or three smaller inset images. Remember exhibition panels usually act as bright, bold backdrops to events. Where possible, place the logos in opposite top corners of the exhibition panels and banners – and always follow the graphic standards guidelines included in the Basic Elements section of this document. Please consult with Mustangs Sports Properties for presentation or exhibition materials.

Web Guidelines

• For web, the Mustangs logo should never run smaller than 80 pixels wide.
• The application of solid, consistent standards for good markup, accessibility, and graphic design for the Web is very important. Communications uses standards that are recommended by the World Wide Web Consortium (W3C) and adopted by the leading Web professionals in postsecondary institutions around the world. Mustangs Sports Properties has Web templates available for the entire Sports and Recreational community to customize to an individual unit’s needs. The graphic standards outlined above for print publications must also be adhered to for the Web.
• images used for websites need to be 72 dpi
• When producing items to be used in electronic form such as PowerPoint it is best to work in the RGB colour space.
• When using JPEG or GIF images for the Web, they need to be saved in RGB colour.

Advertising Guidelines

• Sports and Recreational Services advertisements must always follow Mustang Sports Properties general graphic standards guidelines, and include the key identity elements listed above. Please consult Creative Services within SRS when developing advertisements via contact with Danny Durack, Events Coordinator (Mustangs Sports Properties) on 519-661-2111 ext. 88331 or ddurack@uwo.ca.
• For Campus Recreation related advertisements contact: Stuart Irvine Publications Assistant 519.661.2111, ext. 85490 sirvin2@uwo.ca.

Cartographic Guidelines

• The Cartographic Section provides custom maps and illustrations, primarily to support departmental research using a variety of cartographic, GIS and illustration software. Graduate students also benefit from this resource through annual seminars and personal consultations with the staff on such subjects as cartographic methodologies, design issues, computer file formats, and mapping software.
• Cartographic Specialist: Karen Van Kerkoerle Social Science Centre, Rm. 2217 519.661.2111, ext. 82878

Additional Properties