York Archaeology

Official Websites

• https://yorkarchaeology.co.uk
• https://research.yorkarchaeology.co.uk
• https://www.collections.yorkarchaeologicaltrust.co.uk

Brand Guidelines

2021

Brand Summary

Mission

• Ideas that work.

Core Values

• excitement
• trust
• innovation

Target Audience

• Not explicitly stated, but implied to be modern, professional, and technology-oriented individuals or businesses.

Personality Traits

• modern
• innovative
• trustworthy
• exciting

Visual Identity Overview

• Akyanpay’s visual identity centers on a clean, minimalistic, and contemporary style. The logo features a stylized lowercase ‘a’ with a gradient from pink to orange, bold sans-serif typography, and ample clear space. The color palette includes vibrant pinks, oranges, and light neutrals, and the primary typefaces are Univia Pro for titles and Ubuntu for body text. The brand emphasizes clarity, professionalism, and visual excitement through its logo, typography, and color choices.

Categories

Brand Imagery

• Akyanpay logo should always be surrounded by a minimum area of space. Clear space ensures that headlines, text, or other elements do not encroach on the logo.
• A margin of clear space equivalent to “x” is drawn around the word mark with slogan to create a boundary of isolation. In this case, “x” is equal to the height of the word mark with slogan.
• Akyanpay symbol is the shorthand signifier of the brand. It’s the small ‘a’ with nice eye catching graident color.
• This master logo is our preferred logo and should be used whenever possible.

Color Palette

• HEX #E94E34
• HEX #D4155B
• RGB 212 21 91
• CMYK 10 98 40 0
• RGB 233 78 52
• CMYK 0 80 81 0
• RGB 230 233 245
• CMYK 11 7 0 0
• HEX #E6E9F5

Typography

• Our primary typeface is the “Univia Pro” family of fonts, using regular weight to provide contrast.
• Ubuntu Family should be used for all body, and paragraph, in more functional roles, while the Univia Pro Family should be used when trying to convey emotion or make a big statement and all the titles.
• Primary Univia Pro Family
• Secondary Ubuntu Family

Logo Usage

• This master logo is our preferred logo and should be used whenever possible.
• Akyanpay logo should always be surrounded by a minimum area of space. Clear space ensures that headlines, text, or other elements do not encroach on the logo.
• A margin of clear space equivalent to “x” is drawn around the word mark with slogan to create a boundary of isolation. In this case, “x” is equal to the height of the word mark with slogan.

Visual Style

• Akyanpay logo should always be surrounded by a minimum area of space. Clear space ensures that headlines, text, or other elements do not encroach on the logo.
• A margin of clear space equivalent to “x” is drawn around the word mark with slogan to create a boundary of isolation. In this case, “x” is equal to the height of the word mark with slogan.
• This master logo is our preferred logo and should be used whenever possible.
• Akyanpay symbol is the shorthand signifier of the brand. It’s the small ‘a’ with nice eye catching graident color.